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Database Overview

atabase O e

e

March 2012

(2)

What's in?

What s

 

in?

The

 

way

 

of

 

classifying

For each type of medium:

For

 

each

 

type

 

of

 

medium:

Top

 

20

Total number of titles and sales houses

Total

 

number

 

of

 

titles

 

and

 

sales

 

houses

Chart

 

with

 

a

 

summary

 

of

 

the

 

total

 

#

 

titles

 

and

 

sales

 

houses

(3)

What’s

 

what?

1

 

Title

 

=

 

1

 

active

 

product

Medium

 

(Le

 

Soir)

Related

 

cross

media

 

p

products

 

(Lesoir.be,

(

,

 

Le

 

Soir

 

Newsletter

 

…)

)

Packages

 

(PNU

 

Dailies)

Classification: based

 

on

 

Type

 

of

 

Medium

(4)

Classification

Classification

Magazines

Door

to

Door

 

Media

Magazines

Sponsored

 

Magazines

Display Magazines

Trade

 

Press

Display

 

Magazines

Free

 

Tabloids

Yearbook

 

/

 

Guide

Trade

 

Press

 

(magazines)

Trade

 

Press

 

(newspapers)

Newsletter

Agenda

Inserts

Newsletter

Out

of

Home

Catalogue

Discount

 

coupons

 

and

 

booklets

 

(offline)

Out of Home

Direct

 

Marketing:

(

)

Newspapers

g

Direct

 

Marketing

 

(addresses)

Direct

 

Marketing

 

(e

mail

 

k i )

marketing)

(5)

Classification

Classification

Digital

Radio

Websites

E

News

On

line newspaper

Radio

 

– Local

 

/

 

Regional

Radio

 

– National

Radio – National Network

On

line

 

newspaper

On

line

 

magazine

On

line

 

trade

 

press

Radio

 

– National

 

Network

 

with

 

regional

 

advertising

On

line

 

classifieds

On

line

 

radio

Television

TV

 

– Digital

On

line

 

TV

Blog

Apps

TV

 

– Local

TV

 

– National

TV – Thematic Networks

Apps

 

Portal

TV

 

– Thematic

 

Networks

Teletext

(6)

Magazines

Magazines

Sales House # Titles

# Sales Houses: 459

Sales House # Titles

1. Roularta Local Media (ex‐First Media) 41

2. Sanoma Media Communication Solutions 40

3. Roularta Media (Zellik) 32

4. EPN / Sanoma Regional Belgium 29

# Sales Houses: 459

# Titles: 1169

45 / Sa o a eg o a e g u 9 5. Focus nv 25 6. Admedia bvba  23

7. Jansen & Janssen Uitgeverij 23

8. Regie Number One 23 30

35 40

g

9. Publicarto 16

10.Roularta Custom Media 15

11.Custom Regie 14

12.de Persgroep Advertising Magazines 14 15

20 25 30

#

 

Titles

13.RGP (Régie Générale de Publicité) 14

14.IP Plurimedia (IP Press) 13

15.Headline Publishing Agency 12

16.AA Dock's Customer Media  11

0 5 10 15

17.Edition Ventures ‐ Pôle High Level 11

18.Espace Regie Luxembourg S.A. (Lux) 11

19.Passe‐Partout 11 20.Rossel Advertising  11 0 1 26 51 76 10 1 12 6 15 1 17 6 20 1 22 6 25 1 27 6 30 1 32 6 35 1 37 6 40 1 42 6 45 1

#

 

Sales

 

Houses

(7)

Newspapers

Newspapers

Sales House # Titles

# Sales Houses: 34

Sales House # Titles

1. RGP (Régie Générale de Publicité) 37

2. Corelio Connect 33 3. Rossel Advertising  21 4. de Persgroep Regio  20

# Sales Houses: 34

# Titles: 248

40 de e sg oep eg o 0

5. Roularta Local Media (ex‐First Media) 14

6. Sud Presse 14

7. Concentra Classifieds 11

8. Concentra Media Regie 10

30 35

g

9. Corelio Classifieds 9

10.de Persgroep Advertising Dailies 9

11.de Persgroep Rubrieken Print 8

12.Trustmedia 8 15 20 25

#

 

Titles

13.IP Luxembourg (Lux) 7 14.Jobat nv 7 15.Régions Jobs 7

16.Espace Regie Luxembourg S.A. (Lux) 6

5 10

17.Saint‐Paul Luxembourg SA (Lux) 6

18.Mediaplanet 4 19.LLoyd (De) 2 20.Presss s.a.r.l. 2 0 1 11 21 31

#

 

Sales

 

Houses

(8)

Door to Door Media

Door

to

Door

 

Media

Sales House # Titles

# Sales Houses: 76

Sales House # Titles

1. Passe‐Partout 101 2. Roularta Local Media (ex‐First Media) 87 3. Regie Number One 68 4. Roularta Recruitment Solutions 67

# Sales Houses: 76

# Titles: 526

es

120

5. EPN / Sanoma Regional Belgium 24 6. Philipsen & Partners 16 7. Concentra Media Regie 13

8. Shopping Magazine bvba 11 80

100

9. Evolution Media Group 8 10. Elite Reklaam ‐ Crescendo nv 7 11. Régions Jobs 7 12. ARS 6 40 60 80

#

 

Titles

13. Publimar 6 14. Uitgeverij Aljafra's BVBA 6 15. Cosmos 5 16. Goeiedag 5

20 40

17. Crea‐druk Blondeel 4 18. Drukkerij Boonen 3 19. Kempenklok 3 20. Maxipress 3 0 1 11 21 31 41 51 61 71

#

 

Sales

 

Houses

(9)

Trade Press

Trade

 

Press

Sales House # Titles

# Sales Houses: 240

Sales House # Titles

1. Professional Media Group ( PMG ) 27

2. Elma Multimedia 21

3. LLoyd (De) 15

4. RMN (Reflexion Medical Network) 13

# Sales Houses: 240

# Titles: 551

30 ( e e o ed ca et o ) 3 5. Kluwer Regie 11 6. MMM Business Media 11

7. Tenacs Publishing & Communication 11

8. Media‐Service 10 20

25

9. Evolution Media Group 9

10.VOKA ‐ Kamer van Koophandel 9

11.Effective Media 8

12.Tree Com BVBA 8

10 15 20

#

 

Titles

13.ActuaMedica 7 14.Medial.eu 7 15.Omicron 7 16.Trevi 7 5 10 17.Focus nv 6 18.Larcier 6

19.Media Selling Place 6

20.Roularta B2B Media 6

0

1 21 41 61 81 101 121 141 161 181 201 221

(10)

Television

Television

Sales House # Titles

# Sales Houses: 38

Sales House # Titles 1. Média13 sprl 11 2. Regionale TV Media (RTVM) 11 3. Paratel 6 4. VMMtv 4

# Sales Houses: 38

# Titles: 79

12 t 5. IP Luxembourg (Lux) 3

6. Roularta Media (Zellik) 3

7. SBS Belgium 3 8. Transport Media 3 8 10 12 p 9. TV Limburg 3 10. AB Regie 2 11. Eurosport Corporate  2 12. VAR 2 6 8

#

 

Titles

13. 4Castmedia 1 14. Actua‐TV 1 15. Belgacom Skynet 1 16. Belmodo Media 1 2 4

17. Concentra Media Regie 1

18. Corelio Connect 1

19. Cross Media Club 1

20. Discovery Networks Benelux 1

0

1 11 21 31

(11)

Radio

Radio

Sales House # Titles

# Sales Houses: 38

Sales House # Titles

1. IP Plurimedia (IP Radio) 88

2. CFM NV 20

3. Vlacora  15

4. RGP (Régie Générale de Publicité) 13

# Sales Houses: 38

# Titles: 195

100 G ( ég e Gé é a e de ub c té) 3 5. City Music 7 6. VAR 5 7. IP Luxembourg (Lux) 3 8. Media.concept GmbH 3 70 80 90 p

9. Radio Extra Gold 3

10.Radio FG Belgium 3

11.Saint‐Paul Luxembourg SA (Lux) 3

12.Family Radio 2 40 50 60

#

 

Titles

13.Qgroup  2 14.Regionale TV Media (RTVM) 2 15.TOPAD bvba 2

16.V.P.O. Land van Waas VZW 2 10

20 30

17.Bingo VZW  1

18.Brasschaatse Radio Omroep VZW 1

19.Cross Media Club 1

20.Easymarketing  1

0

1 11 21 31

(12)

Digital

Digital

Sales House # Titles

# Sales Houses: 285

Sales House # Titles

1. Hi‐Media Belgium 147

2. Beweb 124

3. Pebblemedia 91

4. Rossel Advertising Online 70

# Sales Houses: 285

# Titles: 1.369

160

osse d e t s g O e 0

5. Professional Media Group ( PMG ) 56

6. Roularta Media Online 44

7. Corelio Connect 33 8. Belgacom Skynet 31 120 140 g y 9. IP Luxembourg (Lux) 30

10.Think Media Digital 26

11.Sanoma Media Digital Solutions 23

12.LikeOnlineMedia 22 60

80 100

#

 

Titles

13.de Persgroep Advertising Digital 21

14.Kluwer Regie 16

15.Minoc Business Press 16

16.vmmtv Digital  16

20 40

17.Maison Moderne Media Sales 14

18.Saint‐Paul Luxembourg SA (Lux) 14

19.Trustmedia 14

20.Stepstone 13

0

1 21 41 61 81 101 121 141 161 181 201 221 241 261 281

(13)

Out of Home

Out

of

Home

Sales House # Titles

# Sales Houses: 103

Sales House # Titles

1. Clear Channel Belgium 52 2. Indoor Media Company 34 3. Air Terminal Publicity 31 4. JCDecaux Belgium 29

# Sales Houses: 103

# Titles: 632

60

g

5. JCDecaux Airport Belgium 28 6. Media Expo 26 7. MediaReef 26 8. Euromobile 24 40 50 9. LijnCom 24 10. Brightfish ( ex‐ Screenvision ) 22 11. A.M.P. (Retail Marketing) 19 12. BHS Promotion 18 20 30 40

#

 

Titles

13. IP Luxembourg (Lux) 17 14. Belgian Posters 15 15. City Image 15 16. Moving Ideas 12 10 20 17. Rapid Affichage 12 18. Spicymotion 12 19. IPC 11 20. Culture & Promotion 10

0

1 11 21 31 41 51 61 71 81 91 101

(14)

Direct Marketing

Direct

 

Marketing

Sales House # Titles

# Sales Houses: 29

Sales House # Titles

1. WDM Belgium / Permesso.be  22

2. Willy Braillard SA/NV 14

3. Roularta Media Online 13

4. Think Media Digital 11

# Sales Houses: 29

# Titles: 97

25 ed a g ta 5. Belgacom Skynet 4 6. THEPLANNER.be bvba 4 7. BDMA 3 8. bpost 3 20 p 9. ActuaMedica 2 10.Jobat nv 2

11.Belona Marketing & Consulting  1

12.Beweb 1 10 15

#

 

Titles

13.Box and Co  1 14.Corelio Connect 1 15.CVbook.be 1 16.Family Service 1 5 17.Fashylook 1 18.Hi‐Media Belgium 1

19.Kreatos Hairgroup bvba 1

20.Minoc Business Press 1

0

1 11 21

(15)

All Media

All

 

Media

1400 1369 1000 1200 1400 1169 800 1000 526 551 632 400 600 459 240 285 248 526 551 195 0 200 34 76 38 38 103 29 79 97

(16)

All Media

All

 

Media

Sales House # Titles

# Sales Houses: 893

Sales House # Titles

1. Hi‐Media Belgium 148

2. Roularta Local Media (ex‐First Media) 128

3. Beweb 125 4. Passe‐Partout 113

# Sales Houses: 893

# Titles: 4.717

160 asse a tout 3

5. Regie Number One 92

6. Pebblemedia 91

7. IP Plurimedia (IP Radio) 88

8. Professional Media Group ( PMG ) 85

120 140

p ( )

9. Roularta Recruitment Solutions 73

10. Rossel Advertising Online 67

11. Corelio Connect 66

12. EPN / Sanoma Regional Belgium 63 60

80 100

#

 

Titles

13. IP Luxembourg (Lux) 62

14. RGP (Régie Générale de Publicité) 59

15. Roularta Media Online 58

16. Clear Channel Belgium 52

0 20 40

17. Sanoma Media Communication Solutions 41

18. Think Media Digital 37

19. Focus nv 36 20. Belgacom Skynet 35 0 1 51 10 1 15 1 20 1 25 1 30 1 35 1 40 1 45 1 50 1 55 1 60 1 65 1 70 1 75 1 80 1 85 1

#

 

Sales

 

Houses

(17)

Info & feedback

Info

 

&

 

feedback

www.mediaspecs

.

be

Bart Kuypers

bart@mediaspecs be

Bart

 

Kuypers

 

[email protected]

0476

41

 

77

 

86

015

61 79 23

015

61

 

79

 

23

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