chart of each for your reference.
10. Desire to Have Honor/Loyalty
We aren’t really “just” animals anymore. Consciousness is something that is experienced by just about every living person. The need to be decent to people is something that is respectable. This need certainly has its root in the evolving race we are in. If people didn’t cooperate with others there would be no economic expansion, no long term relationships and eventually the groups that collect into urban areas would all turn on each other and self-destruct. That doesn’t happen though because many people have honed the desire to be honorable into a key personal value.
Obviously the counterpart has its place too. There is a certain amount of checking and double-checking that takes place in honorable people. Sometimes there are so many
reassurances that need to be made that things don’t ever get done. Sometimes expedience is more useful than principle.
In ancient days disloyalty was severely punished. In times of war, loyalty is severely punished. You can be certain that loyalty and honor are rooted deeply in our behavior. Always remember that many have grown to make the trade-offs that disloyalty offers. A sense of individuality and freedom come with expedience. Breaking away from the group to strike out on your own becomes important to many.
The Desire of Principled Loyalty
Principled --- Expedient
Believe themselves to be:
Devoted Resourceful
Dedicated Quick Thinking
Patriotic Problem Solving
Moral Practical
Have Character Opportune
Dutiful Like everyone else
Loyal Pragmatic
Believe others to be:
Disloyal Self-Righteous
Self Serving Holier than thou
Lacking Character Sanctimonious Impractical
11. Desire for Altruism
No doubt about it, we all have our altruistic moments. Some people live a life of altruism. Mother Theresa may have been the most well known altruist of our times. People who sacrifice something of themselves for others are often living up to a higher value or spiritual level. This doesn’t mean that altruism isn’t rewarded many times over though. Altruism is as old as the ancients. Altruism pays off for the individual when the individual believes that their behavior is being seen or felt on another level. At this level they feel as if they are attaining their highest good and that they are truly making a difference. Self-sacrifice brings self-satisfaction and that is a very good thing indeed!
Of course many people have over-ridden the desire to be altruistic. We call these people realists. Realists tend to be more focused on the self as opposed to others. This is neither good nor bad but once again the realist is either moving away from the group or attempting to move higher up in the group. The idealistic tend to stay centered in the group.
Desire for Idealism and Realism
Idealistic --- Realistic
Believe themselves to be:
Caring Pragmatic
Selfless Practical
Humanitarian Real World
Giving Sensible
Compassionate Looking out for #1
Visionary Realistic
Believe others to be:
Self centered Idealistic
Heartless Dreamer
Insensitive Meddlesome
12. Desire for Order
Once people collect things, or collect groups of people around themselves, they have a desire to be organized. People like to have “stuff” but they often want to be neat about it! Being organized is a signpost of control for a lot of people. Being organized means that the person is in charge and this is a key to motivating others. We want people’s behavior to be neat and orderly as well. We tend to identify organization with intelligence although there is no evidence to support such a belief.
Some people really enjoy the ability to live without a script. Some people look at a speaker who knows all of his lines as the most boring speaker in the world. Others appreciate the organized and well-prepared individual. People who are organized like processes and algorithms.
Desire for Order
Organized --- Flexible
Believe themselves to be:
Neat Flexible
Tidy Natural
In Control Spontaneous
Socialized Unrehearsed
Believe others to be:
Sloppy Too perfect
Dirty Controlling of others
Out of control Concerned with trivia
Messy Neat freaks
13. Desire to Save
Nature has always favored that which saves and prepares for the future. The squirrel collects and stores nuts so that it will not go without in the winter. People who save their money are doing the same thing. They simply are using the currency of the 21st century, their money. The individual who saves is fulfilling the drive to preserve their self and their family…and of course that means their genes.
It is rare that a person can go through life without saving and live a fruitful “second half” (the last 30-50 years of life). If this is true what benefits are there of being a “spender” or a “consumer?” The consumer of products and services is someone who lives in the moment. They fear not for tomorrow and they probably live with more instant gratification. They believe they should enjoy life and they feel they are deserving of the fruits of life.
Very few people can live this lifestyle and have anything left over but It does make the early years of life more enjoyable. Unfortunately, like the animals that don’t save, there will be no quality of life later.
Americans save less than 5% of their annual income. The Japanese save 27% of their annual income. That tells us that saving money can be done and that some societies are wisely preparing for their future. On the other hand, people who live in the United States are having a better life today, if not sacrificing their future for the pleasures of today.
Desire to Save
Saver --- Spender
Believe themselves to be: Conserving
Frugal Enjoying Life
Thrifty Deserving Planning Ahead
Believe others to be:
Irresponsible Miser
Imprudent Money Grubber
Living for only today Cheap
Wasteful Self Denying
14. Desire for Physical Activity
In ancient times, the inactive and lazy were punished with starvation and attack by animals and enemies. It is a normal drive for people to want to be active. Not too many years ago humans spent their entire day hunting and gathering. The all day search for food was critical to survival. No activity ultimately meant death.
Today the United States is the land of the couch potato. The majority of Americans are overweight. Not only is that not attractive it is a harbinger of early demise. Within America there is a physical fitness movement. Many cities actually have become known as physically fit. These include cities like Seattle and Minneapolis. People in these cities, among others seem to have figured it out. If we keep sitting on the couch, we can have all the money we want, but it won’t matter. We won’t be around to spend it!
Desire for Physical Activity
Active --- Inactive
Believe themselves to be:
Energetic Self-paced
Vigorous Easy Going
Fit Low Key
Athletic Laid Back
Believe others to be:
Lazy Jocks
Slow Physical
Sedentary Exhausting
Couch Potato Fast Paced