Retailer Brand Standards

(1)

Examples

Resources

Authorship

Retailers

Logo

Brand

Retailer

Brand

Standards

All Herman Miller®_{Authorized Retailers are}

required to comply with these Brand Standards. This is to both ensure consistency in your communications about Herman Miller, as well as to protect our design heritage and brand recognition. These guidelines cover both written and visual messaging. Use them in developing advertisements and promotions that include the Herman Miller brand and its products.

(2)

Examples

Resources

Authorship

Retailers

Logo

Brand

SAYL

®

Chair

Designed by Yves Béhar for Herman Miller

®

Eames

®

Lounge Chair and Ottoman

Designed by Charles and Ray Eames

Part of the Herman Miller

®

Collection

Logo Example Text Example

Using Herman Miller

in Logo and Text

In Logo

Use the provided Herman Miller logo lockup.

In Text

In body copy or a headline, use the words “Herman Miller,” with a space between “Herman” and “Miller.”

Trademarks

Use the ® after the first use of “Herman Miller” in body text.

(3)

Examples

Resources

Authorship

Retailers

Logo

Brand

Herman Miller

Boiler Plates

When describing Herman Miller and the Herman Miller Collection within text, use this approved copy.

About Herman Miller

Founded by D.J. De Pree, Herman Miller—under the guidance of Gilbert Rhode—pioneered modern furniture design. By the mid-20th century, its work with legendary designers George Nelson, Charles and Ray Eames, and Alexander Girard yielded many classics of modern design. As the business grew, it added a research focus to its problem-solving design, which yielded innovative, award-winning work chairs by Bill Stumpf and Don Chadwick, Jeff Weber, and Yves Béhar. Today, the spirit of innovation and collaboration continues to drive the global company forward. In addition to the enduring designs that form its foundation, Herman Miller also offers solutions from partners and top designers who share its values. Learn more at hermanmiller.com.

About Herman Miller (Condensed)

Working with design legends George Nelson and Charles and Ray Eames, Herman Miller pioneered modern furniture design in the mid-20th century. As the business grew, it added a research focus to its problem-solving design. Today, the spirit of innovation and collaboration continues to drive the global company forward. In addition to the enduring designs that form its foundation, Herman Miller also offers solutions from partners

About The Herman Miller Collection

The Herman Miller Collection draws on George Nelson’s vision in 1952 of “a permanent collection designed to meet fully the requirements for modern living.” This comprehensive portfolio offers a breadth and depth of products to furnish complete environments in a myriad of settings, both elegant and casual, across a range of prices. Each piece is considered in relation to the whole: the rooms where it will be used, the people who will use it, and their continually evolving needs. The Collection includes updated archival pieces, furnishings from partners who share the company’s values, and new designs from today’s top talent—a bridge between Herman Miller’s past, present, and future. Learn more at hermanmiller.com/collection.

About The Herman Miller Collection (Condensed)

The Herman Miller Collection draws on George Nelson’s vision of “a permanent collection designed to meet fully the requirements for modern living.” This comprehensive portfolio offers a breadth and depth of products to furnish complete environments, both elegant and casual, in a myriad of settings. Learn more at hermanmiller.com/collection.

(4)

Brand

Retailers

Logo

Authorship

Examples

Resources

Authorized Retailer

Use the “Authorized Herman Miller Retailer” phrase any time you promote Herman Miller products exclusively.

Authorized Herman Miller Retailer

123 Your Street

City, AB 45089

123.456.7891

(5)

Brand

Retailers

Logo

Authorship

Examples

Resources

Logo Lockup

The logomark and logotype should only be used together in the provided lockup. Never use the logotype alone.

Use Collection lockup in ads that feature only Collection product.

All other uses for the Collection logo need to be approved by Herman Miller.

1. Logomark: Graphic symbol of a brand. 2. Logotype: Specific typographic treatment of a name.

(6)

Brand

Retailers

Logo

Authorship

Examples

Resources

Color

Spot: Pantone Bright Red

CMYK: 0.93.100.0

RGB: 255.51.0

In Print (.tif or .eps)

Use either CMYK or Spot color.

On Screen(.jpg or .gif) Use RGB.

Logo Font Size

Light Solid Background Red Logo White Mark Photo Background Red Logo White Mark Dark Solid Background White Logo Black Mark Light Solid Background Black Logo White Mark

Herman Miller Normal

less than .75” Example: Print ad Herman Miller Collection Normal less than .75” Example: Print ad

Herman Miller Display

.75” and greater. Example: Large-scale signage Herman Miller Collection Display .75” and greater. Example: Large-scale signage

(7)

Brand

Retailers

Logo

Authorship

Examples

Resources

Authorship

People know our brand, our partners, and our designers.To that end, and wherever possible, please acknowledge the Herman Miller brand name, the designer name, and the partner name.

For correct trademark usage on products, visit the Resources section.

1. Product Name with Correct Trademark 2. Designer 3. Partner 4. Brand Herman Miller SAYL®_Chair

Designed by Yves Béhar for Herman Miller®

Herman Miller with Magis, Mattiazzi, or Geiger Puppy

Designed by Eero Aarnio for Magis from Herman Miller®

Herman Miller Collection

Eames®_{Lounge Chair and Ottoman}

Designed by Charles and Ray Eames Part of the Herman Miller®_Collection

Herman Miller Collection with Magis, Mattiazzi, or Geiger Air-Chair

Designed by Jasper Morrision for Magis Part of the Herman Miller®_Collection

ScissorTM Chair

Designed by Ward Bennett for Geiger Part of the Herman Miller®_Collection

1 1 1 1 1 2 2 2 2 2 3 3 3 4 4 4 4 4

(8)

Brand

Retailers

Logo

Authorship

Examples

Resources

Photography Use

Lifestyle Imagery

In print and web units 500 x 400 px or larger, you may use approved photos of products set within an environment.

White-Sweep Imagery

Use photos of products on a white background in print and web units of any size; units smaller than 500 x 400 px must always use white sweep.

Retailer photography is acceptable as long as it is approved by Herman Miller.

(9)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Logo Lockup:

Brand Pages

Always use the approved logo lockup. Do not break the logo lockup.

NEW LIVING DINING BEDROOM OUTDOOR STORAGE LIGHTING RUGS ACCESSORIES

MY ACCOUNT CUSTOMER SERVICE

1.800.963.4426

SALE

BY BRAND

WORKSPACE

(10)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Logo Lockup:

Window Clings

(11)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Logo Lockup:

In-store Signage

(12)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Authorship:

Product from

Herman Miller

1. Authorship

2. “Authorized Herman Miller Retailer” Phrase

NEW LIVING DINING BEDROOM OUTDOOR STORAGE LIGHTING RUGS ACCESSORIES

1.800.963.4426 SALE BY BRAND WORKSPACE R E T A I L E R L O G O Sayl®_Chair

Designed by Yves Béhar for Herman Miller®

Xim sinctatat. Ulpa sunt expero voloris aceatur sed ullupta turiosandam evenduc ienihil magnim nobis est apit quunde con et labo. Ulpa sunt expero voloris aceatur sed ullupta turiosandam evenduc ienihil magnim nobis est apit quunde con et labo. Ulpa sunt expero voloris aceatur sed ullupta turiosandam evenduc ienihil magnim nobis est apit quunde con et labo.

[Retailer] is an Authorized Herman Miller Retailer 1

(13)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Authorship:

Magis, Mattiazzi,

or Geiger Product,

from Herman Miller

1. Authorship

NEW LIVING DINING BEDROOM OUTDOOR STORAGE LIGHTING RUGS ACCESSORIES

1.800.963.4426 SALE BY BRAND WORKSPACE R E T A I L E R L O G O Puppy

Designed by Eero Aarnio for Magis from Herman Miller®

(14)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Authorship:

Product from the

Herman Miller Collection

1. Authorship

NEW LIVING DINING BEDROOM OUTDOOR STORAGE LIGHTING RUGS ACCESSORIES

1.800.963.4426

SALE BY BRAND WORKSPACE

R E T A I L E R L O G O

Eames®_{Lounge Chair and Ottoman}

(15)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Authorship: Magis,

Mattiazzi, or Geiger

Product, from the

1. Authorship

NEW LIVING DINING BEDROOM OUTDOOR STORAGE LIGHTING RUGS ACCESSORIES

1.800.963.4426 SALE BY BRAND WORKSPACE R E T A I L E R L O G O Branca Chair

Designed by Sam Hecht for Mattiazzi Part of the Herman Miller®_Collection

(16)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Print Ads: Product

from Herman Miller

Use lifestyle or white-sweep photography with units 500 x 400 px and larger.

Print ads need to include the following elements:

1. Lifestyle or White-sweep Photo 2. Logo Lockup

3. Correct Trademark Usage 4. Authorship

5. Retailer Logo

Aeron®_Chair

Designed by Bill Stumpf and Don Chadwick

for Herman Miller® _{Authorized Herman Miller Retailer}

visit www.retailer.com or call toll free 1.800.9634426

1

2

3 5

(17)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Print Ads:

Magis, Mattiazzi,

or Geiger Product,

from Herman Miller

5. Retailer Logo

Puppy

Designed by Eero Aarnio for Magis

from Herman Miller® Authorized Herman Miller Retailer

1

2

3 5

(18)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Print Ads: Product from the

5. Retailer Logo Authorized Herman Miller Retailer

Eames®_{Lounge Chair and Ottoman}

1

2

3 5

(19)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Print Ads: Magis,

Mattiazzi, or Geiger

Product, from the

5. Retailer Logo

Branca Chair

Designed by Sam Hecht for Mattiazzi

Part of the Herman Miller®_Collection Authorized Herman Miller Retailer

1

3 4₅

(20)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Digital Ads

Use white-sweep photography with units smaller than 500 x 400 px.

Co-op ads should use approved logo lockup, authorship, and authorized retailer phrase.

Digital ads need to include the following elements:

1. Logo Lockup

4. White-sweep Photo 5. Retailer Logo

Aeron®_Chair Designed by Bill Stumpf and Don Chadwick for Herman Miller®

Eames®_{Lounge Chair and Ottoman}

Authorized Herman Miller Retailer

R E T A I L E R L O G O Branca Chair

Designed by Sam Hecht for Mattiazzi

Part of the Herman Miller®_Collection Authorized Herman Miller Retailer

R E T A I L E R L O G O Herman Miller Collection with Partner

Herman Miller Collection Herman Miller

1 2 3

(21)

Brand

Retailers

Logo

Authorship

Examples

Resources

Examples

Email Blast

Email communications may use white-sweep photography at any size. Lifestyle photography may only be used within units 500 x 400 px and larger.

Eames® Lounge Chair and Ottoman

Designed by Charles and Ray Eames

Part of the Herman Miller®_Collection Authorized Herman Miller Retailer R E T A I L E R L O G O visit www.retailer.com or call toll free 1.800.9634426

(22)

Brand

Retailers

Logo

Authorship

Examples

Resources

Brand assets

Product image resource

Herman Miller retail nomenclature and Trademark list Herman Miller social media guidelines

Purchasing the Meta typeface Herman Miller custom red ink

Refer to HermanMiller.com for product copy

For assistance, please contact your Herman Miller Retail Sales Manager.

Brand assets

Product image resource

Herman Miller retail nomenclature and Trademark list

Herman Miller social media guidelines

Purchasing the Meta typeface

Refer to HermanMiller.com for product copy