Edition. Key Figures

E d i t i o n

2015

TOTAL COMMERCIAL ACCOMMODATION

CAPACITY:

46%

of hotel capacity is ranked 4* or 5*.

Nearly

170,000

secondary residences, of which 48,000 are foreign.

8

convention and exhibition centers, and 250,000 convention attendees (air tra-vellers) per year; 1 out of 5 visitors travelling "on business or for a conference".

15

ski resorts provide almost 700 km of slopes and 96 lifts; 600,000 stays (not counting Riviera residents) in the high country.

8

million entries to the tourist attractions with 3.1 in 95 museums and monuments.

793,246

cruise passengers in 5 harbours, 18,402 dock spaces in 35 harbours.

TOURISTS STAY AN AVERAGE OF

6.2 NIGHTS, I.E. 70 MILLION OVERNIGHT STAYS

7.6%

of foreign overnight stays in French hotels.

4.2%

of the total number of French and foreign overnight stays in France.

27%

of tourists arrive by plane and 56% by car, bike or bus.

Nice: 2nd _{airport in France with 11.7 million passengers.}

Nice-Cannes-St Tropez is the 2nd _{European hub of business aviation.}

200,000:

the average number of tourists present, ranging from 50,000 in mid-January to 650,000 during the August 15th _weekend.

MORE THAN 1 OUT OF 2 STAYS TAKES PLACE OUTSIDE

THE SUMMER MONTHS

The peak month - August - represents only 14% of annual stays.

FOREIGN VISITORS: 48% OF STAYS AND

17%

of foreign tourists come from Italy, 17% from Great Britain-Ireland, and 8% from Germany.

CÔTE D'AZUR TOURISM KEY FIGURES

The dataset focuses on the Côte d'Azur (French Riviera), defined as the department of the Alpes-Maritimes and the Principality of Monaco

11 million

150,000 beds

CÔTE D'AZUR TOURISM KEY FIGURES

73%

of tourists have already stayed in the region, and

9 out of 10

are "very satisfied".

TOURISTIC EXPENSES RELATED TO STAYS:

GENERATING A TOTAL REVENUE OF

€

10 BILLION

62%

of the expenditure comes from foreign clientele, and one quarter is generated by business clientele.

The average expenditure (2013/14) for visitors travelling by air is

€

63

per day for French people and

€

97

_{for foreigners. The business clientele}

spends

€

142

_{per day and even}

€

225

_{for conference attendees.}

Average price of a hotel room:

€

150

taxes included (RevPAR: €89) in 2013.

16

casinos (4 of which are in Monaco), for a gross profit of €378 million in 2013/2014.

in "TOURISM"

Or about

16%

of total employment; seasonal employment accounts for only 17.5% of the annual total. Together with indirect employment, the total number of jobs generated by tourism could reach 150,000.

THE GREAT FRENCH RIVIERA:

OF INTERNATIONAL TOURISTS IN THE WORLD!

The French Riviera, as a tourist destination, actually extends over three territories: the French departments of the Alpes-Maritimes and the Var, and

the Principality of Monaco. It is the "Great French Riviera", 1st _tourist

destination in France after Paris, with 20 million tourists generating over 130 million overnight stays, as well as 1.2 million cruise passengers.

The Great French Riviera constitutes the 1st _{French tourist destination, in front}

of the city of Paris, for domestic clientele with 3.6% of total trips and 5.1% of overnight stays (2012-13 average). For foreign clientele, the region is

ranked second, with nearlyone out of 10 foreign stays in France, and a

remarkable 1% share of the global market.

The Great French Riviera’s share of secondary residences in mainland France is 11%, and 24% for sole foreign secondary residences.

It is also the third hub of touristic investment in France, after the Great Paris

and Savoie-Mont-Blanc mountain range.

€

5.5 billion

75,000 jobs

NICE CÔTE D’AZUR : IN FRANCE

AFTER PARIS

It is directly connected to 105 destinations in 34 countries through

53 airlines. In 2014, its total traffic reached 11.7 million passengers

(+1%). Visitors staying in the Great French Riviera (Alpes-Maritimes,

Var or Monaco) represent 58% of the total traffic.

THE 2

ND

_{EUROPEAN HUB FOR BUSINESS AVIATION}

Côte d’Azur (Nice-Cannes-St Tropez) is the 2

nd

_{business hub in}

Europe after London, with 45,861 aircraft movements in 2014.

NEARLY

CRUISE PASSENGERS

In the harbors of Nice, Villefranche, Monaco, Cannes, Antibes: 546

cruise stopovers in 2014 and a total of 793,246 cruise passengers.

94% of passengers are stopping over and 6% are embarking.

35 marinas provide 18,402 dock spaces.

TOURISTS PRIMARILY ARRIVE BY CAR

Airplanes are used by 15% of French people and 38% of foreigners.

TRANSPORTATION

% of 2013-14 arrivals

2

nd

airport

800.000

Boat

2%

Car or

bike

56%

Airplane

27%

Train

15%

ACCOMMODATION

150,000 BEDS IN COMMERCIAL ACCOMMODATION

Capacity by accommodation type

on 1/01/2015 ESTABLISHMENTS BEDS

Ranked hotels 552 54,838

Tourism residences 52 22,737

Ranked Campsites 67 20,118

Ranked holiday villages and "family homes" 11 3,397

Youth accommodation centres 13 1,094

Country house lodges* 519 2,329

Total ranked accommodation excluding furnished rentals 1,214 104,513

Formerly ranked hotels 91 3,442

Residential hotels 43 10,150

Other residences 36 2,855

Private vacation centres and holiday centres 27 5,674

Shelters and stopover lodges 56 1,506

Bed and breakfasts* 365 2,165

Unranked campsites 29 3,060

Total unranked accommodation 511 17,396

Bed capacity in registered commercial accommodations, excluding unranked hotels, furnished rentals, time shares, children’s centres, student residences or language schools, boats, and caravans.

*Country house lodges certified "Gîtes de France" only; a portion of the bed and breakfasts ("chambres d'hôtes") are certified "Gîtes de France".

HOTELS REPRESENT

Distribution of ranked capacity

Hotels

Tourism residences (Apartment hotels)

Campsites

Holiday villages,

centres & youth accom. Country house lodges (Gîtes)

% 2015 beds

90% : share of beds in hotels and residences re-ranked according to the new standards

53%

2% 4%

19%

22%

ACCOMMODATION

NEARLY 1 OUT OF 2 HOTEL ROOMS HAS A 4-5* RANK

CATEGORY HOTELS % ROOMS %

5* 33 5 3,608 12 4* 108 17 9,896 34 3* 210 33 8,576 30 2* 179 28 4,686 16 1* 22 3 653 2 Formerly ranked 91 14 1,721 6 Total 643 100 29,140 100

HOTELS: 4 OUT OF 10 STAYS,

2014 OCCUPANCY RATE ARRIVALS OVERNIGHT STAYS AVERAGE LENGHT

(%) (in thousands) (in thousands) (nights)

HOTELS 60 4,223 9,544 2.3 Formerly ranked 51 221 441 2.0 1* 61 126 236 1.9 2* 58 763 1,459 1.9 3* 62 1,202 2,835 2.4 4*/5* 60 1,566 3,655 2.3 MONACO 65 345 918 2.7 TOURISM RES. 65 751 3,494 4.7 CAMPSITES 45 186 1,042 5.6

For overnight stays, the portion of accommodations is reversed due to different lengths of stays: non-commercial accommodations (secondary residences and friends or relatives) generate more than one out of two overnight stays, and the hotel industry only generates 14%.

OCCUPANCY AND STAYS

Ranked hotels annually receive 4 million stays and 9 million overnight stays; Tourism residences receive 0.8 million stays and 3.5 million overnight stays.

14% of overnight stays

% of 2013-14 stays Hotels

Rentals Tourism residences (Apartment hotels)

Friends and Relatives Secondary residences Other accommodations

38%

10%

7%

22%

14%

9%

ACCOMMODATION

OTHER FACILITIES

A RICH AND DIVERSE TOURISTIC PROPOSITION

8

convention centres, providing 123 meeting rooms

5,544

restaurants (excluding Monaco), and 30 Michelin-starred restaurants

17

golf courses, 10 of which are "18-hole" courses

16

casinos, including 4 in Monaco and 3 in Cannes

200

beaches under concession agreements

28

spas and thalassotherapy centres

Many protected areas: Mercantour National Park, the Préalpes d'Azur Regional Natural Park, 15 natural departmental parks.

AREA HOTELS TOURISM RES. SECOND. RES.

Nb Beds Nb Beds Nb Beds

CANNES-MANDELIEU 131 13,556 32 14,128 44,341 221,705

including Cannes 105 11,352 17 9,169 28,470 142,352

including Mandelieu 26 2,204 15 4,959 15,871 79,353

(incl. Théoule, Le Cannet, Mougins)

CASA ANTIBES-SOPHIA 123 8,870 23 7,626 33,023 165,115

including Antibes 77 5,326 16 5,109 23,856 119,280

including Villeneuve-Valbonne 46 3,544 7 2,517 9,169 45,845 NICE CÔTE D'AZUR METROPOLIS 282 25,344 27 7,501 53,496 267,480 includ. western seaboard metropolis 41 2,332 4 1,288 9,855 49,275 including the City of Nice 169 19,326 10 2,111 25,422 127,110 includ. eastern seaboard metropolis 38 2,450 4 1,145 6,773 33,865 including the mountain metropolis 34 1,236 9 2,957 11,446 57,230 MENTON - FRENCH RIVIERA 42 3,196 9 2,605 20,059 100,295

REGION OF GRASSE 20 1,422 1 216 3,973 19,865

MOUNTAINS, OUTSIDE METROPOLIS 32 936 3 811 13,322 66,610

MOUNTAINS, TOTAL 66 2,172 12 3,768 24,768 123,840

MONACO 13 4,956 0 0 696 3,480

TOTAL 643 58,280 95 32,887 168,910 844,550

1 out of 4 overnight stays

SECONDARY RESIDENCES:

Nearly 170,000 secondary residences in the Alpes-Maritimes, including Monaco (i.e. 850,000 beds), of which 48,000 are owned by foreigners (ranked 1st in France with 15.7% of the national total). 5.7% of the registered secondary residences in France are in the Alpes-Maritimes. 14% of stays and 25% of overnight stays occur in secondary residences.

NICE CÔTE D'AZUR METROPOLIS: ONE THIRD OF THE

ACCOMMODATION CAPACITY

Of the total number of beds in commercial accommodation and in secondary residences, 32% are located in the Nice Metropolis area, 27% in the Cannes-Mandelieu hub, and 19% in the Antibes-Sophia Antipolis hub.

TOURISTS

Tourists stay an average of 6.2 nights in 2013-14 (i.e. 5.7 nights for the French, 6.4 nights for Foreigners), a total of 70 million overnight stays throughout the year. Excursionists (i.e. day trippers) number in the multimillions each year. These figures do not take Riviera resident stays into account.

AN AVERAGE OF 200,000 VISITORS A DAY

Depending on the day, there are between 50,000 and 650,000 tourists on the Côte d'Azur; the lowest level is in mid-December, and the peak of each year is the August 15th _{weekend. These figures do not take excursionists into account.}

: FEWER THAN 1 OUT OF 2

ARRIVALS, BUT 6 OUT OF 10 OVERNIGHT STAYS

June to September comprises 46% of arrivals and - due to longer stays during vacation periods - 60% of the total annual overnight stays.

Distribution of arrivals throughout the year

Occupancy rate by month (%)

VISITOR NUMBERS

2014 J F M A M J J A S O N D Year Hotels 34 41 46 60 68 76 77 87 77 61 40 41 60 Tourism Res. 48 57 55 61 69 72 78 90 79 63 44 47 65 0 100 000 200 000 300 000 400 000 500 000 600 000 Aug. 14th end-February mid-May mid-July end-October 700 000

11 million

The summer season

Main attractions Visitors 2014

Marineland 1,2 million

Parfumerie Fragonard - Grasse, Eze 900,000

Verrerie de Biot 700,007

Musée Océanographique de Monaco 655,040

Parc floral Phoenix - Nice 458,575

Parfumerie Molinard - Grasse 300,000

Other attractions

Musée Matisse - Nice 173,128

Jardin Exotique - Eze 162,059

Fondation Rothschild - St-Jean-Cap-Ferrat 161,432

MAMAC - Nice 158,714

Musée Picasso - Antibes 157,976

Musée national Chagall - Nice 155,696

Fondation Maeght - Saint-Paul 146,990

Jardin Exotique - Monaco 125,886

5,5 6,0 7,0 7,6 10,1 9,7 11,7 14,2 9,8 7,7 5,2 5,5 0,0 4,0 8,0 12,0 16,0 J F M A M J J A S O N D %

VISITOR NUMBERS

SPATIAL DISTRIBUTION OF TOURIST

VISITS AND EXCURSIONS

The primary destination for day tripper tourist excursions is the Principality of Monaco, which welcomes 7.5 million visitors. The most popular tourist attraction is Marineland, which welcomes 1.2 million visitors.

ENTRIES TO THE TOURIST ATTRACTIONS

60%: proportion of the total number of entries recorded at the 10 principal museums and monuments (out of 95 museums and monuments, totalling 3,108,000 entries in 2014).

stays

8 million

Main attractions Visitors 2014

Marineland 1,2 million

Parfumerie Fragonard - Grasse, Eze 900,000

Verrerie de Biot 700,007

Musée Océanographique de Monaco 655,040

Parc floral Phoenix - Nice 458,575

Parfumerie Molinard - Grasse 300,000

Other attractions

Musée Matisse - Nice 173,128

Jardin Exotique - Eze 162,059

Fondation Rothschild - St-Jean-Cap-Ferrat 161,432

MAMAC - Nice 158,714

Musée Picasso - Antibes 157,976

Musée national Chagall - Nice 155,696

Fondation Maeght - Saint-Paul 146,990

Jardin Exotique - Monaco 125,886

Nice city

37%

Nice Metropolis/seaside

11%

17%

Cannes Mandelieu Antibes CASA

16%

Menton

7%

Grasse area Monaco

4%

3%

5%

Mountain % of 2013-14 stays

CÔTE D’AZUR

600,000 TOURISTS IN THE HIGH COUNTRY

The mountains, the "other" Côte d'Azur, receive 5% of the

tourists (excluding French Riviera residents), and 6% of the

total overnight stays due to longer lengths of stays.

There are 150,000 beds in the mountains, including

130,000 in secondary residences and 20,000 in commercial

accommodations.

The Mercantour National Park attracts around 400,000 visitors.

PROVIDING NEARLY

700 KM OF SLOPES

Overall, the resorts provide 233 downhill ski runs, 29 cross

country ski trails, and 96 lifts. Lodging capacity amounts to

nearly 10,000 beds.

The resorts receive around 300,000 non-Riviera tourists in the

winter, and 120,000 in the summer.

200,000 TOURIST STAYS IN

During the summer of 2009, the average length of

mountain tourist stays (excluding the Préalpes d'Azur area) was

9.3 nights. One third of the clientele was foreign.

Visits to the principal cultural sites in the mountains

Visitors 2014 Alpha le Temps du Loup - St Martin Vésubie 60,546

Merveilles Museum - Tende 26,719

Monts d’Azur Reserve - Haut Thorenc - Andon 25,000

Mercantour National Park - Tende 13,264

Notre Dame des Fontaines Church - La Brigue 9,588

Monastery - Saorge 8,124

Marcel Kroenlein Arboretum - Roure 7,641

(excluding natural sites and recreation centres)

THE OTHER

15 resorts

3 OUT OF 10 FRENCH TOURISTS ARE FROM

French visitors: 5.9 million stays, 34 million overnight stays (2012-14 average)

Area of origin (from mainland France)

PURPOSE OF STAY: 1 OUT OF 5 VISITORS

On average, business stays last 4.7 nights, and leisure stays last 6.6 nights.

50%

: rate of business trips (among air travel visitors) carried out for connections- meetings-appointments (29% for conferences-seminars, 9% for exhibitions-trade fairs, 3% for education-training, and 9% for other professional reasons).

220,000 convention attendees (air travel visitors) who spend €225 per day

(2013-14 average).

CLIENTELE

Conferences Visiting Friends/Relatives Leisure Tourism and others

57%

13%

4%

26%

Business

Paris

travelling on business

Mediterranean Coast 26.7% South East 18.8% East 4.8% North 3.3% Paris Region East 4.8% West 6.2% South West 6.8% Paris Region West 4.5% Paris 24.1% % of 2013-14 stays

CLIENTELE

Foreigners

: HALF OF TOURISM ATTENDANCE

48%

: rate of foreign clientele out of total stays

28%

: rate of non-European clientele out of total foreign stays

Principal markets in 2014 Stays

(in thousands) % Including Hotels/Resid. (in thousands) %

1 Italy 968 17.4 322 12.5

2 Great Britain/Ireland 929 16.7 420 16.4

3 Germany 467 8.4 226 8.8

4 USA 426 7.6 244 9.5

5 Scandinavia 389 7.0 166 6.5

6 East. Europe, excl. Russia 284 5.1 136 5.3

7 Russia 279 5.0 168 6.5 8 Switzerland 271 4.9 133 5.2 9 Belgium 220 3.9 90 3.5 10 Spain 199 3.6 87 3.4 11 Netherlands 179 3.2 64 2.5 12 Africa 158 2.8 37 1.4 13 Middle East 117 2.1 67 2.6 14 Latin America 101 1.8 67 2.6 15 China 93 1.7 63 2.4 16 Oceania 90 1.6 56 2.2

17 Asia, excluding Japan/China 89 1.6 53 2.1

18 Canada 78 1.4 45 1.7

19 Austria 64 1.1 35 1.4

20 Others* 152 2.8 73 2.9

TOTAL 5,363 100 2,569 100 *in order:

Ja pan, T urkey , P ortugal, Greece % of 2013-14 stays visitors travelling by air

WHO ARE THE LEISURE VISITORS?

Travelling 3 + adults, no child

Travelling 3 + adults, including child Families Young people (age - 25) Seniors (age + 60) Couples or 2 adults (age 25-59) Travelling alone (age 25-59)

24%

26%

7%

9%

12%

19%

3%

ECONOMY

TOURISTS DIRECTLY SPEND

€

5.5 BILLION,

GENERATING

€

10 BILLION IN

Tourism expenditures are reported by tourists and associated with their stay, without taking transportation to destination into account. Expenditures reach €5.5 billion a year (2013-14 average). This doesn’t include proceeds from casino games, which exceeds €378 million in 2013/14 (55% of which came from Monaco).

Because of the multiplier effect, unreported intermediate tourist expenditures, and day tripper expenditures, the total revenue generated by tourism is estimated at €10 billion. Visitor expenditure (air travel):

€

625

_{per stay, i.e.}

€

88

_{per person per day (2013-14}

average).

20%

: proportion of total expenditures resulting from business travel

62%

: proportion of expenditures resulting from foreign tourists

Average expense/day (visitors travelling by air)

Short stay (1-3 nights) €176 Long stay (4 nights-4 months) €78

First time €107 Repeat €83 Commercial accommodation €137 Non-commercial accommodation €49 Secondary residences €51 Business travel €142 Leisure travel €81

75,000 DIRECT in TOURISM

In the summer of 2007, INSEE estimated that 52,494 salaried jobs and 10,000 non- salaried jobs in the Alpes-Maritimes (excluding Monaco) were directly related to tourism. Seasonal employment accounted for only 17.5% of total salaried employment. Together with indirect employment, the total number of jobs generated by tourism could reach 150,000.

revenue

jobs

2013 Average Rev. RevPar

5* (1) ₄₁₄ 4* 159 3* 96 58 2* 67 37 0-1* 51 29 Average 150 89

€ taxes included, exclude restaurants expenses

(1) _{Exclude exclusive hotels}

142

HOTEL PERFORMANCE

Foreigners daily expense

Highest spenders

1 Middle East - Iran 200 € 2 USA - Russia - Turkey 130 € 2 Australia - Japan - China 120 € 4 Brazil - Greece 110 € 5 Switzerland - India 100 € Lowest spenders 1 Hungary 51 € 2 Poland 56 € 3 Portugal 58 €

4 Ireland - North Africa 63 €

5 Sweden 67 € 0 10 20 30 40 50 60 70 80 90 100 French Foreigners e e63 e97

Design:

Comité Régional du

Tourisme Côte d’Azur - © R.

P

alomba

Tourism is a complex market, with multiple products, clienteles, and rapid changes. Measuring it requires the establishment of a system of tourism statistics (STS). The Côte d'Azur Tourism Observatory - a hub of the Côte d'Azur Regional Tourism Committee - started developping the STS Touriscope in 1984. The Observatory is bound by conventions to the Provence-Alpes-Côte d’Azur Region, to the Alpes-Maritimes Departmental Council, to the Nice Tourist Office, and to the Principality of Monaco. On the technical front, it collaborates with INSEE, the CCI Nice-Côte d’Azur, the trade unions, and specialized consultants, and develops the methodology and statistical databases on tourism supply and demand.

The Côte d'Azur TOURISCOPE system

It consists of all the surveys that enable the statistical monitoring of supply and demand as well as an innovative data operating system based on the systematic cross-referencing of information and the exploitation of sources according to their respective relevance. The statistical results are integrated into the Côte d'Azur Touriscope database. This signature guarantees the official source and the consistency of the numeric information concerning Côte d'Azur tourism.

The principal on-going surveys

l Hotels (CRT-INSEE-Ministry of Tourism) l Tourism residences and holiday residences (CRT) l Campsites (CRT-INSEE)

l Hotel Performance (MKG-CRT)

l SDT French Visitors (TNS Sofres-Ministry of Tourism) l Visetran Foreign Visitors (CRT-Tourist Offices) l Visavion Air Travel Visitors (CRT-MTA) l Museums and sites (CRT)

Documents for dissemination

l The Observatory’s website: www.cotedazur-touriscope.com l The annual "key figures" leaflet

l The Dossiers (annual reports by topic)

l The Tourism Barometer (monthly conditions and annual trends) l The Thematic factsheets and market reports

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TOURISM OBSERVATORY

455, Promenade des Anglais - Horizon - CS 53126 - 06203 NICE cedex 3 - France Tel. 00 33 (0)4 93 37 78 78 Fax 00 33 (0)4 93 86 01 06 www.cotedazur-tourisme.com and www.cotedazur-touriscope.com