Warid Telecom

Type Private

Founded 2004 Headquarters

301-Dhabi Tower, Hamdan Street, Post Box 44222, Abu Dhabi, United Arab Emirates

Key people

Sheikh Nahayan Mabarak Al Nahayan, Chairman

Mr. Bashir A. Tahir, CEO Abu Dhabi Group

& Warid International Industry Telecommunication Products Telephony

Slogan We Care

Website www.waridtel.com (Pakistan) www.waridtel.com.bd (Bangladesh)

Warid Telecom International is an Abu Dhabi based mobile telecommunication firm providing telephony services in Bangladesh, Pakistan and Uganda.

Warid is expected to launch in Congo soon.

In December 2005, Warid Telecom International LLC obtained a 15 year GSM license to operate as the sixth mobile phone operator in Bangladesh for 50 million US dollars.

Warid Bangladesh launched their operations on the 10th of May, 2007 and uses the code 16 preceded by the code number of Bangladesh +880. Warid Bangladesh has acquired a million subscribers within 70 days of launch.

The company started rolling out network from mid-2006. In less than a year, amidst much speculation, Warid Bangladesh launched their commercial operation with 26 districts – the largest ever launch in terms of network coverage and BTS Stations. Unlike its operations in other countries Warid Bangladesh uses the slogan be heard instead of we care.

Currently Warid Bangladesh provides both post-paid and pre-paid connection plans. The post-paid plan is branded and marketed across the country under the name Zahi Post-paid, which means leader or royalty. The pre-paid segment is branded and marketed as Zem Pre-Paid.

In 2004, Warid Telecom International LLC, purchased a license for operating a nationwide mobile telephony network, (WLL) and long distance international (LDI) for $291 million US dollars and was the first venture of Warid Telecom International LLC.

Warid Pakistan launched its services in May 2005. Within 80 days of launch Warid Pakistan claims to have attracted more than 1 million Users. According to Pakistan Telecommunication Authority, currently Warid Telecom has more than 10 millions subscribers in Pakistan and is ranked as the fourth largest operator in Pakistan. Warid Pakistan claims it has the largest "post-paid" subscriber base in Pakistan.

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Telenor

Type Public

Founded 1855

Headquarters Fornebu, Norway

Key people CEO: Jon Fredrik Baksaas, Chairman: Thorleif Enger Industry Telecommunication

Products Telephony and broadband Revenue ▲ 91.1 billion NOK (2006) Operating

income ▲ 18.3 billion NOK (2006) Net income ▲ 15.9 billion NOK (2006) Employees 31,750

Slogan Here to help Website www.telenor.com

Telenor (OSE: TEL, NASDAQ: TELN) is the incumbent telecommunications company in Norway, with headquarters located at Fornebu, close to Oslo. Today, Telenor is mostly an international wireless carrier with operations in Scandinavia, Eastern Europe and Asia. In addition, it has extensive broadband and TV distribution operations in four Nordic Countries.

At year-end 2005, Telenor held controlling interests in mobile operations in Norway, Denmark, Sweden, Ukraine, Hungary, Montenegro, Thailand, Malaysia, Bangladesh and Pakistan. In October 2006, Telenor entered into an agreement with Vodafone Group for the acquisition of subsidiary Vodafone Sweden for a consideration of NOK 8,170 million, including assumption of debt.

Telenor Pakistan is a wholly owned subsidiary that started operations on the 15th of March 2005 and holds one of six mobile licenses in Pakistan. Its also the fastest growing cellular network of Pakistan. Currently Telenor holds the second largest GSM and the largest GPRS and EDGE coverage in Pakistan. It has also achieved the second largest retailer network in Pakistan within the 2 years of its operations and it has started operations in Azad Kashmir and the Northern Areas of Pakistan. Telenor has reached its breakeven in the first quarter of 2007 and beat largest mobile operator Mobilink in sales. Telenor proactively participated in earthquake disaster relief, and is carrying out a campaign for the welfare of flood victims in Balochistan. Current CEO of Telenor Pakistan is Tore Johnsen.

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CMPak (China Mobile Company)

Formerly known as Paktel Limited Type Private Limited Company

Genre Subsidiary Founded Early 1990s

Headquarters Islamabad, Pakistan, 68-E Jinnah Avenue, Blue Area Area served Pakistan

Key people Guo Yong Hong(CEO) Industry Telecommunication

Owner China Mobile Ltd. (Formerly Millicom) Slogan Ab Sab Keh Do

Website www.zong.com.pk

Paktel was the first ever company granted license to carry out cellular phone services in Pakistan, set up by Cable & Wireless. It carried out AMPS services until 2004, when the company launched GSM services as well. Its main competitor emerged in late 1990s as Instaphone and soon began to dominate the market.

Millicom International Cellular S.A. on Sunday, 22nd January 2007, said it will sell its 88.86 percent stake in Paktel Ltd. to China telecom for $284 million, which includes the repayment of inter-company debt.

The sale implies an enterprise value for Paktel of $460 million, Millicom said in its press release.

On 4th May 2007, Paktel was renamed to CMPak.And then, on 16th May 2007, China Mobile announced that it had upped its stake in CMPak to 100%. Moreover, PTA (Pakistan Telecommunication Authority) has announced that it may resolve the frequency issue with China Mobile, as it was one of the main reason for pullout by Millicom International Cellular S.A.

China Mobile Communications Corporation (Chinese: 中国移动通信, Hanyu Pinyin: Zhōngguó Yídòng Tōngxìn) also known as China Mobile or CMCC, is the largest mobile phone operator in China. It is the world's largest mobile phone operator ranked by number of subscribers, with over 376.38 million customers

(as of end of February, 2008). By turnover it is second to Vodafone, which owns 3.3% of China Mobile. It is now the largest market capital company listed in the Hong Kong Stock Exchange, which exceeds that of HSBC. China Mobile is also fifth in world rankingsBrandZ ranking.

China Mobile is the world's largest telecom operator. Having a customer base of over 300 million customers, its network routes 700 million text messages every day and handles 250 million calls every hour.

China Mobile is perhaps the only cellular network that provides uninterrupted, reliable coverage through tunnels, on highways, inside sky scrapper elevators as well on top of Mount Everest.

One of the unique features of China Mobile servicing excellence is to customise its products, services and tariffs to suit the individual needs of its huge subscriber base. There are hundreds of payment/tariff options to choose from according to one's usage pattern, budgetary limitations and nature of use.

China Mobile's first overseas subsidiary, China Mobile Pakistan has the license to offer and operate voice, data and all value added services in the entire country.

One of the fastest growing cellular markets in the world, Pakistan is a key region that is likely to offer expansion opportunities as well the chance to make a difference in the lives of a growing clientele that is demanding and understands and appreciates better quality and service standards.

ZONG is the first International brand of China Mobile being ZONG launched in Pakistan. It is meant to empower and liberate the people of Pakistan in every nook and corner of the country. It will become a part of their hearts, their minds and bring about a change in their lives that every one desired but few thought would be possible.

The core essence of ZONG is to allow people to communicate at will. Without worrying about tariffs, network coverage, capacity issues or congestion. ZONG will be supported by ground breaking communications, trend setting customer service and an unmatched product offering which will redefine rules of the game and establish ZONG as a serious contender for the number one spot.

ZONG would offer its customers with entertaining & innovative value added services and will empower them by giving a wide variety of products, services &

content to choose from.

We are privileged to be the pioneering country introducing this brand with others to follow. And God willing, together we will also make ZONG a success story for others to try and replicate.

China Mobile has already invested $500 million in Pakistan and has plans to invest more. The company plans to increase coverage area by several thousand miles, including highways with the capacity of 20m subscribers.

The Chinese company had acquired Paktel for over $460 million enterprise value last year. On May 4, 2007, China Mobile unveiled its new company -- CMPak Limited.

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You walk into their store to pay the bill or get something done — that transaction is entered into their POS / CRM / Billing / ERP system.

One day later Ufone sends you an SMS hoping your experience was well, and asking a simple question: “Was your experience satisfactory? Send reply ‘yes’ or

‘no’.

SSIMPLEIMPLE, , ANDANDTOTOTHETHEPOINTPOINT

Ufone’s approach is good in that it is a dead-simple feedback form — a Yes / No vote is easy enough that people might reply, and is also enough to form a very simplistic model of using that feedback to improve operations.

The costs of this approach, however, is that Ufone will not know why people are not satisfied, and for this they will have to work closely with the Line or Business Center managers as well as sort through reports of customer service staff. Even then, they will twist data — in today’s customer experience world, skewed data can be hazardous to a company’s health.

The other major issue with Ufone's approach is that it is an interruption based approach. If I get an SMS at an odd time, I wouldn’t care if the SMS says “thank you for visiting our store”, it interrupted me and hence has a chance to put me off.

Especially because Ufone keeps sending an SMS every day until you give up and reply!

MMOBILEOBILEPHONEPHONEUSERSUSERSCANCANSENDSENDVOICEVOICEMESSAGESMESSAGESINSTEADINSTEADOFOF SMS SMS

Telenor Pakistan and Ufone Pakistan are set to launch the world’s first interoperable voice messaging, or voice SMS, services in 2008 following successful voice messaging trials towards the end of last year. The trials were based on the technical specification developed by the GSMA, the global trade association for the mobile phone industry.

Voice messaging, an alternative to SMS, offers a simple and unobtrusive way to send a message to another mobile phone user. The service is of great value worldwide, especially in countries with lower literacy rates and character-based languages, which makes text with a standard alphanumeric keypad time-consuming and inefficient. To send a voice message, the caller simply dials a code (usually the star button) before the recipient's number and records a message lasting up to 30 seconds. The recipient is notified by a text message, which often has a one-touch link to a recording of the message.

Telenor Pakistan and Ufone, with support from voice messaging vendors Mobile Arts and Kirusa, successfully trialed interoperable voice messaging between

October and December 2007 - the first successful operator and multi-vendor voice messaging trial anywhere in the world.

“Ufone has always led the way in service innovation which has led our recognition of being the operator of choice for millions. The successful inter-operator trial is testimony to the commitment and direction shown by Ufone in bringing new technology and services to Pakistani consumers. We are extremely proud to be part of this ground breaking exercise which will no doubt have a positive impact on the lives of our subscribers”, said Mr Ali Ikram, Marketing Manager VAS of Ufone Pakistan. “Ufone is proud to be the leaders in validating the GSMA standards for voice messaging inter-operability solutions.”

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I observed a trend of aggressive marketing and advertisement by the mobile operators in Pakistan. They proudly announce 50 paisa, 3 paisa, 1 paisa call rates. Trying to one-up other competitors, the advertisements emphasize the lowest possible rate to grab the consumer attention.

In reality the low rates being advertised come with many conditions. To figure it out one has to read the fine print carefully that usually marked with * (asterisk). I think this is unfair to the consumers and we need to criticize this trend which some may characterize as deceptive marketing.

Pakistan has remarkable growth in telecommunication industry. It is found that 75% population of Pakistan has mobile phones and the counting is increasing day by day. PTA recorded customers are about 82,514,536. According to current research that is conducted in March 2008, the Tele density is increasing 52.2%

yearly. This is huge craze in mobile industry.

Since I am working on this project, I found some irregularities:

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People are worried about cellular service they often complaint that cellular operators are not willing to enhance their services. Caller feels disturbance, busy network, and unauthorized call ending.