4.3 Contingent Valuation Method
4.3.3 Data collection and source: the CVM
The various stages undertaken to conduct the CVM are presented in this section. The
data collection techniques are presented in the first instance and outlined in section
4.3.3.1. The data source is described in section 4.3.3.2. Descriptive statistics on
response rates and participant characteristics are presented in this section also.
4.3.3.1 Survey distribution and data collection: the CVM
Identical data collection techniques are followed for the CVM as the DCE since both
SP techniques are included in the MAMS booklet. However, a larger sample is
recruited for the CVM (see Figure 4.2 for breakdown of sample across the CVM and
DCE). Women receiving antenatal care across six different maternity units are invited
to participate in the study, representing the six hospital groups spread across the
country (CUMH, Galway University Hospital, the NMH, Cavan General Hospital
(CGH), Our Lady of Lourdes (OLOL) Hospital, Drogheda, and St. Luke’s Hospital) (Higgins 2013). Two maternity units declined to participate, but were replaced by
other willing participants.
Selecting an appropriate sample size is complex for the CVM also. There currently
exists no standard guideline on what the minimum sample size should be, especially
when the results are intended for use within a formal CBA. Mitchell and Carson (1989)
maintain that, using a simple statistical tolerance formula, a sample size between 200
and 2,500 is usually sufficient. To protect against a poor response rate, 900 women
are invited to participate in the study, sampling 150 women from each maternity unit
in the first instance. The study was conducted at different times across the various
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the maternity units. Ethical approval for this study was granted by the Clinical
Research Ethics Committee, Division of Obstetrics and Gynaecology in CUMH; the
Health Service Executive (HSE) Mid-Western Regional Hospital Research Ethics
Committee; the HSE South-Eastern Regional Hospital Research Ethics Committee;
the Research Ethics Committee in University Hospital Galway (UHG); and the
Research Ethics Committee in the NMH, Dublin.
4.3.3.2 Response rate and participant characteristics: the CVM
Of the six maternity units invited to participate in the study, data were used for five
units only; UHG was excluded from the analysis due to a sampling error.37
Fortunately, there was no loss of data arising from the error as MAMS was distributed
to an additional 200 women in CUMH, and an additional 50 women in the NMH.38
The total number of women invited to participate in the study was 1,000.39
Of the 1,000 surveys distributed to women across the five maternity units, 367
questionnaires were returned, yielding a response rate of 36.7 per cent. The response
rate differed across the five maternity units. The highest response rate was from
CUMH with 46 per cent of surveys returned. 42 per cent of the sample from CGH
returned their questionnaire. 34 and 35.3 per cent of the sample from OLOL hospital
and St. Luke’s hospital returned their surveys, respectively. The lowest response rate came from the NMH. However, women in this group did not receive any reminder
about the study whereas in each of the other four maternity units women received three
37 Local investigators mistakenly distributed the surveys to a randomly selected group of women who
had been identified from the unit’s postnatal database records, rather than antenatal database records.
38 This group comprises the sample for the DCE. 39 This excludes surveys distributed to UHG.
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postal reminders. 15.1 per cent of women (151) opted-out of the study after the initial
invitation letter was distributed.
A number of participants were removed from the sample due to the high risk status of
their pregnancy. Five women were removed due to advanced maternal age. A further
31 participants were removed due to a history of Caesarean section. There were 331
women in the final sample.
The average age of participants was 31.2, with a median age of 32 (Table 4.9). The
mean age of first-time mothers was 30.5, with a median age of 31. Forty-six point
eight per cent of the sample was expecting their first child. The average number of
children per woman was 1.6, with a median number of 1. The majority of participants
were married (67.6 per cent), with 10.6 per cent of the sample comprising of single
people, while 21.5 per cent were cohabitating with their partner. Approximately three-
quarters of the sample were Irish. Other ethnicities included other white (19.1 per
cent), African (1.2 per cent), and Asian backgrounds (1.2 per cent). 23.6 per cent of
women were in receipt of some form of the medical card, while 45.0 per cent reported
having PHI. The majority of participants were concentrated in the top three income
brackets (63.5 per cent).
There were some differences in demographics across the five maternity units. The
average age of women in OLOL hospital was 32.5, which differs considerably from
the youngest average age of 30.6 in CGH, and the overall average age of 31.2. In St. Luke’s hospital, the sample consisted largely of multiparous women who accounted for 65.3 per cent of the group. 60.4 per cent of the sample in OLOL hospital consisted
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Table 4.9: Demographic characteristics of the CVM sample.
Variable CUMH n (%) Cavan n (%) OLOL n (%) Luke’s n (%) NMH n (%) All n (%)
Age in years, mean (SD) 30.9 (3.9) 30.6 (4.7) 32.5 (3.1) 31.2 (3.8) 31.5 (4.8) 31.2 (4.1)
First baby (%) 73 (51.1) 29 (49.2) 19 (39.6) 17 (34.7) 17 (53.1) 155 (46.8)
Age of first-time mothers, mean (SD)
30.4 (4.2) 29.2 (4.5) 32 (3.6) 30.7 (3.4) 31.0 (4.8) 30.5 (4.2)
Number of children, mean (SD) 1.5 (3.5) 1.7 (0.9) 1.6 (0.8) 1.6 (0.7) 1.5 (0.72) 1.6 (0.82)
Marital status (%) Single 14 (9.8) 7 (11.9) 4 (8.3) 3 (6.1) 7 (22.6) 35 (10.6) Married 96 (67.1) 43 (72.9) 30 (62.5) 38 (77.6) 16 (51.6) 223 (67.6) Cohabitating 32 (22.4) 9 (15.2) 14 (29.2) 8 (16.3) 8 (25.8) 71 (21.5) Separated 1 (0.70) - - - - 1 (0.3) Education status (%) Some primary/primary/junior 5 (3.4) 3 (5.1) 6 (12.5) 2 (4.1) 1 (3.1) 17 (5.1) Leaving certificate 17 (11.9) 6 (10.2) 9 (18.8) 5 (10.2) 3 (9.4) 40 (12.1) Diploma 47 (32.9) 19 (32.2) 20 (41.7) 13 (26.5) 7 (21.9) 106 (32.0) Primary degree 30 (20.9) 7 (11.8) 7 (14.6) 16 (32.6) 5 (15.6) 65 (19.6) Higher degree 44 (30.8) 24 (40.7) 6 (12.5) 13 (26.6) 16 (50.0) 103 (31.1) Ethnicity (%) Irish background 110 (77.5) 49 (83.1) 40 (83.3) 37 (77.1) 22 (68.8) 258 (78.4)
Other white background 30 (21.1) 9 (15.2) 8 (16.7) 7 (14.6) 9 (28.1) 63 (19.1)
African background 1 (0.7) - - 3 (6.3) - 4 (1.2) Asian background 1 (0.7) 1 (1.7) - 1 (2.0) 1 (3.1) 4 (1.2) Employment status (%) Self-employed 7 (4.9) 1 (1.7) 1 (2.1) - - 9 (2.7) Employee 94 (65.7) 42 (71.2) 29 (60.4) 39 (79.6) 25 (78.1) 229 (69.1) Homemaker 26 (18.2) 6 (10.2) 12 (25.0) 6 (12.3) 5 (15.6) 55 (16.6) Unemployed 10 (7.0) 8 (13.5) 5 (10.4) 2 (4.1) 1 (3.1) 26 (7.6) Student 2 (1.4) 1 (1.7) 1 (2.1) 1 (2.0) 1 (3.1) 5 (1.5) Unable to work 4 (2.8) 1 (1.7) - 1 (2.0) - 7 (2.1)
Medical card status (%)
Full card 33 (23.1) 17 (28.8) 15 (31.2) 10 (20.4) 3 (9.4) 78 (23.6)
GP card only 5 (3.5) 4 (6.8) 3 (6.2) 2 (4.1) 3 (9.4) 17 (5.1)
Not covered 105 (73.4) 38 (64.4) 30 (62.5) 37 (75.5) 26 (81.3) 236 (71.3)
Private health insurance (%)
Yes 68 (47.5) 24 (40.7) 19 (39.6) 24 (49.0) 14 (43.7) 149 (45.0) No 75 (52.5) 35 (59.3) 29 (60.4) 25 (51.0) 18 (56.3) 182 (55.0) Household income (%) < €834 per month 1 (0.7) 5 (8.6) - 3 (6.5) - 9 (2.8) €834 - €1,667 per month 14 (10.1) 9 (15.5) 9 (19.6) 4 (8.7) 2 (6.3) 38 (11.9) €1,668 - €2,500 per month 37 (26.8) 13 (22.4) 6 (13.0) 10 (21.7) 4 (12.5) 70 (21.9) €2,501 - €3,333 per month 27 (19.6) 10 (17.2) 18 (39.1) 7 (15.2) 8 (25.0) 70 (21.9) €3,334 - €4,167 per month 25 (18.1) 10 (17.2) 4 (8.7) 9 (19.6) 8 (25.0) 56 (17.5) > €4,167 per month 34 (24.6) 11 (19.0) 9 (19.6) 13 (28.3) 10 (31.2) 77 (24.1) Observations 143 59 48 49 32 331
Notes:Abbreviations: CUMH, Cork University Maternity Hospital; NMH, the National Maternity Hospital, Dublin; CGH, Cavan
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of multiparous women, while in each of the other units the division between
nulliparous and multiparous women was evenly distributed across the two groups.
This concludes the description of the data collection techniques used for the DCE and
sample obtained therein (Figure 4.2). The results of the CVM are presented in Chapter
6. Section 4.4 compares the sample obtained for the CVM with the DCE and
qualitative research and draws comparisons across these groups of women with
available data on the general obstetric population.