Ceramill Motion 2
Ready for…
Key features of the Motion 2
Wet and dry
processing in one
machine
for
material-appropriate processing
5 axes
for complete range
of future indications
Milling and
grinding technique
Key features of the Motion 2
Future proof
for future
indications
Affordable for
every type of
laboratory
Amortised in record
time
Compact
What do we gain with the Motion 2?
Motion 1 4‐axis / Dry • Inlays / Onlays • Crowns / Bridges • Telescope crowns • Custom abutments • Zirconia • PMMA; TEMP • WAXMotion
2
5
‐
axis
/
Dry
milling
• Future
indications
will
be
possible
Motion
2
5
‐
axis
/
Wet
&
Dry
Milling
&
Grinding
• New
materials
• Mark
II
+
E
‐
max
• Material
‐
appropriate
processing
(polymer)
• Future
materials
• Future
indications
5th axis Wet GrindingComparison of main competitors.
Material Indication Motion 2 Sirona ZZ 5 Axis VHF Roland
Zirconia
Crown and bridge, abutments
Wax
Crown and bridge, bars
PUR (polyurethane) Models Glass porcelain Vita Mark
II Crowns
Lithium disilicate E-Max Crown and bridge Composite Crown and bridge Peek Crown and bridge Neox
Crown and bridge, abutments
PMMA Crown and bridge Full-denture prosthetics Templates
Price Comparison:
Price Comparison:
Products – Sets – Prices
179012 Ceramill Inhouse Digital 300 Set (mit Motion 2 5achVK-Preis
179110 Ceramill Map300
14.990,00 €
179157 Ceramill Mind + Ceramill Artex + Match 2
3.500,00 €
179250 Ceramill Motion 2 (5-achs - inkl. Ceramill Match 2)
33.900,00 €
179170 Ceramill CAD/CAM System PC
1.650,00 €
179172 Ceramill CAD/CAM TFT-Monitor
0,00 €
179173 Zubehör CAD/CAM System PC
0,00 €
179174 Ceramill CAD/CAM Tastatur DE
0,00 €
Komplett-Set
54.040,00 €
incl Coolstream + Airstream
59.265,00 €
178630
Ceramill Coolstream
€3900.00
178600 Ceramill
Airstream
€1325.00
Xxxxxx
Ceramill Match 2- Software Protection Plan
€890.00
Products – Sets – Prices
179011 Ceramill Inhouse Digital 100 Set (mit Motion 2 5achVK-Preis
179100 Ceramill Map100
7.900,00 €
179156 Ceramill Mind + Match 2
3.500,00 €
179250 Ceramill Motion 2 (5-achs - inkl. Ceramill Match 2)
33.900,00 €
179170 Ceramill CAD/CAM System PC
1.650,00 €
179184 Ceramill CAD/CAM TFT-Monitor 22 Zoll
0,00 €
179173 Zubehör CAD/CAM System PC
0,00 €
179174 Ceramill CAD/CAM Tastatur DE
0,00 €
Komplett-Set
46.950,00 €
incl Coolstream + Airstream
52.175,00 €
178630
Ceramill Coolstream
3900,--€
178600 Ceramill Airstream
1325,--€
Xxxxxx
Ceramill Match 2- Software Protection Plan
890,--€
Future viable for new indications / materials - some examples:
Glass
porcelain (Vita,
E
‐
max,…)
Screw retained on
Titanium bases
Splints
Full
‐
denture
prosthetics
Models
The
exchangeable
blank
holder
• New
materials
and
new
indications
require
new
shapes
of
blank
and
tools
• …
and
therefore
special
blank
holders
Glass
porcelain
blank
holder
Grinding glass porcelain in the Motion 2
Vita
Mark
II
for
Ceramill
• Market
launch
planned
in
2
ndquarter
of 2012
• Material
exclusively
at
Amann
Girrbach
• Produced
by
Vita
Zahnfarbik
Market Launch / “The big splash”
DS Sales information / Dealer meetings
• Germany: Stuttgart December 21 / 22 • Europe: Friedrichshafen January 16 / 17 • Asia: Singapore February 06 / 07 • USA: Chicago February 23 / 27
Exhibitions / Congresses
Germany: Dental Dialogue Düsseldorf January 27
Dubai: AEEDC January 31- 02.02
Germany: Digital Technologies Hagen February 03 - 04 S. Arabia: International Dental Conference February 06 - 08
France: Dental Forum Paris February 09 - 11
USA: Chicago Midwinter Meeting February 23 - 25
USA: LMT Lab Day Chicago February 24 - 25
Poland: Krakdent Krakow March 03 - 05
Market Launch / “The big splash”
Worldwide advertising and PR campaigns From January 2012
Starting in the German-Austrian-Switzerland region and Central European markets from the middle of January 2012
Advertisements in all relevant German-language dental publications (approx. 50% frequency increase in the first quarter compared with 2011!) – supported by comprehensive PR reports, as detailed technical explanation is required Argumentation strategy focussed on the main advantages of 5-axis, extreme indication diversity (wet-dry/milling-grinding) and of course ROI.
AIM -> to change the minds of all laboratories that are about to make a decision to purchase a competitor’s system.
Market Launch / “The big splash”
DM Campaign DS 2012
10,000 Mailings (sponges + posters) in the market at the
end of calendar week 2 –
partly direct mailing, partly distribution by magazine inserts Target -> Lead generating information days!
Information day – Participants receive a voucher for a premium car wash
Further details will be
communicated at the beginning of January!
Market Launch / “The big splash”
Primary sales instruments
Motion 2 leaflet-> limited to 3 pages with essential contents to avoid information overload.
Catalogue integration follows April 2012
Ceramill 8-page update->
Motion 2 and new materials will be integrated for the purpose of communication of the whole system
Market Launch / “The big splash”
Information day presentation
The presentation will be made up of 3 sections and integrated in the existing information day PPT
Part 1 – Development of Motion 2
Part 2 – USPs / Main advantages
Part 3 – Technical data and application
Will be made available from the beginning of January via the Ceramill Infobox.
Market Launch / “The big splash”
Videos
1. Image trailer
_Available approx. from the middle of January
_For use at exhibitions/
information days/ congresses/ homepage, iPads etc.
2. Video Tutorial - Application _Available approx. From the middle of February
_For use on courses,
demonstrations, customer self-study, iPads etc.
_Delivery time: For first orders: Mid / second Half of February – first come first serve rule _Demo Unit discount: 10 % additional discount for dealers
_Pilot lab discount: 20 % pilot lab discount
Buyback option for customers, who were supplied with a Motion 1 in the
past few months
Preamble:
The
buyback
scheme
will
be
carried
out
by
the
dealer
(internal)
&
AG
Location
in
Pforzheim
with
the
end
customer
– no
action
from
Amann
Girrbach
AG:
Delivery
time
frame
of
the
Motion
1
for
the
buyback
option:
• Delivery of the Motion 1 before 31 December 2011
• Applies to deliveries between 01 July 2011 and 31 December 2011
Duration
of
the
buyback
scheme:
• Deadline for the end of buyback is 29 February 2012
Procedure
for
dealing
with
the
customer:
• Do not actively approach the subject of the buyback scheme with the customer affected • The buyback scheme is primarily intended for customers who complain
Buyback option for customers, who were supplied with a Motion 1 in the
past few months
Conditions
for
buyback:
•Buyback price scale (depending on the period of use by customers)
• Delivery 1‐2 months (Nov. & Dec. 2011) = buyback price for # 179200 Motion = €19,250.00 = 30% of the list price • Delivery 3‐4 months (Sep. & Oct. 2011) = buyback price for # 179200 Motion = €17,825.00 = 35% of the list price • Delivery 5‐6 months (Jul. & Aug. 2011) = buyback price for # 179200 Motion = €16,500.00 = 40% of the list price
What
does
the
customer
buy?
• 179250 Ceramill Motion 2 incl. Match 2 software = €33,900.00
• 179170 PC Windows 7 PC with 12 GB main memory; new graphics card = €1,650.00
Procedure
with
the
customer:
• Completion of the buyback
• The customer receives delivery of the Ceramill Motion 2 and the new Windows 7 ‐PC • The customer must backup and transfer the relevant data from the old PC to the new PC
• according to instructions or
• using a backup tool, which takes the relevant data from the old PC (still in the test phase) • Installation of the Motion 2 and transfer of the old data to the new PC
Summary: Why Motion 2?
Material Indication Motion 2 Sirona ZZ 5 Axis VHF Roland
Zirconia Crown and bridge, abutments Wax Crown and bridge, bars PUR (polyurethane) Models Glass porcelain Vita
Mark II Crowns
Lithium disilicate E-Max Crown and bridge Composite Crown and bridge Peek Crown and bridge
Neox
Crown and bridge, abutments
