Search Engine Optimization
Targeted Traffic
http://www.brunologreco.com
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Search Engine Optimization
&
Targeted Traffic
Speaker: Bruno LoGreco
Master Life Coach & Mentor
Search Engine Optimization
Disucssion Topic
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Discussion Topics
Search Engine Optimization
Keyword Research
Website Structure
Rich SEO Content
4 Ways to Optimize Webpages
Drive Organic Traffic
Summary
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Search Engine Optimization
Search Engine Optimization - SEO
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Search Engine Optimization - SEO
Process of improving volume and quality of traffic to a website from search engines via natural organic search results.
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Search Engine Optimization
Search Engine Optimization - Panda
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Search Engine Optimization + Panda
Process of improving volume and quality of traffic to a website from search engines via natural organic search results using Google Panda best practices as the
foundation for developing engaging, interactive and relevant website that increases user experience.
http://www.brunologreco.com
Search Engine Optimization
Understanding SEO
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How does SEO work?
• Digital Filing Cabinet
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Search Engine Optimization
Step 1
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Step 1: Keyword Research
Research keyword phrases
• Keywords is a term or descriptor that captures the
essence of your website
• Keywords can consists of a word, phrase, or
alphanumerical term.
• Keywords are created by analyzing the document either
manually or automatically with sophisticated methods of keyword extraction.
Research Keywords at: www.wordtracker.com and Google
https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS
http://www.brunologreco.com
Keyword research is one of the most important aspects of a successful SEO
Proper keyword research and selection helps establish an effective foundation for your online marketing efforts. Keywords/phrase Website Structure SEO content Organic traffic
Search Engine Optimization
Step 1
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Step 1: Keyword Research
Research keyword phrase
• Keywords/phrase describe the purpose of your website
• Keywords/phrase describe products and services
• Keywords/phrase speak to your target audience
• Keywords/phrase include geographical location
• Keywords/phrase are categories
• Keywords/phrase are question (problem)
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Picking Keywords:
1. Make List of top keywords 2. Analyze results – volume,
competition & searches 3. Pick keywords use them
in website structure Keywords/phrase Website Structure SEO content Organic traffic
Search Engine Optimization
Step 1
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Phrases need pages
• 30+ Keywords phrases
• Each webpage should target a different keyword
• Consider 2 keyword phrases at most for every webpage
Use 1 or 2 keyword phrases for every webpage. Business websites must have at least 25 webpages for successful SEO foundation.
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Step 1: Keyword Research
Search Engine Optimization
Step 2
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Website structure
14 Webpages to start Home page +
3 Category pages + 3 Content pages + Blog
A successful SEO foundation starts with keyword research and uses the results of the research to develop a targeted keyword phrase strategy. The primary keyword should always be used on the home page.
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Step 2: Website Structure
Search Engine Optimization
Step 2
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Step 2: Website Structure
http://www.brunologreco.com Tea Green tea Green tea benefit Chinese green Tea Green tea Caffeine Herbal Tea Herbal tea benefits Chamomi le herbal
Tea Lemon Herbal Tea Other Tea Tea benefits Chinese Tea What is Tea Home Page Category Page Content Pages
Search Engine Optimization
Step 2
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How to build website structure
• Name files with keyword
• Name folders with keyword
• Name images with keyword
• Use keywords for “alt” tag
• Crosslink website using keywords
• Use advanced meta tags
Advanced MetaTags: http://www.seochat.com/seo-tools/advanced-meta-tag-generator/
Tip! Be consistent. Use the same keywords in the webpage code as the webpage copy. Start by developing a keyword strategy.
http://www.brunologreco.com
Step 2: Website Structure
Search Engine Optimization
Step 2
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Step 2: Website Structure
Important design elements to consider
• Download time
• Page size
• Number of objects and size
• Policy & Privacy statement
• Contact
• Site map
The site should be user-friendly, with the interface and navigation simple and reliable. Graphics and text should include single style that flows throughout, to show
consistency. The style should be professional, appealing and relevant.
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Search Engine Optimization
Step 3
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Step 3: Rich SEO Content
How to write rich SEO content
1. Keyword phrase must appear in the title.
2. Keyword phrase must be in the first and the last
sentence of the first paragraph.
3. Keyword must be in summary of article
4. Do not exceed 1.5% keyword density (1/100 words)
5. Use keywords to crosslink webpages
6. Use keyword in meta description
Social media take on many different forms, including magazines, forums, weblogs, social blogs, microblogging, wikis, podcasts, images, videos and social
bookmarking.
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Search Engine Optimization
Step 3
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Step 3: 4 Ways To Optimize Webpages
1. Content Description
• First paragraph describe what content is about
• Emphasize with keyword
• For readers to learn quickly what they are about to read
Example:
Bruno LoGreco’s personal development coaching is modeled after one of his favourite psychologists, Erik Erickson. Erickson is best-known for his famous theory of psychosocial development and the concept of the identity crisis. He remains influential today in our understanding of personal
development, and it is one of Coach Bruno LoGreco’s secrets.
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Search Engine Optimization
Step 3
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Step 3: 4 Ways To Optimize Webpages
2. Headers
• Use keyword phrase in the title and subtitle
• <H1> Header</H1>
• <H2> Sub header </H2>
• <H3> Etc..
• <H4>
• <H5>
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Search Engine Optimization
Step 3
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Step 3: 4 Ways To Optimize Webpages
3. Captions
• A caption, also known as a cutline, is text that appears
below an image.
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Search Engine Optimization
Step 3
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Step 3: 4 Ways To Optimize Webpages
4. Engage Audience
• Use video, images and questions to engage target
audience.
• Add value to content – keep them coming back for more
• Ability to leave comment
• Ability to share with friends on social media
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Search Engine Optimization Strategy
Step 4
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Step 4: Organic Traffic
Market Business Online
• Links / backlinks are incoming hyperlinks to domain. The
number of backlinks is one indicator of website popularity. • Backlinks that originate from high page ranking websites is
another indicator that a website is important.
• High number of backlinks originating from relevant, high
ranking websites, create authority for keywords
• Websites linking to farm sites can be penalized affecting
page rank.
Social media take on many different forms, including magazines, forums, weblogs, social blogs, microblogging, wikis, podcasts, images, videos and social
bookmarking.
http://www.brunologreco.com
Search Engine Optimization Strategy
Summary
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SEO Basics + Panda Best Practices
Summary
Step 1: Research keyword phrases Step 2: Website structure
Step 3: Rich SEO Content Step 4: Drive organic traffic
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Search Engine Optimization Strategy
Questions
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Bruno LoGreco Life Coach
Master Life coach, mentor SEO trainer, executive coaching
www.brunologreco.com 416.725.2092
Bruno LoGreco SEO Trainer
Coaching, mentoring SEO principles, best practices
www.brunologreco.com 416.725.2092
Bruno LoGreco Social Media
Develop social media strategies online marketing success
www.brunologreco.com 416.725.2092
Questions
http://www.brunologreco.com
Search Engine Optimization Strategy
Have a Great Night!
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Bruno LoGreco Life Coach
Master Life coach, mentor SEO trainer, executive coaching
www.brunologreco.com 416.725.2092
Bruno LoGreco SEO Trainer
Coaching, mentoring SEO principles, best practices
www.brunologreco.com 416.725.2092
Bruno LoGreco Social Media
Develop social media strategies online marketing success
www.brunologreco.com 416.725.2092
