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Thesis/Dissertation Collections
1963
Wilderness: A Visual Communication for
Conservation
Joan Marinelli
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Recommended Citation
WILDERNESS
A Visual
Communication
For Conservation
WILDER?"
'
Vi
sualCommunication
For
Conservation
BY
JOAN
MARINELLI
Candidate for
the
Master
of
Fine
Artsin the College
of
Fine
and
Applied
Arts
of
the
Rochester
Institute
of
Technology
August
,?ADVI
TO MY
ADVISOR,
Prof.
H.
J.
Barschel,
for the
giving
of
his
wisdom,
wit
and
understanding.
(SM
TABLE
OF CONTENTS
INTRODUCTION
BOOK
I
Thesis
Fro;
osal
1
I
Prologue
2
I
A Brief
History
of
Conservation
5
I
myxsITION
Investigations
10
I
Decisions.
7.5
I
Procedures
28
I
Procedures
for
Presentation
1
32
I
Presentation
1
36
I
Procedures for Presentation II
39
I
Presentation II
ho
I
Procedures
for
Presentation
III
h9
n
Presentation III
5k
II
Procedures for Presentation IV
37
II
Presentation IV
62
IT
Procedures
for.
Presentation V
6c
IT
Presentation V
69
II
Procedures for Presentation VI
73
IT
Presentation VI
7'
II
CnugT
TTSTnv
f
?
TT
BIBLIOGRAPHY
87
n
INDEX
OF
ILLUSTRATIVE
MATERIALS
BROCHURE
from
the National Wildlife Federation
11
I
POSTER
from
the National Wildlife Federation
12
I
STAMPS
from the
National Wildlife Federation
13
I
PHOTOGRAPHS
presentation
I
36-38
"
I
presentation
II
U6
UP
I
presentation
III
5U-5&
II
PHOTOSTATS
presentation
IV
63-66
II
PRESENTATION"
V
69-70
II
PRESENTATION
VI
80
II
X
Vi
sual
Co-nmunication
For Conservation
:oduc
ilUJN
Thesis
Proposal
Prologue
k
Brief
History
of
THE THESIS
PROPOSAL
Purpose
of
the
Thesis:
The
purpose
of
this
thesis
is
to
investigate
and
design
an effectivevisual
communication
which
willemphasize
to
public
the
necessity
of
preserving
our
country's
wilderness
areas.
Score
of
Thesis:
Written
and
visualmaterials
wil*Lbe
obtained
from
national,
state
andprivate
groups
concerned
with
the
use
and
preservation
of
our
natural
lands.
With
the
use
of
this
material,
six
meaningful
visual
communications,
withinthe
area
of
graphic
design,
willbe developed.
Procedures:
Presently
used
posters,
brochures,
stamps
and
other
materials
will
be
studied
to
aid
in
planning
an
effective
visual
presentation.
Sketches
willbe
done in
natural
areas.
After
research
and
questioning
indicate the
kinds
of
visual
communications
used
most
effectively
withthe public,
I
willcomplete
six
varying
presentations,
whichcould
be
used
PROLOGUE
My
grandfather was
carpenter
by
trade,
and
an
outdoorsman
b""-choice.
Although
the
problemof
ho"
to
snendleisure
time in
my
grandfather's
day
was
not
a
great
one,
he
took
the time
to
build
a
little
fishing
cabin
on
the
bay
of
an
Adirondack
lake.
He
loved
every
part
of
the
outdoors.
He
loved
most
of
allthe
great
whispering
pines
that
edged
the
bay
and
its
marsh.
He
was
very frugal in clearing the
site
of
his
cabin,
to the
point
of
cutting
a
notch
in
the
eaveof
the
roof
to
permit
one
small
tree
to
remain
standing.
The
cabin
and
the
tree
remain
sotoday.
Across
the
bair
from the
cabin
stretched alone,
pinev
point
known
to
those
wholived
on
the
lake
as
"Turtle Hill".
Tn
the
spring
of
the
year,
the turtles
would
come
in
and
lay
their
eggs
on
the steep sandy beach
of
the
point.
Back
deep
in the
woozs
of
the
point
sat
one
lone
cottage.
lou
could
barely
see
the
glow
of
the
The
marsh
at
the
edge
of
the
water
prevented
further
human
population,
but
maintaineda
metropolis
of
wildlife.TT'ater-lilies
andpickerelwe^d
made
a
home for
rockbass
anddragon-flies.
Just
beneath
the
surfaceof
the
water
lurked
ancient
logs.
There
lived
the
turtles.
The frogs
were
everywhere.
At
night
we
heard the
whip-poor-wills
and
the
loons.
The
mist
would
rise
up from the
lake
to
sharpen
the
scent
of
the
pine,
and
I
would
fall asleep
listening
to
the
fish-stories
of
the
grown-ups.
Their
talk
was
punctuated
by
the
scurryings
of
chipmunks
and
falling
pine
cones
on
the
roof
over
mybed.
Summer
is
amagic
time
whenyou.
area
chi!d,
and
my
summers
atthe
lake
are
times
that
are
vivid
in
my
memory.
My
duties
were
to
get
the
waterfrom the
asthmatic
old
hand
pump,
andgather
kindling
for
the
woodstove.
The
most
fun
of
allwas
being
allowed
to
climb
down
the ladder
of
the
outside
cold
cellar
andbring
up
the
eggs,
milk,
or
butter
that my
I had
a
tiny
rowboat,
named
the
"Cockle-shell".
With
my
boat,
I
exploredthe bay.
I
could pole
up
the inlet for
a
remarkably
long
way,
all
the
time
listening
to
the
strange
rustlings
in the
reeds.
These
are
the things I
remember.
Our
lake is
much
different
now.
The
sounds
of
the
motor-boat
and
the
chain-saw
areconstant
daytime
companions.
Our
primitive
plumbing has been
replaced.
We
have
kept
our
woodstove,
but
we
have
added
the
clock-radio.
Our
bay
has
changed.
I
am
glad
that may
grand
father
did
not
see
the
day
that
the
bulldozer
came
to
Turtle
Hill.
Where
once
there
were
trees,
there
are
now
cottages
and power
boats.
In
front
of
one
of
the
cottages
stands
a
row
A
BRIEF
BISTORT
OF
CnN3ERVTION
The
\TOrd
"wilderness"means
many things
to
many
people.
Wilderness
could
be
one
of
the
great
forests in
the
northwesternpart
of
our
country.
Wilderness
could
be
a
natural
wooded
area
next
to
your
own
back
yard.
At
one
time
the
entire
areaof
what
is
now
the
United
States
was
acomplete
wilderness.
In the
scant
time
of
a
little
uore
than three-hundred years,
that
wilderness
has been
changed
into
one
of
the
richest
countries
in the
world.
The
wealthof
a
country
canbe
measured
by
its
natural
resources,
and
resources
arewhat
built
America
sorapidly.
To
early settlers,
there
seemed
to
be
no
end
to
timber,
water andgame.
With
a
living
based primarily
on
an agrarianeconomy
the
forests,
in many
cases,
were
an
impediment
to
farming,
a
barrier to further
travel
and
a
hiding
place
for Indians.
As
the country grew,
sogrew
the
lumbering
industry.
i,Yood
was
used
for
building
homes,
ships
and
furniture.
and people moved
west.
Stump
farmers
settled
in
the denuded
wood
lots.
The
plow
followed the
axe.
Forest fires
destroyed
almost
as
much
timber
as
the loggers
cut.
In
1831,
Congress
passed
a
timber trespass
law
to
protect
naval
timber
reserves,
whichincluded
allpublic
lands.
The opening
of
the West
was
accomplished
at
a
quickening
pace.
The
railroad was
rapidly
traversing
the country,
spreading
out
spurs
as
it
Trent.
The
buffalo
were
being
slaughtered at
a
wholesale
rate
to
aid
in subduing
the Indian.
The
cattlemen
took
over
the grazing
lands
after
the
diminishing
buffalo herds.
Someone found
gold
in California.
Yellowstone National Park
was
established
in
1872.
The United States Forest Service
was
established
in
1905)
during
the
presidency
of
Theodore Roosevelt.
President Roosevelt
was
alsoinstrumental
in
naming
A
prevailing
attitudeby
many towards
land
management
was,
if
this land does
not
produce,
or
if its
worn
out....
move
on,
there's
more
ahead.
Overgrazing by
cattle
on
plains
and
would-be forest
areas,
coupled
withdrought
conditions
in the
arid
west,
brought
about
thy
"dust-bowl"conditions
of
the
early
nineteen-thirties
and
taught
a
bitter
lesson
on
the
needfor
improved
land
practices.
In
1933
the
Civilian Conservation
Corps
planted
a
few
million
trees.
In
191*6 the Bureau
of
Land Management
was
formed
to
administer
to
federally
owned public
lands.
The
history
of
state
and
other
publicly
owned
lands
would
run
a
close
parallelto that
of
Federal property,
varying
with
the
attitude
of
its
administrators.
Today
we
have learned
about
contour
plowing
and
planting
to
prevent
soilerosion.
Agriculture has
has
become,
in
some
cases,
a
big
and
efficient
business.
However,
we
go
on
polluting
our
air
and
Many
people
are
vitally
concerned
about
the
conservation
of
our nation's
resources.
The
great
number
of
governmental,
public
and
private
groups
working
for
improved
practices
attests
to
this.
A
positive public
attitude
is
needed
towards
conservation.
A
way
is
pointed
out
in this
paragraph
by
Ernest
Swift
of
the National
Wildlife Federation.
"If
there
is
any
solution
to this
involved
subject,
that
solutionis
in
the field
of
education,
and
it
commences
withthe
child.
Educators hold the
destiny
of
this
nation
in the
hollow
of
their
hands.
Not
only
to
teach
a
basic
appreciation
of
resources
but
all
other values
to
whichwe
subscribe.
"I
would
like
to
think
of
education
in
its broadest
sense.
Surely
what
a
person
is
and
the habits he
practices,
will
reflect
those things
learned
from
much
more
than
his
formal
education.
A
man's
attitude
is
formed, directly
and
indirectly, by
all
neople
and
things
aroundhim.
1.
Ernest
Swift,
"Attitude",
By
.liichWe
Live,
Washington,
D.C.
:National"
Wildlife
Federation,
Communication
"or
Conservation
Investigations
uscisions
1
rocSTATEMENT OF
CONSERVATION POLICY
IX
NATIONAL WILDLIFE FEDERATION
1412 16h
STREET,
N.W.SPAWNING
BEDS
SALM0
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J^:
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Si
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*_IP_IH
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LET'S
BUILD
SERIES
BY
JOHN
DOUGLAS
BULGERSTATEMENT
OF
CONSERVATION
POLICY
OF THE
NATIONAL
WILDLIFE FEDERATION
OBJECTIVES
lifeTFpe^COrSerIati0^
PliCy
fthe
National
Wild-lite
Federation
has
these
objectives:
the
Z T^l
lnd
5Tncourage
aawareness
among
the
people ofthis
Nation
ofthe
needfor
wise use and propermanagement
ofthose
resources
ofthe
earth upon which
the
lives
and welfare of mendepend;
the
soils,
the
waters,
the
forests,
the
minerals,
the
plantlife,
andthe
wildlife.TO
REACH THESE
OBJECTIVES
THE
FOLLOWING POLICIES
ARE
ADOPTED:
CONSERVATION
EDUCATION
As
aninstrument
ofdemocracy
in
afree
society
the
NATIONAL
WILDLIFE FEDERATION
is
organized to
stimulate aproper public attitude and appre ciationregarding
the
wise use and management of all natural resources.If
the
United
States
ofAmerica
is
to
maintain a position of worldleader
ship
andsurvive,
its
citizens mustbe
competentto
appraisethe
values andimportance
of all resources,
andlearn
to
husband
andwisely
managethem
in
perpetuity.Conservation Education
there
fore
is
recognizedby
the
NATIONAL
WILDLIFE
FEDERATION
asthe
principaltool to
reachthese
objectives.
It
is
the
policy
ofthe
FEDERATION to
promoteimproved
educationalmethods,
to
encouragethe
training
ofteachers
in
conservation,
andto
provide useful educational materialsfor
schools,
youth groups and adult organizationsfor
the
enlightened advancement andunderstanding
of resource manage ment.COOPERATION
The
FEDERATION
recognizesthe interdepend
ence andrelationship
of allelements,
organic andinorganic,
in
developing
abalanced
civilization.Further,
our structure of government, our socialphilosophies, and
the
husbandry
of our natural re sources are one andinseparable,
since all arefactors
basic
to
the
perpetuity
of an enlightened civilization.For
these
reasonsthe
FEDERATION
allies
itself
with all other agencies and organizations,
public orprivate,
that
concern themselves withthe
sound management and wise use ot theland
andits
products.For
these samereasonsthe
FEDERATION makes available
to
every
individualfree
for
the
asking, a number ofeducational and
informative abstracts, articles, pamphlets and
books
onthe
conservationand wise use ofresources.We
recognizethat the
depletion
ofthe
natural resources of another nation or another continent willadversely
affectthe
welfare ofthe
United
States
by
placing
an addeddrain
onthis
nation's resources.For
that
reasonthe
FEDERATION
pledges
to
cooperate with agencies and organizations
of other nationstoward
the
common objective of mutual survival.PARTISAN INFLUENCE
IN THE
MANAGEMENT
OF RESOURCES
An intelligent
appreciation of resource manage mentincludes
notonly
anunderstanding
ofplants,
animals,
soils andwater,
andtheir
interrelation
ships,
but
an accurate appraisal ofindustry,
standards ofliving,
education,
markets, courts,
andthe
democratic
processes offree
enterprise.It is
the
firm
conviction ofthe
NATIONAL WILDLIFE
FEDERATION that the
management ofthe
nation's resources should neitherbe
directed
norinfluenced
on
the
basis
of partisan politics or special userinterests
which conflict with over-all publicbene
fits;
andit
follows
that
agencies charged withthe
administration of resources cannot performtheir
responsibilities withthe
highest degree
ofhonesty
andin the
best
interests
ofthe
people when subjected
to
andhampered
by
partisan considerations.Therefore
the
FEDERATION
will encourage public recognitionof:1.
The
selection ofindividuals
to
policy-making
boards
andcommissions,
and officials who arelegally
protectedfrom
political pressures andfree
to
discharge
their
duties
without partisanconsiderations;
2.
The
selection ofpolicy-making
groups atthe
statelevel
whose members servefor
overlapping
terms
and who are selected onthe
basis
of
their
ability
to
carry
outthe
long-range
continuity
so vitalto
conservation programsthat
may
take
decades
to
accomplish;
and who possessthe
proper qualificationsto
recognizethe
necessity
ofplanning
the
best
possible long-range programsdesigned
to
usewisely America's
natural
resources;
3.
The
selection of qualified personnelin
all state andfederal
agencies on a non-partisanbasis;
4.
The
continuousupgrading
of personnel standards
in
state andfederal
conservation agencies commensurate withthe
duties
ofoffice.EFFICIENCY IN GOVERNMENT
Efficiency
andeconomy
in
government are es sential parts ofconservation,
just
asis
elimination ofunnecessary
waste everywhere.In
recognition ofthe
principlethat
all natural resources are related
in
management anduse,
the
FEDERATION
will strive
to
bring
about abetter
public understanding
of a needfor
the
coordination of all conservation agencies and
programs,
andfor
the
elim ination ofover-lapping
in
functions
and of unnecessary
agenciesor personnel.RESOURCE
CONSERVATION
Multiple Use
To
meetmounting
demands
of anexpanding
human
population,the
NATIONAL WILDLIFE FED
ERATION
believes the
nation must adopt andapply
the
multiple use principleto
the
management of all natural resources.In
this
respect,
"multiple
use"means
the
harmonious
and coordinated utilization of resources
in
the
combination of purposesbest
suitedto
meetthe
needs ofthe
American
people, and not
necessarily
all purposes orthose
giving the
greatestmonetary
return or unit output.These
values,therefore,
shouldbe
adequately
provided
for
by
governmental agenciesin planning
anddevelopment
atfederal,
state,
andlocal levels.
If
necessary
to
meetthese
requirementsin
the
public
interest,
resources shouldbe
acquiredfrom
private ownership;
however,
landowners
shouldbe
encouraged
to
continueto
providefor
wildlife ontheir
propertiesin
all ways compatible with otherrequirements.
When
these
values and commercialdemands
comein
conflict on publiclands,
the
issue
should
be
resolvedin
favor
of esthetic and recre ational uses neededto
meetthe
publicdemand.
On
such areasbroad
multiple useis
notthe
best
use.
The
adoption and application ofthe
multiple use principledemands
balanced
conservation planning
for
the
future.
Wildlife
The FEDERATION
recognizesthe
esthetic and recreational values of wildlife ashighly
important
to
the
public welfare.Where
these
values and commercialdemands
comein
conflict,
the
issue
is
to
be
resolvedin
favor
ofthe
esthetic and recreational uses.In
the
management of wildlifethe
FEDERATION
strives
by
educational meansto
protect and enhance
the
estheticvalues,
including
the
quality
of wildness
in
gameand,
in
man,
the
attitudes of sportsmanship.These
qualities,
webelieve,
addto the
recreationalbenefits accruing
to
manin
the
utilizationof wildlife crops.Wildlife Research
The NATIONAL WILDLIFE FEDERATION vig
orously
endorses and encourages scientific re searchto
increase
knowledge
andunderstanding
of all naturalresources,
andespecially
research and managementtechniques
for
the
enhancement andpreservation of wildlife.Wafer
Resources
The FEDERATION believes
it is basic for
the
publicto
understandthat
projects and programsfor
up-lands
andin
the
headwaters
of streams wherethe
floods
commence.We
endorsethe
rapid application
and extension of an adequate watershed protection
andmanagementprogram.The FEDERATION believes
that
wildlife andrecreational uses should receive consideration pro
portional
to
other resource valuesin the
multipleuse
planning
and execution of riverdevelopment
projects and watershed programs.
We
endorsethe
necessary decisions
and administrative policiesto
guarantee
the
adequate considerationof,
and con structive multiple useplanning
for,
wildlife andrecreational values
in
connection with all waterimpoundment
and waterdiversion
projects.We
urge greater researchto
ascertainthe
extent,
the
sources andthe
factors
affecting
under ground water supplies and shall attemptto
inform
the
peoplepromptly
ofthe necessity
ofprotecting
andconserving
such suppliesin the
publicinterest.
We
also urge additional research on possibilities ofincreasing
availability
of usable water suppliesthrough
suchtechniques
as saline waterconversion,
evaporationcontrol,
weathermodification,
etc.In
the
development
and revision of state andfederal
water-rightspolicies,
the
FEDERATION
will,
through the
educationalprocess,
insist
upon recognition ofrecreation,
including
fish
and wildlife
management,
as abeneficial
use of water.Coordination
ofRiver
Basin Development
The
FEDERATION
believes that
the
primary
responsibility
for
the
multiple useplanning
of riverbasin development
should not rest withthe
construction agencies whose engineers
lack
edu cationaltraining
and experiencein
the
appraisal and management ofbiological
resources.The
first
Hoover
Commission
recommended creation of anindependent "Board
ofAnalysis"to
passonproj
ects proposedby
the
Corps
ofEngineers,
Bureau
of
Reclamation
and otherfederal
agencies con cerned with waterdevelopment.
The
FEDERATION
favors
such aBoard
or some other effective ad ministrativedevice,
with competent powersto
secure adequate consideration of all resource values and
truly
coordinatedplanning
and executionof river
basin
programs.Natural Stream Values
Certain
streams areuniquely
richin
scenery,
productive of wildlife and valuable
for
human
recreation and esthetic enjoyment.In
such streamsthe
natural values outweighin
socialimportance
the
artificial values andthe
productsto
be
attained
through
engineering
structures.The
NA
TIONAL
WILDLIFE
FEDERATION,
therefore,
as serts and promulgatesthe
optimum use principlethat
such streams shouldbe
so classified and notbe
alteredby
dams
ordiversions,
but
mustbe
preWafer
Pollution
Control
The FEDERATION
assertsthe
principlethat
the
producer ofcontaminating
wastes,
whethercitizen,
industry
ormunicipality,
has
a socialresponsibility
and moral obligationvoluntarily
to
preventthe
pollution of public waters.Users
of public watershave
the
responsibility for
returning
them
as clean as whenthey
weretaken.
At
the
sametime
we recognizethat
regulations and enforcement
arenecessary
to
restore andto
preserve clean waters.In
recognition ofgrowing
water shortages and ofthe
seriousness ofthe
pollution menaceto
the
publichealth
andwelfare,
the
FEDERATION declares
the
following
policies and objectivesin
water pollution control:1.
Sound
and effective pollution control pro gramsin every
state.2.
Adequate federal
authority
to
cleanup
pollution
in
cases wherethe
state,
interstate
or private agencies cannot or will notdo
the
job.
3.
Adequate
sewagetreatment
facilities
in
every
community;
adequate waste prevention or wastetreatment
by
every
industry;
application
ofland
and water managementtechniques
to
curtail siltation and eliminate pollution of surface and subsurface water suppliesby
dan
gerous agricultural
chemicals,
or radioactive wastes ordebris.
4.
Adequate
researchby
public agencies and private organizations aimed atimproving
the
efficiency
of sewagetreatment
and atsolving
difficult
problems ofindustrial
waste control.Waterfowl Areas
The
future
destiny
of waterfowl onthe
North
American
continentis
dependent
wholly
on wetlands.
Much
waterfowlhabitat has been
destroyed
by drainage,
pollution,
streamdiversion
and other water manipulation untilthe
waterfowl populationis
but
a remnant ofthe
former
multitudes.The
FEDERATION
opposes subsidiesfinanced
by
tax
revenues and will continue
to
deplore
all suchfactors
that
tend
to
encouragethe
destruction
of valuable wetlands.A
carefully-planned,
well-financed land
acquisition program shouldbe
vigorously
pursuedby
crusading,
determined agencies,
public andprivate,
to
restore and conservefor
posterity
the
esthetic and recreationalheritage
of ofthis
once vast and abundant resource.The
Public Lands
The
FEDERATION
recognizesthe
latent
wealth
in the
forest
andgrazing
lands,
the
minerals,
the
waters,
andthe
agricultural and recreational
potential ofthe
publiclands.
These
vastresources,
webelieve,
shouldbe
managed on a multiple usebasis
andheld
in trust for
the
benefit
of all
the
people.1.
We
believe
that
watershed protection shouldbe
aprimary
objectivein the
multiple use man agement of all publiclands.
2.
In the
administrationofthe
National Forests
- andexceptin
designated
areas where wilder
ness,
recreational,
scientific and esthetic values are recognized asthe
highest
publicbenefit
webelieve
that
multiple-use manage mentbased
on a sustained yield ofthe
renew able resourcesis
good conservation and entirely
consistentwith,
and oftenbeneficial
to,
wildlife and recreational values.
3.
On
the
remaining
477
million acresof publiclands
exclusive ofthe
National
Forests,
units ofthe
National
Park
System
andWildlife
Ref
uges,
located
primarily
in
elevenWestern
states andAlaska,
we supportthe
most efficient
administration of programsdesigned
to
protect
watersheds,
preventerosion,
restoredepleted
grazing
lands,
andto
develop
a long-range multiple use program withdue
consider-stionfor both
economic and recreationalinter
ests.4.
We
further
recommendthere
be
acontinuing
and unbroken program of researchto
strengthen andfortify
the
administration and management of all publiclands.
This
research shouldbe
coupled with systematic educational efforts aimed atacquainting
all citizens with publicland
values and problems.Private Land
It
is the desire
ofthe
FEDERATION
to
edu catethe
publicto
abetter
understanding
ofthe
economics of private enterprise andits impact
onthe
natural resources ofthis
country.The FEDER
ATION
recognizesthat
the
highest
production of wood productswherethis
is
the
primary
objectivemay
be
achieved onlands
properly
managed on a sustained yieldbasis
by
private enterprise.The
FEDERATION
further
recognizesthat
the
living
standards ofthis
nation willbe
conditionedby
the
land
management practices of various agri culturalinterests
ofthe
nation;
that
the
water resources ofthis
continent aredependent
onthe
proper management of alllands;
andthat
privateland
tenure
implies
a custodialresponsibility
of all resource valuesfor
present as well asfuture
generations.
Because
much ofthe
recreationalopportunity
in
the
United States
today
is
on privateproperty,
it is the
desire
ofthe
FEDERATION
to
develop
a proper public attitude and sense ofresponsibility
toward
the
use of privatelands.
Only
through
mutual andintelligent
understanding
between
the
publicdesiring
to
use privateland for
recreation andthe
owners and occupants of suchland
willthis
goalbe
accomplished.We
supportthe
research and educational pro*sxxx
X+1N
sz
WM
NATIONAL
WILDLIFE
FEDERATION
1412
SIXTEENTH
ST.
N. W.
*'
WASHINGTON
6,
D. C.
L__L
EXPOSITION
S^CTTON
To
best
understand
the
contemporary
meaning
of
conservation,
in
order
to design
a meaningfulvisual
presentation
for
it,
T first had to
communicate
withthose
concerned
withit.
To
ask
for
information,
I
wrote
letters
to
national,
state
and
private
groups
"concerned
Xth
conservation.
The form I
usedis
shown
on
the
following
page.
Answers
seemed
slow
in
arriving.
In
due time
a
very
large
amount
of
printedand
illustrative
material
arrived
from
the
National
Wildlife
Federation.
Xich
credit
here
shouldbe
given
to
ITr.
Spencer
X
ZXth,
Jr.
, secretaryto
the
Citizens Committee
on
Natural
Resources,
whose
letter
folJovs.
zTis interest
aided
in
obtaining
such a
bouztifnl
respnse.
Dec ....
r 12, 1962
O1U ....
CoIlIR1ttee
on
Natur&l
lleoour •••
1346
Connecticut
l\YfII'll1.,
ill
.
'
d
e
Wa.&1Dgton
D
,
D.C.
Dear
S1rto.
I ...
_aged
in
gracmate
_<\Y
a
t
Rochoot ...
rn.Utut.
at
Teabnology, SChool
ot
Art
and
llee1gD.
I have
olio
...
tor
1IV'
1I>eo1.,
&
project on ... at10n, "" ... 1t1oolq
CODCemed
wi tb
Datura!
RJ"Aas.
I 110\111 appreciate any _ter101.
that
you
II1«Itt
oend
_, wch
as pb..,letl,
posten, N!lp8.
eeal.
or
other
'
Ulultrl'tiv.
ateriRIII!I.
Jt
would
d
ao
intere
~
t
'lie
~eRtly
to
know
~
of
the
Mthode ud ...,1.1 which
y
OIl reel .oat etteet1'Nl,.
uk.
the public :ura:re of' the peat
~rtAt1ee
or
conserr
a
tion
and th. future
ot
natural land ••
CITIZENS COMMITTEE ON NATURAL RESOURCES
EXECUTIVE
COMMITTEE
Ira
N. Gabrielson, Chairman
Howar
d Zahn
ise
r
,
Vice-Chairman
Dewey
Anderson,
T
reaSUTer
Spence
r Smith,
Secretar
y
C.
R. Gutermuth
Raymon
d
E
.
Marsh
Antho
ny
W. Sm
i
th
SOARD OF
DIRECTORS
Horac
e
M
.
Albright
C.
Edword
B
el
ue
Stew
art
M.
Brandborg
David
R. Brower
Carl
W. Buchheister
Mrs.
E.
E.
B
yerrum
Chorle
s
H
.
Colliso
n
,
Arthur
H
.
Corha
rt
Earle
Clapp
Robert
Cook
Clorence
CoHon
Newto
n
B
.
D
rury
Ollie
E. F
ink
,
Hermon
Forester
George
M.
F
oster
Karl
T.
Freder
ick
Seth G
o
rdo
n
C.
M. Granger
George
R. Heidrich
E
.
H.
Hilliard,
Jr
.
John
he
.
Hor/eon
Ja
mes
Alfred A.
Knopf
Ron L
L
effle
r
H. H. Mills
Olaus
Murie
Paul R. Needham
Sigurd
Olson
Lithgow
Osborne
Joseph
W.
P
en
fold
Harry
E
.
Radcl
i
ffe
.
Alex Rodin
Donald
8
.
Stough
I
William
Z
immerm
an
,
J
r.
1346
Connecticut Ave.,
N.W.
710
Dupont Circl
e
Building
Wa
shi
ngto
n
6,
D.
C.
387-1261
&
1262
Mrs
.
Joan
Marinelli
Dear
M
rs.
Marine
l
li:
December
17,
1962
Thank
you
for
your
letter of December 12th, in
q
uirin
g
of us
as
to
any
m
a
teri
a
l th
a
t might be useful in
your
project, and further
asking how
the publi
c can
be
made
aware
of the importance
of conservation.
W
e
are
primarily
a
legislativ
e ac
tion
group
and do
not
maintain any inventory on any of the
materials
that
might be helpful to
you
.
As
a
result, I
am taking the
liberty of forw
a
rding
your
lett
e
r to
Mr. Louis
C
l
a
pp
e
r,
Dire
c
tor of the
C
onservation
E
dU
cat
ion
Department
of
the National
W
ildlif
e Federation
here in
Was
hington,
who I am
sure
will be
a
ble
to
make
a
number of m
a
terial
s
available to
you
.
Perhaps many of us
should
h
a
ve
a
better
answer
to th
e
probl
e
m of how to
c
reate
a public
a
war
eness
of
the
importance of
conservation,
but I must
confess
that any
and
all
media is used by most organizations in this
field.
Our own effort is
primarily that
of bringing
the attention of the people to legislation before
the
Congress.
W
e have run the
gamut
of te
c
hniques and
proceedures to effe
c
t this
kind
of
education
and
w
hile
we never
achieve
a
ll to Which
we aspire,
we have been
blessed
with some
rather important
successes
in the
eight years
of our
operation
.
I
am
sorry
we
cannot
be more definitive in responding
to your
second
inquir
y
, but the techniques
and
methods
are
so man
y
and
the
problem so large,
it is difficult
to know precisely
which
means to
cho
ose to
solve which
specific
situation
.
Thank you
again
for
your
inquir
y
.
Yours very
truly,
SMS
:
seg
S
pen
ce
r
M
.
S
mith,
J
r.
S
e
c
retary
co:
Mr.
Louis
C
l
apper
Presidellt,
R08EIlT
C
.
LOMMASSON
Department
of
Botany
Universit
y of N.bu
lka
Lincoln
t, N.bralka
AME
RI
C
A
N FERN SOC
I
ETY.
I
NC
.
l:AttOrllf~
OU
lf
ru
l
IlA
1.
W
I
GG
I
NS
Dudley Herbarium
Sun
ford
Un
i
nnity
St
a
nford. Calif .... n
i
a
Vi
ce.P
r
esident,
DoNO
VAN
COUELL
Tau fl_
arch
Foundation
fl.","r
,
Tuu
S
t'C
re
tlf
r
y
,
M
I\S.
GEOFFI\OY ATKI
NSON
41'
South Pkuant
oSl.
Amhen
t.
M"",,ch,,~
u
Tr
t'
lffurer,
Rl
C
HARO
L.
HAUK
E
Department of
Botany
Unin"i.y
of R.hode blind
Kin,ston,
R.hode
hland
M
rs.
~
Marinell
i
Dear
~'
rs
.
j'
,
arinelli
:
Or
g
lfni
ze
d
189J
-
ln
co
rporlfJed
19
J6
The Offi
cial
Publi
ca
t
io
n
of
t
he
Soc
i
ety it
the
A
M
E
RI
CAN FERN JOURNAL
An lllu
st
rat
e
d
Quarterly
y
Febru
ary
1
963
c
.
V
.
MOI\TON
Smith_ian
i
nnicu.
ion
Wuhill&ton 2J,
D.C.
ROLLA M
.
T
I\YON
Gray
Hubarium
Harvard
Uninnit,.
u
mbrid,.
n,
MilA
.
J
OHN
H
.
T
HOMAS
Dudl.y
Herbarium
S
u
nford
University
Sun
ford, California
Librarian a"d
Cll
rlftor
of
Jbe HerblJriulII
W
A
RkEN
H
.
WAGN
E
R
,
}II.
.
D.partment of Botany
Univerl
ity
of
Michi,an
Ann
Arbor,
Michi,an
As
far
as
I
am
awa
r
e, ou
r
or~anization
does
not
have
any
materia
l
concernin~
Conservation
,
specificallv of
na
tur
al
areas
.
The
i
n
divi
d
-ual
membe
rs are
,
of
c
ou
rs
e
,
i
n
terested
in conse
rv
ation
,
but the or
-~anization
as
a
w
hole
doe
~
no
t spo
ns
e
r any so
rt
of
co
nse
rvati
on
p
r
o
-a:r
am
.
S
i
n
c
e
we
have
no co
nse
rv
ation
p
ro
~
ram,
we also have no
exoer
-ie
n
ce with
ef
f
ective methods
and
media of making
p
eople
awa
r
e o
f
the
gre
at
importance
of
t
he
c
onse
r
vatio~
o
f
our natu
r
a
l
l
ands
.
I
enclose
an
a
rticl
e from
a
r
e
cent
i
s~ue
of AlBS bulletin
which you
mi~ht
not have seen
.
8in
c
erE'ly
,
Mr.
Frederick T).
Re<*etz,
the
Urbon
Renewal
Planner
for ^shington, D.
0.
,sent
information
from the
Zrban Renewal
Administration
on
preserving
urban
open
space.
Points
emphasized were
these:
"Desirable
open
space
in
andnear
urban
areas
is fast
diminishing
while
at
"the
same
time
the
urban
population
and
the demand
for
open
space
are
fast
increasing.
There is
anurgent
need
for
States,
metropolitan
areas,
and
municipalities
to
develop
and
carry
out
comprehensive
programs
for preserving
open
space
for recreation,
conservation,
andshaping
development.
*n
understandingof
the
effect
of
urban
growth
uoon
our
naturalresources
is
a
vitalprerequisite
to
anadeouate
open
space
program.
"2
Mr.
Regetz
also pointedout
that those
wholive
in
urban
areas
need
natural
areas
-withintheir
reach.
An
urban
development
shouldnot
pollute
or
destroy
natural
resources.
Enough
natural
land
shouldbe
put
aside
to
meet
the
needs
of
future
generations.
Some
groups
were
smalland
had
no
printed
materials
or
information
to
send.2.
Ann
Louise Strong,
Preserving
TTrban
Open
Soace,
^a
shinert
on
,P.O.,
TTrban
Renewal
Administration
February
1963.
r>p.
32-33
I..AW
OfCfClCES
KEENAN, CARROLL,
HARRIS,
CREARY
&
BECK
.JOHN E. K£E: ... I .. Z .. ~' .. .,7
CH .. RLES M. CAR"OLL
W .. YN£ M. HA .... ,S
WILLIAM .J. CR£ ... RY
ROBERT L. BECK
ROBERT G. BEACH", .....
HAROLD L. GALLOWAY
Mrs. Joseph
Marinelli
Dear Mrs
.
Marinelli:
March
29, 1963
Re:
Conservation
22115 POWERS BUIL.DING
ROCHESTER 14, NEW
Y
ORK
WILLIAM G. STAUDt!: .. ",AI£R
COU""t!:l
I am in receipt
of your
letter
of March
26, 1963.
I
would
be
very
happy to discuss the above subject
with
you
at
your
convenience.
WMH:nam
Please feel free to call me, if
you
so desire.
Very
truly yours,
KEENAN, CARROLL, IlARRIS
CREARY
&
BECK
Bettuwnt
null
(flbtw&dt.
ROCHESTER,
N.
Y.,
TUESDAY,
JULY
23,
1963
No
Sampling
of
River
Pollution Battle
Murky
By
JOHN VAN BUREN
The
estimated
$40
million
that has
been
spent on
abating
pollutionin the lower
Genesee
River may
ormay
not
be helping. No
onereally
knows.
This
curious
state of affairs arisesfrom the fact that
there has
been
no routinesampling
ofthe
streamto
gauge
the
effect ofthe
program.Both
local
and statehealth
engineers
yesterday
confirmed the
absence ofany
regularmonitoring,
leaving
them
without
any "hard
evidence"
to
go
by.
Wayne
M.
Harris,
chairman ofthe
Monroe
County
Conservation
Council's
committee on waterpollution,
termed the
situation"ridiculous.""It is
inconceivable,"Harris
said,
"that
a program ofsuch magnitude should
be
carriedout without
areliable
means
ofchecking
onthe
results."Harris,
wholed
a campaign six years agoto
raisestandards
of waterpurity for the lower
Genesee,
saidthe
abatement program
is undoubtedly
improving
conditions
but
public officials"ought to
be
ableto tell
usspecifically
what
has been
accomplished."Efforts to find
out whatthe
programhas
achievedin the last five
years werefruitless
yesterday.Milton
Bid-well,
chief of environmental sanitationat
the
Monroe
County
Health
Department,
andAndrew
J.
Fuller,
Roch
ester regional state
health
engineer,
saidthey
couldn't
tell
because
no continuoussampling has been
made.Health
engineersoccasionally inspect
the lower
Gene
see,
according
to
Fuller,
andcheck,
visually,
whetherthere is any
prohibitedfloating
or settleablesolids.
Such
inspections,
he
said,
have indicated
a reductionin
suchmatter.
But
he
agreedthere
was no reliableindex
of abatement progress without a continuousmonitoring
pro gramin
which water samples wouldbe
analyzed
for
purity.
The
same situation existsin
the
Irondequoit
Bay
Continued
onPage
23
Basin
andapparently
in
other streamsthroughout
the
state,
where pollutionabatement programs also are underway
at costsrunning
into the
millions.Questioned
aboutit,
Irving
Grossman,
chief ofthe
water pollution control section of
the State Health
De
partment
in
Albany,
saidhis
department
last
year pro posedthe
expenditure of about$200,000 to
setup
an
auto matic systemto
monitor watersin the
major streams ofthe
state.The
program was putin the
department's
budget,
he
said,
but "it
was caughtin the
governor's
austerity
program."
This
program wouldhave
put
one
automatic monitor
in
the
lower
Genesee.
Grossman
said
his
department
has
been
getting
"some
data"on
the lower Genesee from the
city'sLake
Ontario
watertreatment plant, the
Brighton
sewerdis
trict,
andEastman Kodak Co. He
saidthe
data from the
water
treatment
plantindicate there has been
no
changein the
character oflake
water,
which would meanthat
the
riveris
not
polluting the lake
to any
harmful
extent."But
withoutany
continuousmonitoring
system wehave
no
hard
evidenceto
go
by
for
the
river itself,"he
said.The
stateorignally
surveyedthe
lower
Genesee
from the Barge
Canal to the
lakeseven years ago andthen
established standards and setup
along-range
abatement
program,
to
eliminate"gross
pollution"in
the
stream.
The city has borne the largest
share ofthe
abatement
program, spending $18
millionfor
a reorganizationof
its
sewerand
sewagetreatment
system.Several industries along the
riverhave
spent considerable
sums:Kodak
put
$l1/_
millionsinto
a specialtreatment
tank.
The
lower
riverwas assigned
a special "B"classifica
tion
by
the
state,
whichmeans
that the
waters
must
be
safe
enough
for
fish life
and swimming.Yachtsmen,
meanwhile,
report
the
waters
atthe
mouth
of
the
riverare
the
"dirtiest"in
years.One
observer, re
ported
seeing
a
considerable
amount offloating
matter.
Bidwell
said
such
conditions
might
be due to low
river
flow,
a result
ofthe
summer's
drought.
Grossman
said
it
might
be due to
conditions
in
the
upper river orto
anunknown
sewerin the lower
river.Open sewers,
which noone
everknew existed,
occasionally
are
found
Fresh
(Ugh)
Air
Is
What We Have
Dr.
James
H.
Sterner,
medical
director
of
Eastman
Kodak
Co.,
does
well
to
alert
the community to
one of
its
most
insidious
health foes
polluted
air.There is
no
cause
for
comfort
in
whatscientists
have learned
or
suspect about
the
air we
breathe.
Evidence
points
to
a
direct relationship between respiratory
ailments and air contamination.
In this
relatively
new
field,
nobody
can
enum
erate
all potential
hazards.
It
therefore
makes
sense when
Dr. Sterner
calls
for
intensive study
of
this health hazard.
The
problemis
peculiarin that
whileit is
anational
and stateproblem,
it is
apainfully
local
one.In
its
currentprogress
reportthe State Air Pollution
Control
Board
brings
it
down
to
apersonal
level,
thus: "We
pollutethe
airas
individuals.
Our
activities ascitizens,
employes
of
industry
and residents ofmunicipalities create air pollution.
No
segment of
the
publicis
alone responsible."
It is
our
ragweed-infested
lot,
our
automobile,
our
leaf
and
trash
burning,
our
burning dumps,
the
factory
we
workj
in that
create
the
problem.The
SAPCB
'
has indicated there
will
be
no
comprehensive survey
covering
the
Rochester
area
for
several
years.In
the
meantimea
study
on
a
local
basis
shouldbe
made.
Rochester's smog level last
yearduring
a
high
pressure
period
was
shown
in
monitoring
comparisonsto be
among the
worst
in
the
nation.We may learn
that
air
impurities
are
even
more
seriousthan
now
suspected.The
state
has
aloose,
overall
responsibility in
air pollution
but the
primary
^responsibility for
controlbelongs
at
the
community level.
Air
Pollution
Target
of
County
Unit
The Monroe
County
Conser
vation
Council is pressing the
I
county to do
more
in the field
lof
airpollution
control.Spe
cifically,
the
council wants airsamples
analyzedroutinely
[and
the
results madepublic)
at
least
once
a month.In
aletter to Norman
H.
I
Selke,
chairman ofthe
Board
lof
Supervisors,
Wayne
M.
I
Harris,
chairman
ofthe
council's
committee
on air pollution,
said:"It is
ourfeeling
that
apro-Igram
should
be
adoptedby
the Monroe
County
Health
I
Department to have
samples
taken
of our air andthe
sameanalyzed
to
determine
the
substances
that
the
said
air]
contains."We
believe
it is extremely
I
important
that
a programbe
undertakenimmediately
which
wouldtell
our
peoplewhat
is in
the
air
. . . andwhen and where
any detri
mental concentrations of
any
substances
takes
place.It is
our
belief that the technical
equipment
to
conduct
such astudy
would costbetween!
$750
and $1,000."Unanimous Approval
Harris
went onto say in
the
I
[letter
that the
council
unanimously
adopted a resolutionasking Selke
andthe
super
visors
to "take
such action
in
the
immediate
future
asis
necessary to
establish
an
airsampling
unit . . .and
that
|
these
samplesbe
made
available
to
the
public atleast
I
once
amonth."
Copies
ofthe
letter
were sentto
Alexander
Rihm
Jr.,
executivesecretary!
of
the State Air Pollution Con
trol
Board,
andDr. Wendell
|
R.
Ames,
county
health
direc-Ltor.
Selke
saidthe
matterhas
been
referredto
Dr.
Ames
for
his
opinions asto
whethermore efforts are needed
here
|
in
air pollution control.Questioned,
Dr.
Ames
noted
that the
County
Health De
partment
has
been
cooperat-j
ing
in
studies withthe State
f
Health Department's
Air
Pol
lution
Control
Section
for
several years.
He
said air sampleshave been
collectedj
periodically
from
monitoring
equipment
atop the
Fire
Bu
reauin Franklin Street.
The
air samples are collected
by
county
health
personneland|
sentto
Albany
for
analysis.Collecting
Information
"We've
been
collecting
a
lot
ofinformation,"
in
preparation of
the
state's planto
zone and
classify air,
just
ashas
been done in
water pollution
control,
Dr. Ames
said.He
further
pointedoutthat
the
installation
of automaticmonitors,
providing
detailed
air
sampling
analysis,
mustbe
uniformthroughout
the
state.
Otherwise,
communities
wouldbe collecting data
differently
and abroad
picture
ofits meaning
wouldbe
impossible.
Studies
by
the
State
Air
Pollution Control Board have
indicated that the
amount
ofparticulate
matterin the
airhere
is
averagefor
Upstate
New
York
urbancommuni
ties.
Particulate
matterin
cludes
pollen,
dusts,
moldsI
investigated
local
conservation problems.
The
man
to
talk to
was
Mr.
zjayne
Harris,
a
prominent
local
attorney
andchairman
of
the Monroe
County
Conservation
CounXl.
This
croup
is
nwde
up
of
interested
citizens
-hodonate their
own
time
and
professional
services
for the
cause
of
local
conservation.
Thev
-were
instrumental in
forcXs?
the
issue
on
the
w-Xerpollution
problemlocally
and
are
czrrently
investieratins*
the
air
nollutionsituation
in
our
area,
whichcould
be
one
of
serious
consequences.
ir.
William
Dennis,
a
Brighton,
New
York
science
teacher
said,
"I teach my
students
about
conservation.
I
make
them
become interested
by
saying
that
although
they
may
never
become conservationists,
the?/
shouldknow
whatis
haopenin"-in the
field.
Apathy
willcost
them
money.
"