Variable Specification Study Two
Airbnb (N = 232) Fictitious Accommodation Study Three Sharing Platform (N = 462) Gender Male 51.6 45.0 Female 48.4 55.0 Age 18-20 6.4 7.4 21-25 53.2 49.1 26-30 32.6 35.0 31+ 7.8 8.5 Education (Highest Degree)
None or High School 44.5 43.7
Apprenticeship 4.8 9.3
31 APPENDIX 2: Scale Items Study Two
Antecedents
dimension Trust-building measures Measurement Mean (Ø) SD (Ø) Cron. α
Trust- Building Measures
Based on Son, Tu, and Benbasat (2006), Jarvenpaa et al. (2000)
Many offers available worldwide 5.43 1.56 -
Based on Tang et al. (2003), Son, Tu, and Benbasat (2006)
Reliable insurance cover 4.45 1.31 -
Based on Bolton, Greiner, and Ockenfels (2012), Slee (2013)
Simultaneous reviews, meaning when two users mutually rate each other,
both ratings are displayed at the same time 4.60 1.47 -
Trust Trust in the Platform
Pavlou and Gefen (2004)
As a platform provider, Airbnb can be trusted at all times.
As a platform provider, Airbnb can be counted on to do what is right. As a platform provider, Airbnb has high integrity.
Airbnb is a competent platform provider.
4.65 4.62 4.78 5.32 (4.84) 1.29 1.25 1.19 1.29 (1.06) 0.87 Trust in Peers
Pavlou and Gefen (2004)
The peers on Airbnb are in general dependable. The peers on Airbnb are in general reliable. The peers on Airbnb are in general honest. The peers on Airbnb are in general trustworthy.
4.90 4.90 4.74 4.84 (4.84) 1.34 1.24 1.24 1.19 (1.14) 0.93 Controls Familiarity Bhattacherjee (2002)
I am familiar with the processes on Airbnb. I am familiar with making a booking on Airbnb.
I am familiar with the process of reviewing ratings on Airbnb. Overall, I am familiar with Airbnb.
4.95 5.18 4.88 5.15 (5.04) 1.43 1.40 1.53 1.31 (1.26) 0.91 Risk
Pavlou and Gefen (2004)
There is a considerable risk involved in participating in Airbnb bookings. There is a high potential for loss involved in participating in Airbnb bookings.
My decision to participate in Airbnb bookings is risky.
3.34 2.70 3.11 (3.05) 1.48 1.39 1.45 (1.27) 0.86 Trust Propensity Lee and Turban (2001)
It is easy for me to trust a person or thing. My tendency to trust a person or thing is high.
I tend to trust a person or thing, even though I have little knowledge of it. Trusting someone or something is not difficult.
4.26 4.37 3.86 4.22 (4.18) 1.36 1.38 1.50 1.49 (1.26) 0.90
32 APPENDIX 3: Experimental Conditions of Study Three
Control Condition
ShareNow.com
The online sharing platform provider ShareNow.com can be used to rent apartments, rooms, and other private accommodation. Since stays are usually short-term, ShareNow.com is considered to offer an alternative to booking a hotel room
More and more online sharing platform providers are competing on the market. Tenants and landlords have a variety of choices.
ShareNow.com was founded by Christina Meibach and Peter Silow in Stuttgart a couple of years ago.
Negative Trust in the Platform Manipultation
ShareNow.com ranks last place in a trust-study achieving 1.5 out of 7 points only
The online sharing platform provider ShareNow.com can be used to rent apartments, rooms, and other private accommodation. Since stays are usually short-term, ShareNow.com is considered to offer an alternative to booking a hotel room.
More and more online sharing platform providers are competing on the market. Tenants and landlords have a variety of choices. Can they trust ShareNow.com or should they turn to a competitor? A representative study of Stiftung Warentest and the Ministry for Justice and Consumer Protection
tested different online sharing platform providers and the framework conditions they provide to users acting on these platforms.
The study evaluates the trustworthiness, benevolence, integrity, and competence of online sharing platform providers.
ShareNow.com achieved very poor results in this study, scoring 1.5 out of 7 possible points only. With this result ShareNow.com ranks last place. The study tested the nine largest online sharing platform providers in Germany, including Airbnb, Wimdu, and 9flats.
ShareNow.com was founded by Christina Meibach and Peter Silow in Stuttgart a couple of years ago. Positive Trust in the Platform Manipultation
ShareNow.com ranks first place in a trust-study achieving 6.5 out of 7 points
The online sharing platform provider ShareNow.com can be used to rent apartments, rooms, and other private accommodation. Since stays are usually short-term, ShareNow.com is considered to offer an alternative to booking a hotel room.
More and more online sharing platform providers are competing on the market. Tenants and landlords have a variety of choices. Can they trust ShareNow.com or should they turn to a competitor? A representative study of Stiftung Warentest and the Ministry for Justice and Consumer Protection
tested different online sharing platform providers and the framework conditions they provide to users acting on these platforms.
The study evaluates the trustworthiness, benevolence, integrity, and competence of online sharing platform providers.
ShareNow.com achieved very high results in this study, scoring 6.5 out of 7 possible points. With this result ShareNow.com ranks first place. The study tested the nine largest online sharing platform providers in Germany, including Airbnb, Wimdu, and 9flats.
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i The definition of collaborative consumption used throughout this paper has previously been introduced by Möhlmann
(2015: 194): Collaborative consumption is defined as ‘coordinating the acquisition and distribution of a resource for
a fee or other compensation’ (Belk 2014, p. 1597). “It takes place in organized systems or networks, in which
participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods,
services, transportation solutions, space, or money” (Möhlmann 2015 based on Bardhi and Eckhardt 2012; Belk 2014;
Botsman and Rogers 2010; Chen 2009; Owyang, Samuel, and Grenville 2014). Thereby, it is important to distinguish collaborative consumption from three other forms of consumption. This applies to sharing activities where no compensation is involved (e. g., couch surfing), gift giving which constitutes a permanent transfer of ownership (e. g., inherited property), and usual market activities without collaborative elements (e. g., hotel booking) (Belk 2014).