Technical session III:

Theme 2: Analyzing the various steps and channels involved in the marketing of farmers produce for ‘Farm to plate’

KVK presented-

In this session KVK Sundargarh-2, Sundargarh-1, Bolangir, Nayagarh, Kalahandi experts are present on “Analyzing various Steps & Channels involved in marketing of food Grains (Kharif) vegetables (Rabi) from Farm To Plate”. The needed suggestions were given for modification, improvement and resubmission.

Technical session III:

Theme 3: Level of application of social media- whatsapp/

facebook/telegram for farming KVKs presented- Sehore, Jabalpur

In this session KVK Sehore, Jabalpur experts present project on “Study on Social media in dissemination of agricultural knowledge”. The chairs had suggested that cost of dissemination, expanses of technology through farmers to farmers is researchable issue for improvement in extension system.

Theme wise finalized OFT proposals as follows-

Theme 1: group approaches

1. study of performance of seed societies in madhya Pradesh

Objectives:

y

y

To study the relative performance of the seed societies;

y

y

To identify the factors responsible for Success/

failure of the seed societies.

y

y

To measure the relative benefits reaped by the members since joining.

y

y

To document the problems faced by the societies.

Methodology

✓ y

Preparation of inventory of seed societies existing/

registered in the district;

✓ y

Selection of functional and non-functional seed societies.

✓ y

Proportional selection of the members of the seed

✓ y

Developing societies performance index

✓ y

Enlisting the factors & developing interview schedule.

Indicators for success of seed societies

y

y

No. of active, non-active and family-based members in seed societies

y

y

No. of license with society

y

y

Available Infrastructure facilities

y

y

Market linkage & information source

y

y

Role clarity of members

y

y

Trustworthiness, Cohesiveness, level of conflicts, etc.

y

Availability of quality inputs

y

y

Sharing of net profits of the members

y

y

Cost saving in input purchasing

y

y

Transportation facilities & location of societies.

y

y

Skill of the members

y

y

Decision-making ability of the members

y

y

Extent of seed replacement ratio

2. study of performance of seed Producing Company/farmer Producer Organization in m.P.

Objectives:

y

y

To study the benefits of farmers from purchasing of inputs through FPO.

y

y

To study the benefits of farmers through infrastructure to the members.

y

y

To study the benefits of farmers from seed production programmes & others business.

Methodology

y

y

Prepare the profile of FPOs in your district.

y

y

Selection of functional and non-functional FPOs.

y

y

Proportional selection of the members of the FPOs

y

y

Developing FPO performance index

y

y

Enlisting the factors & developing interview schedule.

Parameters for study

y

y

Time & money Saving in inputs purchasing, transportation of inputs & produce, storage of produce, marketing of their produce

y

y

Availability of improved inputs

y

y

Availability of improved implements through custom hiring

y

y

Level of interest & knowledge

y

y

Record Keeping & maintenance

y

y

Level of participation & decision making ability of members

y

y

Availability of credit facility.

y

y

Annual turnover

y

y

Cash credit limit

y

y

Benefits sharing between company & individual farmers.

y

y

Service provider- Personnel, professional, financial and social status.

3. strengthening farmers’ Club for Technology dissemination : A micro Perspective

Parameters-y

y

Change in knowledge (farmers & fellow members of FCs)

y

y

Timeliness of the technology

y

y

Feasibility of the technology

y

y

Cost effectiveness of the technology

y

y

Rate of adoption

y

y

Yield increased Conclusion-

y

y

Group approach

y

y

Social media

y

y

Each KVK should prepare s

Proceedings of Workshop at JNKVV, Jabalpur

y

y

Prepare action plan on cost effective of various methods.

➢ y

Multi arm treatment for technology dissemination.

➢ y

Data for the farmers being handled.

➢ y

Classify your society on the basis of commodity.

➢ y

Classify the role of women in the work.

➢ y

Next workshop will be in October 2015.

➢ y

Commodity based study with gender perspective.

Theme 2: marketing steps

4. study on different steps involved in marketing of farm produce

Objective:

y

y

To identify the various steps involved in producer to consumer;

y

y

To compare the relative benefits of marketing process individual vs FPO farmers;

y

y

To identify the perceived constraints in purchasing of inputs and sale of farm produce.

Methodology:

y

y

Selection of individual and FPO farmer;

y

y

Status of Marketing linkage;

y

y

Method of input purchase;

y

y

Time and cost involved in input purchase;

y

y

Method of marketing of farm produce.

Parameters 1. Losses

i. Transportation loss – Farm to Mandi ii. Faulty measurement

iii. Bagging & Packing of produce iv. Loss due to sampling

2. Quality 3. Price 4. Time

5. Income level

5. Analyzing various steps & Channels involved in marketing of food grains (Kharif) vegetables (Rabi) from ‘Farm To Plate’

Objectives

y

y

To identify the existing channels and steps involved in marketing of vegetables.

Odisha with special reference to Sundargarh, Bolangir, Kalahandi & Nayagarh Dist.

y

y

To study the time taken for the commodities (Vegetables) to reach from ‘farm – plate’

y

y

To study the marketing cost and margin data in each step of marketing.

y

y

To study apparent changes in prices vis-à-vis change of producer to consumer, value of produce

Parameters/ Performance indicators

y

y

Types of channels in the market

y

y

Time taken for commodity from farm to plate.

y

y

Comparative prices

y

y

Net return of farmers

y

y

Returns of retailers (middlemen)

y

y

Market value of commodities in each step of the channel.

Theme 3: ICT tools & social media

6. study on ICT tools – mobile messaging, social media (Whatsapp) in dissemination of agricultural messages

Objective

y

y

To share agricultural techniques through message, audio, video, photo etc.

y

y

To receive farmers problems through message, audio, video, photo etc.

y

y

To collect farmers feedback for KVK Scientists on their demonstrated technology.

Study area:

y

y

Each Block 10 Village Panchayats will be selected

y

y

Each Village Panchayat 2 E- farmers will be selected

y

y

Total No. e- farmer Selection - 100

Methodology for selection of e- farmer’s

Methodology for selection of e-farmer’s on the basis of their need & interest and those farmers will be selected, they are use whatsapp in their mobile.

Following methods will be apply for selection of e- farmers-

y

y

Through Kisan Mobile Advisory.

y

y

During KVK visit.

y

y

During farmer’s Field Visit.

Role of KVK Expert in messaging

✓ y

Timely solve farmers problem by related expert.

✓ y

Timely reply of farmers query about technology.

✓ y

Sharing need-based latest technology by expert.

✓ y

Sharing timely advice S.

No. Subject No. of

Problem No. of

Solution No. of share

technologies Group discussion Farmers to Farmers 2 Horticulture 3 Soil Science

y

Perception towards social media based technical information

y

y

Knowledge towards social media based technical information

y

y

Extent of utilization of technical information

y

y

Extent of dissemination of technical information

y

y

^Timeliness

y

y

Visibility of the content

y

y

Applicability, Reliability and credibility of the messages

y

y

Feedback of farmers, extension personnel and input dealers on the delivered messages

Rules & Regulation for e- farmers & Expert

y

y

In group share only Agricultural related information.

y

y

Those person send unnecessary information in group, they will be remove from group.

y

y

Any type of unwanted information sharing is one type of crime.

y

y

User can share agricultural related problems, experience, views etc.

y

y

User can be share message through text, Audio, Video, Photographs etc.

y

y

KVK expert timely involve in group discussion.

In document Methodological Initiatives vis-à-vis Technology Application for Livelihood Security (Page 64-67)