Figure 6. Points for strategy development
9.0 Future research
This research was designed to consider buyer opinions of e-retailing strategy adoption by organisations. There is need for further research to address questions such as, what is the cost-to-profit ratio of e-retailing strategy adoption? How will mainline high street brands prevent channel conflict if e-retailing strategy is adopted? And what are the long-term prospects for the e-retailing strategy?
Key attributes of the delivery strategy
• Timeliness of the order
• Accuracy of the order
• Condition of the order
• Multiple delivery options
Efficient buyer interaction with the website
• Aesthetic design and ease of use
• Privacy of buyers’ details
• Sufficient information
• User profiler and personalisation facilities
• Reliability and flexibility
E-service delivery pre- and post-sale
• Provision of telephone, fax, and email contact
• Quick response promise
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