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Information at your fingertips – Using Microstrategy’s workflow-Driven Mobile B

app-Centric

Purpose-built, workflow-driven Apps that quickly and easily guide users through their data to discovery, analysis, or decision. Apps fully leverage mobile device capabilities, including the multi-touch interface, sensors (GPS, camera, etc.), communications (voice, email, text), and more.

enterprise grade

Designed to deliver the higher levels of performance and scalability demanded by mobile Apps. MicroStrategy delivers in-memory, multi-level caching, ROLAP analytics, robust security, easy extensibility, and comprehensive administration features designed for enterprise deployments.

fast to app

Fast, code-free app development via MicroStrategy’s metadata-driven, point-and- click paradigm. Build rich, interactive BI apps in just days. Speed deployment by building once and deploying across platform to iPhone, iPad, BlackBerry, browsers, Microsoft Office, or portals.

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Figure 8: MicroStrategy Mobile Intelligence Provides Exceptional Flexibility to Create a Wide Range of Mobile Apps.

We were ‘wowed’ by MicroStrategy’s technology and the ability to build our application in one week

leveraging our existing infrastructure. Our clients are very excited about our new iPhone app and the

capabilities it provides to help them enhance efficiency and improve business performance. We see

KEY BI REQUIREMENTS MICROSTRATEGY 9 INFORMATION BUILDERS WEBFOCUS 8 enterprise grade Mobile application

• Single “version of the truth” • Minimum development efforts • Minimum maintenance efforts • Superior performance and scalability • Minimum administration efforts

yes

• MicroStrategy Mobile accesses the same reports and dashboards used by all other MicroStrategy user interfaces, ensuring a “single version of the truth.” Because reports and dashboards in the BI application do not have to be re-authored for mobile device, minimal additional IT investment is required for mobile deployment.

• New reports for mobile devices are created by a metadata driven, point- and-click paradigm fully utilizing MicroStrategy’s BI infrastructure, security, and reusable metadata components. As a result, reports for mobile devices can be created rapidly and easily, in a code-free environment. • MicroStrategy’s object-oriented

development paradigm results in reduced maintenance. Changes to metadata are instantaneously propagated to all user interfaces. Changes are made once and only in one location, ensuring hassle-free maintenance.

• MicroStrategy Mobile leverages the MicroStrategy platform’s superior performance and scalability functionality and provides rapid answers to tens of thousands of users through their mobile devices. Performance is further enhanced by efficiently caching reports and dashboards locally on the mobile devices.

• MicroStrategy's acclaimed administration tools provide the administration efficiencies needed to deploy mobile applications to hundreds of thousands of users, while providing the industry's lowest total cost of ownership.

lIMIteD

• WebFocus lacks the extent of enterprise efficiency that MicroStrategy offers. MicroStrategy’s performance, scalability, object-oriented development, ease of maintenance, automatic change propagation, and administration tools provide the enterprise efficiencies required for rolling out large scale mobile applications.

• Information Builders uses a pure browser– based, thin-client architecture. • Mobile Favorites enables reports to be

shared across devices and content to be delivered to mobile devices without changing underlying infrastructures. • No additional hardware is required. • There is no device software to support –

reports are delivered directly to a device's browser.

KEY BI REQUIREMENTS MICROSTRATEGY 9 INFORMATION BUILDERS WEBFOCUS 8 security of Mobile BI

• Multi-level BI platform security extended to mobile devices • Data protection on the mobile device • Data transmission security • Integration with enterprise-wide

security infrastructure (single sign-on)

yes

• MicroStrategy Mobile utilizes the same sophisticated user authorization management framework available in the MicroStrategy BI platform. Authorization refers to the three- dimensional process by which the application determines:

• Application functionality privileges • Object access permissions • Data access security

• MicroStrategy provides a Web-based mobile configuration interface that enables administrative control of password policies for the MicroStrategy BI platform. It also allows

administrators to set a variety of local data caching options. Administrators can specify maximum cache size on the device, automatically wipe all locally cached data every time the app is closed, and set options for automatically rebuilding new caches for user subscriptions once the application is re-loaded. This ensures security of data that is stored locally on the device. • MicroStrategy’s BI platform provides

an option to encrypt communications between its server components, such as between the MicroStrategy Intelligence Server and MicroStrategy Mobile Server, using an AES 128-bit algorithm.

yes

• WebFocus provides a secure connection through mobile device and virtual protocol networks (VPNs).

• Managed Reporting is used to manage user access and any Managed Reporting user can be given access to mobile content.

KEY BI REQUIREMENTS MICROSTRATEGY 9 INFORMATION BUILDERS WEBFOCUS 8 highly Interactive and Intuitive User

experience

• Native mobile applications • Device-specific actions

o Multi-touch o App integration o Sensor based query o Mobile Info capture

• BI-specific features perfectly designed to work with device specific capabilities

o Drill anywhere o Swipe to page-by o Integrated mapping o Rich visualizations

o Alerts through push notifications o Prompting

o Subscriptions • Offline analysis

yes

• MicroStrategy provides native apps for mobile devices. The native apps are designed to fully leverage mobile device capabilities including the multi- touch interface, sensors (GPS, camera, etc.), communications (voice, email, text), and more.

• MicroStrategy Mobile apps provide a vast range of BI-specific functionality designed to leverage and work seamlessly with device capabilities. BI functionality includes integrated Google maps, out-of-the-box drill-anywhere, a vast library of advanced visualizations, and device-specific actions to perform tasks such as swiping (horizontally or vertically).

• Users can page-by, set alerts for report refresh or data changes through push notifications, use intelligent prompting, metric swapping, and much more. • With MicroStrategy Mobile, reports are

cached directly on the mobile devices for fast, offline viewing. Reports are fully interactive; data can be sliced and sorted; and columns can be locked, resized, and reordered for effective comparisons of metrics.

• Users can subscribe to reports directly from their mobile devices and do not have to wait for IT to create subscriptions for them.

lIMIteD

• IBI supports only basic filtering and sorting from the mobile device. Other BI specific functionality like drill-anywhere, swipe to page-by, prompting using the native controls, etc. is not supported. • Information Builders does not fully

leverage the device-specific capabilities. For example, app integration is limited to only email, mobile information capture is not supported, and sensor based query is not supported.

• Information Builders claims that WebFocus Mobile Favorites product suite includes native capabilities for Apple and Android devices but:

• Prompting is limited to a drop-down menu. Does not use native controls for prompting

• Visualizations designed for mobile interfaces are limited to delivering traditional BI content.

• Interactive controls are limited to basic interactions using a drop- down menu. • WebFocus provides limited Email app

integration capabilities • Limited Integrated Mapping • No automatic drill anywhere and

drilling across hierarchies requires IT hard coding per report.

• No Swipe to page by • No Metric swapping

• Mobile Favorites, a browser-based product, uses Information Builders' Active Technology capabilities. • WebFocus can detect device type and

resizes the views, but not as accurately as MicroStrategy’s device-specific native app.

• E-mail alerts for content updates – alerts let users know that content in their My Mobile Favorites folder has been modified.

• WebFocus allows users to select report (HTML, PDF, and Excel) which may be limited by their device's capabilities.

KEY BI REQUIREMENTS MICROSTRATEGY 9 INFORMATION BUILDERS WEBFOCUS 8 app Development Platform

• Flexibility to create any information workflow

• Ability to deliver multiple forms of information through the mobile app • Actionable mobile apps

yes

• The MicroStrategy app platform provides exceptional flexibility to create Mobile apps that can be used to create a very wide range of mobile applications that go above and beyond the boundaries of traditional BI without writing a single line of code. • MicroStrategy extends the boundaries

of the mobile BI App by delivering multiple forms of information to users within the same app. Unstructured information like images, text, desktop publishing design, web content (web pages, videos), and more can also be included. In addition, MicroStrategy Mobile also provides an in-app PDF reader, email, browser, HTML containers, and optimized ePub handling.

• MicroStrategy provides the ability to implement, and embed transactional capabilities into the information driven mobile apps. Using MicroStrategy Mobile, business users can not only monitor key business metrics, but also initiate appropriate actions from within the mobile apps.

lIMIteD

• IBI does not provide the capabilities to create and deploy purpose-built, workflow-driven mobile apps. They can only deliver traditional BI content on the mobile devices.

• Delivering multiple forms of information to users within the same app is not possible. WebFocus does not provide unstructured information, like images, text, desktop publishing design, web content (web pages, videos). • Existing reports can be distributed to

mobile devices without conversion which is why WebFocus’ mobile applications cannot handle as many specific features as MicroStrategy. This also causes limitations in creating flexibility workflow and delivering multiple forms of information throughout the mobile app. • Creating mobile reports and making

them available is possible using standard development and delivery tools, which results in limitations in providing specific features for mobile apps. Without a dedicated platform, it is impossible to create appealing mobile apps.

7. DeeP InsIght throUgh sUPerIor analytICs

MicroStrategy 9 allows users to freely investigate data and “surf” through the data warehouse without having to

design a new report for each new combination of data that a user wants to see. Users can create analytic metrics

leveraging a wide range of data mining algorithms, statistical, predictive, and OLAP functions, as well as capabilities

for metric grouping on-the-fly. Users can import complex statistical models from specialized third party data mining

applications. MicroStrategy’s unified platform ensures that all these analytic capabilities are available on any type of

report in the entire BI environment.

World-class analytics are important and MicroStrategy is a cost efficient way to address our expanding BI

requirement.

– Chief Executive Officer, eHarmony

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