Product Development Process

Finally, the fourth variable considered in the User Data Spectrum tool is the product development process that the organization and the product team follows and how much user experience is incorporated into that process. There has been substantial research on the UX process and implantation of UX methods in product development processes (Bevan, 2009; Earthy, 1999). Creative process, method selection, access to user data, and user data collection, interpretation, and implementation are just a few critical UX activities that could be infused into the product development process within the company. Which activities and how the activities are carried out are often paramount to the success of UX adoption within a company.

In summary, the User Data Spectrum tool empowers organizations to identify where on the spectrum they fall by assessing the organization’s orientation followed by four major

variables: (a) the skill set of the user data source or the person/group making decisions on behalf of the user(s); (b) the representativeness of the user data source; (c) the strength of the product vision within the organization; and (d) the process by which the organization develops products. The next chapter will describe the design of the User Data Spectrum Survey aimed at capturing the variables articulated in this chapter.

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