Mandan Public Schools

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Mandan Public School District

Marketing Education Curriculum

Mandan Public Schools

9-12 Marketing Education Curriculum

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9-12 Marketing Education Curriculum

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Preface

The Mandan Public Schools 9-12 Marketing Education Curriculum Committee revised and updated the 9-12 Marketing Education Curriculum. The 9-12 Marketing Education Curriculum Committee included the current draft of the North Dakota Marketing Education standards and benchmarks in the curriculum. This updated curriculum will provide Mandan Public School students with the best possible curriculum to assist our students in their career planning and career decision-making.

The 9-12 Marketing Education Curriculum is articulated in two ways. First, the curriculum is presented based on the current draft of the North Dakota Marketing Education Content Standards. The committee identified each benchmark specific student skill and determined the degree to which each benchmark should be addressed in each course. The following IDM coding system was used to convey this:

I – Introduce D – Develop M – Master.

The 9-12 Marketing Education Curriculum is also articulated according to the 21st Century Skills. The committee identified which 9-12 Marketing Education benchmarks address specific 21st Century Skills. These 21st Century Skills and the match to Mandan Public Schools 9-12 Marketing Education Content Standards can be seen in Appendix A.

The 9-12 Marketing Education Curriculum IDM matrix lists all of the 9-12 Marketing Education courses that are available to students at Mandan High School. Please read the course descriptions to learn more about the course content.

Thanks to the 9-12 Marketing Education Curriculum Committee for their time, effort, and professionalism in working on this curriculum. Mandan Public Schools is fortunate to have such dedicated hardworking professionals who teach our students Marketing Education courses. Dr. Gaylynn Becker

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Mandan Public Schools

2011 9-12 Marketing Education Curriculum

Writing Committee Members

Name

Building

Area

Amber Aberle Mandan High School Marketing D’Aulan Bussman CTE Director Mandan High School CTE Director

Dr. Gaylynn Becker CAB Curriculum Director

Vision, Mission, Slogan and Philosophy

Mandan Public School District’s vision is “Empowering excellence.” Its mission is

“Empowering every student to lead a productive life and positively contribute to society.”

Its slogan is “Mandan Schools: Where the Best Begin.”

The principal objective of the Board shall be to provide maximum educational opportunities for their students to develop in accordance with their individual needs, abilities, and level of maturity. Teachers shall make efforts to aid students to achieve their maximum development mentally, physically, socially, spiritually, and emotionally so that they may properly adjust to our complex democratic society.

The district shall back up its educational program with supporting services necessary for students’ health, safety, and personal well being.

Philosophy of the 9-12 Marketing Education Curriculum is:

Mandan Public School has set forth a mission statement that includes the need of all students and these needs shall be met by the school. It is not only important to provide a strong education, but to all the students the opportunity to explore the interests of the vocational courses provided by Mandan Public Schools and to include those provided by marketing education.

There are many rewarding careers in the fields of marketing, management, and entrepreneurship; therefore, it is important that students are provided knowledge in marketing education as well as the opportunity to explore careers and develop skills that allow

Marketing Education also provides students with a program of youth activity of DECA. Mandan Public Schools provides DECA as an integral part of the curriculum and is open to all marketing education students.

The purpose of DECA is to enhance the education by providing marketing related activities and leadership development based directly on classroom study. DECA’s activities focus on

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competition, on the local, state, and national level, in specific occupational skills, leadership development, soft skills, and management training.

Marketing Education Objectives

Marketing Education is offered so that students will be able to:

1. Develop an understanding of marketing, management, and entrepreneurship.

2. Develop academic concepts, technology applications, communication, and interpersonal skills, economics, and professional development associated with marketing education.

3. Develop an understanding of the functions of marketing which includes the following: Distribution, Financing, Marketing-Information Management, Pricing, Product/Service Management, Promotion, and Selling.

9-12 Marketing Education

Curriculum Codes

I – Introduce

D – Develop M – Master

Anything beyond the mastery level we assume that reinforcement will occur in the more advanced courses.

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9-12 Marketing Education

Curriculum

Standard 1: Distribution

Recognize the concepts and processes needed to move, store, locate,

and/or transfer ownership of goods and services.

Pr in cip les of M ar k eting Pr in cip als of Fin an ce M ar k eting I M ar k eting I I M ar k eting I II M ar k eting I V S p or ts and E n te rtainm en t

Topic 1: Acquire foundational knowledge of distribution to understand its role in marketing.

I D D M M D

Introductory

1.1.1 Discover the nature and scope of distribution. I D D M M D

1.1.2 Explain the nature of channels of distribution. I D D M M D

Core

1.1.3 Differentiate the relationship between customer service and distribution. I D D M M D

1.1.4 Describe the use of technology in the distribution function. I I I D D I

Advanced

1.1.5 Identify legal considerations in distribution. I I I D D I

1.1.6 Examine ethical considerations in distribution I I I D D I Topic 2: Manage distribution activities to minimize costs and to

determine distribution strategies.

I I I D D I

Advanced

1.2.1 Coordinate distribution with other marketing activities. I I I D D I

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Standard 2: Marketing Information Management

Implement the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.

Topic 1: Acquire foundational knowledge of marketing-information management to understand its nature and scope.

I D D M M I

Introductory.

2.1.1 Describe the need for marketing information. I D D M M I

2.1.2 Explain the nature and scope of the marketing-information management function.

I D D M M I

Core

2.1.3 Examine the role of ethics in marketing-information management. I D D M M I

Advanced

2.1.4 Demonstrate the use of technology in the marketing-information management function.

I D D M M I

Postsecondary

2.1.5 Assess marketing-information needs. I I I I

2.1.6 Develop marketing-information management system.

Topic 2: Employ marketing information to plan marketing activities. I D D M M D

Core

2.2.1 Explain the concept of marketing strategies. I D D M M D

2.2.2 Explain the concept of market and market identification. I D D M M D

2.2.3 Explore the nature of marketing planning. I D D M M D

Advanced

2.2.4 Develop marketing plans. I D D M M D

2.2.5 Explain the role of situational analysis in the marketing-planning process. I I I I

2.2.6 Explain the nature of sales forecasts. I I I I Topic 3: Collect marketing information to ensure accuracy and

adequacy of data for decision-making.

I D D M I

Advanced

2.3.1 Evaluate information collected for marketing decision-making. I D D M I

2.3.2 Explain the nature of marketing research in a marketing-information management system.

I D D M I

Topic 4: Process marketing information to draw conclusions and/or to resolve issues.

I I D D I

Advanced

2.4.1 Describe techniques for processing marketing information. I I D D I

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Standard 3: Pricing

Recognize concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers’ perceptions of value. Pr in cip les of M ar k eting Pr in cip als of Fin an ce M ar k eting I M ar k eting I I M ar k eting I II M ar k eting I V S p or ts and E n te rtainm en t

Topic 1: Develop a foundational knowledge of pricing to understand its role in marketing.

I I I D D D I

Advanced

3.1.1 Explain the nature and scope of the pricing function. I I I D D M I

3.1.2 Describe the role of business ethics in pricing. I I I D D D I

3.1.3 Connect the use of technology in the pricing function. I I I I D D I

3.1.4 Explain legal considerations for pricing. I I I I D D I Topic 2: Employ pricing strategies to determine prices. I I I I D D I

Advanced

3.2.1 Identify factors affecting pricing decisions. I I I I D D I

Standard 4: Product/Service Management

Understand the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities. Pr in cip les of M ar k eting Pr in cip als of Fin an ce M ar k eting I M ar k eting I I M ar k eting I II M ar k eting I V S p or ts and E n te rtainm en t

Topic 1: Develop an understanding of quality assurances about products and services.

I I I D D I

Core

4.1.1 Describe the uses of grades and standards in marketing. I I I D D I

4.1.2 Explain warranties and guarantees. I I I D D I

4.1.3 Identify consumer protection provisions of appropriate agencies. I I I D D I Topic 2: Acquire a foundational knowledge of product/service

management to understand its nature and scope.

I I D D I

Advanced

4.2.1 Explain the nature and scope of the product/service management function. I I D D I

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4.2.3 Describe the use of technology in the product/service management function. I I D D I

4.2.4 Explain business ethics in product/service management. I I D D I Topic 3: Generate product ideas to contribute to ongoing business

success.

I D D M M I

Advanced

4.3.1 Identify product opportunities. I D D M M I

4.3.2 Identify methods/techniques to generate a product idea. I D D M M I Topic 4: Employ product-mix strategies to meet customer expectations. I I D M M I

Advanced

4.4.1 Explain the concept of product mix. I I D M M I

4.4.2 Describe the nature of product bundling. I I D M M I Topic 5: Position products/services to acquire desired business image. I I I D D I

Advanced

4.5.1 Describe factors used by marketers to position products and businesses. I I I D D I

4.5.2 Explain the nature of branding. I I I D D I

4.5.3 Explain the role of customer service in positioning image. I I I D D I

4.5.4 Develop strategies to position product/business. I I D D

4.5.5 Build brand. I I

Standard 5: Promotion

Examine the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.

Topic 1: Acquire a foundational knowledge of promotion to understand its nature and scope.

Core

5.1.1 Explain the role of promotion as a marketing function. I D D M M I

5.1.2 Explain the types of promotion. I D D M M I

5.1.3 Identify the elements of the promotional mix. I D D M M I

5.1.4 Discuss the use of technology in the promotional function. I D D M M I

Advanced

5.1.5 Describe the use of business ethics in promotion. I D D M M I

5.1.6 Describe the regulations of promotion.

Topic 2: Advertise to communicate promotional messages to targeted audiences.

I D D M M I

Core

5.2.1 Explain the types of advertising media. I D D M M I

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Advanced

5.2.3 Develop advertising strategies. I D D M M I

5.2.4 Describe considerations in using databases in advertising. I I D D I Topic 3: Manage promotional activities to maximize return on

promotional efforts.

I I D D

Advanced

5.3.1 Explain the nature of a promotional plan. I I D D

5.3.2 Coordinate activities in the promotional mix. D D M M

Standard 6: Selling

Understand the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Topic 1: Acquire a foundational knowledge of selling to understand its nature and scope.

I I I D D I

Core

6.1.1 Explain the nature and scope of the selling function. I I I D D I

6.1.2 Associate the role of customer service as a component of selling relationships.

I I I D D I

6.1.3 Explain company selling policies. I I D D

6.1.4 Describe the use of technology in the selling function. I I I D D I

Advanced

6.1.5 Explain key factors in building a clientele. I I

6.1.7 Describe the nature of selling regulations. I I Topic 2: Acquire product knowledge to communicate product benefits

and to ensure appropriateness of product for the customer.

I I D D

Core

6.2.1 Acquire product information for use in selling. I I D D

6.2.2 Analyze product information to identify product features and benefits. I I D D Topic 3: Employ sales processes and techniques to enhance customer

relationships and to increase the likelihood of making sales.

I I D D

Core

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Standard 7: Business Administration

Acquire foundational knowledge of the concepts and strategies along with key soft skills for successful business administration.

Topic 1: Business Law – Understand business’s responsibility to know, abide by, and enforce laws and regulations that affect business

operations and transactions.

I I I I I I I

Core

7.1.1 Explain types of business ownerships. I I D D M M

Advanced

7.1.2 Describe legal issues affecting businesses. I I D D I

7.1.3 Interpret the nature of legally binding contracts. I I I I D D I Topic 2: Communication Skills – Demonstrate the concepts, strategies,

and systems used to obtain and convey ideas and information.

I I D D M M I

Introductory

7.2.1 Apply written directions to achieve tasks. I I D D M M D

7.2.2 Explain the nature of effective verbal communications. I I D D M M D

7.2.3 Ask relevant questions. I I D D M M D

7.2.4 Apply active listening skills. I I D D M M D

7.2.5 Interpret others’ nonverbal cues.

7.2.6 Participate in group discussions. I I D D D D D

7.2.7 Follow directions. I I D D D D D

7.2.7 Follow directions. Core

7.2.9 Defend ideas objectively. I I D D D D D

7.2.10 Handle telephone calls in a businesslike manner. I I I I D D

7.2.11 Explain the nature of effective written communications. I I D D M M

7.2.12 Write business letters. I I I D D

7.2.13 Write informational messages. I I I D D

7.2.14 Write inquiries. I I I D D

7.2.15 Explain the nature of staff communication. I D D M M

7.2.16 Participate in a meeting. I D D M M

7.2.17 Write persuasive messages. I D D M M I

7.2.18 Prepare simple written reports. I I D D M M D Topic 3: Economics – Identify the economic principles and concepts

fundamental to business operations.

I I D D D D I

Introductory

7.3.1 Explain the role of business in society. I I D D M M

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Core

7.3.3 Distinguish between economic goods and services. I I D D D D

7.3.4 Explain the concept of economic resources. I I I I I I

7.3.5 Describe the concept of economic scarcity and economic activities. I I I I I I

7.3.6 Determine economic utilities created by business activities. I I I I I I

7.3.7 Explain the principles of supply and demand. I I D D M M

7.3.8 Describe the concept of price. I I D D M M

7.3.9 Explain the types of economic systems. I I D D D D

7.3.10 Determine the relationship between government and business. I I D D D D

7.3.11 Explain the concept of private enterprise. I I I I I I I

7.3.12 Identify factors affecting a business’s profit. _I _I _I _I _D _D _I 7.3.13 Determine factors affecting business risk. I I I I D D I

7.3.14 Explain the concept of competition. I I D D M M I

7.3.15 Explain the concept of productivity. I I D D M M I

7.3.16 Describe the nature of taxes. I I D D D D I

7.3.17 Describe businesses’ market opportunities. I I D D

7.3.18 Determine the impact of business cycles on business activities. I I I I D D

7.3.19 Explain the nature of international trade. I I I I I I I

Advanced

7.3.20 Identify impacts of specialization/division of labor on productivity. I I I I I I

7.3.21 Explain the concept of organized labor and business. I I I I I I

7.3.22 Explain measures used to analyze economic conditions. I I D D D D

7.3.23 Describe the concept of price stability as an economic measure. I I D D D D

7.3.24 Discuss the measure of consumer spending as an economic indicator. I I I I D D

7.3.25 Discuss the impact of a nation’s unemployment rates. I I I I I I

7.3.26 Describe the economic impact of inflation on business. I I I I I I

7.3.27 Explain the economic impact of interest-rate fluctuations. I I I I I I

7.3.28 Discuss the impact of cultural and social environments on world trade. I I I I I I Topic 4: Emotional Intelligence – Understand techniques, strategies,

and systems used to foster self-understanding and enhance relationships with others.

I I D D D D

Introductory

7.4.1 Describe the nature of emotional intelligence. I I D D D D I

7.4.2 Explain the concept of self-esteem. I I D D D D

7.4.3 Recognize personal biases and stereotypes. I I I I I I

7.4.4 Assess personal strengths and weaknesses. I I I I D D

7.4.5 Identify desirable personality traits important to business. I I I I D D

7.4.6 Maintain positive attitude I I I I D D

7.4.7 Demonstrate interest and enthusiasm. I I I I D D I

7.4.8 Demonstrate responsible behavior. I I I I D D I

7.4.9 Demonstrate honesty and integrity. I I D D D D I

7.4.10 Exhibit self-confidence. I I D D M M D

7.4.11 Demonstrate ethical work habits. I I D D D D I

7.4.12 Demonstrate initiative. I I D D M M I

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7.4.14 Explain the use of feedback for personal growth. I I D D M M I

7.4.15 Adjust to change. I I I I D D I

7.4.16 Lead change. I I I I D D I

7.4.17 Demonstrate adaptability. I I D D M M I

7.4.18 Develop an achievement orientation. I I D D M M I

7.4.19 Show empathy for others. I I D D M M I

7.4.20 Explain the nature of effective communications. I I D D M M D

7.4.21 Treat others fairly at work. I I D D M M D

7.4.22 Use appropriate assertiveness. I I D D M M D

7.4.23 Participate as a team member. I I D D M M D

Core

7.4.24 Explain the nature of positive customer/client relations. I I D D M M I

7.4.25 Demonstrate a customer service mindset. I D D M M I

7.4.26 Develop cultural sensitivity. I D D M M I

7.4.27 Foster positive working relationships. I I D D M M I

7.4.28 Explain the concept of leadership. I I D D M M I

7.4.29 Reinforce customer service orientation through communication. I D D M M I

7.4.30 Respond to customer inquiries. I D D M M I

7.4.31 Use conflict resolution skills. I I D D M M I

7.4.32 Handle difficult customers. I I I D D I

7.4.33 Interpret business policies to customers/clients. I I I D D I

7.4.34 Handle customer/client complaints. I I I D D I

7.4.35 Persuade others. I D D M M I

Advanced

7.4.36 Explain the impact of political relationships within an organization. I I I D D I

7.4.37 Use consensus-building skills. I D D D D

7.4.38 Explain ethical considerations in providing information. I I I D D Topic 5: Financial Analysis – Identify tools, strategies, and systems

used to maintain, monitor, control, and plan the use of financial resources.

I I D D D D

Introductory

7.5.1 Explain forms of financial exchange (cash, credit, debit, electronic fund transfer, etc.)

I I D D D D

7.5.2 Identify types of currency (paper money, coins, banknotes, government bonds, treasury notes, etc.).

I I D D D D

7.5.3 Describe functions of money (medium of exchange, unit of measure, store of value).

I I D D D D

7.5.4 Describe sources of income (wages/salaries, interest, rent, dividends, transfer payments, etc.).

I I D D D D

7.5.5 Explain the time value of money. I I D D D D

Core

7.5.6 Explain the purposes and importance of credit. I I D D D D

7.5.7 Explain legal responsibilities associated with financial exchanges. I I D D D D

7.5.8 Explain the concept of accounting. I I D D D D

7.5.9 Explain the need for accounting standards. I I I D D

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Advanced

7.5.11 Describe types of financial-service providers. I I I I I I

7.5.12 Discuss considerations in selecting a financial-services provider. I I I I I I

7.5.13 Describe the concept of insurance. I I I I D D

7.5.14 Explain types of investments. I I I I I I

7.5.15 Establish investment goals and objectives. I I D D D D

7.5.16 Maintain daily financial transactions. I I D D D D

7.5.17 Record and report sales tax. I I I I D D

7.5.18 Describe the nature of cash flow statements. I I D D D D

7.5.19 Explain the nature of balance sheets. I I D D D D

7.5.20 Describe the nature of profit-and-loss statements. I I D D D D Topic 6: Human Resource Management – Describe the tools,

techniques, and systems that businesses use to plan, staff, lead, and organize its human resources.

I I D D D D

Core

7.6.1 Orient new employees. I I D D Topic 7: Information Management – Explain tools, strategies, and

systems needed to access, process, maintain, evaluate and disseminate information to assist business decision-making.

I I I I D D

Introductory

7.7.1 Identify ways that technology impacts business. I I I I D D

7.7.2 Demonstrate basic e-mail functions. I I D D

7.7.3 Demonstrate basic web-search skills. I I D D D D D

7.7.4 Demonstrate basic word processing skills. I I I I I I I

7.7.5 Demonstrate basic presentation applications. I I I I I I I

7.7.6 Demonstrate basic database applications. I I I I I I I

7.7.7 Demonstrate basic spreadsheet applications. I I I I I I I

7.7.8 Demonstrate collaborative/groupware applications. I I I I I I I

Core

7.7.9 Describe current business trends. I I I I I I I

Advanced

7.7.10 Describe the nature of business records. I I I I I I I

7.7.11 Maintain customer records. I I I I D D

7.7.12 Monitor internal records for business information. I I I I D D Topic 8: Operations – Distinguish the processes and systems

implemented to monitor, plan, and control the day-to-day activities required for continued business functioning.

I I I I D D

Introductory

7.8.1 Describe health and safety regulations in business. I I I D D

7.8.2 Follow instructions for use of equipment, tools, and machinery. I I I D D

7.8.3 Follow safety precautions. I I I D D

7.8.4 Maintain a safe work environment. I I I D D

7.8.5 Explain procedures for handling accidents. I I I D D

7.8.6 Handle and report emergency situations. I I I D D

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Core

7.8.8 Report noncompliance with business health and safety regulations. I I I D D

7.8.9 Explain the nature and scope of purchasing. I I I D D

7.8.10 Place orders/reorders. I I I D D

7.8.11 Explain the concepts of production. I I I D D

7.8.12 Describe production activities. I I I D D

7.8.13 Maintain inventory of supplies. I I I D D

Advanced

7.8.14 Describe crucial elements of a quality workplace culture. I I I D D

7.8.15 Use time-management principles. I I I D D

7.8.16 Develop project plans. I I I D D

7.8.17 Manage projects. I I D D

7.8.18 Explain the nature of overhead/operating costs. I I D D

7.8.19 Explain employee’s role in expense control. I I D D

7.8.20 Identify resources needed for projects. I I D D

7.8.21 Identify routine activities for maintaining business facilities and equipment I I D D Topic 9: Professional Development – Discover concepts, tools, and

strategies used to explore, obtain, and develop in a business career.

I I I I D D I

Introductory

7.9.1 Maintain appropriate personal appearance. I I I I D D I

7.9.2 Demonstrate orderly and systematic behavior. I I I I D D I

7.9.3 Determine vision. I I I I D D I

7.9.4 Set personal goals. I I I I D D I

7.9.5 Make decisions. I I I I D D I

7.9.6 Demonstrate problem-solving skills. I I I I D D I

7.9.7 Assess personal interests and skills needed for success in business. I I I I D D I

7.9.8 Analyze employer expectations in the business environment. I I I I D D

7.9.9 Explain the rights of workers. I I I I D D

7.9.10 Utilize job-search strategies. I I I I D D

Core

7.9.11 Identify sources of career information. I I I I D D

7.9.12 Identify tentative occupational interest. I I I I D D

7.9.13 Explain employment opportunities in business. I I I I D D

7.9.14 Complete a job application. I I D D D D

7.9.15 Interview for a job. I I I I I I

7.9.16 Write a follow-up letter after job interview. I I I I I I

7.9.17 Write a letter of application. I I I I I I

7.9.18 Prepare a resume. I I D D D D

7.9.19 Describe techniques for obtaining work experience (e.g., volunteer activities, internships).

I I D D D D

7.9.20 Explain the need for ongoing education as a worker. I I I I I I

7.9.21 Explain possible advancement patterns for jobs. I I I I I I

7.9.22 Demonstrate appropriate creativity. I I I I I I

7.9.23 Identify skills needed to enhance career progression. I I I I I I

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trade journals/periodicals, professional/trade associations, classes/seminars, trade shows, and mentors).

7.9.25 Use networking techniques for professional growth. I I I I I I

Advanced

7.9.26 Demonstrate negotiation skills. I I I I Topic 10: Strategic Management – Examine tools, techniques, and

systems that affect a business’s ability to plan, control, and organize an organization/department.

I I D D

Core

7.10.1 Explain the concepts of management. I I D D

Advanced

7.10.2 Describe the nature of managerial control (control process, types of control, what is controlled).

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Course Descriptions and Course Outlines

Principals of Marketing

PRINCIPALS OF MARKETING– Elective: Grade 9-10 – 1/2 Unit of credit, only offered in the fall

This course covers personal business management, marketing, and business life. The course will cover the basics of the areas of: Distribution, Marketing Information Management, pricing, product/service management, promotion, and selling. Course consists of a relevant, practical presentation of the factors that comprise our nation’s economy. Consumer information is woven throughout the course. Career guidance is emphasized whenever appropriate.

Principals of Finance

PRINCIPALS OF FINANCE– Elective: Grade 9-10 – 1/2 Unit of credit, only offered in the spring

This course covers personal finance concepts, basic accounting terminology, business finance, and business life. The course will cover the basics of the areas of: assets, liabilities, capital, checkbooks, financial systems, retirement, personal taxes, and credit. Course will consist of a relevant, practical presentation of the factors that comprise our nation’s economy. Consumer information is woven throughout the course. Career guidance is emphasized whenever appropriate.

Principals of Marketing Units of Study

Principals of Finance Units of Study The Economy and You

Owning and Operating a Business

Influences on Business

Marketing

Human Resources

Career Planning in a Global Economy

Financial and Technological Resources

Buying Goods and Services

Credit

Money Management

Risk Management

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Marketing I

Course Description

Marketing I – Elective: Grades 10-12 – ½ Unit of credit -- 1 semester course. The purpose of this course is to provide students with an overview of marketing. The content of the course includes lab experiences in sales promotion skills, sales transaction activities, and computer simulations. Emphasis: Training for entry level marketing jobs.

Course Outline

Marketing I-II Units of Study

Marketing I Marketing Today

1.1 What is Marketing 1.2 Business Need Marketing

1.3 Understanding the Marketing Concept 1.4 Marketing’s Role Today and Tomorrow Marketing Impacts Society

2.1 The Impact of Marketing 2.2 Criticisms of Marketing

2.3 Increasing Social Responsibility Marketing Begins with Economics

3.1 Scarcity and Private Enterprise

3.2 Observing the Law of Supply and Demand 3.3 Types of Economic Competition

3.4 Enhancing Economic Utility The Basics of Marketing

4.1 Changes in Today’s Marketing 4.2 Planning a Marketing Strategy

4.3 Deciphering Consumers and Competitors 4.4 Marketing’s Role in Various Businesses Using Marketing Research

5.1 Understanding the need for Market Information 5.2 Finding and Managing Marketing Information 5.3 Using Marketing Research

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20 Marketing Begins with Customers

6.1 Understanding Consumer behavior 6.2 What Motivates Buyer’s

6.3 Types of Decision Making Competition is Everywhere

7.1 Targeting Market Segments

7.2 Positioning for Competitive Advantage 7.3 Competing for Market Segments 7.4 Learning About the Competition

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Marketing II

Course Description

Marketing II – Elective: Grades 10-12 – ½ Unit of credit -- 1 semester course. The purpose of the course is to prepare students for jobs in marketing occupations. The job skills introduced include display of merchandise, personal salesmanship, advertising, receiving and checking

merchandise,

and computer applications. Emphasis: To teach career job skills and attitudes for marketing jobs.

Course Outline

Marketing II

Marketing for E-Commerce 8.1 What is E-Commerce

8.2 The Growing Importance of E-Commerce

8.3 Impact of E-Commerce on Distribution Channels 8.4 Role of Promotion for E-Commerce

The Marketing Strategy

9.1 Developing a Market Strategy

9.2 Assessing Marketing Mix Alternatives 9.3 Analyzing Product Purchases

9.4 Planning for Marketing 9.5 Developing a Marketing Plan Develop a New Product

10.1 What is a product

10.2 Components of a New Product 10.3 Product Market Classification

10.4 Developing Successful New Products Services Need Marketing

11.1 What are services

11.2 Classifying types and evaluating quality 11.3 developing a service marketing mix Products for Resale

12.1 Business-to-Business Exchange process 12.2 Making Purchasing Decisions in Business 12.3 Business Purchasing Procedures

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22 Get the Product to Customers

13.1 Marketing through Distribution 13.2 Assembling Channels of Distribution 13.3 Wholesaling

13.4 Retailing

13.5 Physical Distribution Keeps things moving Determining the Best Price

14.1 The Economics of Price Decisions 14.2 Developing Pricing Procedures 14.3 Pricing Based on Market Conditions

Supplements to use:

Marketing I-II

Written Plans: DECA guidelines

Entrepreneurship participating and Franchising Marketing Research

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Marketing III

Course Description

Marketing III (Management) – Elective: Grades 11-12 – ½ Unit of credit -- 1 semester course. Prerequisite: Marketing I or II. This course is designed for advanced job competencies in marketing occupations. The competencies introduced are stock control, research, buying and pricing, advanced promotion activities, store layout and design, computer marketing simulations, and advanced promotion activities. Emphasis: To teach management skills to make a profit for a business.

Course Outline

Marketing III-IV Units of Study

Marketing III

Promotion means effective communication

15.1 Promotion as a form of Communication 15.2 Types of Promotion

15.3 Mixing the Promotion Be Creative with Advertisement

16.1 What is Advertising

16.2 Developing an Advertising plan 16.3 Putting the Ad Plan into Action Selling satisfies the customers

17.1 The value of selling

17.2 Preparing for effective selling

17.3 The Selling Process and Sales Support Moving into global economy

18.1 The Expanding World Economy 18.2 How Businesses Get Involved 18.3 Understanding International Markets Managing risks

19.1 Assessing Business Risks 19.2 Identifying Marketing Risks 19.3 Managing Marketing Risks Marketing requires money

20.1 Marketing Affects Business Finances 20.2 Tools for Financial Planning

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Marketing IV

Course Description

Marketing IV (Management/Entrepreneurship) – Elective: Grades 11-12 – ½ Unit of credit – 1 semester course. Prerequisite: Marketing III. This course emphasizes personnel management principals (training and supervision, interviewing, management decision making, and

evaluations). Also, this course offers the opportunity for students to learn about

owning/managing their own business. Emphasis: To teach business management skills that lead to quicker job promotions and responsibilities of owning your own business.

Course Outline

Marketing IV

What is entrepreneurship

21.1 What is Entrepreneurship 21.2 Entrepreneurs’ Characteristics 21.3 Business Ownership Opportunities Take control with management

22.1 Managing with a Purpose

22.2 Managing Effectively with a plan 22.3 Managing Marketing Activities

Careers in Marketing

23.1 Benefits of Marketing Career 23.2 Job Levels in Marketing

23.3 Marketing Education and Career Paths 23.4 Beginning Career Planning

Marketing III-IV

Written Plans: DECA guidelines Entrepreneurship Written

Advertising

Marketing Research Community Service Learn and Earn

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Sports & Entertainment Marketing

Course Description

Sports & Entertainment Marketing – Elective: Grades 10-12 – ½ Unit of credit --1 semester course. Prerequisite: Recommend taking Intro to Marketing and Business. This is a unique and innovative course designed for students with an interest in the entertainment and sports industry. Students are provided with a framework for understanding key marketing issues facing

organizations in the sport and entertainment industry, including event planning, promotion, marketing, advertising, and career opportunities.

Course Outline

SPORT MARKETING UNITS OF STUDY

Units of Study, I=Identify D=Demonstrate M=Master Chapter 1 What is Sports and Entertainment Marketing?

Lesson 1.1 Marketing Basics -M Lesson 1.2 Sports Marketing-I/D

Lesson 1.3 Entertainment Marketing-I/D Lesson 1.4 Recreation Marketing-I/D Chapter 2 College and Amateur Sports

Lesson 2.1 Marketing College Athletics-I/D

Lesson 2.2 Economic Impact of College Athletics-I Lesson 2.3 Amateur Sports-I

Chapter 3 Professional Sports

Lesson 3.1 Big League Sports-I

Lesson 3.2 Attracting a Professional Team-I/D Lesson 3.3 Agents, Managers, and Ethics-I

Chapter 4 Marketing Products and Services Through Sports Lesson 4.1 Using Sports to Market Products-I/D Lesson 4.2 Sponsorship-M

Lesson 4.3 Promotion -M Lesson 4.4 Endorsements-M Chapter 5 Public Images

Lesson 5.1 Public Relations-M Lesson 5.2 Fans-I

Lesson 5.3 Publishing and Speaking Engagements-I/D Chapter 6 Advancing the Cause

Lesson 6.1 Community Service-M Lesson 6.2 Sports Camps-I/D

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26 Lesson 6.3 Workshops-I/D

Chapter 7 Sports Marketing

Lesson 7.1 Marketing Firms-I Lesson 7.2 The Global Market-I

Lesson 7. 3 Careers in Sports Marketing (Add Career Clusters Here)-I/D Chapter 8 Entertainment Industry

Lesson 8.1 Entertainment Profits-I

Lesson 8.2 Distribution of Entertainment-I/D Lesson 8.3 Marketing Music and Theater-D Lesson 8.4 Awards and Annual Events-D

Lesson 8.5 Entertainment Marketing Careers (Add Career Clusters Here)-I\D Chapter 9 Marketing Entertainment

Lesson 9.1 Customized Entertainment-D

Lesson 9.2 Entertainment Technology and Marketing-I\D Lesson 9.3 World Entertainment Marketing-I

Chapter 10 Recreation Marketing

Lesson 10.1 Recreational Sports-I Lesson 10.2 Travel and Tourism-I Lesson 10.3 Resorts and Theme Parks-I

Lesson 10.4 Recreation Marketing Careers-I/D Chapter 11 Marketing Plans

Lesson 11.1 Promotion-M

Lesson 11.2 Marketing Research-M

Lesson 11.3 Develop a Marketing Plan-D/M Lesson 11.4 The Bottom Line-I

Chapter 12 Legal Issues for Sports and Entertainment Lesson 12.1 Laws and Contracts-I

Lesson 12.2 Unions-I Lesson 12.3 Licensing-I In addition to the book

3.5-4 weeks will be covered with Virtual Business-Sports where students will go with a step by step computer simulation in which they will have to properly run a Football Stadium, and will be in charge of the marketing, marketing research, advertisement, and other factors that affect their business.

2 weeks will be spent on writing a Business Plan/Marketing Plan. Students will write a business plan that will outline the key items in this course that they learned. This final project will be based around the student taking the role of a business owner, sports team owner, or music manager. Or incorporate a few activities from the list below.

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Here is a list of suggested activities that may be used in the classroom along with textbook materials and computer simulation.

Create a chart of organizations in S and E industry

Create a flyer to post on bulletin board, use marketing mix

Report on a career in S or E including education

Nationwide business and how they use Sports/Enter. Marketing

Interview someone who works in the industry Research upcoming events at a major stadium or center

Create a band name, brand mark, and slogan for local sports team

Research contracts of sports/Enter. Figures Report on special causes supported by sports

clubs or athletes

List 5 major cities and give pros and cons for holding Super Bowl

Locate a celebrity fan clue and explain information you find

Find a book in a library written by a sports figure, write 2 pg report

Compare ticket prices are major stadiums or centers

Prepare demonstration on personal selling, dealing with sports Equip.

Prepare ad copy covering the elements of advertising an event

Locate sample sales promotions

Design an magazine advertisement Identify one sport that appeals to people over 50, 12-34, and all ages

List basic qualities a firm should possess to make it competitive

List activities in the community a firm should perform

Look for sports in the Winter Olympics that are popular in US

Look for sports in Summer Olympics that are popular in US

Name ways in which movie studios can cut costs

Name a distribution system for movies and TV Research how technology has brought change

to music distribution

Research digital distribution on the internet Research supply and demand in the job market

with entertainment

Research how TV and Internet are finding ways to join together

Give ex of children’s toys and movies serve to promote each other

Locate 10 different internet travel sites Locate 10 theme parks and resorts in the US Explain how you can build a career in

recreation marketing Design a blueprint of a park or resort and

provide 5 pg paper

Create a flyer for an upcoming theatre performance

Create a program for a play or musical Study a Career choice in Sport or Entertainment how to obtain it Evaluate all the recreation sites and review

their purpose

Research a need and conduct a survey for that need in recreation

Watch a movie or video and talk about internal marketing within

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Appendix A

21

st

Century Skills – 12

th

Grade

The Partnership for 21st Century Skills organization in cooperation with the National Council of Teachers of English developed a 21st Century Skills Map. The 21st Century Skills Map has so far been developed at grades 4, 8, and 12.

We did an alignment between the 21st Century Skills Map and Mandan’s Marketing Education Curriculum. Not all of the 21st Century Skills are addressed by Mandan’s Marketing Education Curriculum. However, some of the skills may also be addressed by other curriculums in Mandan Public Schools. This match is a guide to assist us in the identification of which 21st Century Skills align to specific marketing benchmarks. If someone else did the match, we would expect slightly different results.

We numbered the 12 broad 21st Century Skills 1-12. In front of each 21st Century Skill is a digit which indicates the grade level at which the 21st Century Skill was developed. Each of these 12 skills has 1 or more sub-skills. We numbered the sub-skills with a decimal point followed by another digit in numerical sequence.

The numbers in parenthesis below the 21st Century sub-skills refer to Mandan’s Marketing Education Curriculum. The first digit in parenthesis refers to the grade level. The second digit in the parenthesis refers to the standard. The third digit in parenthesis refers to the benchmark.

It is important that these 21st Century Skills be addressed by the various components of the school curriculum. As new state standards and benchmarks are developed, we hope that they will address the 21st Century Skills.

12.1 Creativity and Innovation

12.1.1 Develop and communicate new ideas to others

(2.2.4, 4.5.4, 5.2.3, 7.8.16)

12.1.2 Demonstrate originality and inventiveness in work

(2.2.4, 4.5.4, 4.5.5, 5.2.3, 5.3.2, 6.3.1, 7.2.9, 7.8.16)

12.1.3 Act on creative ideas to make a tangible and useful contribution to the domain in which the innovation occurs

(2.2.4, 4.5.4, 4.5.5, 5.2.3, 5.3.2, 6.3.1, 7.2.9, 7.8.16, 7.8.17)

12.2 Critical Thinking & Problem Solving

12.2.1 Frame, analyze and synthesize information in order to solve problems and answer questions

(2.1.6, 2.2.4, 2.3.1, 2.4.2, 3.2.1, 5.2.3, 7.2.9, 7.3.6, 7.3.12, 7.4.4, 7.4.30, 7.4.31, 7.4.32, 7.4.33, 7.4.34, 7.8.10, 7.8.20, 7.9.5, 7.9.6)

12.2.2 Identify and ask significant questions that clarify various points of view

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12.2.3 Exercise sound reasoning in understanding

(7.2.1, 7.2.4, 7.2.7, 7.2.9)

12.3 Communication

12.3.1 Articulate thoughts clearly and effectively through writing, speaking, and multimedia

(2.1.6, 2.2.4, 4.5.4, 5.1.4, 5.2.4, 5.3.2, 6.3.1, 7.2.10, 7.2.11, 7.2.12, 7.2.13, 7.2.17, 7.2.18, 7.8.16)

12.3.2 Articulate thoughts clearly and effectively through writing

(2.2.4, 7.8.16)

12.4 Collaboration

12.4.1 Exercise flexibility and willingness to be helpful in making necessary compromises to accomplish a common goal

(7.2.1, 7.2.3, 7.2.4, 7.2.5, 7.2.6, 7.2.9, 7.4.6, 7.4.23, 7.4.27, 7.4.28)

12.4.2 Assume shared responsibility for collaborative work

(7.4.8, 7.4.9, 7.4.10, 7.4.11, 7.4.12, 7.4.13, 7.4.23, 7.4.27, 7.4.28)

12.4.3 Demonstrate the ability to work effectively with diverse teams

(7.4.8, 7.4.9, 7.4.10, 7.4.11, 7.4.12, 7.4.13, 7.4.17, 7.4.23, 7.4.26, 7.4.27, 7.4.28)

12.5 Information Literacy

12.5.1 Possess and share a fundamental understanding of the ethical/legal issues surrounding the access and use of information

(7.4.38)

12.5.2 Use information accurately and creatively for the issue or problem at hand

(7.9.10, 7.9.11, 7.9.24)

12.6 Media Literacy

12.6.1 Understand how media messages are constructed, for what purposes and using which tools, characteristics and conventions

(7.7.2, 7.7.3, 7.7.4, 7.7.5, 7.7.6, 7.7.7, 7.7.8)

12.7 ICT Literacy

12.7.1 Use technology as a tool to research, organize, evaluate and communicate information, and possess a fundamental understanding of the ethical/legal issues surrounding the access and use of information

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12.7.2 Use technology as a tool to communicate information

(7.7.2, 7.7.3, 7.7.4, 7.7.5, 7.7.6, 7.7.7, 7.7.8)

12.7.3 Use digital technology, communication tools and/or networks appropriately to integrate, evaluate, and create information

(7.7.2, 7.7.3, 7.7.4, 7.7.5, 7.7.6, 7.7.7, 7.7.8)

12.8 Flexibility & Adaptability

12.8.1 Work effectively in a climate of ambiguity and changing priorities

(7.4.1, 7.4.6, 7.4.7, 7.4.8, 7.4.9, 7.4.10, 7.4.11, 7.4.12, 7.4.13, 7.4.15, 7.4.16, 7.4.17, 7.4.22)

12.9 Initiative & Self-Direction

12.9.1 Go beyond basic mastery of skills and/or curriculum to explore and expand one’s own learning and opportunities to gain expertise

(2.2.4, 4.5.4, 4.5.5, 5.2.3, 5.3.2, 6.3.1, 7.2.9, 7.4.14, 7.8.16)

12.9.1 Demonstrate commitment to learning as a lifelong process

(7.9.3, 7.9.4, 7.9.7, 7.9.12, 7.9.20, 7.9.23, 7.9.24)

12.10 Social & Cross-Cultural Skills

12.10.1 Bridge cultural differences and use differing perspectives to increase innovation and the quality of work

(7.4.26, 7.4.27, 7.4.37, 7.4.38)

12.10.2 Leverage the collective intelligence of groups when appropriate

(7.4.37, 7.4.38)

12.11 Productivity & Accountability

12.11.1 Demonstrate diligence and a positive work ethic (e.g., being punctual and reliable

(7.4.1, 7.4.2, 7.4.3, 7.4.4, 7.4.6, 7.4.8, 7.4.9, 7.4.10, 7.4.11, 7.4.12, 7.4.13, 7.4.14, 7.4.15, 7.4.17, 7.4.18, 7.4.19, 7.4.21, 7.4.22, 7.4.27, 7.9.1, 7.9.2, 7.9.8)

12.12 Leadership & Responsibility

12.12.1 Act responsibly with the interests of the larger community in mind

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Appendix B

9

th

Grade Essential Skills

Essential Skills

Marketing education teachers at Mandan High School in Mandan Public Schools have

determined that in order to be successful, students entering 9th grade need specific knowledge and skills.

Marketing Education

Upon entering 9th Grade students need to be able to:

-write complete sentences

-basic math skills including: addition, subtraction, multiplication, division, word problems with math

-format a word document

-basics fundamentals of a spreadsheet -create a presentation in PowerPoint. -the use of internet for basic research -the use of email

Upon leaving the 10th Grade students will be able to:

-Use the 3.8 essay written system to answer complex questions -How to measure economic growth

Mandan Public Schools

Mandan Public School District

Marketing Education Curriculum

Mandan Public Schools

9-12 Marketing Education Curriculum

Table of Contents

Preface

Mandan Public Schools

2011 9-12 Marketing Education Curriculum

Writing Committee Members

Name

Building

Area

Vision, Mission, Slogan and Philosophy

9-12 Marketing Education

Curriculum Codes

9-12 Marketing Education

Curriculum

Standard 1: Distribution

Standard 2: Marketing Information Management

Standard 3: Pricing

Standard 4: Product/Service Management

Standard 5: Promotion

Standard 6: Selling

Standard 7: Business Administration

Course Descriptions and Course Outlines

Principals of Marketing

Principals of Finance

Marketing I

Course Description

Course Outline

Marketing II

Course Description

Course Outline

Marketing III

Course Description

Course Outline

Marketing IV

Course Description

Course Outline

Sports & Entertainment Marketing

Course Description

Course Outline

Appendix A

21

Century Skills – 12

Grade

Appendix B

9

Grade Essential Skills

Essential Skills

Marketing Education