Integral Engineering
Ir. Marcel A.M. Grooten
Managing Director
FHI High Tech Equipment Engineering
1 februari 2011
Introduction
Market Trends
Integral Engineering
Examples
High Tech Market & Supply Chain
• OEM companies tending to focus on their market & IP
•
Lean organisation based on marketing & sales, product
performance and distinctive technology.
• System Suppliers are focused on
•
Supply chain control
•
Assembly and system integration
•
Moving into Engineering and Module Development
• 2nd and 3rd Tier Suppliers are focused on
Trends van OEM’er
Visie OEM
Argumenten
•
OEM wil modules inkopen die
ontwikkeld worden door
toeleverancier
•
Time to markt omlaag
•
Product levenscyclus korter
•
Gebruik maken van standaard
component of kennis die direct
beschikbaar is
Markt ontwikkelingen
Soll voor OEM
Ist situatie
•
R&D, engineering wordt door
engineering bureau uitgevoerd.
•
Toeleveranciers voor serie productie
moet capaciteit voor maken van
proto’s nog opzetten. Testen van
proto’s vindt niet plaats bij
toeleverancier.
•
Reliability en DFSS zijn trends die er
voor zorgen dat het
projectmanagement bij OEM verder
professionaliseert.
Rol OEM’er in de tijd
Wat wordt de positionering
in de keten?
How to manage the chain?
• OEM - System Supplier
• Cross Competences
• Technology culture – Efficiency culture
• Management Development
• Innovation – Production
• Engineering?
Basic business processes don’t change
TECHNOLOGY DEVELOPMENT
PRODUCT ENG
ASSEMBLY CUSTOMER SUPPORT SALES MARKETING MATERIALS MGT FDS CRS TDS TPD BUSINESS FULFILLMENT BUSINESS CREATION OPERATION INNOVATION POP PROTO PRODUCTION PILOT CCB IP
TECHNOLOGY DEVELOPMENT
PRODUCT ENG
ASSEMBLY CUSTOMER SUPPORT SALES MARKETING MATERIALS MGT FDS CRS TDS TPD BUSINESS FULFILLMENT BUSINESS CREATION OPERATION INNOVATION POP PROTO PRODUCTION PILOT CCB IP
Quality of
Innovation
Change
•
New concepts
•
New technology
•
Make it work
•
Functional
•
Physical model
•
Prototype
•
Perfect, on the edge
•
Effectiveness
•
Revenue
Control
•
Improve system
•
Improve Yield
•
Stable & reliable
•
Reproduction
•
Statistic reality
•
Robustness
•
Within specification
•
Efficiëncy
•
Gross Margin
Quality of
Operation
THINK
ACT
THE ISSUE
IS
CLASH
OF
CULTURES
Integral Engineering
As product lifecycles becomes shorter, industrialisation is more frequently the case.
Engineering competence is a necessity to connect the innovation- and value chain.
An integrated engineering approach supported by Project Management works:
-
Application Engineering
-
Process Engineering
-
Production Engineering
DRIVING INNOVATION INTO OPERATION
DRIVING INNOVATION INTO OPERATION
Production technology is a business enabler:
The ability to reproduce volumes of products,
cost effectively and with controlled quality
Can we fix it?
YES We Can!
Examples
OnStream
•
Tape-drive Production line in EU & Cartridge Production
line in USA
Production Engineering; Lean Manufacturing principles
(Value stream, OEE)
OTB Solar
(by courtesy of OTB Solar)
•
Production Equipment and Turnkey production lines
for Solar Cell Manufacturing
Value Stream
Value Stream
Customer Focus
People Development
Work
Processes
Information
Systems
Supply
Chain
Principles:•Customer defines value • Value Stream Delivers • Make value flow • Supply on demand • Continuously improve
Leadership, Business Strategy, Management Systems
& Infrastructure
Lean Manufacturing
Operation
All energy and creativity focussed on
optimizing product quality at lowest
cost.
No driving force for innovation or
application of new revolutionairy
technology.
Not competitive at the end of the day
for highly developed countries against
low labor regions
Driving Innovation into Operation
POP
Phase
Pilot
Phase
Proto
Phase
Production
Phase
Industrial
Printer
Fast SiNx
Deposition
equipment
Polymer Oled
production
machine
PRINTER A PRINTER B T4A* DEPX-1000 CCW* T4B* DEPX-1000 CW* RENA INTEXCLEAN DESPATCH DCF-3640
RENA INOXCLEAN CENTROTHERM FURNACE * OTB SOLAR * * * * * * * *
Solar Cell Turn Key Production System
PE-CVD Production Tool OTB Solar
Screen Printer OTB Solar
Proto 2008 Pilot 2009
PoP 2007
‘Professionals in integral engineering
Operate in Innovation:
Sell first, develop afterwards!
Market driven, application driven
Develop & engineer based on needs
Committment to get solutions
Plan backwards from target
Drive and put pressure on decision making
Control the Change
Driving Innovation into Operation
Move steady state, no rush, no stall
Plan B in parallel
Risc managment ‘factor pi’. (3x time and
costs to close the case)
Study and focus on process variation
Change the Control
Innovate in Operation:
No Flaws!
Driving Innovation into Operation
Greentech Engineering is balancing
‘Change & Control’
Managing industrialization by finding middle ground, mixing
attitudes and applying the right mix of push & pull between
Innovation and Operation.
Greentech Engineering Organization
-
Decades of experience and knowledge in innovation and manufacturing.
- Connected to a competent specialists
Strategy
Innovation
Innovation
Engineering
Engineering
Production
Production
* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010
