Online Databases for Core Curriculum

The Library subscribes to several online databases related to the degree program that are available to students on a 24 hour/7 days a week basis. These databases will provide students, including those in online courses, with access to full-text journal publications.

Databases that will be useful to this degree program include the three major general research databases: Gale Academic OneFile, EBSCO Academic Search Premier, and ProQuest Research Library. In addition to these basic resources which have some content in the subject area, students will have access to the Gale

Communications and Mass Media eCollection of over 250 periodicals covering advertising, public relations, linguistics and literature. The business component is covered by resources such as EBSCO Business Source Complete and other general business resources. Rounding out this collection are a number of specialty

databases, such as, Canadian Advertising Rates and Data Online, National List of Advertisers and CisionPoint Media Monitoring.

To supplement the current database complement, the Library recommends the acquisition of EBSCO Communication and Mass Media Complete.

For core curriculum, Table 21 lists the online databases currently provided by the library and identifies additional online databases that the library plans to acquire in support of this program.

Table 21: Library Online Databases for Core Curriculum Database Name Content Description Current

Holdings

Academic OneFile Gale Scholarly journal and magazine articles in all subject areas. Millions of full-text articles. Covers the physical sciences, technology, medicine, social sciences, the arts, theology, literature, etc. Includes full text of the New York Times from 1995 to present.

Academic Search Premier EBSCO

Scholarly journal and magazine articles in all subject areas. Full text of more than 4,500 journal/magazines titles. Extensive coverage of arts, biology, education, engineering, health sciences, psychology, religion & theology, etc. Research Library

ProQuest

Wide range of popular academic subjects. More than 3,880 titles indexed, including 2,620 in full text from 1971 to present. Includes scholarly journals, trade publications, magazines, and newspapers.

Communications and Mass Media eCollection Gale

Full text journals, magazines and books covering all aspects of communications

including advertising, public relations, literature, marketing, writing, linguistics, etc.

Business Source Complete EBSCO

Full text business scholarly journals, magazines, country economic data, company profiles, industry information and market research.

Includes full text of Harvard Business Review, and Datamonitor country and industry reports. CARDonline (Canadian

Advertising Rates and Data) Rogers

Access current advertising rates and data for every significant medium in Canada, and selected International media. NOTE: Available for on-campus use only.

National List of Advertisers Rogers

This database provides over 5,200 listings of the largest companies that advertise in Canada, 1,200 advertising agencies, 14,500 brand names and advertised products including

manufacturers and distributors. NOTE: Available for on-campus use only.

CisionPoint Online media directory of 8000 Canadian print and broadcast media outlets and 37,000 contacts including editors, writers and freelancers. Create targeted media lists. Formerly named Bowdens Media Source. NOTE: Available for on-campus use only at the East York campus. Access limited to one user at a time.

CBCA Business MicromediaProQuest

Canadian business and industry magazines, trade publications and journals. 500 publications covered, approximately 200 in full text. Updated daily with full text coverage (1985 to present), and indexing (1970s to present).

CBCA Reference & Current Events Micromedia ProQuest

Canadian magazines and journals in all subject areas. Over 800 magazines covered, including over 200 in full text. Updated daily with full-text content (1988 to present) and indexing (1972 to present).

CICA Standards and Guidance Collection Knotia

Full-text of Canadian institute of Chartered Accountants Handbooks for Accounting and Assurance, Public Sector Accounting,

Management’s Discussion and analysis, Criteria of Control publications, Risk Management and Governance Collection, and Standard Practices for Investigative and Forensic Accounting. Conference Board of

Canada e-Library

Downloadable access to all Conference Board of Canada research documents from 1998. Approximately 30 reports are produced annually in key areas of economic, management and public policy as well as periodicals on a monthly, quarterly, yearly and biennial basis.

CPI.Q (Canadian Periodicals) Gale

Canadian and international magazines, journals, and newspapers in all subject areas. Indexes nearly 1,200 publications (from 1980 to present) with 550 in full text (from 1983 to present). Current periodical articles, Canadian biographies, company profiles, historical information, etc. Includes Globe and Mail

(selected) from 1985 to present.

E-Stat Statistics Canada Statistics about people and the economy in Canada. Censuses of population and agriculture can be displayed in the form of tables, graphs and maps for several geographic areas. LexisNexis Academic Full-text of 6,000 news, business and legal

publications. Newspapers include: Globe and Mail (selected), New York Times, and Financial Times. Legal Search section includes Canadian legislation and case law.

Small Business eCollection Gale

Full text industry and trade journals for

entrepreneurs and business students, including general business magazines and management journals.

Proposed Augmentation

Communication and Mass Media Complete EBSCO

Provides full indexing and abstracts for over 620 journals in communication, mass media, and related fields, selected indexing of nearly 200 journals, and full-text for over 500 journals. Includes over 5,400 author profiles.

Cost $ CARDonline (Canadian

Advertising Rates and Data) Rogers – additional licence

Described above. Acquire licence for access at Progress campus (2 simultaneous users). Cost $2,750.

National List of Advertisers Rogers – additional licence

Described above. Acquire licence for access at Progress campus (2 simultaneous users). Cost $500.