WordPress 2.9 e-commerce

WordPress

2.9

e-Commerce

Build

a

proficient

online

store to sell

products

and

services

Table of Contents

Preface

1

Chapter

1:

Getting

Started with WordPress and

e-Commerce

7

Why

WordPress 8

WordPress is free

_(as

in

_money)

8

WordPress is free

_(as

in

_speech)

8 WordPress is

_widely

used 9 WordPress is flexible and extensible 9

About the

WP

e-Commerce

_plugin

9

Site

and business

_{possibilities}

10

Photography

shop 10

Music_shopwith

_digital

downloads 11

Clothing shop

12

Accessory shop

14

WP e-Commerce feature overview 15

Organization

and

_layout

16

Products and merchandising 17

Checkoutand_payments 18

Marketing

tools 20

Test

_platform

20

Summary

21

Chapter

2:

_Getting

_Ready

to

Sell

23

Installing

the WP e-Commerce

_plugin

23

Installing

from the WordPress Dashboard 24

Manual installation 25

Plugin

activation

26

Installing third-party

themes

26

Installing

themes

_through

the

WordPress Dashboard

27

Activating third-party

themes

Enabling

and

disabling

comments

Disabling

comments

globally

Disabling

comments on individual

posts

and pages

Removing

comment traces from your theme

Setting

upa static front page

Using widgets

Creating

text

widgets

Complementary plugins

Akismet

All in One SEO Pack

Google

XML

Sitemaps

WP-DB-Backup

WP-Polls

Adding

a contact form

WordPress

_SpamFree

contact form Contact Form 7

cforms II

Adding

a business

_blog

Summary

Chapter

3:

Configure

Your

e-Commerce

_Settings

General

_Settings

50

Base

_{Country/Region,}

Tax

_Settings,

and

_Language

50

Default

_language

51

Currency Settings

52 Presentation

_Settings

52 Button

_Settings

53 Product

_Settings

54 Product

_{Page Settings}

56

Shopping

Cart

_Settings

60

Cart Location 61

UseSlidingCart 62

Display

"+

_Postage

& Tax" 62

Product

_{Group Settings}

₆₃

Show ProductGroup

Description

63

Show ProductGroupThumbnails 64

Show Product_{Count per ProductGroup 64}

Purchases

68

E-mail

_settings

70

URL

_Settings

72

Checkout

_settings

72

Summary

73

Chapter

4:

_Managing

Your Product

Catalog

75

Creating

new

products

76

Creating

a new

_physical

product

76

Creating

a new

digital product

79

Groups, categories,

and

_tags

80

Groups

and

_categories

81

Deleting categories

and groups 85

Product

_{Categories widget}

86

Tags

87

Price

and Stock Control 88

Variations

89 Advanced

_Options

92 Custom Meta

93

Merchant Notes 93 Personalisation

_Options

93

Summary

94

Chapter

5:

User Accounts:

Customers and

Staff

95

Enabling

user

registrations

96

Understanding

WordPress

roles

97

Administrator 97

Editor

97

Author

98 Contributor 98 Subscriber 98 Staff accounts

98

Creating

staff users 99

Manual

_registration

99

Self-registration

100

Customer accounts

101

Creating

a test customer account

103

Dealing

with the WordPress

Dashboard

104

Redirect customer

_logins

with 'Peter's

Login

Redirect' 104

Dominate

_logins

with'Theme_My

_Login'

106

Purchase

_history

109

Chapter

6: Checkout and

Payment Setup

113

Planning

the checkout

_process

114

Payment

gateway

versus

merchant

account 114

Integration

and checkout seamlessness 115

Available

_{payment gateways}

116

Chronopay

117

Google

Checkout 118 Manual

_Payment

/ Test

_Gateway

119

PayPal Payments

Standard

120

PayPal Express

Checkout 121

PayPal Payments

Pro 121 Authorize.net 121

Setting

up

PayPal

Standard

122

Playing

in the sandbox 123

WP

e-Commerce

_Payment

settings

124

Setting

up IPN 125 Set up Auto Return 127 The test transaction

128

Setting

up

Google

Checkout 129

Playing

in

_Google's

sandbox

131

WP

e-Commerce

_Payment

_settings

133

Google integration settings

134

The test transaction

135

Summary

137

Chapter

7:

_{Shipping, Taxes,}

and

Processing

Orders

139

Locations and tax

_setup

140

Shipping Options

and

Calculators

141 General

_{Shipping Settings}

142

Shipping

Modules

143

Flat Rate 144

Table Rate 146

WeightRate 147

Using

anexternal

Shipping

Calculator

149

UPS Calculator 149

USPS Calculator 150

Processing

atest order 152

E-mails

sent to the customer 154

E-mails

sent to you 155

Sales

_log

156

Chapter

8: Themes and

_Design

Elements

159 WP e-Commerce

included

_widgets

159

Latest Products

_widget

160

Price

_Range

_widget

161

Product Donations

_widget

161

Product

_Tags

_widget

162

Product

_{Categories widget}

163

Product

Specials widget

164

Shopping

Cart

_widget

164

Shortcode

and

PHP

_tags

164

Display

default

_products

165

Display shopping

cart 165

List

categories

166

Display

products

from a

_specific

_group

166

Add

to Cart /

_Buy

Now 166

WP

e-Commerce

theme

_engine

168

Creating

a new

e-Commerce theme

169

Tweaking

your WordPress theme 170

CSS basics

171

CSS selectors 172

Class and ID selectors 174

CSS

_properties

andvalues 175

Changing

the header

_image

177

Replacing

the theme

fonts

179

Changing

the theme

colors

181 Additional CSS tutorials 182

Additional

WP e-Commerce themes

182

WP

e-Commerce

_tips

182

Change

the

_{appearance of the}

_shopping

cart

_widget

183 Use a custom

Add

to

Cart

_image

184

Remove the sidebar

_Google

Checkout button 186

Summary

187

Chapter

9:

Deploy, Secure,

and Maintain

Your

Shop

189

Getting

ready

to

_deploy

189

Necessary

WordPress

_adjustments

190 Your WordPress database 191

Database

_export

via

_phpMyAdmin

191

Databaseexportvia commandline 194

Uploading

your

shop

196

Setting

up

a new

database

196

Importing

your WordPress

database

197

Uploading

your WordPress files

198

Editing

your

WordPress

config

file 199

Man the hatches—essential site

_security

200

User

_passwords

200

Rename or

replace

the admin user

201

WordPress and

_plugin

_updates

203

SSL

for

Dashboard

_login

203

Eliminate

_{directory browsing}

204

Backups—preparing

for disasters 205

Database

backup

and restoration

205

Server

data

_backup

and

restoration 206

Summary

208

Chapter 10:

Alternative

e-Commerce

_Plugins

209

YAK

_(Yet

Another

_Kart)

210

What YAK offers

210

Basic

YAK

_setup

and usage 210

Addinga new

product

withYAK 212

eShop

214

What

_eShop

offers

214

Basic

_{eShop setup}

_{and usage} 215 Addinga new

product

with

eShop

216

Shopp

218

What

_Shopp

offers

218

WordPress

_{Simple PayPal Shopping}

Cart

218 What WordPress

_{Simple PayPal}

_Shopping

Cart offers

219

Basic WordPress

_{Simple PayPal Shopping}

Cart

_setup

and usage 219

Adding

a new

product

with WPSPSC 221

Market Theme 222

What the Market

Theme offers 223

Summary

223

Chapter

11:

_Marketing

Your

_Shop

225

Coupons

and discounts 226

Cross sales 230

"Share This'

plugin

231

Purchasing

advertising

232

Google

AdWords

232

E-mail,

newsletters,

and

_blogging

23i5

E-mail/newsletters

235

Option

1:

_Spreadsheet

_only

_23^

Option2: Find a

plugin

for WordPress 237

Option

3: A_third-partyservice 237

Business

_blogging

238

Summary

238

Appendix

A; Gold Cart Module

Extendibility

241

Purchasing

and

_installing

the Gold Cart

module

242

Installing

the

Gold

Cart files

243

Grid

View 246

Multiple image

upload

246

Product search

option

24^

Additional payment gateways

248

DropShop

and other modules 248

Summary

24^

Appendix

B:

_{Setting Up}

a WAMP

Testing Platform

251

Download and install

_WampServer

252

Overview and

_{configuration}

254

Enable

the rewrite

module

254

Running

a testserver 255

Install WordPress

256

Summary

257