“SPOTLIGHT ON”
“Spotlight On” advertisers must provide:
• 50-60 character content headline/overview (including spaces) – that offers reader benefit
• PDF of content asset which can include case study, whitepaper, research, editorial webinar, video, etc. • 100 word description of content asset for the microsite
landing page
• 5 keywords for SEO optimization – visit
ModernHealthcare.com/keywords for available keywords
Allow 5 business days for posting.
Publisher reserves the right to reject content or request changes to ensure lead opportunity.
Changes, filtering and comprehensive lead reports will result in additional fees.
EMAIL NEWSLETTERS
File size should not exceed 22k and must be 72 ppi (pixels per inch). Animated ads can contain up to four frames and loop continuously. Animated advertisements are not recommended, as certain email browsers do not allow viewing of animation in emails. If animated ads are submitted, please ensure all pertinent information is contained in the first frame. Creative must be GIF or JPEG. Image maps, JavaScript and Flash ads are not accepted. Ads with white backgrounds are required to have a dark, 1-pixel border around each frame. Email advertisers have the option to submit Alt Text to be included with your email advertising creative. We have a 30 character limit. The typical submission is: “Sponsored by: company name.”
DEADLINES
All material, URLs and third-party party login information must be submitted to Nicole Dionne at [email protected] and courtesy copied to your Account Executive at least five business days prior to start date.
AD SUBMISSION
Send digital media and proofs to: Nicole Dionne, Production Manager Phone: 312.649.5337
Fax: 312.280.3147 Email: [email protected]
AGENCY COMMISSION
Fifteen percent of gross billing is allowed to recognized agencies on space, color and position, provided account is paid within 30 days of invoice date. Commission not allowed on other charges, such as insert handling, special binding or trimming of inserts, reprints or other mechanical charges, and non-display classified advertising.
FREQUENCY
Modern Healthcare Magazine
Frequency is determined by the number of insertions used by an advertiser within 12 months from the date of first insertion order. One-sixth page is minimum rate-holder size for earning frequency discount on larger space. Full-, half- and one-third- page spread advertisements are charged at the rate of each individual unit on each facing page. Multiple units of space in one issue are charged at individual unit rates and are counted as individual insertions for the purpose of determining frequency discount. Insertions in Modern Healthcare apply toward frequency in Business Insurance. Insertions in Business Insurance apply toward frequency in Modern Healthcare. ModernHealthcare.com
ModernHealthcare.com frequency is determined by the number of impressions used by an advertiser within 12 months from the date of first insertion order.
Email Newsletters
Email newsletter frequency is determined by the number of insertions within 12 months from the date of first insertion order. Multiple units of space in one email newsletter product are charged at individual unit rates and are counted as individual insertions for the purpose of determining frequency discount. Insertions for Daily Dose, HITS and Modern Physician Daily count toward frequency for each other.
SHORT RATE AND REBATES
Advertisers will be short-rated if the amount of space upon which billings were based is not used during the 12-month period from the date of the first insertion.
CANCELLATIONS
Modern Healthcare Magazine
If, for any reason, an advertisement is cancelled after the closing date, the publisher reserves the right to repeat a former ad at the full rate. If the advertiser has not previously run an ad, the advertiser will be charged for the cost of space reserved. Neither the advertiser nor the agency may cancel an advertisement after the closing date.
Digital
If advertising material is not received by materials deadline (5 business days prior) of contracted scheduled start date, then the advertiser will be charged for advertising space beginning with the original scheduled start date regardless of whether advertisement is live. Extensions for missed run dates will not be provided unless Modern Healthcare receives notification 5 business days prior to materials deadline. Rescheduling will be based on availability.
Events And Sponsorships
Events, webinars, editorial webinars and sponsorships are non-cancellable once delivery has started.
RATE PROTECTIVE CLAUSE
Publisher reserves the right to change the rates and terms herein at any time without notice, provided only that for any contract advertiser the rates herein shall continue to apply for issues published within 60 days of the effective date of such change.
PAYMENT TERMS
Invoices are dated as of the issue date and are due and payable upon receipt in U.S. funds drawn on a U.S. bank. Publisher looks to the advertising agency placing the insertion for payment. However, publisher shall have the right to hold the advertising agency and the advertiser jointly and severally liable for the monies due and payable to publisher, and that agency warrants by submitting the insertion order that it and the advertiser have accepted this responsibility. Publisher will not be bound by conditions, printed or otherwise, on contracts, order blanks or instructions when such conditions conflict with its policies.