Multi Player Video Ad
Site AcceptanceCreative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy
Ad Specification Details
Ad Type / Ad Size
Initial Size
Download File Size
(GIF/JPG)
Max Initial Download File Size
Video pre-roll
The pre-roll ad consists of there parts of
creative:
300x60 (jpg or flash)
300x250 (jpg or flash)
Video Stream (FLV file format)
20k for each display
creative,
30k
Max Weight
Secondary
(Polite)
Download
MarketPlace
Badge
Image Size
MarketPlace
Text / Text
Ad V2 /
Breaking
News in the
river text ad
Character
Limit
Click-thru
URL Limit
Audio
Specifications/
Limit
Animation/
Looping Limit
- Initial view
non user
initialed
In
Banner
Video
Limit
Alt
Text
Limit
Alt
Content
Limit
Expansion
out of
area
2 MB
n/a
n/a
Max 450
characters
No audio in
display units
Allowed;
Duration:
15 sec, Loop
Limit: 15,
Video
Duration:
20 sec
n/a
65
char
n/a
No
Script
Calls on
load
Polite
script
calls
post
load
Spawned
content
Spawned
content
size
CPU usage
Memory
usage
Wmode
Opacity
Special
Notes
Approved
Vendors
2 or less
2 or less
None
n/a
Spike of 5 to 10%
normal
Over 50% revisit code
and attempt to
reduce use
1000k
Yes - for
display
units
5 day
SLA
na
Note(s):
2mb output; advertiser should supply best quality source video greater than 2 mb
File types 300x60 & 300x250: JPEG required, Flash optional
Details for streaming element: Streaming ad video files can either be in 4:3 (432x320) or 16:9 (424x240) aspect ratio. Submitted video will be transcoded into WMV and FLV formats. Please check local restrictions for length of video ad.
Please note, video duration can be up to 30 seconds.Internal Instructions
Notes for TAMs and Vendors:
The depreciated Standard Flash option of advertiser submitted single Flash file that contains the expand/contract behaviour first introduced with the v3 video product is not supported in the Multi-Player Video Ad. That Flash file is still supported in the legacy v3 video ad template (Flash Standard option) but in that case, clickable video and the 300x250 companion are not supported.
The schedule for depreciation and decommissioning of the Flash Standard, two image Fade and Standard Banner (Inline) ad products is still TBD, but the Multi-Player Video Ad (MPVA) is designed to provide a superset of the functionality of those legacy products.
If an advertiser provides only SWFs (despite the fact that JPEGs are required), you will need to create a JPEG by making a screengrab of the SWF and saving it as a JPEG in your preferred image editor. Many are available, including Microsoft’s own Digital Image Suite. JPEGs are necessary for users viewing the Silverlight MSN Video player as they will not be able to see the Flash ad
experience.
The User Experience
The Multi-Player Video Ad delivers a growing number of player experiences. There are three required elements for submission; video and at least one of the companion ads will always display.
Video: Streaming ad (4:3 aspect ratio or 16:9 aspect ratio) – For the duration of the streaming element, see “video duration” in AdSpecification Details above
Large Companion: 300x250 Present only on portal experiences, not on inline video.
Small Companion: 300x60 Present in both portal and all inline experiences.
The End-User Experience
1. The user chooses to view streaming content.
2. The streaming ad plays and the 300x60 companion ad displays in close proximity to the player. The Player will hide the control buttons during the streaming ad play which will not allow the user the opportunity to stop the stream during the ad. The only option the user will have to close out of the advertisement is by closing the player completely. The video streaming ad and the 300x60 share the same click through URL.
3. If the advertisement is closed, the user will not see the selected content stream.
4. The selected streaming content plays. The 300x60 companion ad remains present during the first piece of content played. If the user changes to a new piece of content, the companion ad will change.
5. After the video content is finished, end slate comes on. The end slate contains the 300x250 corresponding to the last pre-roll ad displayed – e.g. in case on short form content where there is one pre roll only, the 300x250 is tied to pre roll. The 300x60 persists till start of next pre-roll ad or piece of content.
6. This combined ad experience appears after a market specific amount of content has played (duration varies by market between 120 and 240 seconds. Contact your account team for market specific details.)
a. This can be any number of short clips totalling the market specific time trigger or after a single piece of content longer than that duration.
b. In the case where a clip exceeds the minimum content duration, an ad will be played immediately after the clip is complete.
7. Click through details: MPVA ads feature clickable video. The video and any companion ads share the same click through URL.
MSN Video V5 Inline Player User Experience
1. The user chooses to view streaming content.
2. The streaming ad plays and the 300x60 companion ad displays below the player.
3. The Player will hide the control buttons during the streaming ad play which will not allow the user the opportunity to stop the stream during the ad. The only option the user will have to close out of the advertisement is by closing the player.
4. If the advertisement is closed, the user will not see the selected content stream.
5. The selected streaming content plays. The 300x60 companion ad remains present during the first piece of content played. If the user changes to a new piece of content, the companion ad will change.
6. This combined ad experience appears after a market specific amount of content has played (duration varies by market between 120 and 240 seconds. Contact your account team for market specific details.)
a. This can be any number of short clips totalling the market specific time trigger or after a single piece of content longer than that duration.
b. In the case where a clip exceeds the minimum content duration, an ad will be played immediately after the clip is complete.
7. Click through details: MPVA ads feature clickable video. The video and any companion ads share the same click through URL.
Ad Specifications
Streaming Ad RequirementsAccepted video formats (note: these formats will be re-encoded into WMV and FLV file formats)
Windows Media Format (preferred), QuickTime, MPEG, AVI
Sound is required
Max file size = 2MB output. Advertisers are requested to supply the highest quality source video possible, greater than 2MB.
Digital files should be built to fit either 4:3 (w432x320h) frame dimensions or 16:9 (w424x240h) frame dimensions
Please check local market restrictions on length of video ad.300x60 Companion Ad Requirements
There are 2 options for submitting the companion ad units:
300x60 JPEG – required
300x60 Flash file – optional (Flash files require that an FSCommand is embedded in the file. For detailed Flash guidelines, visit advertising.microsoft.com.)
300x250 Companion Ad Requirements
300x250 JPEG file - required
300x250 SWF file – optional (Flash files require that an FSCommand is embedded in the file. For detailed Flash guidelines, visit advertising.microsoft.com.)
Unable to support .gif or animated .gif images
Max file size = 20k per each file
Limitations:
Only .jpg images can be submitted (cannot use .gif)
Third-party served JPEG images will not be supported. All images must be hosted by MSN
One click through URL is used as the CT for video, the small and large companion ads. Different click through URLs for the small and large companion ad are not supported.Certified Rich Media Vendors
None
