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SEO Toolkit
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Magento Extension
User Guide
Official extension page: SEO Toolkit
User Guide:
SEO Toolkit
3.
Product Reviews: Examples………...………...5
4.
HTML Sitemap: Settings ……….……..……….…....8
5.
HTML Sitemap: Examples………..13
6.
Rich Snippets: Examples ……….…….………...14
7.
Rich Snippets: Settings………..…16
8.
Rich Snippets: Twitter Cards………..…………21
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Rich Snippets: Twitter Card Example………24
10.
Rich Snippets: Rich Pins………..…….25
11.
Rich Snippets with Landing Pages………27
12.
Import Product Tags: Settings……….29
13.
Import Product Tags: Import/Export……….…....31
14.
Import Product Tags: Examples………..……..36
15.
Meta Tags Templates: Settings ………...….38
16.
Meta Tags Templates: Category-based templates ………..…..40
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Meta Tags Templates: URL-based templates ………..……….…..46
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Meta Tags Templates: Examples ………..….…..….48
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Google Sitemap: General Settings………..…….…..50
20.
Google Sitemap: Edit Sitemap……….…....51
21.
Unique Product URL: General Settings………..57
22.
Unique Product URL: Frontend Example……….……….59
23.
SEO-friendly filter URLs: Settings……….60
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Enable the option to remove duplicate content.
1. SEO Toolkit: General Settings
User Guide:
SEO Toolkit
Please go to admin panel -> System -> Configuration -> SEO Toolkit to manage the extension settings.
Specify appropriate hash values for containers with reviews list and form . Note: the values should be specified without #.
This option allows you to send customer directly on product page. To reach this aim just set up “Yes”.
Display customer reviews on the product page of your store.
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3. Product Reviews: Examples
User Guide:
SEO Toolkit
Enable your customer to write a review right on product page via the review form
SEO-friendly URL on the full customer review page helps to boost the page in search results.
Page with single review links to the product page.
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User Guide:
SEO Toolkit
3. Product Reviews: Examples
Send customer directly to full customer review page excluding the review aggregator page.
Meta description is essential
for Google to understand what the page is about.
Design your HTML Site Map page with ‘Layout’ and ‘Columns’ features.
Choose layout from certain options:
- 1 column
- 2 columns with left bar - 2 columns with right sidebar - 3 colums
Enable or disable the search window on the HTML site map page.
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6. HTML Site Map: Settings
User Guide:
SEO Toolkit
Choose whether to include Categories in the site map and specify the sub header.
Choose how to display category links on a sitemap page. In case you choose the List type you can also specify the number of columns. Use this option to
redirect visitors from default Magento site map to Amasty HTML site map.
Choose whether to include products in site map, specify the sub header and enable redirect option in case you want to redirect visitors from the default Magento site map.
Make site map navigation easy by splitting product names by the first letter.
Enable this option if you want to hide the links to pages with out of stock products.
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6. HTML Site Map: Settings
User Guide:
SEO Toolkit
Specify which CMS pages you want to exclude from the site map.
Indicate the sub header and choose whether to include CMS pages in your site map.
Add any additional links to the site pages you need.
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5. HTML Site Map: Examples
User Guide:
SEO Toolkit
See the example of HTML site map with search window,
products, categories and CMS pages enabled.
Website without microdata in search results.
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6. Rich Snippets: examples
User Guide:
SEO Toolkit
Enable this microdata to display detailed website information in search results.
Specify CSS selectors to add rich data to page elements.
For the next three fields specify CSS selectors of HTML elements that contain product info.
In search results you can display the product price including tax or the price excluding tax.
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7. Rich Snippets: Settings
User Guide:
SEO Toolkit
You can choose whether to display votes or reviews, or both votes and reviews at the same time on Google search page.
These settings are quite complex from a
programming perspective. If you need help in
configuration, please create a support ticket.
This feature lets you display the average product rating and minimal price in search results as well as at the bottom of each category page on your site.
See how to configure organization mark up here http://support.google.com/w ebmasters/answer/146861
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7. Rich Snippets: Settings
User Guide:
SEO Toolkit
Switch this option to ‘Yes’ to display sitelinks search box in Google search results.
Specify product description length, which will be
automatically loaded from a product page. Set image parameters, minimum 160*160 px
Enable the feature if you want to display additional info in your tweets
Choose which info you want to show: price, stock availability, rating or custom text field (in which you can write anything, e.g. info about a discount). Give any label you want.
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8. Rich Snippets: Twitter Cards
User Guide:
SEO Toolkit
Important: After configuring settings,
please, visit Twitter Validator Tool in order to validate your domain. Enter your product page url and click Preview card.
2. Fill in the details about your twitter account and website. Wait for the confirmation email from twitter team.
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8. Rich Snippets: Twitter Cards
User Guide:
SEO Toolkit
When Twitter team will approve your domain, you’ll see similar inscription
Now followers can see additional info in tweets: price, stock availability, product image and description
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10. Rich Snippets: Rich Pins
User Guide:
SEO Toolkit
Set product rich data to “Yes” and save the settings.
Visit Rich Pins Validator Tool in order to validate your store. Enter your product page url and click Validate
Now followers can see additional info in pins: price, stock availability and product url
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11. Rich Snippets with Landing Pages
User Guide:
SEO Toolkit
Set “Yes” to enable rich snippets on the landing pages.
Note! You need to set up Landing Pages extension to use this
Now you can show summary products rating and the most attractive product price on the bottom of the landing page
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12. Import Product Tags: Settings
User Guide:
SEO Toolkit
Now you can show summary products rating and the most attractive product price on the bottom of the landing page
This feature enables you automatically rewrite tag urls, making them clear and SEO-friendly
This is how clear and SEO-friendly url looks like on the front-end
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User Guide:
SEO Toolkit
13. Import Product Tags: Export/Import
Click on this button to export
already exciting tags in CSV format.
Create a CSV file with product tags and import it into your Magento.
Manage imported tags in Catalog – Tags
Change tags status on delete tags in bulk
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User Guide:
SEO Toolkit
13. Import Product Tags: Export/Import
Assign imported tags to any product you need. You can also disable tags.
Catalog – manage products
Tags block is situated right after description area. Customers also can add tags from product pages
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User Guide:
SEO Toolkit
13. Import Product Tags: Export/Import
There’s a page where you can see all imported, created and approved tags
Here you see the cloud of imported tags.
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User Guide:
SEO Toolkit
14. Import Product Tags: Examples
Here you see product search by tags. The “laptop” tag was assigned to these two laptops
With Meta Tags Templates extension you can automatically generate meta tags
as well as descriptions for:
-Product pages
-Category pages
-Any site page by URL
Functionality has hierarchical structure. That means you can choose the
category and specify all the tags for:
-Current category
-Sub categories
-Products in current category
-Products in subcategory
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15. Meta Tags Templates: Settings
User Guide:
SEO Toolkit
You can disable meta tags functionality for product or category pages.
Specify max length for meta title and description.
Click on this button to apply the template for all previously created
products. To specify general settings please go
to System->Configuration-> SEO Meta Tags Templates
If you set the option to ‘No’ all previously created meta tags won’t be replaced except for empty ones. In case you set the option to ‘Yes’ you’ll replace all meta tags.
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User Guide:
SEO Toolkit
Select store views to which the template will apply.
Please select the category to which the template should apply.
Please use ‘Product Meta Title’ field to create a template for meta title tag.
You can also use complex variables like
{brand|manufacturer|provi der}. These variables work great, if for some products you use manufacturer attribute and for others brand or provider
attributes. So for products with brand attribute, brand value will be used for meta tags; for products with manufacturer attribute, manufacturer value will be used and so on.
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16. Meta Tags Templates: Category-based templates
User Guide:
SEO Toolkit
Please use ‘Product Meta Description’ field to create a template for meta description tag. You can use the same variables as for meta title tag.
Please use ‘Short Description’ field to create a template for short product description.
will be used as a name of the product on the product page.
Use ‘Product Full Description’ field to create a template for short product description.
You can also use complex variables like {brand|manufacturer|provider}.
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16. Meta Tags Templates: Category-based templates
User Guide:
SEO Toolkit
Use all the variables as well as complex ones in category tags and descriptions.
Title, meta description, keywords, H1 tag and description are specified by analogy with product tags.
For category pages you can also specify image alt and title.
Write the text which will be displayed after product list on category page.
7. URL-based templates.
Specify URL of the page you want to create a template for.
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17. Meta Tags Templates: URL-based templates
User Guide:
SEO Toolkit
You can specify meta tags, title, etc. for any page on site, e.g. Contact Us, Partnership, etc.
It’s very useful for SEO to specify meta tags for the pages when attribute is chosen (let’s say
www.example.com/t-shirts?color=blue).
Also, you can create it for any product page. In such a way all the settings specified in
Category-based template will not affect the product.
Specify canonical URL for the page.
You can make the page ‘no follow’ and ‘no index’ by search engines
Here’s short description generated according to the template.
This full description for this product was also generated according to the template.
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18. Meta Tags Templates: Examples
User Guide:
SEO Toolkit
The meta description for this product page was also generated according to the template.
Here’s a front end example of product page. As you can see in the source code, the meta title for the product page was
Here you can see all google sitemaps, generated with the extension.
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19. Google Sitemap: General Settings
User Guide:
SEO Toolkit
Specify path for XML sitemap
Specify max items per file and max file size.
Google requirements for XML sitemap:
- No more than 50,000
URLs in a sitemap ;
- - Size no larger than
Set ‘Yes’ to include product images into XML sitemap. Specify whether to include products into XML sitemap.
Set ‘Yes’ to include the date when the page was last modified.
Specify priority to tell Google which pages are the most important on your site. Specify how often content on product pages are being updated.
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20. Google Sitemap: Edit Sitemap
User Guide:
SEO Toolkit
Specify similar settings for category pages by analogy with product pages settings.
Specify pages priority and update frequency .
Set ‘Yes’ to include the date when the page was last modified.
Specify pages that should be excluded from your XML Google sitemap.
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20. Google Sitemap: Edit Sitemap
User Guide:
SEO Toolkit
Specify whether to include tags into XML sitemap.
Set to ‘Yes’ if you want to include some extra links into sitemap.
Specify the particular extra links that
should be included into your XML sitemap. Specify pages priority as
well as how often the pages are being updated.
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21. Unique Product URL: General Settings
User Guide:
SEO Toolkit
Please go to admin panel -> System -> Configuration -> SEO Single URL to manage the extension settings.
If one an the same product is placed in multiple categories you can choose a unique URL for such a product to avoid duplicate content. Please choose the longest or the shortest category path in product URL.
For example, the product Apple McBook Pro is added to 3 categories and we’ve chosen the Longest Path to apply. It means that the longest path:
Electronics-Computers-Laptops-Product Name will be displayed in the product URL no matter from which category or section the customer will access it.
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22. Unique Product URL: Frontend Example
User Guide:
SEO Toolkit
Here you can see the
example of the unique URL for the product in multiple categories.
Specify any parameter you need to tell Google to exclude pages with such a parameter from indexation. NOTE: Don’t forget to specify the same parameter in Google Webmaster Tool.
Specify ‘-’ or ‘_’ to replace special characters for filter results page URLs.
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24. SEO-friendly Filter URLs: Example
User Guide:
SEO Toolkit
This is the example of a clear SEO-friendly URL for a filter-by-attribute page.
Your feedback is absolutely welcome!
Should you have any questions or feature suggestions, please contact us at:
