ProductProduct Rating:
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ProductProduct Recommend Recommend ation:
ation: 89% 89% 33% 33% 75% 75% 78% 78% 65%65%
Check-inCheck-in Counter:
Counter:
FlightFlight
Attendants:
Attendants:
SeatingSeating Space:
Space:
Punctuality:Punctuality:
MARKET ANALYSIS
MARKET ANALYSIS
Chapter – 3
Chapter – 3
Analysis Analysis
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Interpretation Interpretation
4.1 Analysis 4.1 Analysis
Kingfisher is one of the largest Airlines in INDIA.
Kingfisher is one of the largest Airlines in INDIA.
It is based in Bangalore. It oIt is based in Bangalore. It operates more than 400 flights a day anperates more than 400 flights a day and has a network d has a network of 78 destinations, with regional and long-haul international services. Its main bases of 78 destinations, with regional and long-haul international services. Its main bases are Bangalore International Airport, Mumbai's Chhatrapati Shivaji International are Bangalore International Airport, Mumbai's Chhatrapati Shivaji International Airport, Hyderabad's Rajiv Gandhi International Airport and Delhi's Indira Gandhi Airport, Hyderabad's Rajiv Gandhi International Airport and Delhi's Indira Gandhi
International Airport.
International Airport.
Kingfisher Airlines, through one of its holding companies United Kingfisher Airlines, through one of its holding companies United Breweries Group,Breweries Group, has a 50 percent
has a 50 percent stake in low-cost carrier Kingfisher Red, formerly known asstake in low-cost carrier Kingfisher Red, formerly known as Air Deccan.
Air Deccan.
Kingfisher is one of six airlines in the world to have Kingfisher is one of six airlines in the world to have a five-star rating froma five-star rating from Skytrax.
Skytrax.
In May 2009, Kingfisher Airlines carried more than a In May 2009, Kingfisher Airlines carried more than a million passengers, giving itmillion passengers, giving it the highest market share among airlines in India.
the highest market share among airlines in India.
Overall growth in year 2007-08 is 37%. Overall growth in year 2007-08 is 37%. Kingfisher acquired 46% share in Air Deccan.Kingfisher acquired 46% share in Air Deccan.
Kingfisher Airlines has a frequent flyer program called King Club. Members oKingfisher Airlines has a frequent flyer program called King Club. Members o f thisf this program can earn frequent flyer miles (called King
program can earn frequent flyer miles (called King Miles) every time they fly withMiles) every time they fly with Kingfisher Airlines or any of its affiliate airlines, and redeem the same for free
Kingfisher Airlines or any of its affiliate airlines, and redeem the same for free ticketstickets on Kingfisher or its partner airlines.
on Kingfisher or its partner airlines.
Personalized video screens and headphones broadcasting 5 video channels of the Personalized video screens and headphones broadcasting 5 video channels of the trendy FUN TV and the exclusive Kingfisher Radio - 10 channels of chartbusting trendy FUN TV and the exclusive Kingfisher Radio - 10 channels of chartbusting music from across the globe.
music from across the globe.
Domestic airlines poised to go international flights.
Domestic airlines poised to go international flights.
3.1 ITERPRETATIONS 3.1 ITERPRETATIONS
After the analysis of the collected secondary data
After the analysis of the collected secondary data we have many inferences that arewe have many inferences that are sufficient to achieve the objective of
sufficient to achieve the objective of research I our plan.research I our plan.
It fulfills our
It fulfills our 11ststobjectiveobjective, “To study the structure and workings of Kingfisher Airlines”:, “To study the structure and workings of Kingfisher Airlines”:
Kingfisher Airlines is India's largest airline based in Bangalore, owned by the
Kingfisher Airlines is India's largest airline based in Bangalore, owned by the UnitedUnited Beverages Group
Beverages Groupunder the leadership of under the leadership of Vijay MallyaVijay Mallya . It operates more than 400 flights. It operates more than 400 flights a day and has a network of 72 destinations, with regional and long-haul international a day and has a network of 72 destinations, with regional and long-haul international services. Its main bases are Bangalore International Airport, Mumbai's Chhatrapati services. Its main bases are Bangalore International Airport, Mumbai's Chhatrapati
Shivaji International Airport, Hyderabad's Rajiv Gandhi International Airport and Delhi's Shivaji International Airport, Hyderabad's Rajiv Gandhi International Airport and Delhi's Indira Gandhi International Airport. Kingfisher Airlines, through one of its holding
Indira Gandhi International Airport. Kingfisher Airlines, through one of its holding companies United Breweries Group, has a
companies United Breweries Group, has a 50 percent stake in low-cost carrier Kingfisher 50 percent stake in low-cost carrier Kingfisher Red, formerly known as Air Deccan.
Red, formerly known as Air Deccan.
It also fulfills our
It also fulfills our 22ndndobjectiveobjective “To study the growth and expansion of Kingfisher “To study the growth and expansion of Kingfisher Airlines”:
Airlines”:
In a short span of time Kingfisher Airline has carved
In a short span of time Kingfisher Airline has carved a niche for itself.a niche for itself.
Kingfisher Airlines started its operations on May 9, 2005 with a
Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320.fleet of 4 Airbus A320.
Kingfisher Airlines was the first airline in India to operate with all new
Kingfisher Airlines was the first airline in India to operate with all new aircrafts and toaircrafts and to order the Airbus A380.
order the Airbus A380.
In 2009, it has a fleet size of 69 aircrafts.
In 2009, it has a fleet size of 69 aircrafts. It operates on domestic as well as internationalIt operates on domestic as well as international routes and serves 65 domestic destinations and 7 international destinations in 7 countries routes and serves 65 domestic destinations and 7 international destinations in 7 countries across
across AsiaAsia andand EuropeEurope ..
Overall growth in year 2007-08 is 37%.
Overall growth in year 2007-08 is 37%. Kingfisher acquired 46% share in Air Deccan.Kingfisher acquired 46% share in Air Deccan.
On December 4, 2008 Kingfisher Airlines announced that it would commence daily On December 4, 2008 Kingfisher Airlines announced that it would commence daily non-stop flights from
stop flights from MumbaiMumbaitoto London HeathrowLondon Heathrow beginning 5 January 2009.beginning 5 January 2009.
In May 2009, Kingfisher Airlines carried more than a
In May 2009, Kingfisher Airlines carried more than a million passengers, giving it themillion passengers, giving it the highest market share among airlines in India.
highest market share among airlines in India.
3
3rdrdobjectiveobjective, to understand the attitude towards the , to understand the attitude towards the services of Kingfisher Airlines.services of Kingfisher Airlines.
The Kingfisher Class experience begins even before you step on board:
The Kingfisher Class experience begins even before you step on board:
Personalized video screens and headphones broadcasting 5 video channels of the trendyPersonalized video screens and headphones broadcasting 5 video channels of the trendy FUN TV and the e
FUN TV and the exclusive Kingfisher Radio - 10 channels of xclusive Kingfisher Radio - 10 channels of chartbusting music fromchartbusting music from across the globe.
across the globe.
They have done They have done everything possible to ensure it. With the most sophisticatedeverything possible to ensure it. With the most sophisticated
communication, navigation and security systems - both in their and on the ground. As communication, navigation and security systems - both in their and on the ground. As well as with a highly trained and
well as with a highly trained and skilled team of pilots and cabin crew wskilled team of pilots and cabin crew who operate inho operate in completely state-of-the-art paperless environments.
completely state-of-the-art paperless environments.
A special selection of food and beverages is available on board with an individual MenuA special selection of food and beverages is available on board with an individual Menu Card for every guest to enable
Card for every guest to enable you to choose from the finest on you to choose from the finest on offer.offer.
Kingfisher Airlines has a frequent flyer program called King Club. Members oKingfisher Airlines has a frequent flyer program called King Club. Members o f thisf this program can earn frequent flyer miles (called King
program can earn frequent flyer miles (called King Miles) every time they fly withMiles) every time they fly with Kingfisher Airlines or any of its affiliate airlines, and redeem the same for free
Kingfisher Airlines or any of its affiliate airlines, and redeem the same for free ticketstickets on Kingfisher or its partner airlines.
on Kingfisher or its partner airlines.
4
4ththobjectiveobjective, To study the achievements of , To study the achievements of Kingfisher Airlines.Kingfisher Airlines.
Kingfisher Airlines was voted “Best New Airline of the Year" within a
Kingfisher Airlines was voted “Best New Airline of the Year" within a few months of few months of launching
launching.. Of course, being part of a Global conglomerate, the UB Group, has helpedOf course, being part of a Global conglomerate, the UB Group, has helped them strengthen their service quality even more.
them strengthen their service quality even more.
It has captured many more Awards since inception such as:
It has captured many more Awards since inception such as:
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• Kingfisher is one of six airlines in the world to have a five-star rating from SkytraxKingfisher is one of six airlines in the world to have a five-star rating from Skytrax..
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• King Club has won Top Honors at the 21st Annual Freddie AwardsKing Club has won Top Honors at the 21st Annual Freddie Awards [2008] in the Japan, Pacific, Asia and Australia region :
[2008] in the Japan, Pacific, Asia and Australia region :
Best Bonus PromotionBest Bonus Promotion
Best Customer ServiceBest Customer Service
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• "Rated amongst India's most respected companies""Rated amongst India's most respected companies" - Business World- Business World
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• "India's No. 1 Airline in customer satisfaction""India's No. 1 Airline in customer satisfaction" - Business World- Business World
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• “Buzziest Brands of 2005”“Buzziest Brands of 2005” - Ranked amongst the Top Ten buzziest brands of 2005 &- Ranked amongst the Top Ten buzziest brands of 2005 &
2006 across product categories, in the survey conducted by agencyfaqs.com and Brand 2006 across product categories, in the survey conducted by agencyfaqs.com and Brand Reporter.
Reporter.
Chapter – 4 Chapter – 4
Conclusion Conclusion
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Recommendations Recommendations
4.1 Conclusion
4.1 Conclusion
After doing a study of this project representing on
After doing a study of this project representing on Kingfisher Airlines, I have come to aKingfisher Airlines, I have come to a conclusion that Kingfisher Airlines is one of the largest and
conclusion that Kingfisher Airlines is one of the largest and most widespread airlines of most widespread airlines of the country providing its services not only in India as
the country providing its services not only in India as well as outside India also. It haswell as outside India also. It has alliance with many other airlines in this sector.
alliance with many other airlines in this sector.
Kingfisher Airlines offers world class services to the customer at a Kingfisher Airlines offers world class services to the customer at a nominal rate. The national carrier takes immense pride in having successfully played a nominal rate. The national carrier takes immense pride in having successfully played a pivotal role in making various facets of
pivotal role in making various facets of India popular with the people of India popular with the people of the world andthe world and acting as the country’s cultural ambassador. The
acting as the country’s cultural ambassador. The airline uses the services of one of theairline uses the services of one of the advanced plans been operated in the world.
advanced plans been operated in the world.
To sum up I would
To sum up I would like to say that Kingfisher Airlines is serving itslike to say that Kingfisher Airlines is serving its customer in an appreciated w
customer in an appreciated way and going to be ay and going to be in the list of best services providers inin the list of best services providers in coming years.
coming years.
4.2 Recommendations
4.2 Recommendations
In In thithis s extextremremely ely comcompetpetitiitive ve envenviroironmenment nt sugsuggesgestiotions ns are are extextremremee imp
importortanceance. . KinKingfigfishesher r AirAirlilines nes witwith h ricrich h HumHuman an ResResourource ce shoshould uld loolook k forward to such suggestion and reward individual whose suggestion were forward to such suggestion and reward individual whose suggestion were actually beneficial for the organization
actually beneficial for the organization
Kingfisher Airlines can introduce Late bird / Night bird flights betweenKingfisher Airlines can introduce Late bird / Night bird flights between metros
metros
Kingfisher Airlines should schedule more number of flights to and fromKingfisher Airlines should schedule more number of flights to and from sta
statiotion n lilike ke DelDelhi, hi, MumMumbaibai, , CheChennainnai, , ColCollatlate, e, BanBangalgalore ore as as thethese se secsectortorss account for high payload
account for high payload
Kingfisher Airlines needs to undertake aggressive MarketingKingfisher Airlines needs to undertake aggressive Marketing
Kingfisher Airlines should undertake cuKingfisher Airlines should undertake customers satisfaction surveystomers satisfaction survey
KinKingfigfishesher r AirAirlinlines es shoshould uld makmake e proprovisvisionions s to to add add up up mormore e fifinancnancialial benefits for its passenger
benefits for its passenger
New approaches should be identified and rewarded so that it serves as New approaches should be identified and rewarded so that it serves as example for others.
example for others.
Bibliography
Bibliography