I
nuvo is a provider of performance-based advertising and technology applications. Th e Inuvo platform uses behavioral targeting technology to analyze and predict fraud, rate individual publisher and advertiser traffi c quality, and provide targeted off er recommendations to its users. Th e site off ers an e-book to help clients new to affi liate marketing learn the basics. Topics include important affi liate marketing terms, key steps to a successful launch and how to communi- cate with affi liates.15550 Lightwave Drive, Suite 300 Clearwater, FL 33760
727-324-0046 Inuvo.com Established: 2004
Product Information
Products/Services: Search and affi liate marketing
services
Entry Level/Typical Pricing: Platform Account:
$1,500 initial deposit; monthly fee is 20% of commission earned by existing Inuvo publishers, or
10% earned by other publishers; minimum monthly fee of $250; other options available
Representative Clients: B&H Photo-Video-Pro Audio,
Intuit, Langham Hotels, March of Dimes, MGM Grand, Microsoft Affi liate Network, StubHub, TicketsNow
Management
Richard K. Howe, President/CEO Trey Barrett, SVP,
Corporate Strategy & Business Development Craig A. G. Dillon, CTO
Inuvo
L
inkShare is a provider of performance- based marketing services. Clients can tailor LinkShare’s products to their needs using LinkShare Complete to let the company manage their entire affi liate marketing channel or LinkShare Exchange to use the company’s technology to manage their own program. LinkShare Exchange Managed Services enables clients to choose specifi c services and LinkShare Exchange Growth Services off ers ongoing recruitment and optimization support.215 Park Ave. South, 9th Floor New York, NY 10003 646-943-8200 LinkShare.com Established: 1996
Product Information
Products/Services: Online marketing services for
affi liate marketing, lead generation and search marketing (PPC)
Entry Level/Typical Pricing: Affi liate marketing
services are typically a percentage of sale plus
a monthly fee ($500 minimum); no monthly fees for lead generation, a fl at fee for qualifi ed leads; search marketing services are a percentage of spend
Representative Clients: 1-800-Flowers.com,
American Express, Avon Products, J.C. Penney, Macy’s
Management
Yasuhisa “Yaz” Iida, Co-President Scott Allan, VP, Marketing
Rohinee Mohindroo, SVP, Technology Operations
LinkShare
M
ediaTrust provides performance- based marketing services through its PerformanceExchange (MTPX) platform, which connects advertisers with prospec- tive new customers through real-time bid exchange. MTPX allows the company’s part- ners to create and deploy pay-for-performance marketing campaigns. MTPX’s proprietary algorithms optimize based on performance by serving ads with the highest probability to convert. Clicks are priced and routed based on real-time bids and click quality metrics.404 Park Ave. South, 2nd Floor New York, NY 10016 310-322-5600 MediaTrust.com Established: 2004
Product Information
Products/Services: CPC Bid Exchange for
performance marketing
Entry Level/Typical Pricing: Pricing and fees vary;
company would not disclose specifi c pricing
Representative Clients: AT&T, AcademixDirect,
Norvax
Management
Peter Bordes, CEO Keith Cohn, President Art Welch, CIO/CTO
MediaTrust
M
GECOM is an affi liate agency for outsourced affi liate marketing manage- ment and affi liate marketing program services. Th e agency takes a customized, comprehensive approach to each program it manages. Full outsourced management services include recruitment, activation, opti- mization, reporting, communication, strategy, design and launch or re-launch, brand name protection, terms and conditions develop- ment, program rules enforcement, confl ict resolution and relationship building.2425 Kildaire Farm Road, Suite 102 Cary, NC 27518
866-494-7183 MGEcom.com Established: 2006
Product Information
Products/Services: Outsourced affi liate marketing
program management
Entry Level/Typical Pricing: Starting at $4,500/mo.;
varies by program complexity
Representative Clients: 1SaleADay, Beauty Choice,
Brooks Running, Heels.com, JellyBelly.com, Motorycle Super Store
Management
Matt Enders, CEO
Jeff Cress, VP, Business Development & Marketing
MGECOM
N
etX is an online performance-based direct marketing agency that builds custom partnership networks for web retailing clients. Th e 2010 Affi liateBenchmarks study for advertisers—the third such study conducted by its research divi- sion—discusses affi liates’ experiences with diff erent types of ad performance, site visitor demographics, technology and communi- cation preferences, reasons for joining an affi liate program, experiences with emerging technology and other issues.
115 W. 30th St., Suite 900 New York, NY 10001 212-981-2700 NetX.com Established: 2001 Product Information
Products/Services: Affi liate and search marketing
services
Entry Level/Typical Pricing: $5,000-$10,000/mo.
plus performance commissions
Representative Clients: Audible.com,
Dick’s Sporting Goods, Hot Topic, Red Roof Inn, Total Gym
Management
Peter Figueredo, CEO/Co-Founder Chris Kramer, Co-Founder David Herscott, Managing Partner
NetX
P
epperjam is an Internet marketing services agency off ering Pepperjam Elite, a comprehensive management option and Pepperjam Prime, a self-service program. Tools include Pepperjam Chat, enabling publishers and merchants to communicate; Pepperjam Recruit, allowing merchants to research and partner with affi liates that best fi t their vertical; and Pepperjam Creative Reporting Tool, which helps merchants and publishers to optimize inventory and test multiple creative links.The Innovation Center @ Wilkes-Barre, 7 S. Main St., Floor 3 Wilkes-Barre, PA 18701 570-408-9861 PepperjamNetwork.com Established: 1999 Product Information
Products/Services: Affi liate marketing and other
services including PPC management, SEO, web design, creative design, mobile marketing and online media buying
Entry Level/Typical Pricing: 30% fee per
commission for merchants; pay-for-performance model for services
Representative Clients: Apple Bottoms, Crutchfi eld,
eBay, FijiWater, FlyCell, Foreclosure.com, igourmet, Jelly Belly Candy, NetShops, Newline Cinema, PetMed Express, Phat Fashions
Management
Stephen Denton, President/CEO Michael Jones, Co-Founder/GM Wes Hablett, CIO
Pepperjam
www.internetretailer.com Complete Guide to E-Commerce Technology Internet Retailer 35
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rofi tRank provides outsourced affi liate marketing management on a revenue- sharing basis to web retailing clients. Th e company’s integrated package of Internet marketing services includes usability optimi- zation to convert web site visitors into sales, and a combination of affi liate marketing, organic and sponsored search marketing to drive more qualifi ed traffi c to retailers’ sites. Profi tRank off ers pay-for-performance pricing, so web retailers pay only when products or services are sold.1320 Tower Road, Suite 151 Schaumburg, IL 60173 800-713-0462