A Cloud solution for our business

Name der Präsentation 1. August 2006

1

Leit-Thema

CRM@LANXESS

A Cloud solution for our business

Christian Günther

VP, IT Global Infrastructure

LANXESS Deutschland GmbH

2

Strategy of targeted innovation

 Vital role in LANXESS’ growth

 _{Focus on process and product innovation}

Global success story

 _{52 production sites worldwide}

 Around 17,500 employees in 31 countries  Global sales of € 9.1 billion in 2012

Background

 Spin-off from Bayer in 2004, listed in the DAX since 2012  _{Core business: plastics, synthetic rubber, intermediates and}

specialty chemicals

 _{Name: combination of the French word "lancer" (to set in motion)}

and "success”

3

Business portfolio based on three strong segments –

14 Business Units

 Butyl Rubber

 Performance Butadiene

Rubbers

 Keltan Elastomers

 _{High Performance Elastomers}  High Performance Materials

 Advanced Industrial

Intermediates

 _Saltigo

 Material Protection Products  Inorganic Pigments

 _{Functional Chemicals}  Leather

 _{Rhein Chemie}  Rubber Chemicals

 _{Liquid Purification Technologies}

Sales 2012:

5.176 Mio €

Performance Polymers

Advanced Intermediates

Performance Chemicals

4

Sales distribution by industry (2012)

Serving a broad customer range

Chemicals Consumer Goods Tires Others Automotive Construction Agro

5

Water

Agriculture

Mobility

Urbanization

6

What is the catch today?

… LANXESS uses the FUJITSU S5

Global Cloud for a customized Microsoft

Dynamics CRM Solution (Customer

Relationship Management)

… LANXESS Business takes advantage

of cloud application service

… LANXESS IT takes advantage of

massive cloud infrastructure service

Cloud

CRM

Connectivity

7

A CRM system allows to organize, automatize and synchronize business processes like sales, marketing, customer service, or technical marketing

Face to Face Customer visit

Multiple interactions between

LANXESS and Customer

From general information data… to strategic information

Main characteristics of a CRM system

8

Business software is becoming increasingly

complex

Feature

after

Feature

9

Roadblocks

Learn how …

Complexity increases support costs

and …Maintenance…

and… License management is complex

and… longtime invests for operations

and…

10

Project & Timeline

Design

Development

UAT

Rollout

BU 1 BU 2

BU 3

BU 4

BU 5

BU 6

Q1 / Q2 / Q3 / Q4 - 2012

Q1 / Q2 - 2013

Q3 / Q4 - 2013

Go Live

_{End Rollout}

Price Flexibility Pay as we use Cloud model Per Seat per month

11

CRM@LANXESS an GreenField Approach

Replacement of an 10 years old application

Buy not Make – Build on standard CRM offerings

Global rollout for internal users and partners

IT should support business processes & knowhow

Price per CRM seat, state of Art, Cloud based, secure, SLA based

CRM Baseline that fits for 6+ Business Units, 1000+ Users, SAP

12

13

CRM@LANXESS Service Design

Microsoft Dynamics CRM 2011 as standard platform Service

Running an Business Process Desing Project

RFP for Cloud Provider in Germany: FUJITSU Global Cloud

Microsoft CRM Partner for customizing and training

RFP for Managed CRM Seat as Software as a Service

SLA based Service and flexible cost model

14

15

FUJITSU global cloud presence

Global Cloud Datacenter Global Cloud Local extension

16

CRM@LANXESS Service Design

Backup

Network

Security

Windows, Virtualization, Monitoring

MS Dynamics CRM Application as SAS with 2

_Level

Support

Global Cloud Datacenter Infrastructure FUJITSU

License

SLA Reporting

Server

Business Process Knowhow

LANXESS

First Level Support / SPOC

Change & Release Management

17

Business Value

LANXESS IT

LANXESS Business

 _{Flexible cost with price per CRM seat}  Flexible for M&A or changes

 Faster release and rollout times

 _{Quicker response with more IT-Ressources}  3+ tier reliability Datacenter and service

 _{Knowing where the business data are stored}

(Germany)

 _{Can act as IT-Business Partner}

 Countable OPEX cost with easy price model  No vendor locking

 _{No License Risk}

 Best of two worlds : Cloud prices with managed

SLA based application Service

 _{Can care about the CRM community@LXS}

18



Project

scope & definition must be clear

before starting a Cloud Project



Selection criterias for the Provider must internally aligned e.g. Data Protection



Cloud Projects needs a

strong Project Management



Business needs to describe what SLA is needed 99,x %



Global Network connectivity is key



Cloud Services offer a lot of flexibility e.g. Pay as we Use



IT gernerate value by delivering fexible Solutions for the Business



Large and small IT Organizations can benefit from a professional Provider

19

Contact

As head of IT Infrastructure Christian Günther holds the global responsibility for the IT Infrastructure Management and Delivery for the LANXESS group since 2008.

In his prior tenure he directed the wide range of the application portfolio of LANXESS IT as head of Non-ERP Application Management. During the LANXESS carve out from Bayer he has driven the identification and consolidation of application taken over. In this phase he was member of the team that successfully reduced costs and formed the transition away from Bayer to the new firm LANXESS.

Christian has strong background in IT business areas such as people management, sales, service delivery and Change Management as he has worked across different IT-companies starting 1998 at Lotus Development and at IBM global services Group in different roles.

He is located in the LANXESS IT headquarters in Leverkusen, Germany.

Christian holds a diploma in Computer Science and in National Economics, is married and is father of 3 children.

E-Mail: [email protected]

Christian Günther Vice President

Global Infrastructure LANXESS IT- IFS