C H R I S T E N B A B Y F A C E P E N D L E T O N

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C H R I S T E N “ B A B Y F A C E ” P E N D L E T O N

1 5 8 2 1 F M 5 2 9 R O A D # 1 3 7 H O U S T O N , T X

X X D J B A B Y F A C E X X @ G M A I L . C O M

C 2 0 8 - 9 1 8 - 1 0 4 5

A I R C H E C K S – P R O D U C T I O N – V O I C E W O R K A V A I L A B L E O N L I N E

A T

W W W . D J B A B Y F A C E . L I V E

W W W . S O U N D C L O U D . C O M / D J B A B Y F A C E J A M Z

W W W . L I N K E D I N . C O M / I N / P E N D L E T O N E N T E R P R I S E S

In search of a Multi-Task

Remote Studio Ready - On The Streets – Talent?

What will Christen Babyface Pendleton will bring to your company?

• 25 Years Radio Experience (19 yrs on Air. 9+ yrs Promotions)

• Good understanding of the fundamentals of winning radio

• Desire to win and have fun

• Multi-format experience

• Excellent gut instincts

What is my format experience?

My format experience is well rounded. My strengths are Chr Rhythmic, Urban, & Chr

PENDLETON BROADCASTING #91– SPOKANE, WA

KGZG-FM 104.5 JAMZ HITS & HIP HOP

OWNER – PD/MD 2010- 2014 (CHR-RHY)

(KGZG-FM NEW STARTUP STATION LAUNCHED 6-1-2010 1

ST

₎

KGZG FM 6AM – MID / M-SU SP 2014 (Ranked #12 P18-34)

PENDLETON BROADCASTING #220 – CHAMPAIGN ILLINOIS

WUIL 1079 JAMZ HITS & HIP HOP

OWNER – PD/MD 2008 – 2010 (CHR-RHY)

WUIL FM 6AM – MID / M-SU SP 09 10.6 (Ranked #1 P12+)

WUIL FM 6AM – MID / M-SU SP 09 26.1 (Ranked #1 P18-34)

WUIL FM 6AM – MID / M-SU SP 09 15.7 (Ranked #1 P18-49)

WUIL FM 6AM – MID / M-SU SP 09 10.5 (Ranked #1 P25-54)

PAMAL/SUNSHINE BROADCASTING #83 – GAINESVILLE – OCALA FLORIDA

WTMG MAGIC 101.3 FM - WTMN GOSPEL 1430 AM

PD MD AFTERNOONS (WTMG) PD (WTMN) 2006 – 2009 (URBAN / GOSPEL)

WTMG FM 6AM – MID / M-SU 08 5.5 (Ranked #3 P12+)

WTMG FM 6AM – MID / M-SU 07 11.6 (Ranked #1 P18-34)

Magic Drive Home 2PM-7PM M-F 10.2 (Ranked #1 P18-34)

WTMG CONSITANT TOP 5 P12+ FALL 06 – SRPING 09

NEXTMEDIA/CHAMPAIGN IL#220 –DECATUR IL #279 HOT 105.5

WCZQ PD/MD/AFTERNOONS 2004 – 2006

WDZ PD 2005-2006 (CHR-RHY / URBAN AC)

WCZQ FM 6AM – MID / M-SU 06 6.1 SP (Ranked #2 P18-34)

WCZQ SPRING 06 13.1 (Ranked #2 P18-34)

HOT DRIVE HOME AFTERNOON SHOW HOST 2PM – 7PM

WCZQ SPRING 2006 7.1 (Ranked #2 P12+)

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CHRISTEN “BABYFACE” PENDLETON

RADIO/MEDIA AND PROMOTIONS EXPERIENCE

2008– Present

Pendleton Broadcasting / Pendleton Enterprises

(Contract) IBNX Radio Networks Atlanta Imaging/Production (2020)

(Contract) Hit The Beats (Live 365 Station) Imaging/Production (2020)

Owner/PD (LMA)-Operator-Consultant (Chr-Rhy –Urban- Formats)

WUIL-FM 1079 JAMZ FM Champaign-IL Owner-Operator (2009-2010) (LMA)

KGZG-FM 104.5 JAMZ FM Spokane-WA Owner-Operator (2010-2014) (LMA)

2006– 2009

Sunshine Broadcasting / Pamal Broadcasting

(Magic 101.3 Blazin Hip Hop & R&B (WTMG)

PD/MD, Afternoons, Fill-In, Mixing, Production, Webmaster & Imaging

(Gospel 1430 Gainesville’s Inspiration station (WTMN)

PD/MD, Production-Imaging Director

2004 – 2006

NextMedia Radio

(Hot 105.5 Blazin Hip Hop & R&B (WCZQ)

PD/MD, Afternoons, Fill-In, Mixing, Webmaster, Production, & Imaging

(Magic 1050 Decatur’s R&B Hits & Oldies (WDZ-AM)

Production-Imaging Director

2003 – 2004

Clear Channel Worldwide

(Wild 96.1 The Basin’s Number 1 For Hip Hop & R&B (KMRK)

PD/MD, Mornings, Afternoons, Fill-In, Mixing, Production, Imaging, Webmaster

2000 – 2003

Hispanic Broadcasting Corporation (Univision)

(KPTY Party 104.9 All Hip Hop All The Time)

Late Nights, Overnights, Weekends, Fill-In, Mixing Production & Imaging

1999 – Present

Vogue Promotions

Metro Pcs (Marketing Promotions Houston/Galveston Region (2016-2020)

Marketing & Promotions /Street Level, Retail, Radio and Club Marketing,

Promotion & Consultation. Indoor & Outdoor Events

1999 – 2003

Infinity Broadcasting, CBS RADIO

(Business Radio 650 KIKK AM)

Board Operator/Producer/Webmaster

2000 – 2001

Eldorado Communications (KQQK KXTJ)

Promotions Assistant/ Webmaster / On Air Personality

General Market Promotions Assistant

Webmaster for www.kqqk.com

1998 – 2000

Virgin Records America

Houston Artist Development Manager (Vogue Promotions)

Retail, Radio, & Street Promotion

Merchandising & Representation of Various Virgin Recording Artists

1997 – 1999

Field Source / PepsiCo / Source Magazine Dallas, TX

Houston/Galveston/Beaumont Area Supervisor (Vogue Promotions)

Merchandising, Marketing, & Sampling brands "Mountain Dew" (Cola) & "The

Source" (Hip Hop Magazine).

Source Magazine Mobile Tour Manager (Black & Latino Market), Staff Hiring & Training,

Data Gathering, Event Scheduling & Auditing, Budget Management, and Client Liaison

1991 – 1994

Cook –Inlet / Noble Broadcasting / Clear Channel Radio

Air Personality "DJ Babyface" (KBXX 91-92, KMJQ, KYOK 93-94)

On and Off Air Production (KBXX 91-92, KMJQ, KYOK 93-94)

Mixer (KBXX 91-92) Mix Show Director (KMJQ KYOK 93-94)

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CHRISTEN “BABYFACE” PENDLETON

REFERENCE CONTACTS

AVAILABLE UPON REQUEST

Tricia Clarke

(Owner/Director IBNX Radio Networks Atlanta, GA)

Robert Scorpio

(Mostly Media VP. Former Regional VP Of Programming IHeart Radio Former KBXX PD,

KKBT PD)

Steve Davis

(Entercom Washington DC VP of Programming – Former Nextmedia VP of Programing)

Don Parker

(IHeart Radio VP - Former NextMedia VP of Programming)

Ben Hill

(Former Sunshine Broadcasting / Pamal Broadcasting VP Of Programming)

(Former WPGC CBS RADIO/COOK INLET GM/OM)

Steve Davis

(Zapolean Media VP – Former NextMedia VP of Programming)

Jeff S. Dinetz

(Former NextMedia EVP/CO-COO)

Don Cody

(Owner Moses Media)

Marvyn Mack

(Independent West Coast Regional Rep)

Deron Sams

(FOX Television Houston Sales Manager Former KPTY Univision Account Manager))

Houston, Texas

Charles “Jammin Jimmy Olson” Pilbilski

(Owner JJONATION, JJO RADIO, Former KMJQ APD/KYOK PD)

Richard Esparza

(KTXC FM La Ley – KWES News West 9/Telumundo Station Manager)

Midland/Odessa, Texas

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CHRISTEN “BABYFACE” PENDLETON

SYNOPSIS OF PROGRAMMING PHILOSOPHIES

A. Management of people. All staff members should be given ample opportunities to contribute. Staff members desire and deserve

specific goals and direction and every effort needs to be made to insure clarity, good communication, and to provide constant

feedback. One on one, face to face communication with the entire staff on a regular basis is essential.

B. Fundamentals. All great radio stations do the x’s and o’s of radio well. I have an excellent understanding of these fundamentals,

especially how they are important when it comes to Arbitron and enhancing a diary keeper’s recall. Some of these critical basics

include 40-60 station ID’s per hour, frequent time mentions, proper structuring of live breaks, etc.

C. Branding. Branding of your product is essential for success. Listeners should know what they are “buying” every time they tune in

a station. Good branding is accomplished in many ways including consistent delivery of the station calls and slogan, frequent on and

off air marketing messages explaining what one can expect when they listen, and a sustaining effort to deliver a consistent on air

product.

D. On air marketing. Consistent and frequent on air promos sustaining the image of the station and selling listener benefits help

insure a station’s success. Music image promos defining the type of music the station plays should air frequently. It’s important not

dilute your on air marketing with promoting too many things with too many messages. Pick your strengths and hammer those homes,

with no more than three different versions of the same promo or message.

E. Listener benefits. One of the best ways to keep listeners coming back or listening longer is to constantly tell them the specifics

benefits of listening to the station. This is accomplished in many ways including live jock teases, vertical and horizontal station

promos, off-air marketing, and more.

F. Airchecking. Constant and consistent feedback and direction is something every jock wants and deserves. Airchecks should be a

positive experience for the talent. Whether they are done formally on a regular basis or informally, it’s vital that a talent gets very clear

direction. It’s ideal when the talent is able to do the listening and offer up ways that they can improve, rather than the PD doing the

suggesting.

G. Music scheduling. Being consistent from music sweep to music sweep, from hour to hour, and from day to day is very important.

Listeners don’t like surprises and it’s important to provide them a product that’s reliable and consistent. More often than not, small

playlists with tight rotations is the best strategy. Familiar songs, by familiar artists (the format’s superstars) should appear consistently

and frequently in music scheduling.

H. Website. A station’s website is an excellent tool to further sustain the brand of a station. Websites should be quick loading, easy

to navigate, should be kept fresh looking, and updated on a daily basis. Good local information is essential on a station’s site. The

cross promotional opportunities from the site to on air and on air to the site should always be used. Websites are also a great tool to

further expand on and explain station promotions, etc. Every effort should be made to stream audio.

I. Promotions. Station promotions fall into three different categories: self-serving, community based, or client oriented. Balancing

these promotions on-air and not comprising the station’s image and integrity should be of constant concern.

J. Arbriton. The first thing to understand is that Arbitron is not a true reflection of actual listening. It’s a measurement of a diary

keeper’s recall of what station they think they listened to in a given period of time. Knowing how to influence this recall is essential.

Keeping the station’s name and brand top of mind through effective on and off air marketing should always be a high priority. There

should never be any question or confusion to the name or brand of a radio station. It should be understood that getting listeners to

spend more days with a station, making listening to the station habitual, is the best way to increase AQH shares. On air marketing

should include very specific reasons and benefits to why listeners should tune in tomorrow. Also, having listeners make “special

appointments” throughout the same day or the next day to listen (when they normally wouldn’t listen to the radio) is an excellent way

to increase TSL

K. PPM. Fighting for 1

st

_{base station is really, really important. When people turn on the radio, they need to start with you first. It’s}

up to you not to lose them.” Interesting is that even when people do tune out, it’s not a problem – as long as they come back often

enough. A shorter Time Spent Listening may be compensated by many different tune in moments. Therefore in a PPM world it’s about

creating occasions (listener instances) to keep people coming back. This teasing can be done on-air, and off-air; through Twitter and

Facebook The three keys to programing success in a PPM environment 1. Remove Bad Content 2. Make Seamless Transitions

3. Create Listening Addiction.

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CHRISTEN BABYFACE PENDLETON

STATION WORK SUPPORT DATA

104.5 JAMZ HITS & HIP HOP CHR RHY

KGZG-FM SPOKANE, WA

Playlist Page 12

Ratings Data Page 14

107.9 JAMZ HITS & HIP HOP CHR-Rhythmic

WUIL-FM CHAMPAIGN, IL

Radio Ink Magazine Profile Page 15

Ratings Data Page 18-25

Playlist Snapshot Page 26

MAGIC 101.3 CHR-Rhythmic / GOSPEL 1430

WTMG FM / WTMN AM GAINESVILLE FLORIDA

Ratings Data Page 30

HOT 105.5 CHR-Rhythmic

WCZQ-FM DECATUR/CHAMPAIGN, IL

Station Summary One Sheet Page 33

Ratings Data Page 38-40

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PENDLETON BROADCASTING

104.5 JAMZ HITS & HIP HOP! SPOKANE, WA - MARKET #93 (2010-2014)

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PENDLETON BROADCASTING

KGZG FM 2010-2014 SPOKANE WASHINGTON

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www.magic1013.com

WTMG MAGIC 101.3

GAINESVILLE-OCALA FLORIDA

PD/MD AFTERNOONS 2PM-7PM

3:00 Throwback

Magic Drive At 5PM

Grown & Sexy Song Of The Day

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When Babyface Arrived at Nextmedia's WCZQ HOT

105.5 This Is All That He Had to Work With:

DURING ANY CRISIS, TWO POSSIBILITIES EXIST:

THE DANGER.... AND... THE OPPORTUNITY

Babyface Goal.... Take Over A College Town, With A Station That Has No

Station Vehicle, No Identity Or Visibility On The Streets, No Website, A 3000

Watt Rim Shot Signal, Top it off with a Play School Logo!

In Less Than A Year, Hot 105.5 Is Now The Most Visible & Vibrant Station In

Champaign, Il....When there was no budget for a station vehicle, Babyface took

the financial burden and risk... Babyface went even further by creating a

marketable logo for Hot 105.5, took it a step further and created a website.

These vital tools alongside his programing skills has lead NextMedia's Hot

105.5 From Number 7 12+ to #2 12+ and #1 18-34 In The Champaign, IL Market

For The Very First Time!!

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www.wildwakeupshow.com

KMRK Wild 96.1 03'

Clear Channel Radio Midland/Odessa Tx

Sping 8.6 (12+ #1) Fall 7.6 (12+ #2)

Wild Morning Show Fall 6.7 (18-34 #4)

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Babyface Pendleton has over 15 years of experience in

Marketing and Promotions, Including Clubs, Retail,

(Sun & Ski

Mobile One, Just For Feet, PJ TIght, Mcdonalds)

Music

(Virgin

Records, MCA Records)

, & Radio

(KBXX, KMJQ, KYOK, KTHT

KQQK, KPTY, KMRK, WCZQ)

General And Latino Markets. A

business thinker that can assist the sales department with

quarterly sales proposals!

Live Broadcast From

Foleys Back To School

Mall Promotion

Miller Lite Live

Broadcast From

Galveston Beach

Texas Freaknik!

Sprint Broadcast From

Maket Place Mall

T-Mobile Outlet Mall

Broadcast

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Home Charts Custom_Reports Song_View Station_View Spin_History Power_Adds _MoversBig Real_{Time SoundScan} Listening_Room Streaming My_Research Top _10s Song_Services

Chart with Six Weeks for KGZG Spokane

/ Wed Jan 9 - Tue Jan 15

"104.5 Jamz" / Metro 93

Jamie 'Babyface' Pendleton, GM/PD / Radio Station KMJY, LLC

D y n a m i c R e p o r t F i l t e r Songs Spins Currents 23.2% 73.1% Recurrents 9.9% 12.1% Gold 66.9% 14.8%

Reload Learn More

CRG TW LW PlayAddDMDSArtist Title Label UpDn TW LW 3W 4W 5W 6W Mkt

Shr 1st Spin Mkt Spins

C 1 3 2 Chainz I'm

Different Def Jam/ID... +45 123 78 77 17 0 0 100%12/19/12 123 C 2 5 Rihanna Pour It Up SRP/Def Ja... +42 114 72 0 0 0 0 100% 1/3/13 114 C 3 6 Skylar Grey Feat. Em... C'mon Let Me Ride KIDindaKOR... +33 105 72 0 0 0 0 84% 1/3/13 125 C 4 2 Game Feat. Lil Wayne... All That (Lady) Rezervoir/... +12 90 78 0 0 0 0 100% 1/3/13 90 C 5 18 Macklemore

& Ryan Le... Thrift Shop Macklemore... +40 76 36 55 72 44 73 34% 11/25/12 226 C 6 21 Juicy J Feat. _{Lil Wa...}

Bandz A Make Her Dan... Kemosabe/C... +31 65 34 76 89 103 120 100%11/25/12 65 C 7 19 Pitbull Feat. TJR Don't Stop

The Party Mr. 305/Po... +29 65 36 66 60 27 11 29% 9/30/12 228 C 8 11 Slip Goodye Feat. DJ... Can't Turn Down A1 +2 64 62 67 38 45 4 100%12/11/12 64 C 9 31 A$AP Rocky Feat. Dra... F**kin

Problems A$AP World... +36 55 19 16 6 8 12 100%11/25/12 55 C 10 7 Bieber, Justin Feat.... Beauty And A Beat SchoolBoy/... -12 54 66 49 29 32 66 15% 11/17/12 372 C 11 9 T.I. Feat. Lil

Wayne Ball Grand Hust... -12 51 63 52 42 61 51 100%11/25/12 51 C 12 8 Major Money I Get It In Nu Money -14 51 65 65 36 27 0 100% 1/27/12 51 C 13 4 Keys, Alicia Girl On Fire RCA -25 50 75 8 6 8 6 32% 9/16/12 157 C 14 46 Trinidad James All Gold Everything Thinkitsag... +43 44 1 0 0 0 0 64% 1/8/13 69 C 15 1 Ocean, Frank Thinkin

Bout You Def Jam/ID... -42 44 86 107 60 19 0 31% 12/15/12 143 C 16 12

Ludacris Feat. Usher...

Rest Of My

Life DTP/Def Ja... -18 42 60 32 23 29 24 30% 11/25/12 142 C 17 10 DJ Kazzanova Feat. F... Gangnam Style Party... Not Listed -23 40 63 83 0 0 0 100%12/27/12 40

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C 18 28

West, Kanye, Jay-Z,...

Clique G.O.O.D./D... +9 38 29 20 7 11 12 42% 9/7/12 91 C 19 25 Girl Squad Girls Night Treasure C... 0 32 32 28 20 29 23 100% 12/2/12 32 C 20 45 Sophia & A-_Lo Superhero Prodigy +30 31 1 0 0 0 0 100% 1/8/13 31 C 21 20 Hart, Jonn _{Feat. iam...} Who Booty Cool Kid C... -3 31 34 33 27 19 28 36% 8/23/12 86 C 22 15 Nima Body Shots Not Listed -9 31 40 27 22 30 23 100%11/17/12 31 C 23 23 Universe, _Eva Why Is It Big H -2 30 32 21 0 0 0 100%12/27/12 30 C 24 26 D-Lo Feat. _Tyga Get Her _Tho Rude Boy -3 29 32 32 26 26 13 100% 12/7/12 29

C 25 76 Lil Wayne Feat. Futu... Love Me Young Mone... +28 28 0 0 0 0 0 100%1/9/13 28

CRG TW LW PlayAddDMDSArtist Title Label UpDn TW LW 3W 4W 5W 6W Mkt

Shr 1st Spin Mkt Spins C 26 24 Wordsmith On My Job Nu Revolut... -4 28 32 25 4 0 0 100%12/21/12 28 C 27 17 Ne-Yo Let Me Love You (Unt... Motown/IDJ... -9 28 37 43 74 69 61 27% 9/19/12 104 C 28 33 336 Boyz Heart Break And Tequ... Othaz/B.O.... +14 27 13 0 0 0 0 100% 3/13/12 27 C 29 32 Monday Justice Feat.... Luv You Tonite House Of J... +10 27 17 0 0 0 0 100% 1/4/13 27 C 30 14 Future Neva End A-1/Freeba... -15 27 42 27 12 10 0 100%12/15/12 27 C 31 16 Miguel Adorn ByStorm/Bl... -22 15 37 37 55 41 38 33% 7/16/12 46 1 C 32 41 Ke$ha Die Young Kemosabe/R... +7 14 7 11 26 42 86 6% 10/7/12 249 C 33 42 Kingston, _{Sean Feat....}Rum And _Raybans Beluga Hei... +6 13 7 11 15 32 43 100%11/11/12 13 C 34 38 Rihanna Diamonds SRP/Def Ja... +5 13 8 11 28 41 41 6% 10/7/12 229 C 35 37 V.I.C. Wobble Young Mogu... +4 13 9 9 9 11 10 100% 10/8/12 13 C 36 13 Lamar, Kendrick Swimming Pools (Dran... Top Dawg/A... -34 13 47 22 9 7 5 34% 10/8/12 38 C 37 43 Glasses Malone Feat....

That Good Cash Money +5 12 7 62 72 130 56 100% 12/7/12 12 C 38 40 Freddy Cash My Waist Not Listed +5 12 7 10 9 6 8 100% 9/26/12 12 C 39 44 V.I.C. Twerk It Big H +5 11 6 8 7 9 7 100% 5/7/12 11 1 C 40 22 Wiz Khalifa _{Feat. We...} Remember _You Rostrum/At... -23 11 34 111 63 47 24 35% 10/28/12 31 C 41 35 Maynard, Conor Feat.... Turn Around Capitol -1 10 11 30 40 50 86 22% 11/17/12 46 C 42 27 Camryn Now Or _Never 5280 -21 10 31 41 52 78 106 100%10/30/12 10 C 43 39 LoveRance _{Feat. Tyga...}AKUP Interscope +2 9 7 8 8 11 27 100% 9/30/12 9 C 44 36 Sean, Big Guap G.O.O.D./D... 0 9 9 7 8 6 19 100%11/11/12 9 C 45 34 Kafani Knock Em _Down Ice King -3 9 12 25 32 41 39 100% 11/9/12 9 C 46 30 Reyne So _Beautiful GoGetta/JB... -12 9 21 37 20 32 81 100%11/17/12 9 C 47 29 Lamar, _Kendrick Bitch, Don't _{Kill My...} Top Dawg/A... -19 8 27 35 29 32 37 100%11/21/12 8 C 48 75 Malik, Prince So Bad Prince Mal... +4 4 0 0 0 0 0 100% 8/24/12 4

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Listener Estimates, LE-12 of 199

Target Listener Trends

AQH (00) Cume (00) AQH Rtg AQH Shr AQH (00) Cume (00) AQH Rtg AQH Shr AQH (00) Cume (00) AQH Rtg AQH Shr AQH (00) Cume (00) AQH Rtg AQH Shr AQH (00) Cume (00) AQH Rtg AQH Shr

Avg. of current and previous 3 surveys. Avg. of most recent 2 surveys. 4-Book:

2-Book: + Station(s) changed call

letters – see “Special Notices.” * Listener estimates adjusted for

reported broadcast schedule. ** Station(s) not

reported this survey.

Persons 18-34

Monday-Sunday

6AM-MID

Monday-Friday

6AM-10AM

Monday-Friday

10AM-3PM

Monday-Friday

3PM-7PM

Monday-Friday

7PM-MID

Radio Market Report

Fall 2012

Spokane

The estimates and data contained in this printed report have been obtained from Arbitron’s electronic Radio Market Report (“Arbitron eBook”) and are for the exclusive use of Arbitron subscribers pursuant to a written license agreement. See the Arbitron eBook for further information on limitations and restrictions on use.

© 2013 Arbitron Inc. KEZE-FM 13 397 0.9 8.6 13 206 0.9 7.7 17 196 1.1 8.1 24 251 1.6 11.4 4 104 0.3 4.6 FA '12 12 352 0.8 7.0 12 147 0.8 6.3 15 230 1.0 5.6 13 168 0.9 6.2 5 93 0.3 5.9 SU '12 13 287 0.9 8.8 11 143 0.7 5.7 15 154 1.0 6.8 21 172 1.4 10.8 13 107 0.9 15.7 SP '12 13 304 0.9 8.6 15 162 1.0 7.7 16 191 1.1 7.4 19 195 1.3 9.1 5 109 0.3 7.9 WI '12 13 335 0.9 8.3 13 165 0.9 6.9 16 193 1.1 7.0 19 197 1.3 9.4 7 103 0.5 8.5 4-Book 10 282 0.7 6.8 9 118 0.6 4.8 13 194 0.9 5.9 11 164 0.7 5.6 5 95 0.3 7.0 FA '11 KGA-AM 1 28 0.1 0.7 3 8 0.2 1.8 4 13 0.3 1.9 8 FA '12 5 5 SU '12 ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** SP '12 1 67 0.1 0.7 1 7 0.1 0.5 1 12 0.1 0.5 10 WI '12 ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** 4-Book 6 6 FA '11 KGZG-FM 3 145 0.2 2.0 4 76 0.3 2.4 6 85 0.4 2.9 3 73 0.2 1.4 1 31 0.1 1.1 FA '12 4 132 0.3 2.3 2 36 0.1 1.1 5 72 0.3 1.9 7 79 0.5 3.3 5 40 0.3 5.9 SU '12 3 96 0.2 2.0 3 53 0.2 1.6 5 52 0.3 2.3 4 51 0.3 2.1 1 23 0.1 1.2 SP '12 3 67 0.2 2.0 1 17 0.1 0.5 6 37 0.4 2.8 3 32 0.2 1.4 2 19 0.1 3.2 WI '12 3 110 0.2 2.1 3 46 0.2 1.4 6 62 0.4 2.5 4 59 0.3 2.1 2 28 0.2 2.9 4-Book 3 100 0.2 2.0 3 23 0.2 1.6 3 70 0.2 1.4 3 49 0.2 1.5 1 28 0.1 1.4 FA '11 KHTQ-FM 16 308 1.1 10.6 10 106 0.7 6.0 26 150 1.8 12.4 22 151 1.5 10.4 8 84 0.5 9.2 FA '12 13 248 0.9 7.6 13 114 0.9 6.8 15 105 1.0 5.6 13 137 0.9 6.2 6 63 0.4 7.1 SU '12 15 319 1.0 10.1 20 158 1.3 10.4 23 196 1.5 10.4 19 188 1.3 9.7 9 112 0.6 10.8 SP '12 10 223 0.7 6.6 9 100 0.6 4.6 18 124 1.2 8.3 15 145 1.0 7.2 4 46 0.3 6.3 WI '12 14 275 0.9 8.7 13 120 0.9 7.0 21 144 1.4 9.2 17 155 1.2 8.4 7 76 0.5 8.4 4-Book 18 361 1.2 12.2 22 147 1.5 11.8 32 236 2.2 14.4 20 210 1.4 10.1 12 147 0.8 16.9 FA '11 KICR-FM 3 63 0.2 2.0 5 25 0.3 3.0 3 34 0.2 1.4 3 35 0.2 1.4 2 26 0.1 2.3 FA '12 6 89 0.4 3.5 6 40 0.4 3.2 15 57 1.0 5.6 8 51 0.5 3.8 3 41 0.2 3.5 SU '12 2 63 0.1 1.4 2 29 0.1 1.0 3 35 0.2 1.4 2 35 0.1 1.0 2 20 0.1 2.4 SP '12 6 53 0.4 4.0 7 40 0.5 3.6 10 43 0.7 4.6 5 30 0.3 2.4 1 16 0.1 1.6 WI '12 4 67 0.3 2.7 5 34 0.3 2.7 8 42 0.5 3.3 5 38 0.3 2.2 2 26 0.1 2.5 4-Book 2 55 0.1 1.4 4 20 0.3 2.1 2 27 0.1 0.9 4 33 0.3 2.0 1 21 0.1 1.4 FA '11 KGZG-FM FA '12 3 145 0.2 2.0 4 76 0.3 2.4 6 85 0.4 2.9 3 73 0.2 1.4 1 31 0.1 1.1

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INTHEISSUE

March 8, 2010 I Volume XXV, No, 5

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Maximi$er V10.4 MultiRanker Report Demographic Page 1

CHAMPAIGN, IL (Radio) - Fall 2009, Spring 2009

Demos: P 12+ Pop: 166700 Intab: 1638

Qualitative Selection: none

Geo Area: CHAMPAIGN, IL METRO - Std Stations: Home to the Metro

# Dayparts: 1

Ranked By: P 12+ - AQH Share (All Selected Stations)

9

P 12+ P 12+ P 12+ P 12+ P 12+

AQH AQH AQH Cume Cume

Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) --- --- --- --- --- --- --- --- ---

---1 WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 1.1 10.3 19 16.6 276 2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.0 9.2 17 20.1 335 3 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.9 8.1 15 12.9 215 4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.8 7.0 13 14.6 243 5 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 5.9 11 16.4 273 6 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.5 4.9 9 9.7 162 7 WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.8 7 8.4 140 8 WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.4 3.2 6 10.3 172 9 WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.3 2.7 5 13.7 228 10 WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.2 2.2 4 9.7 161 11t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.2 1.6 3 6.4 106 11t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.2 1.6 3 7.4 124 13 WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.1 2 2.0 34 14 WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 0.5 1 3.4 57 ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 7.0 62.7 116 74.6 1243 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 11.1 100.0 185 90.1 1502

9 = Sort column

Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.

Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period. Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.

(19)

Demos: P 18-34 Pop: 72100 Intab: 377

# Dayparts: 1

Ranked By: P 18-34 - AQH Share (All Selected Stations)

9

P 18-34 P 18-34 P 18-34 P 18-34 P 18-34

Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) --- --- --- --- --- --- --- --- ---

---1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.7 19.0 12 21.8 157 2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.0 11.1 7 20.4 147 3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 7.9 5 20.4 147 4t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.6 6.3 4 13.7 99 4t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.6 6.3 4 22.2 160 6t WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.4 4.8 3 10.1 73 6t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 4.8 3 9.3 67 8t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.3 3.2 2 5.5 40 8t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 3.2 2 11.8 85 8t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 3.2 2 12.3 89 11t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.6 1 1.9 14 11t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.1 1.6 1 9.0 65 11t WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 1.6 1 5.5 40 11t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.1 1.6 1 7.4 53 ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 6.7 76.2 48 76.8 554 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 8.7 100.0 63 87.4 630

9 = Sort column

(20)

Demos: P 18-49 Pop: 106300 Intab: 747

# Dayparts: 1

9

P 18-49 P 18-49 P 18-49 P 18-49 P 18-49

---1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.2 11.9 13 16.5 175 2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.9 9.2 10 20.0 213 3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.8 8.3 9 20.2 215 4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.7 6.4 7 13.2 140 5 WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.6 5.5 6 11.2 119 6 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.5 4.6 5 11.3 120 7t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.4 3.7 4 11.2 119 7t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.4 3.7 4 9.4 100 7t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.7 4 12.4 132 7t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 3.7 4 17.6 187 11 WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.8 3 10.7 114 12 WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.2 1.8 2 7.4 79 13t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 0.9 1 1.9 20 13t WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 0.9 1 4.9 52 ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 6.9 67.0 73 75.9 807 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 10.3 100.0 109 89.7 954

9 = Sort column

(21)

Demos: P 25-54 Pop: 75500 Intab: 739

# Dayparts: 1

9

P 25-54 P 25-54 P 25-54 P 25-54 P 25-54

---1 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.2 9.7 9 21.1 159 2 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 1.1 8.6 8 16.7 126 3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.9 7.5 7 19.2 145 4 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.8 6.5 6 9.5 72 5t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.7 5.4 5 13.9 105 5t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 5.4 5 12.8 97 7t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.5 4.3 4 12.7 96 7t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.5 4.3 4 7.5 57 9 WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.2 3 11.9 90 10t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.3 2.2 2 7.3 55 10t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.3 2.2 2 10.5 79 12t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.1 1 2.6 20 12t WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 1.1 1 4.9 37 12t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 1.1 1 7.4 56 ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 7.8 63.4 59 75.6 571 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 12.3 100.0 93 93.6 707

9 = Sort column

(22)

CHAMPAIGN, IL (Radio) - Spring 2009 (less than 1 year standard)

Demos: P 12+ Pop: 165549 Intab: 781

Geo Area: CHAMPAIGN, IL METRO - Std Stations: RMR Metro Qualified

# Dayparts: 1

Ranked By: P 12+ - AQH Pers (00) (Top 10 stations)

9

P 12+ P 12+ P 12+ P 12+ P 12+

Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) --- --- --- --- --- --- --- --- ---

---1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.3 10.6 21 12.7 211 2t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 1.1 9.1 18 16.3 269 2t WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.1 9.1 18 20.5 339 4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.8 7.1 14 13.8 229 5 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.8 6.6 13 17.8 294 6 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.7 5.6 11 8.3 138 7 WLS -AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.6 5.1 10 6.4 106 8 WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.5 4.5 9 9.7 161 9t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 2.5 5 9.6 159 9t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 2.5 5 7.1 118 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 12.0 100.0 198 89.0 1473

9 = Sort column

(23)

Demos: P 18-34 Pop: 71374 Intab: 186

# Dayparts: 1

Ranked By: P 18-34 - AQH Pers (00) (Top 10 stations)

9

P 18-34 P 18-34 P 18-34 P 18-34 P 18-34

---1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 2.5 26.1 18 22.5 161 2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.1 11.6 8 20.0 143 3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 7.2 5 22.5 161 4 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.6 5.8 4 11.2 80 5t WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.4 4.3 3 8.4 60 5t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 4.3 3 19.6 140 5t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 4.3 3 7.1 51 8t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 2.9 2 12.3 88 8t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.3 2.9 2 7.7 55 8t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.9 2 15.1 108 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 9.7 100.0 69 84.9 606

9 = Sort column

(24)

Demos: P 18-49 Pop: 105501 Intab: 350

# Dayparts: 1

9

P 18-49 P 18-49 P 18-49 P 18-49 P 18-49

---1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.8 15.7 19 16.6 175 2t WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.0 9.1 11 20.9 220 2t WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 1.0 9.1 11 22.2 234 4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.7 5.8 7 11.8 125 5 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.6 5.0 6 9.3 98 6t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.5 4.1 5 9.3 98 6t WLS -AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.5 4.1 5 4.2 44 8t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.4 3.3 4 10.0 106 8t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.3 4 12.6 133 8t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.4 3.3 4 12.5 132 8t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 3.3 4 15.3 161 8t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.3 4 9.0 95 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 11.5 100.0 121 88.4 933

9 = Sort column

(25)

Demos: P 25-54 Pop: 75299 Intab: 358

# Dayparts: 1

9

P 25-54 P 25-54 P 25-54 P 25-54 P 25-54

---1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.5 10.5 11 12.5 94 2t WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.3 9.5 10 21.1 159 2t WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 1.3 9.5 10 22.2 167 4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 1.2 8.6 9 16.1 121 5t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.8 5.7 6 11.8 89 5t WLS -AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.8 5.7 6 8.1 61 7t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.7 4.8 5 8.2 62 7t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.7 4.8 5 13.3 100 9t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 2.9 3 10.9 82 9t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.4 2.9 3 8.1 61 9t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 2.9 3 10.0 75 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 13.9 100.0 105 93.9 707

9 = Sort column

(26)

WUIL-FM / Champaign, IL (UCR) UCR is closed WEEK OF : October 19, 2009

Reported on 10/20/2009 11:56:13 AM Track(s) Listed: 40

Plays Add Artist Song Title Label

97 Beyonce Video Phone Music World/Columbia 96 Chamillionaire Good Morning Chamillitary/Universal Republic 96 David Guetta Feat. Akon Sexy Chick Astralwerks/Capitol

96 Omarion I Get It In Starworld/Musicworks/T.U.G./Capitol 92 Ke$ha TiK ToK Kasz Money/RCA/RMG

84 LeToya Feat. Ludacris Regret Capitol

84 LMFAO Feat. Lil Jon Shots Party _{Rock/will.i.am/Cherrytree/Interscope} 82 Sean Kingston Face Drop Beluga Heights/Epic

72 Ester Dean Feat. Chris Brown Drop It Low Harvey Mason/Zone _{4/Streamline/Interscope}

69 Lady GaGa Paparazzi Streamline/KonLive/Cherrytree/Interscope 68 Drake Feat. Trey Songz & Lil _Wayne Successful Young Money/Cash Money/Universal _Motown 64 Lil Jon Feat. Kee Give It All U Got BME/Universal Republic

59 Jason Derulo Whatcha Say Beluga Heights/Warner Bros. 57 Mariah Carey I Want To Know What Love Is Island/IDJMG

57 Ron Browz 20 Dollaz Universal Motown 56 N*E*R*D Spazz StarTrak/Interscope 54 Deuce Poppi White Friends Slip-N-Slide 40 Britney Spears 3 Jive/JLG

40 Jay Sean Feat. Lil Wayne Down Cash Money/Universal Republic 38 Justin Bieber One Time Island/IDJMG

38 Trey Songz Feat. Gucci Mane & _{Soulja Boy Tell'em} LOL :-) Songbook/Atlantic 35 Miley Cyrus Party In The U.S.A. Hollywood 34 Tino Cochino Feat. DJ Felli Fel Diamonds & Patron Encore 33 Taylor Swift You Belong With Me Big Machine 28 Dirty Money Love Come Down Bad Boy/Interscope

26 Cobra Starship Feat. Leighton _Meester Good Girls Go Bad Fueled By Ramen/Atlantic/RRP 25 Ace Hood Loco Wit The Cake Def Jam/IDJMG

25 Honorebel Feat. Pitbull & Jump _Smokers Now You See It (Shake That Ass) Ultra 23 Alicia Keys Doesn't Mean Anything MBK/J/RMG 21 Leona Lewis Happy SYCO/J/RMG 21 Mario Thinkin' About You J/RMG

18 Robin Thicke Sex Therapy Star Trak/Interscope 17 Verse Simmonds Buy You A Round (Up And Down) Interscope

(27)

Main Identity

From:

<[email protected]>

To:

"Jamie DJ Babyface Pendleton" <[email protected]>

Cc:

<[email protected]>

Sent:

Monday, January 04, 2010 5:12 PM

Subject: WUIL-FM (UCR) playlist is in for issue 1848

Page 1 of 2

1/7/2010

WUIL-FM (UCR)

1) Timbaland Feat. Miley

_Cyrus

We Belong To

_{The Music}

Mosley/Interscope

111

0 2) Black Eyed Peas

Imma Be

Interscope

96

33 3) Timbaland Feat. Drake

Say Something Mosley/Blackground/Interscope

96

0 4) Snoop Dogg Feat. The-

_Dream

Gangsta Luv

Doggystyle/Priority/Capitol

93

0 5) Dj Solo

Chicken

_Waang!!!

Connected

83

69 6) Rihanna Feat. Young

_Jeezy

Hard

SRP/Def Jam/IDJMG

82

0 7) Ludacris

How Low

DTP/Def Jam/IDJMG

78

84 8) Timbaland Feat. Justin

_Timberlake

Carry Out

Mosley/Blackground/Interscope

72

86 9) Yo Gotti Feat. Lil Wayne

Women Lie, Men

_Lie

Inevitable/Polo Grounds/J/RMG

72

49 10) Jagged Edge Feat. Trina &

_{Gucci Mane}

Tip Of My

_Tongue

Slip-N-Slide

68

62 11) Justin Bieber

One Less

_{Lonely Girl}

Island/IDJMG

67

51 12) Robin Thicke

Sex Therapy

Star Trak/Interscope

59

24 13) Plies

Awesome

Big Gates/Slip-N-Slide/Atlantic

52

0 14) Lloyd Feat. J. Holiday

Take It Off

White Label

50

24 15) Iyaz

Replay

Time Is Money/Beluga Heights/Reprise 46

85 16) Chris Brown Feat. Lil

_{Wayne & Swizz Beatz}

I Can Transform

_Ya

Jive/JLG

39

27 17) David Guetta Feat. Akon

Sexy Chick

Astralwerks/Capitol

38

32 18) Cascada

Evacuate The

_Dancefloor

Robbins

37

83 19) Ke$ha

TiK ToK

Kasz Money/RCA/RMG

37

31 20) Britney Spears

3 Jive/JLG

36

34 21) Jay Sean Feat. Sean Paul

_{& Lil Jon}

Do You

_Remember

Cash Money/Universal Republic

36

71 22) Drake, Kanye West, Lil

_{Wayne & Eminem}

Forever

Harvey Mason/Zone

_{4/Streamline/Interscope}

34

93 23) Beyonce

Video Phone

Music World/Columbia

33

84 24) Deuce Poppi

My White

_Friends

Slip-N-Slide

33

74 25) Omarion

I Get It In

Starworld/Musicworks/T.U.G./Capitol

31

59 26) Kim Zolciak

Tardy For The

_Party

Not Listed

31

0

(28)

28) Rihanna Feat. will.i.am

Photographs

Def Jam/IDJMG

30

69 29) Fatman Scoop, DJ Class &

_{Disco Fries}

New Years

_Anthem

Not Listed

27

0 30) Rihanna

Russian

_Roulette

SRP/Def Jam/IDJMG

23

30 31) Young Money Feat. Lloyd Bedrock

Cash Money/Universal Motown/UMRG

21

0 32) Snoop Dogg Feat. Brandy

_{And Pharrell}

Special

Doggystyle/Priority/Capitol

16

0 33) IG & Lil DP

I Loved You

_Once

Eternity

15

32 34) Tionne

Unfreeze

Wil & Sto

15

33 35) Chamillionaire

Good Morning Chamillitary/Universal Republic

0

30 36)

DJ Khaled Feat. Usher,

Young Jeezy, Rick Ross &

Drake

Fed Up

We The Best/E1

0

15 37) Drake

November 18th Young Money/Cash Money/Universal

_Motown

0

44 38) Justin Bieber

One Time

Island/IDJMG

0

32 39) Shakira Feat. Lil Wayne

Give It Up To Me Epic

0

75 Page 2 of 2

(29)

GAINESVILLE-OCALA (Radio) - Winter 2008

Demos: P 18-34 Pop: 162894 Intab: 204

Geo Area: GAINESVILLE-OCALA METRO - Std Stations: RMR Metro Qualified

# Dayparts: 1

Ranked By: P 18-34 - AQH Pers (00) (All Selected Stations)

9

P 18-34 P 18-34 P 18-34 P 18-34 P 18-34

Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)

--- --- --- --- --- --- --- --- --- ---1 WTMG-FM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 1.6 11.6 26 20.2 329 2 WJHM-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.0 7.1 16 19.2 313 3 WYKS-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.9 6.7 15 24.1 393 4 WOGK-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.9 6.2 14 15.2 248 5 WNDD-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 4.9 11 14.5 237 6 WRUF-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.6 4.4 10 18.6 303 7t WTMN-AM M-Su 6:00AM - 12:00M Gospel 1 - 12 0.6 4.0 9 3.7 60 7t WTRS-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.6 4.0 9 10.3 167 9t WHHZ-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.5 3.6 8 9.0 147 9t WKTK-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.5 3.6 8 14.5 237 9t WRUM-FM M-Su 6:00AM - 12:00M Spanish Tropical 1 - 12 0.5 3.6 8 4.4 71 12t WKZY-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.4 2.7 6 12.4 202 12t WXXL-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 2.7 6 14.2 232 14t WCFB-FM M-Su 6:00AM - 12:00M Urban Adult Contemporary 1 - 12 0.3 2.2 5 5.3 87 14t WJRR-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.2 5 5.0 81 16 WSKY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.2 1.8 4 6.6 107 17t WAPE-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.2 1.3 3 6.8 110 17t WMFQ-FM M-Su 6:00AM - 12:00M Oldies 1 - 12 0.2 1.3 3 2.3 38 19t WOCL-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.1 0.9 2 3.9 64 19t WTKS-FM M-Su 6:00AM - 12:00M Talk/Personality 1 - 12 0.1 0.9 2 2.5 41 21t WOMX-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.1 0.4 1 1.9 31 21t WRUF-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.1 0.4 1 2.3 38 21t WXJZ-FM M-Su 6:00AM - 12:00M New AC (NAC)/Smooth Jazz 1 - 12 0.1 0.4 1 2.9 47 24t WBXY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.0 0.0 0 1.5 24 24t WDUV-FM M-Su 6:00AM - 12:00M Soft Adult Contemporary 1 - 12 0.0 0.0 0 0.0 0 24t WDVH-AM M-Su 6:00AM - 12:00M Classic Country 1 - 12 0.0 0.0 0 2.0 33 24t WMGF-FM M-Su 6:00AM - 12:00M Soft Adult Contemporary 1 - 12 0.0 0.0 0 2.2 36 24t >WOCA-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.0 0.0 0 0.0 0 24t WRZN-AM M-Su 6:00AM - 12:00M Adult Standards/MOR 1 - 12 0.0 0.0 0 0.0 0 24t WVLG-AM M-Su 6:00AM - 12:00M Variety 1 - 12 0.0 0.0 0 0.0 0

9 = Sort column

> Audience estimates adjusted for actual broadcast schedule:

WOCA-AM in Winter 2008.

Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 10 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period.

Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or

(30)

Demos: P 18-34 Pop: 162894 Intab: 204

# Dayparts: 1

Ranked By: P 18-34 - AQH Pers (00) (All Selected Stations)

9

P 18-34 P 18-34 P 18-34 P 18-34 P 18-34

--- --- --- --- --- --- --- --- --- ---1 WTMG-FM M-F 2:00PM - 7:00PM Urban Contemporary 1 - 12 1.8 10.2 29 13.9 226 2 WYKS-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 1.2 6.7 19 16.7 272 3 WJHM-FM M-F 2:00PM - 7:00PM Rhythmic Contemporary Hit 1 - 12 1.1 6.3 18 10.5 171 4 WTMN-AM M-F 2:00PM - 7:00PM Gospel 1 - 12 1.0 5.6 16 2.9 48 5t WOGK-FM M-F 2:00PM - 7:00PM Country 1 - 12 0.9 5.3 15 9.2 150 5t WTRS-FM M-F 2:00PM - 7:00PM Country 1 - 12 0.9 5.3 15 8.2 134 7 WRUF-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.9 4.9 14 13.8 225 8 WNDD-FM M-F 2:00PM - 7:00PM Classic Rock 1 - 12 0.8 4.6 13 8.3 135 9 WRUM-FM M-F 2:00PM - 7:00PM Spanish Tropical 1 - 12 0.7 3.9 11 3.7 61 10 WKTK-FM M-F 2:00PM - 7:00PM Adult Contemporary 1 - 12 0.6 3.5 10 6.6 108 11t WHHZ-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.5 2.8 8 4.0 65 11t WKZY-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 0.5 2.8 8 7.2 117 11t WXXL-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.5 2.8 8 8.7 142 14 WJRR-FM M-F 2:00PM - 7:00PM Alternative 1 - 12 0.4 2.5 7 2.2 36 15 WTKS-FM M-F 2:00PM - 7:00PM Talk/Personality 1 - 12 0.4 2.1 6 2.1 35 16 WSKY-FM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.3 1.8 5 3.6 59 17 WAPE-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.2 1.4 4 4.8 79 18t WCFB-FM M-F 2:00PM - 7:00PM Urban Adult Contemporary 1 - 12 0.2 1.1 3 2.7 44 18t WMFQ-FM M-F 2:00PM - 7:00PM Oldies 1 - 12 0.2 1.1 3 1.8 30 18t WOCL-FM M-F 2:00PM - 7:00PM Classic Hits 1 - 12 0.2 1.1 3 2.2 36 21 WRUF-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.1 0.7 2 1.4 23 22t WDVH-AM M-F 2:00PM - 7:00PM Classic Country 1 - 12 0.1 0.4 1 0.9 15 22t WXJZ-FM M-F 2:00PM - 7:00PM New AC (NAC)/Smooth Jazz 1 - 12 0.1 0.4 1 2.1 34 24t WBXY-FM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.0 0.0 0 0.4 7 24t WDUV-FM M-F 2:00PM - 7:00PM Soft Adult Contemporary 1 - 12 0.0 0.0 0 0.0 0 24t WMGF-FM M-F 2:00PM - 7:00PM Soft Adult Contemporary 1 - 12 0.0 0.0 0 0.0 0 24t WOCA-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.0 0.0 0 0.0 0 24t WOMX-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 0.0 0.0 0 0.4 6 24t WRZN-AM M-F 2:00PM - 7:00PM Adult Standards/MOR 1 - 12 0.0 0.0 0 0.0 0 24t WVLG-AM M-F 2:00PM - 7:00PM Variety 1 - 12 0.0 0.0 0 0.0 0

9 = Sort column

Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 10 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period.

Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or

(31)

Demos: P 12+ Pop: 540940 Intab: 1200

# Dayparts: 1

Ranked By: P 12+ - AQH Pers (00) (All Selected Stations)

9

P 12+ P 12+ P 12+ P 12+ P 12+

--- --- --- --- --- --- --- --- --- ---1 WOGK-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.4 10.1 75 17.9 968 2 WNDD-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.8 5.8 43 14.0 756 3 WTMG-FM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.8 5.5 41 10.4 565 4 WSKY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.7 5.2 39 12.8 693 5 WKTK-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.6 4.6 34 12.4 673 6 WTRS-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.6 4.2 31 9.7 524 7 WRUF-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.5 3.9 29 12.4 672 8t WCFB-FM M-Su 6:00AM - 12:00M Urban Adult Contemporary 1 - 12 0.5 3.6 27 5.5 300 8t WYKS-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.5 3.6 27 10.9 588 10 WMFQ-FM M-Su 6:00AM - 12:00M Oldies 1 - 12 0.5 3.4 25 7.0 378 11 WJHM-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.4 2.5 19 8.8 478 12 WXXL-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.3 2.1 16 6.7 362 13t WRUM-FM M-Su 6:00AM - 12:00M Spanish Tropical 1 - 12 0.3 1.9 14 2.8 154 13t WXJZ-FM M-Su 6:00AM - 12:00M New AC (NAC)/Smooth Jazz 1 - 12 0.3 1.9 14 5.7 307 15 WRZN-AM M-Su 6:00AM - 12:00M Adult Standards/MOR 1 - 12 0.2 1.7 13 3.2 174 16 WTKS-FM M-Su 6:00AM - 12:00M Talk/Personality 1 - 12 0.2 1.6 12 2.1 115 17 WTMN-AM M-Su 6:00AM - 12:00M Gospel 1 - 12 0.2 1.5 11 2.0 108 18t WDVH-AM M-Su 6:00AM - 12:00M Classic Country 1 - 12 0.2 1.3 10 3.3 176 18t WHHZ-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.2 1.3 10 3.3 176 18t WJRR-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.2 1.3 10 2.1 113 18t WKZY-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.2 1.3 10 5.7 308 22 WVLG-AM M-Su 6:00AM - 12:00M Variety 1 - 12 0.2 1.2 9 2.4 131 23t WAPE-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.1 0.8 6 2.9 156 23t WBXY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.1 0.8 6 2.7 144 23t WMGF-FM M-Su 6:00AM - 12:00M Soft Adult Contemporary 1 - 12 0.1 0.8 6 3.9 212 23t WRUF-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.1 0.8 6 3.7 198 27 WOCL-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.1 0.7 5 3.3 179