4. Program Content
4.3. Learning Outcomes
4.3.1. Degree and Program Outcomes
Table 9: Degree Outcomes, Program Outcomes and Corresponding Courses/Requirements Degree Outcomes
Program Outcomes (Including Breadth)
Course(s) and/or Work Experience Requirements Core Courses Non-Core/Courses 1. Depth and Breadth of
Knowledge
a) A developed knowledge and critical understanding of the key concepts, methodologies, current advances, theoretical approaches and assumptions in a discipline overall, as well as in a specialized area of a discipline; Develop a specialized,
interdisciplinary knowledge of the principles, theories, concepts, and methods for business operations from a management, finance, marketing, legal, human resources and operations perspective, with an emphasis on their application as they relate to communications and public relations.
Integrate practical knowledge of public relations theory and best practices in the development and execution of communications programs across multiple sectors including corporate, not-for-profit and public sector organizations. Interpret the impact of social, cultural, political, and technological factors on the rapid and ongoing transformation of business, media and communications, and
formulate contemporary questions, challenges and opportunities that arise in relation to the practice of corporate communications and
Marketing
Introduction to Business Fundamentals of Corporate Communications
Introduction to Media Introduction to Social Media Media Relations
Organizational Behaviour Business Law
Corporate Social Responsibility Introductory Accounting
Financial Management
Business Research & Analysis Project Management
public relations.
Analyze and appraise the social, cultural, political and economic aspects of a diverse society and world in which graduates will live and participate as globally
competent professionals and global citizens.
Strategic Communications Planning
Internal Communications Investor Relations
Communications Research & Measurement
b) A developed understanding of many of the major fields in a discipline, including, where appropriate, from an interdisciplinary perspective, and how the fields may
intersect with fields in related disciplines;
Develop a specialized,
interdisciplinary knowledge of the principles, theories, concepts, and methods for business operations from a management, finance, marketing, legal, human resources and operations perspective, with an emphasis on their application as they relate to communications and public relations.
Interpret the impact of social, cultural, political, and technological factors on the rapid and ongoing transformation of business, media and communications, and
formulate contemporary questions, challenges and opportunities that arise in relation to the practice of corporate communications and public relations.
Analyze and appraise the social, cultural, political and economic aspects of a diverse society and world in which graduates will live
Fundamentals of Corporate Communications Introduction to Business Organizational Behaviour Internal Communications Non-Profit Communications Investor Relations
Public Sector Communications Public Affairs
and participate as globally
competent professionals and global citizens. c) A developed ability to: i. gather, review, evaluate and interpret information; ii. compare the
merits of alternate hypotheses or creative options, relevant to one or more of the major fields in a discipline;
Develop research skills to examine and analyze primary and
secondary data and assess their reliability, validity, merits and limitations to apply them to business and communications challenges.
Interpret the impact of social, cultural, political, and technological factors on the rapid and ongoing transformation of business, media and communications, and
formulate contemporary questions, challenges and opportunities that arise in relation to the practice of corporate communications and public relations.
Organizational Behaviour Business Research & Analysis Communications Research & Measurement
Social Media Lab Capstone Project d) A developed, detailed knowledge of and experience in research in an area of the discipline;
Develop research skills to examine and analyze primary and
secondary data and assess their reliability, validity, merits and limitations to apply them to business and communications challenges.
Business Research & Analysis Communications Research & Measurement
Social Media Lab
e) Developed critical thinking and
analytical skills inside and outside the discipline;
Develop research skills to examine and analyze primary and
secondary data and assess their reliability, validity, merits and limitations to apply them to business and communications
Business Research & Analysis Strategic Communications Planning
Communications Research &
Required Non-Core Courses
Ethics in a Plural World Fundamentals of Research
challenges.
Analyze and appraise the social, cultural, political and economic aspects of a diverse society and world in which graduates will live and participate as globally
competent professionals and global citizens.
Measurement Social Media Lab Capstone Project
Statistics
Power of Communication Global Citizenship & Equity: World Hunger
Elective Non-Core Courses
Social Sciences
Psychology: The Interplay of Genetics, Physiology, and Environment in the Determination of Behaviour
Consumer Behaviour: Why We Buy What We Buy Human Geography:
Migration and Globalization Media, Culture & Society Sociology of Deviance Humanities Indigenous Peoples: A Global Perspective Caribbean Literature Critical Approaches to Popular Culture Visionaries, Revolutionaries, and f) The ability to apply
learning from one or more areas outside the discipline.
Interpret the impact of social, cultural, political, and technological factors on the rapid and ongoing transformation of business, media and communications, and
formulate contemporary questions, challenges and opportunities that arise in relation to the practice of corporate communications and public relations.
Business Research & Analysis Capstone Project
Reactionaries: Global Issues in the 21st Century
Philosophy
Philosophy of Science and Religion
Logic, Critical Thinking and Communication
Human Genomics - Moral Dilemmas in the 21st Century
Natural Sciences
Global Perspectives on the Human Immune System Food Chemistry: From Crop to Consumption Chemistry of Pollutants: Impacts and Solutions Visual and Performing Arts 21st Century Visual
Culture
Performance and Technology
Conceptual Art and Social Change
Film Art in the Internet Age
Methodological Awareness/Research and Scholarship
An understanding of methods of enquiry or creative activity, or both, in their primary area of study that enables the student to:
a) Evaluate the appropriateness of different approaches to solving problems using well established ideas and techniques;
and analyze primary and
secondary data and assess their reliability, validity, merits and limitations to apply them to business and communications challenges.
Integrate communications research and planning methods and skills to coordinate and conduct strategic communications planning, including development and delivery of
effective communications, public relations and social media
programs targeted to external and internal stakeholders that are aligned with an organization’s strategic objectives.
Explain measurement standards and analytics for the analysis and evaluation of online and offline communications and public relations programs, and evaluate impact on business objectives, outcomes and influence.
Communications Research & Measurement
Social Media Lab Capstone Project
b) Devise and sustain arguments or solve problems using these methods;
Incorporate analytical, critical and independent thinking skills to assess complex business and communications issues within organizations and formulate diverse, creative communications approaches to meet them along with the ability to effectively counsel organizational decision makers.
Business Research & Analysis Strategic Communications Planning
c) Describe and comment upon particular aspects of current research or equivalent advanced scholarship.
Develop research skills to examine and analyze primary and
secondary data and assess their reliability, validity, merits and limitations to apply them to business and communications challenges.
Incorporate analytical, critical and independent thinking skills to assess complex business and communications issues within organizations and formulate diverse, creative communications approaches to meet them along with the ability to effectively counsel organizational decision makers.
Communications Research & Measurement
Social Media Lab Capstone Project
3. Communication Skills
The ability to communicate
information, arguments and analyze accurately and reliably, orally and in writing, to specialist and non-specialist audiences using structured and coherent arguments, and, where appropriate, informed by key concepts and techniques of the discipline.
Integrate practical knowledge of public relations theory and best practices in the development and execution of communications programs across multiple sectors including corporate, not-for-profit and public sector organizations. Incorporate analytical, critical and independent thinking skills to assess complex business and communications issues within organizations and formulate diverse, creative communications approaches to meet them along with the ability to effectively counsel organizational decision makers.
Power of Communications Introduction to Social Media Advanced Social Media Writing for PR 1
Writing for PR 2 Advanced PR Writing
Introduction to Communication Design
Social Media Lab Capstone Project
Required Non-Core Courses
4. Application of Knowledge
a) The ability to review, present and critically evaluate quantitative and qualitative information to:
i. develop lines of argument; ii. make sound
judgments in accordance with the major theories, concepts and methods of the subject(s) of study;
iii. apply underlying concepts, principles, and techniques of analysis, both within and outside the discipline; iv. where appropriate, use this knowledge in the creative process;
Interpret the impact of social, cultural, political, and technological factors on the rapid and ongoing transformation of business, media and communications, and
formulate contemporary questions, challenges and opportunities that arise in relation to the practice of corporate communications and public relations.
Integrate practical knowledge of public relations theory and best practices in the development and execution of communications programs across multiple sectors including corporate, not-for-profit and public sector organizations. Incorporate analytical, critical and independent thinking skills to assess complex business and communications issues within organizations and formulate diverse, creative communications approaches to meet them along with the ability to effectively counsel organizational decision makers.
Explain measurement standards and analytics for the analysis and evaluation of online and offline communications and public relations programs, and evaluate impact on business objectives,
Introduction to Social Media Media Relations
Business Research & Analysis Strategic Communications Planning
Communications Research & Measurement
Social Media Lab Capstone Project
Required Non-Core Courses
Ethics in a Plural World Fundamentals of Research Statistics
Power of Communication Global Citizenship & Equity: World Hunger
Elective Non-Core Courses
Social Sciences
Psychology: The Interplay of Genetics, Physiology, and Environment in the Determination of Behaviour
Consumer Behaviour: Why We Buy What We Buy Human Geography: Migration and Globalization
Media, Culture & Society Sociology of Deviance Humanities
Indigenous Peoples: A Global Perspective
outcomes and influence. Caribbean Literature Critical Approaches to Popular Culture Visionaries, Revolutionaries, and Reactionaries: Global Issues in the 21st Century Philosophy
Philosophy of Science and Religion
Logic, Critical Thinking and Communication
Human Genomics - Moral Dilemmas in the 21st Century
Natural Sciences
Global Perspectives on the Human Immune System Food Chemistry: From Crop to Consumption Chemistry of Pollutants: Impacts and Solutions Visual and Performing Arts 21st Century Visual
Culture
Performance and b) The ability to use a
basic range of established techniques to: v. initiate and undertake critical evaluation of arguments, assumptions, abstract concepts and information; vi. propose solutions;
vii. frame appropriate questions for the purpose of solving a problem;
viii. solve a problem or create a new work;
Interpret the impact of social, cultural, political, and technological factors on the rapid and ongoing transformation of business, media and communications, and
formulate contemporary questions, challenges and opportunities that arise in relation to the practice of corporate communications and public relations.
Incorporate analytical, critical and independent thinking skills to assess complex business and communications issues within organizations and formulate diverse, creative communications approaches to meet them along with the ability to effectively counsel organizational decision makers.
Explain measurement standards and analytics for the analysis and evaluation of online and offline communications and public relations programs, and evaluate impact on business objectives,
Business Research & Analysis Strategic Communications Planning
Communications Research & Measurement
Social Media Lab Capstone Project
outcomes and influence.
Analyze and appraise the social, cultural, political and economic aspects of a diverse society and world in which graduates will live and participate as globally
competent professionals and global citizens.
Technology
Conceptual Art and Social Change
Film Art in the Internet Age
c) The ability to make use of scholarly reviews and primary sources.
Develop research skills to examine and analyze primary and
secondary data and assess their reliability, validity, merits and limitations to apply them to business and communications challenges.
Incorporate analytical, critical and independent thinking skills to assess complex business and communications issues within organizations and formulate diverse, creative communications approaches to meet them along with the ability to effectively counsel organizational decision makers.
Analyze and appraise the social, cultural, political and economic aspects of a diverse society and world in which graduates will live and participate as globally
competent professionals and global citizens.
Communications Research & Measurement
Social Media Lab Capstone Project
5. Professional
Capacity/Autonomy
a) The qualities and transferable skills necessary for further study, employment, community involvement and other activities requiring: i. the exercise of initiative, personal responsibility and accountability in both personal and group contexts; ii. working reflectively with others; iii. decision-making in complex contexts;
Interpret the impact of social, cultural, political, and technological factors on the rapid and ongoing transformation of business, media and communications, and
formulate contemporary questions, challenges and opportunities that arise in relation to the practice of corporate communications and public relations.
Develop strategies and identify available resources for personal and professional development as a life-long learner, effective team player and leader in the corporate communications and public relations industry.
Analyze and appraise the social, cultural, political and economic aspects of a diverse society and world in which graduates will live and participate as globally
competent professionals and global citizens. Organizational Behaviour Strategic Communications Planning Capstone Project Required Non-Core Courses
Ethics in a Plural World Fundamentals of Research Statistics
Power of Communication Global Citizenship & Equity: World Hunger
Elective Non-Core Courses
Social Sciences
Psychology: The Interplay of Genetics, Physiology, and Environment in the Determination of Behaviour
Consumer Behaviour: Why We Buy What We Buy Human Geography: Migration and Globalization
Media, Culture & Society Sociology of Deviance Humanities
Indigenous Peoples: A Global Perspective b) The ability to manage
their own learning in changing
circumstances, both within and outside the discipline and to select an appropriate program of further study;
Develop strategies and identify available resources for personal and professional development as a life-long learner, effective team player and leader in the corporate communications and public relations industry.
Analyze and appraise the social, cultural, political and economic
Social Media Lab Capstone Project
aspects of a diverse society and world in which graduates will live and participate as globally
competent professionals and global citizens. Caribbean Literature Critical Approaches to Popular Culture Visionaries, Revolutionaries, and Reactionaries: Global Issues in the 21st Century Philosophy
Philosophy of Science and Religion
Logic, Critical Thinking and Communication
Human Genomics - Moral Dilemmas in the 21st Century
Natural Sciences
Global Perspectives on the Human Immune System Food Chemistry: From Crop to Consumption Chemistry of Pollutants: Impacts and Solutions Visual and Performing Arts 21st Century Visual
Culture
Performance and c) Behaviour consistent
with academic integrity and social responsibility.
Conduct all activities within established PR codes of conduct, ethical practices and
communications law related to corporate communications and public relations.
Capstone Project
6. Awareness of Limits of Knowledge
An understanding of the limits to their own knowledge and ability, and an appreciation of the uncertainty,
ambiguity and limits to knowledge and how this might influence analysis and interpretations.
Interpret the impact of social, cultural, political, and technological factors on the rapid and ongoing transformation of business, media and communications, and
formulate contemporary questions, challenges and opportunities that arise in relation to the practice of corporate communications and public relations.
Develop strategies and identify available resources for personal and professional development as a life-long learner, effective team player and leader in the corporate communications and public relations industry.
Analyze and appraise the social, cultural, political and economic aspects of a diverse society and world in which graduates will live and participate as globally
competent professionals and global
Introduction to Business Fundamentals of Corporate Communications Introduction to Media Organizational Behaviour Business Law
Corporate Social Responsibility Social Media Lab
citizens. Technology
Conceptual Art and Social Change
Film Art in the Internet Age