2 DEVELOPMENT OF A CONCEPTUAL MODEL OF OBJECTIVE AND
2.5 Supply chain complexity 23
2.5.4 Outcomes of supply chain complexity 44
Supply chain complexity has several impacts on supply chain performance measures.251252253 According to Manuj/Sahin outcomes of supply chain complexity are often
unplanned or unexpected and/or undesirable.254 This is in alignment with the nature and
characteristics of complex systems, where given inputs lead to uncertain and unpredicta- ble outcoumes. Table 6 provides an overview of the impact of supply chain complexity on outcomes.
According to van der Vaart/van Donk performance measures can be grouped into:255
- Overall-related measures (e.g. profit)
- Service-related measures (e.g. delivery reliability) - Cost-related measures (e.g. transportation costs)
Some studies state that supply chain complexity impacts both, efficiency (cost) and effec- tiveness (service) of supply chain operations.256257 Therefore, supply chain complexity af-
fects all performance dimensions along the supply chain and consequently is a key issue confronting supply chain managers.
251 See Perona/Miragliotta, 2004. 252 See Choi/Krause, 2006. 253 See Deloitte, 2003. 254 See Manuj/Sahin, 2011. 255
See van der Vaart/van Donk, 2008. 256
See Perona/Miragliotta, 2004. 257
As stated earlier not all sources of supply chain complexity are bad and reducing it would not necessarily leads to improvements in performance. De Leeuw et al. see an important task of supply chain managers to examine the trade-offs of managing/reducing supply chain complexity and related outcomes (e.g. investments in additional inventory may re- duce complexity related to uncertainty, but it will increase costs and assets and it requires appropriate capabilities to manage inventory).258
In addition to the findings mentioned above, it is important to note that not all complexity sources have the same impact on performance measures. For example, Bozarth et al. found out that dynamic supply chain complexity has a stronger effect on manufacturing plant performance than static supply chain complexity.259 Similar to these Manuj/Sahin
provide findings of their qualitative study regarding the linkage between specific complexi- ty antecedents and the most relevant strategies and outcomes. Additionally they found out that there is a link between supply chain complexity and outcomes, and effective supply chain complexity and outcomes.260
In regard to the relationship between effective supply chain complexity and outcomes, the studies of Robinson/Swink and Swink/Robinson showed that the effective supply chain complexity and outcomes are not always correlated positively. They found out that deci- sions of supply chain managers lead to better solutions, when confronted with more com- plex problems (due to the application of human cognitive processes).261262
258
See de Leeuw et al., 2013. 259 See Bozarth et al., 2009. 260 See Manuj/Sahin, 2011. 261 See Robinson/Swink, 1994. 262 See Swink/Robinson, 1997.
Author Effect on:
Manuj/Sahin263 Total costs; transaction costs; cycle times; incoming material quality; outbound delivery
performance; inventory turnover; uncertainty; reserve capacity requirements
Bozarth et al.264 Manufacturing plant performance (in terms of manufacturing schedule attainment and unit
manufacturing cost performance)
Choi/Krause265 Transaction cost; supplier responsiveness; supplier innovation; supplier risk
Bode/Wagner266 Supply chain disruptions on the demand side
Vachon/Klassen267 Delivery performance (delivery speed and delivery reliability)
Stock et al.268 Operational performance (cost, delivery speed and reliability, quality, flexibility) and finan-
cial performance (sales growth, return on investment, market share) Closs et al.269 Holdings costs; service levels; inventory levels; delivery reliability
Handley/Benton270 Control costs; coordination costs
Milgate271 Delivery performance (upstream: late deliveries by suppliers, quality of incoming material;
manufacturing: throughput time; downstream: delivery lead-time, late delivery)
Adani et al.272 Operative performance (components running capital costs, obsolescence costs, finished
products running capital costs, transportation costs, administrative costs); economic per- formance (operating profits, average yearly turnover increase)
263
See Manuj/Sahin, 2011.
264
See Bozarth et al., 2009.
265 See Choi/Krause, 2006. 266 See Bode/Wagner, 2015. 267 See Vachon/Klassen, 2002. 268
See Stock et al., 2000.
269
See Closs et al., 2010.
270
See Handley/Benton, 2013.
271
See Milgate, 2001.
Tavares Thome et al.273 Manufacturing performance
- Cost (unit manufacturing cost, procurement costs, manufacturing overhead costs) - Delivery (delivery speed, delivery reliability, manufacturing lead time, procurement
lead-time)
- Flexibility (product customization ability, volume flexibility, mix flexibility, time to market)
- Quality (manufacturing conformance, product quality and reliability, customer ser- vice and support)
Hu et al.274 Quality and productivity
Table 6: Outcomes of supply chain complexity
273
See Tavares Thome et al., 2014.
Therefore, the propositions for this thesis relating the outcomes of supply chain complexity and effective supply chain complexity are:
P5a: Supply chain complexity negatively affects performance measures (overall- related, service-related, cost-related) along the supply chain.
P5b: Effective supply chain complexity negatively affects performance measures (overall-related, service-related, cost-related) along the supply chain.
It can be stated that supply chain complexity negatively affects various performance measures. Furthermore, derived from supply chain complexity – there is also a direct link between effective supply chain complexity and outcomes. Fur future research it is neces- sary to investigate quantitatively the relationship between supply chain complexity and outcomes on the one hand, and the link between effective supply chain complexity (as the link between supply chain complexity and effective supply chain complexity can be mod- erated by implemented complexity coping strategies) on the other hand, to see which strategies (and to which extent) have an impact on the management of supply chain com- plexity and therefore have an impact on the outcomes of supply chain complexity and as- sociated effective supply chain complexity (similar to the study of Manuj/Sahin, where the study participants were able to identify outcomes of supply chain complexity and effective supply chain complexity but had difficulties to quantify them275). Furthermore specific com-
plexity components of supply chain complexity should be linked to certain performance outcomes. The following illustration presents the relationships between the various con- structs of the model.
275