Cluster:
Course Name:
Course Description:
Course
Requirements:
Equipment:
Units of Study
Knowledge and Skills
Student Expectations
Resources
A. Product Development (A) implement personal and workplace safety rules and
regulations
FM FMAM (B) employ emergency procedures
(10) The student implements technical skills for efficiency.
The student is expected to employ planning and time-management skills to complete work tasks
WEB1 WEB2 (A) describe fundamentals of fashion buying by: WEB3
(v) analyzing the price of a fashion product (vi) describing various types of retail outlets (6) The student applies safety
regulations.
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
Required:
Domestic sewing machine for each student, Sergers, Tray storage for student supplies, Irons, Ironing boards, Large work tables, Computers with internet access (1:5 computer:student ratio), Dressing Area or room with mirrors, Portable dress forms, TV/DVD Player, Digital camera, Color photo-quality printer, Large secure storage space
Recommended:
Required equipment plus: Steam press, Steamer, Professional dress forms, Laundry facility with sink, Industrial sewing machine, Projector and screen, Rolling clothing racks, Industrial blind hemming machine
Arts, Audio/Video Technology & Communications
Practicum in Fashion Design (Two to Three Credits)
Careers in fashion span all aspects of the textile and apparel industries. Within this context, in addition to
developing advanced technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications career cluster, students will be expected to develop an advanced technical understanding of the business aspects of fashion, with emphasis on promotion and retailing. Instruction may be delivered through lab-based classroom experiences or career preparation opportunities.
This course is recommended for students in Grades 11-12. Prerequisite: Advanced Fashion Design.
Scope and Sequence
1
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Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety regulations.
(vii) describing how offshore sourcing impacts fashion retailing
(viii) composing a scenario plan for retail pricing, sales and inventory, and purchasing
(B) describe the relationship between marketing and the fashion industry by:
(vi) researching trends and emerging technologies affecting fashion marketing
(vii) determining examples of niche marketing (D) apply marketing techniques when assisting with promotional activities by:
(v) planning special fashion events such as fashion shows, trunk shows, retail shows, and educational events
(F) demonstrate effective customer service by:
(v) examining the role of selling fashion products in retail
B. Retail Merchandising 1. Develop a Business Plan
(3) The student implements
advanced problem-solving methods.
The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems.
FMAM WEB2 (5) The student implements
advanced knowledge of fashion, textile, and apparel systems.
The student is expected to analyze and summarize the history and evolution of the fashion, textiles, and apparel field.
(A) describe fundamentals of fashion buying by: (i) explaining processes for retail buying (ii) identifying wholesale market resources (iii) comparing various apparel marts
(iv) analyzing how timing and pricing of fashion apparel and accessories are determined (v) analyzing the price of a fashion product (vi) describing various types of retail outlets (vii) describing how offshore sourcing impacts fashion retailing
(viii) composing a scenario plan for retail pricing, sales and inventory, and purchasing
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
2
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these materials, please contact: [email protected].
Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety regulations.
(G) identify wholesale settings by:
(i) analyzing motives for consumer fashion purchases
(H) summarize important business procedures in fashion retailing by:
(ii) explaining the use of inventory information such as preparing financial reports and making buying decisions
(iv) analyzing data used to make accurate forecasts (v) demonstrating knowledge of the fashion buying process such as preparing a buying plan,
completing purchase orders, and processing invoices
(1) The student applies academic knowledge and skills in fashion, textile, and apparel projects.
(A) apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as patterns, brochures, advertisements, press releases, etc.
FM WEB1 WEB3
(B) apply mathematics knowledge and skills by identifying whole numbers, decimals, and fractions applied to measurement and scale; demonstrating knowledge of basic arithmetic operations; using conversion methods such as fractions to decimals and inches to points; and applying measurement to solve a problem
(A) adapt language for audience, purpose, situation, and intent such as structure and style
(B) organize oral and written information
(C) interpret and communicate information, data, and observations
(D) present formal and informal presentations (E) apply active listening skills to obtain and clarify information
C. Marketing
1. Select a Target Market 2. Develop and Create a Prototype
3. Conduct Market Research on Products 4. Design store front with floor plan appropriate for product and target market
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
(2) The student implements advanced professional communications strategies.
3
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these materials, please contact: [email protected].
Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety regulations.
(F) listen to and speak with diverse individuals
(G) exhibit public relations skills to increase internal and external customer/client satisfaction
(4) The student implements advanced information technology applications.
The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for fashion, textiles, and apparel projects.
(B) describe the relationship between marketing and the fashion industry by:
(i) explaining the marketing concept
(ii) relating marketing functions to the fashion industry
(iii) explaining how each component of the marketing mix contributes to successful fashion marketing
(iv) explaining the importance of target markets (v) describing advantages and disadvantages of market segmentation and mass marketing
(vi) researching trends and emerging technologies affecting fashion marketing
(vii) determining examples of niche marketing (viii) describing cultural and societal influences on the fashion market
(ix) describing how international marketing has affected the fashion industry
(G) identify wholesale settings by:
(iii) applying appropriate fashion vocabulary in selling situations
(A) adapt language for audience, purpose, situation, and intent such as structure and style
FM FMAM (B) organize oral and written information
(C) interpret and communicate information, data, and observations
WEB2 (D) present formal and informal presentations
C. Marketing
1. Select a Target Market 2. Develop and Create a Prototype
3. Conduct Market Research on Products 4. Design store front with floor plan appropriate for product and target market
D. Fashion Promotion & Visual Display
1. Create Final Products for Display
2. Develop a visual
display design incorporating the product
3. Develop a promotion strategy to market the final product
4. Execute the Visual Display Design
(2) The student implements advanced professional communications strategies.
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
(2) The student implements advanced professional communications strategies.
4
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these materials, please contact: [email protected].
Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety regulations.
(E) apply active listening skills to obtain and clarify information
(F) listen to and speak with diverse individuals
(G) exhibit public relations skills to increase internal and external customer/client satisfaction
(3) The student implements
advanced problem-solving methods.
The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems.
(4) The student implements advanced information technology applications.
The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for fashion, textiles, and apparel projects.
(A) adapt language for audience, purpose, situation, and intent such as structure and style
(B) organize oral and written information
(C) interpret and communicate information, data, and observations
(D) give formal and informal presentations (E) apply active listening skills
(F) listen to and speak with diverse individuals (G) exhibit public relations skills
(D) apply marketing techniques when assisting with promotional activities by:
(i) describing various types of business promotion strategies
(ii) classifying types of customers and their motives for buying textile and apparel products
(iii) describing roles of public relations and publicity in product promotion
(iv) explaining the use of promotional activities to market textile and apparel products and services (E) create product displays using the principles of design by:
(i) identifying components used in developing displays
D. Fashion Promotion & Visual Display
1. Create Final Products for Display
2. Develop a visual
display design incorporating the product
3. Develop a promotion strategy to market the final product
4. Execute the Visual Display Design
(2) The student implements advanced professional communications strategies.
(7) The student implements
leadership characteristics to student leadership and professional
development activities.
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
5
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these materials, please contact: [email protected].
Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety regulations.
(ii) determining ways in which design elements and principles are used in the creation of displays (iii) describing types and uses of interior and exterior displays
(iv) creating window or other displays of fashion and apparel products
E. Business Procedures, Laws and Ethics, and Customer Service
1. Compose a scenario for selling actual product using business appropriate procedures
(1) The student applies academic knowledge and skills in fashion, textile, and apparel projects.
(B) apply mathematics knowledge and skills by identifying whole numbers, decimals, and fractions applied to measurement and scale; demonstrating knowledge of basic arithmetic operations; using conversion methods such as fractions to decimals and inches to points; and applying measurement to solve a problem
FM
(E) apply active listening skills to obtain and clarify information
(F) listen to and speak with diverse individuals
(G) exhibit public relations skills to increase internal and external customer/client satisfaction
(3) The student implements
advanced problem-solving methods.
The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems.
(A) exhibit ethical conduct
(B) discuss and apply copyright laws
(A) identify and participate in training, education, or certification to prepare for employment
(B) identify and demonstrate positive work behaviors and personal qualities needed to be employable such as self-discipline, self-worth, positive attitude, integrity, and commitment
D. Fashion Promotion & Visual Display
1. Create Final Products for Display
2. Develop a visual
display design incorporating the product
3. Develop a promotion strategy to market the final product
4. Execute the Visual Display Design
(9) The student demonstrates employability characteristics. (8) The student applies ethics to decision making and complies with legal practices related to fashion, textiles, and apparel.
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
(2) The student implements advanced professional communications strategies.
6
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these materials, please contact: [email protected].
Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety regulations.
(C) demonstrate skills related to seeking and applying for employment to find and obtain a desired job, including identifying job opportunities, developing a resume and letter of application, completing a job application, and demonstrating effective interview skills
(D) maintain a career portfolio to document work
experiences, licenses, certifications, and work samples (E) demonstrate skills in evaluating and comparing employment opportunities
(F) examine employment opportunities in entrepreneurship
(10) The student implements advanced technical skills for efficiency.
The student is expected to employ planning and time-management skills to complete work tasks.
(A) describe fundamentals of fashion buying by: (viii) composing a scenario plan for retail pricing, sales and inventory, and purchasing
(F) demonstrate effective customer service by: (i) determining factors that promote quality customer relations
(ii) evaluating the impact of cultural diversity on customer relations
(iii) exhibiting skills needed for effective customer service
(iv) creating solutions to specific customer issues (v) examining the role of selling fashion products in retail
(G) identify wholesale settings by:
(ii) describing qualities of an effective salesperson (iv) demonstrating effective sales techniques from customer approach to closure
(H) summarize important business procedures in fashion retailing by:
(9) The student demonstrates employability characteristics.
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
7
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these materials, please contact: [email protected].
Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety regulations.
(i) explaining methods a business uses to control risks such as surveillance, safety training, and loss control
(iii) demonstrating cash and credit transaction methods
(v) demonstrating knowledge of the fashion buying process such as preparing a buying plan,
completing purchase orders, and processing invoices
(vi) examining operational costs such as markup, markdown, cash flow, and other factors affecting profit
(vii) demonstrating procedures for reporting and handling accidents, safety, and security incidents (3) The student implements
advanced problem-solving methods.
The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems.
FM
(4) The student implements advanced information technology applications.
The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for fashion, textiles, and apparel projects.
(5) The student implements advanced knowledge of fashion, textile, and apparel systems.
The student is expected to analyze and summarize the history and evolution of the fashion, textiles, and apparel field.
(A) adapt language for audience, purpose, situation, and intent such as structure and style
(B) organize oral and written information
(C) interpret and communicate information, data, and observations
(D) give formal and informal presentations (E) apply active listening skills
(F) listen to and speak with diverse individuals (G) exhibit public relations skills
(10) The student implements technical skills for efficiency.
The student is expected to employ planning and time-management skills to complete work tasks.
F. Fashion Event Production
1. Design and create Apparel Line using skills learned in previous courses
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
(7) The student implements
leadership characteristics to student leadership and professional
development activities.
8
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these materials, please contact: [email protected].
Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety regulations.
(D) apply marketing techniques when assisting with promotional activities by:
(v) planning special fashion events such as fashion shows, trunk shows, retail shows, and educational events
(vi) creating and developing a fashion show theme (vii) developing a scale drawing to illustrate fashion show sets and staging
(viii) describing all fashion show responsibilities (ix) writing press releases to publicize promotional activities
G. Promoting Fashion (1) The student applies academic knowledge and skills in fashion, textile, and apparel projects.
(A) apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as patterns, brochures, advertisements, press releases, etc.
FM WEB13
(A) adapt language for audience, purpose, situation, and intent such as structure and style
(B) organize oral and written information
(C) interpret and communicate information, data, and observations
(D) present formal and informal presentations (E) apply active listening skills to obtain and clarify information
(F) listen to and speak with diverse individuals
(G) exhibit public relations skills to increase internal and external customer/client satisfaction
(4) The student implements advanced information technology applications.
The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for fashion, textiles, and apparel projects.
(C) develop, implement, and evaluate a promotional plan by:
F. Fashion Event Production
1. Design and create Apparel Line using skills learned in previous courses
(11) The student develops an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
(2) The student implements advanced professional communications strategies.
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and
retailing. 9
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these materials, please contact: [email protected].
Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety regulations.
(i) identifying components of the promotional mix such as advertising, visual merchandising, and personal selling
(ii) demonstrating visual merchandising techniques for fashion goods, services, or ideas
(iii) analyzing a promotional plan for effectiveness (iv) describing deceptive practices in fashion promotion
(v) employing ethical practices in promotional activities
(D) apply marketing techniques when assisting with promotional activities by:
(i) describing various types of business promotion strategies
(ii) classifying types of customers and their motives for buying textile and apparel products
(iii) describing roles of public relations and publicity in product promotion
(iv) explaining the use of promotional activities to market textile and apparel products and services
H. Fashion Show (A) implement personal and workplace safety rules and
regulations
WEB3 (B) employ emergency procedures
(10) The student implements technical skills for efficiency.
The student is expected to employ planning and time-management skills to complete work tasks.
(D) apply marketing techniques when assisting with promotional activities by:
(v) planning special fashion events such as fashion shows, trunk shows, retail shows, and educational events
(ix) writing press releases to publicize promotional activities
Resources: Books
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
(6) The student applies safety regulations.
(11) The student implements an increasing understanding of the business aspects of fashion, with emphasis on promotion and retailing.
10
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these materials, please contact: [email protected].
Units of Study
Knowledge and Skills
Student Expectations
Resources
(6) The student applies safety regulations.
FM 053843564X, Thomson South-Western, Fashion Marketing , 1E
FMAM 1590709187, Goodheart-Wilcox Company, Fashion Marketing and Merchandising , 3E
Websites WEB1: WEB2: WEB3: WEB4: WEB5: WEB6: WEB7: WEB8: WEB9: WEB10: WEB11: WEB12: WEB13: www.startingaclothingline.com www.style.com
www.uen.org (Utah Education Network) www.VMS.com
http://gidc.org/default.aspx (Garment Industry Dev. Corp.) www.insight-media.com
www.marketingpower.com (American Marketing Association) www.nrf.com (National Retail Federation)
www.retailingtoday.com (Retailing Today Magazine) www.dallasmarketcenter.com
www.enasco.com (Nasco)
www.fairchildbooks.com (Fairchild Publications) www.fashiondex.com
11
This material is © and available at no cost or at cost for use by Texas Public School Districts, TEA approved Charter Schools and Texas Regional ESCs. Others interested in use of these materials, please contact: [email protected].
