WASHINGTON DC
MARCH 7-8
WALTER E. WASHINGTON CONVENTION CENTER WWW.TRAVELSHOWS.COM
RESULTS - EVENT SUMMARY
/TravelandAdventureShow @TravAdventure @TravAdventure 16TH ANNUAL
2020 WASHINGTON DC
TRAVEL & ADVENTURE SHOW
THANK YOU TO OUR SPONSORS
Date: March 7-8, 2020
Venue: Walter E. Washington Convention Center Location: 801 Mount Vernon Place NW
Washington, DC 20001 Hall: Hall C - 128,000 sq. ft.
PRODUCED BY:
TRAVEL INDUSTRY PARTNERS:
GLOBAL BEATS STAGE SPONSOR:
VACATION OWNERSHIP SPONSOR:
PHOTO BOOTH SPONSOR:
MAJOR SPONSORS: CONTRIBUTING SPONSORS:
MEDIA SUPPORTERS:
PASSPORT APPLICATION PROGRAM:
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM
ATTENDANCE SUMMARY
15%
5%
10%
15%
20%
25%
30%
HOUSEHOLD INCOME (HHI)
+70% Earn Over $100,000
TOTAL ATTENDANCE: 11,323 20,654
TRAVEL TRADE: 2,468 2,318
TRAVEL AGENTS: 612 664
PRESS: 103 109
ATTENDEE GENDER
2020 2019
+58% Spend Over $5,000 on Travel
TRAVEL EXPENDITURE
20202019
< $2,000 $2k-
$2.5k $2.5k -
$5k $5k -
$10K $10k+
52% 48%
5%
10%
20%
25%
30%
18 -24 25-34 35-44 45-54 55-65 65+
<$50k 3%
$50k - $75k 11%
$75k - $100k 16%
$100k - $150k 31%
$150k - $250k 19%
$250k+ 20%
ATTENDEE AGE
202076% in Peak Earning Years 35-65+ 2019
HEADLINE SPEAKERS & STAGES
Keynote Speakers Included:
In 2020, the 16th annual Washington, DC Travel &
Adventure Show provided new, updated content and speakers to engage attendees. The results?
Almost all sessions on all stages on both Saturday and Sunday were standing room only.
The Travel Theater, where attendees go for inspiration and advice from travel celebrities, packing tens-of-thousands of attendees. Paul Theroux, Kellee Edwards, Rudy Maxa, Peter
Greenberg, Paulie Frommer and Patricia Schultz all spoke to travelers on the main stage throughout the weekend
At the Destination Theater, dozens of sessions spanning both show days provided educational workshops based on specific destinations.
From Miami and North Carolina to Tahiti and Switzerland, attendees had the opportunity to learn about various destinations from around the world in 30 minute sessions.
On the Savvy Traveler Theater, attendees enjoyed over 15 sessions over both days dedicated to providing actionable advice on how to travel safer, better, and more efficient. From packing tips and solo travel advice, to budget tips and how to be a travel influencer, Travel & Adventure Show consumers packed the theater each day.
For those attendees searching for cultural
experiences, the Global Beats Stage provided just that. With 12 cultural performances, attendees got to feel the beat and rhythm of faraway cultures from around the globe.
In addition to meeting with our vendors, attendees engaged in activities such as:
+ Travel Theater + Destination Theater + Savvy Traveler Theater + Global Beats Theater
+ Greater Miami CVB Photo Booth + Ride On a Segway
+ Go Dive Now Pool
KELLEE EDWARDS Adventure Travel Expert
& TV Host PETER GREENBERG Emmy Award - Winning Investigative Reporter, CBS News Travel Editor PAUL THEROUX
Bestselling Author, Novelist, Travel Writer
PAULINE FROMMER Editorial Director of the Frommer’s Guides and Publisher of Frommers.com RUDY MAXA
Travel Journalist &
Broadcaster
PATRICIA SCHULTZ
Bestselling Author of 1,000 Places to See Before You Die and 1,000 Places to See in the United States and Canada Before You Die
Broadcast Television:
Three of the top stations in the market, ABC, NBC and FOX, were utilized to spread the word 10 days out from the event. With over 340 commercials running during hyper-targeted day parts, overall television impressions came in at 17.8 million.
For the 2020 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also increasing the quality of attendees who walked through the show doors. The result? The DC show’s media mix produced over 25 million multi-media impressions.
Out of Home:
Due to the lack of traditional out of home advertising in the DC area, Metro rail cards and video boards were implemented targeting specific lines serving affluent suburbs surrounding the city. This program resulted in over 20 million impressions.
Radio:
Between 5 of the top radio stations in the market, over 410 radio spots ran over the span of two and a half weeks. About 3.6 million radio impressions were served, boosting exposure across the top radio stations in the DC-metro area.
Digital Campaign:
In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, put together a campaign that spanned across social media and programmatic banner ads. The
results? Over 1.5 million digital impressions to qualified prospects that met the Travel & Adventure Show’s demographic.
Media Coverage:
In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. Throughout the week of the show, radio interviews and local news stories covered the Travel Show in DC. Multiple in-studio opportunities were activated, as well as multiple on- site interviews with Show Management, Sponsors and Speakers. With over 20 live-remote and in-studio television interviews, plus numerous radio and influencer segments, PR impressions for the DC Show exceeded 8 million.
PROMOTION SUMMARY
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM
PAUL THEROUX KEYNOTE SPEAKERS INCLUDE:
MAJOR SPONSOR:
CONTRIBUTING SPONSERS:
© 2019. Unicomm, LLC. All Rights Reserved.PRODUCED BY:
Buy Now at www.TravelShows.com/WashingtonDC REGULAR ADMISSION IS $15. NOTE: ONLY CASH IS ACCEPTED ON-SITE.
KIDS 16 & UNDER ARE FREE. Online offer expires March 6, 2020.
USE PROMO CODE:DCPC20
— or bring this card with you —for $9 tickets.
LOWEST TICKET PRICE AVAILABLE!
$
6
SAVEMARCH 7-8
WASHINGTON CONVENTION CENTER Washington DC’s Only Travel Show is Back!
> Discover new destinations and thousands of vacation options
> Plan, personalize and book your next trip right with local booking experts
> Meet Paul Theroux, Kellee Edwards, Pete Greenberg and Pauline Frommer - all offering brand new content in 2020
> Save big with tens of thousands of dollars in exclusive travel deals you won’t fi nd anywhere else
> Experience fun for the whole family with Segway Rides, Photo Booth & Many More Activities - all free with your ticket Don’t miss the Washington DC Travel & Adventure Show – March 7-8 at the Walter E. Washington Convention Center.
VACATION OWNERSHIP SPONSOR:
PETER GREENBERGFROMMERPAULINE KELLEE EDWARDS
2020_DC_Postcard.indd 2 12/3/19 11:48 AM
MARCH 7-8
WASHINGTON CONVENTION CENTER
TR AVELSHOWS.COM
Use promo code online:
DCPC20 SPECIAL
OFFER!
$
6
SAVEdetails on backIT’S BACK!
2020_DC_Postcard.indd 1 12/3/19 11:48 AM
TWITTER:
By engaging celebrity speakers, local and national bloggers and industry professionals,
@TravAdventure created over 20.4K organic impressions. The Washington D.C. hashtag,
#DCTravelShow was used in over 150 Tweets.
PROMOTION SUMMARY - CONTINUED
FACEBOOK:
Within the 3 Weeks leading up to, and including, the Washington D.C. Event, the Travel & Adventure Show Facebook advertising campaign targeted D.C. area travelers, promoting event speakers, sponsors and exhibitors. These ads reached
230,000 people while creating 446,824 impressions, drawing more attention to the event and driving ticket sales. Additionally, The Travel & Adventure Show Facebook Advertising campaign included a separate Washington D.C. Event Response Campaign that reached 20,000 people while creating 36,000 impressions and 1,100 event responses.
INSTAGRAM:
Within 3 Weeks leading up to, and including, the Washington D.C. Event, Travel & Adventure Show Instagram advertising campaign targeted D.C. area travelers, promoting event speakers, sponsors and exhibitors. These ads reached 335,360 people while creating 559,267 impressions. #DCTravelShow was used in over 100 posts leading up to, and including the D.C. event.
2020 FAM-TAS TRAVEL AGENT PROGRAM ATTENDANCE SATURDAY, MARCH 7
Travel Agents: 772020 FAM-TAS PRESENTATION SPONSORS
• Switzerland Tourism
• IGLTA
• South African Tourism
• Pacific Asia Travel Association (PATA) New York
• Holland America Line
2020 PASSPORT PROGRAM SPONSORS
• Switzerland Tourism
• South African Tourism
• Holland American Line
• Tucan Travel
• ToursByLocals
• Florida Keys & Key West
• The Islands of the Bahamas
• Crosi Europe Cruises
• Find My Costa Rica
• Bill Beard’s Costa Rica
• American Passport & Visa International
• Hurtigruten
• The Springs Resort & Spa
FAM-TAS PROGRAM SUMMARY
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM The FAM-TAS Travel Agent Program was offered on day one of the 2020 Washington, DC Travel & Adventure Show. This turn-key program provided a platform for select destinations and travel suppliers to connect with, educate and familiarize retail Travel Agents with how best to market and sell their products through a dynamic schedule of catered presentations and show floor passport program.
Joyce Mallon, Mallon Travel Agency
“This is my first travel trade show to attend and my very first FAM. I am very appreciative and the format is great, thank you.”
Lisa Smith, Travel with Heat
“Great experience to gather lots of information to any destination around the world.”
Deanna Green, Journey Travel DG
“Very informative. I learned various new information about Holland America. Speakers showed enthusiasm and answered questions by the audience.”
TESTIMONIALS
FAM-TAS PROGRAM SPONSORS:
JOIN US THIS YEAR IN THESE MARKETS
INTERESTED IN EXHIBITING/SPONSORING:
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PRODUCED BY:
/TravelandAdventureShow @TravAdventure @TravAdventure TRAVELSHOWS.COM
REV 031521
CHICAGO
JULY 24-25, 2021
WASHINGTON D.C.
JULY 31-AUGUST 1, 2021
DALLAS
SEPTEMBER 11–12, 2021
BOSTON
SEPTEMBER 25–26, 2021
ATLANTA
OCTOBER 16-17, 2021
SF/BAY AREA
OCTOBER 23-24, 2021
DENVER
NOVEMBER 6–7, 2021
NOTE: DATES SUBJECT TO CHANGE
