HONOURING THE PAST, TREASURING THE PRESENT, SHAPING THE FUTURE

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WINNER

HONOURING THE PAST, TREASURING THE PRESENT, SHAPING THE FUTURE

GALA DINNER

HOTEL ADDRESS FOUNTAIN VIEWS DUBAI, UAE

CELEBRATION NIGHT

8

NOV

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Welcome to PRIME Awards 2021 - Packaging Resource & Innovations Middle East Awards 2021, the

Middle East & Africa region’s leading and most prestigious competition for the regional packaging industry.

PRIME Awards 2021 is committed to recognising excellence in Design, Innovation, Print, Sustainability and Quality.

Designed and created to honour and provide a source of inspiration to the regional packaging

community, the Awards program is an excellent yardstick that measures the quality, innovation, sustainability and performance across the key sectors of the packaging industry.

Welcome

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Dear friends and colleagues,

Packaging MEA is glad to announce the return of the PRIME Awards 2021. This year, the awards evening will take place at the beautiful and iconic Hotel Address Fountain Views, Downtown Dubai, UAE on Tuesday 8 November 2021.

Entries are now open for the 2021 awards.

23 category awards are up for grabs across Design & Innovation, Best in Class-Packaging Converting, Sustainability, CSR, Student of the year and Lifetime achievement.

We aim to celebrate these accomplishments on 8 November 2021 at Hotel Address

Fountain Views Dubai, UAE.

During this exclusive evening with fine dining and excellent networking opportunities, we will present the PRIME Awards 2021.

Send your entries to:

22nd floor - Unit 2203 - Office 10 - Concord Tower - Media City- Dubai

United Arab Emirates.

The deadline for Entry Submission is Monday, 31 October 2021.

Editor’s Note

You may be a brand owner, a packaging converter, a packaging design agency or a packaging buyer in the region, you can participate by submitting your best entries in the relevant categories.

Every creative entry has the potential to be the winning one, as they say: “The key is not the will to win… everybody has that. It is the will to prepare to win that is important.”

Our international jury of judges are experts in Design, Innovation and Sustainability realms. They will measure, evaluate and choose the very best among the best.

PRIME Awards is established as a strong and trustworthy platform that can help the global, regional as well as local Brand Owners and Packaging Converters to further enhance their innovation and packaging quality.

So, select your best and send them to us.

Wishing you the very best!

Ben Daniel Editor in Chief Packaging MEA

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WINNER

CATEGORY 1: DI Packaging Design

& Innovation

CATEGORY 2: PC Best In Class:

Packaging

Printer-Converter of the Year

CATEGORY 3:

SUS-SPR Sustainable Project of the CATEGORY 4: Year

SPK

Sustainable Packaging of the Year

CATEGORY 5:

STD

Student of the Year Design & Innovation Project

CATEGORY 6:

CSR

Corporate Social Responsibility Packaging for a Cause

CATEGORY 7:

LTA Lifetime Achievement

Award

Meet the 2021

Prime Awards Jury

SANTE CONSELVAN

Sante Conselvan is the President of FTA Europe (European Flexographic Technical Federation). He is also the CEO of I&C-Gama International Group.

He is involved in several Packaging and Graphic Arts Associations and has been conferred accolades that includes FTA US President Award, Polliccione d’Oro, Education Grapihcs Art Association, Freeman of the City of London, Member of TAGA Italia where he has been involved in the Board for several years.

Conselvan is a Industrial Chemistry graduate at the Molinari Technical Institute in Milan. Later after gaining international experience, specialized in electronic technology applied to prepress-scanners and page make up.

Later on, he set up I&C. The company specializes in the commercial start-up of innovative technologic solutions for the printing and converting industry.

Since 2002 he has been a member of the management board of Gama, a company producing ink control quality systems.

CHIEF OF JURY

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DEBABRATA DEB

Debabrata Deb has completed his B.Tech from IIT Delhi and is a postgraduate from the prestigious university of IIM – Ahmedabad.

He has over Three decades of industry experience in Philips, Metal Box, India Foils, VFC Industries &

Paharpur 3P in technology, product development, application development, quality systems and senior management.

His area of expertise is in the Package Converting Industry covering Rigid, Foil and Flexible

Packaging.

He has also been a Corporate Winner of numerous India Star, Asia Star and World Star Awards.

He is a visiting faculty with Indian Institute of Packaging, Mumbai, Delhi, Kolkata. MS University, Vadodara and Navarachana University, Vadodara Deb has been associated with Packaging MEA magazine since its inception in 2012 and is currently a technology editor with the magazine.

DR GEORGE NUBAR SIMONIAN

Dr George is the Dean of Design & Creative Arts Faculty in AHRAM Canadian University, Egypt He is the visiting lecturer in five different universities & institutes, including Heidelberg Print Media Academy in Cairo, Alexandria Univ.

Akhbar El Yom Academy & the Military Technical College.

He has a PhD in offset & digital printing, MA in Digital Imaging from London College of Printing, MSc in Offset Printing, Diploma in Offset Litho Printing, BA in Printing Packaging & Publishing and many other academic degrees from reputed institutions across the world.

He has many more accolades, roles and accomplishments across various packaging- print sectors. All of this shows how passionate he is about his professional career in print and packaging.

Dr. George has been associated with Packaging MEA magazine since its inception in 2012 and is currently a technology editor with the magazine.

HENRIETTE THOMAS

Henriette Thomas is an experienced professional within the Print, Production, Packaging and Design sectors.

She works across numerous channels that

includes BTL/ATL agencies, pre-press, production

& manufacturing houses and print/procurement management where she has gained over 20 years’

experience.

Henriette is extremely passionate and is focussed on dedicating commitment to drive service, delivery and quality.

She works across the entire AME and has been based in the UAE, Nigeria & Kenya with Point over the last 8 years.

Her leadership style is innovative and

motivational, cultivates inventive thinking and energises and engages individuals and teams, by creating an inspired, rewarding and involved culture.

Meet Our Judges

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KIRAN P. PRAYAGI

Kiran P. Prayagi, FSDC, FISLE, is managing partner at Graphic Arts Technology &

Education. He has a Diploma in Litho- Offset from India, a post-graduation study in Colour Reproduction and Quality Control from the London College of Printing, London and many more academic accolades in Colour Measurement, Photography and Marketing.

He is a visiting faculty at many print and packaging universities including Indian Institute of Packaging. He lectures and presents about print and packaging technology in many international conferences, seminars whilst he also authors articles in trade journals as well.

For the past 24 years, he runs a technical and management consultancy for the printing and graphic arts industry. Over 160 organisations in India and overseas have taken advantage of consultancy services.

NOEL D’CUNHA

Noel D’Cunha is a prominent journalist specialised across both print and packaging facets in India.

Being at the helm of the burgeoning print and packaging industry in India, D’Cunha is currently working at Haymarket SAC Publishing India publications as a managing editor.

Besides his expertise in both business and technology fronts, his forte has been Digital Print, Ink, Buyers’ Guide, show bulletins, roundtable conferences and his popular Sunday Column, published online since February 2015 every Sunday at 10am.

His USP: A playlist of RD Burman songs on his phone.

WASEEM JEENAH

Waseem Jeenah is an innovate, circular economy and plastic packaging though-leader. In just a few years in the Middle East and Africa he has grown circular economy initiatives, sat on the board of prestigious organizations such as PETCO South Africa and Project Circle UAE and delivered some impressive sustainable packaging solutions.

He has successfully created plastic sustainability programs for Unilever in his role as R&D Packaging Manager

Homecare Africa and as R&D Leader Plastic Sustainability MENA. Having delivered cross industry partnerships that deliver growth across the plastic value chain. He has in depth understanding of not only technical but also social and economic reasons for sustainability.

His passion for sustainability comes from his love of the oceans and scuba diving, where he has seen in real time the impact our decisions make on the oceans. When asked about why he does what he does with such determination his simple response: “If not me, then who”.

Waseem graduated from the University of Cape Town with an honours degree in Mechanical Engineering and has held various roles in Unilever since 2014. He is currently based in Dubai where he is the R&D Leader Home and Hygiene (MENA, Russia, Turkey).

Meet Our Judges

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GENERAL RULES FOR ENTRY

• Applies to all categories

• Entries are open for PRIME Awards 2021.

• Deadline to submit entries: 31 October 2021

• Submit your PRIME Awards 2021 entries to:

22nd Floor, Unit 2203, Office 10,

Concord Tower, Media City, Dubai, UAE Phone +971 4 387 3575

Mobile +971 55 109 1889

Email [email protected]

PRIME AWARDS 2021 - PURPOSE?

Our primary aim to host PRIME Awards 2021 is to celebrate “Packaging Excellence”

in Quality, Innovation, Performance and Sustainability that packaging brand owners, converters and students have accomplished across Design & Innovation, Print-

Converting, Sustainability and CSR sectors of the industry.

THE JUDGES ARE LOOKING FOR:

• Evidence of unique/outstanding design, shelf appeal, consumer impact,.

• Quality of packaging print and finishing

• Overall Packaging Quality

• Packaging Innovation - ergonomics, shape and structure

• Sustainability– Extent of minimal packaging, recyclable materials, reusable materials/

packaging, circular economy aspect in the package

• CSR Impact – How much value does the package add to the social causes

CHOOSING YOUR CATEGORY

1. Choose the correct category based on the packaging segment and end-use of your job 2. You can apply for more than one category 3. You cannot submit the same job for more than 1 category.

FILLING THE ENTRY FORM

• Please fill out separate entry forms for each entry (category-wise)

• Entry forms should be filled in English

• Entry samples must be clearly specified and marked with the category code as per the category mentioned in the Entry Form.

• Entry Forms must be filled carefully, completely and with maximum information

The Entry Process

• It would be difficult to assess your samples if the forms and the data required are incomplete hence incomplete forms may be rejected

• Although our judging jury comprises experts in their respective sectors of packaging, giving a brief description (150 to 200 words) about the entry will help them understand the job well and judge the entry appropriately

• Remember you are being judged for innovation, quality, sustainability and

excellence. So please submit your very best entries that have a mix of both skill and quality.

• Each entry must be accompanied by 2 identical samples of the product.

• A signed copy of the entry form needs to be added with each Entry.

• Total payment should be completed before / during submission.

• Entries should be packed carefully and physically submitted or couriered to:

Benjamin Daniel

Mobile +971 55 109 1889

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The Entry Process

GENERAL QUALIFYING CRITERIA

PRIME AWARDS 2021 ENTRY FEE 1st Entry: USD 75/-

2nd and more entries @ USD 55/- per entry

BANK DETAILS Beneficiary Name JJ Media Fz LLC Bank Name

Bank of Baroda, Deira, UAE Account Number

90030200018454 IBAN Number

AE530110090030200018454 SWIFT CODE

BARBAEADDEI 2 identical print

samples of each job must be submitted for

the judging process.

Submitted samples must be real-time

product and not a prototype/ mock-up

Submitted samples must be produced between 1 October 2019 and 31 October

2021.

A separate Entry Form must be filled

for each submitted entry (category-wise).

Samples submitted without entry forms will be disqualified

Packaging converters and suppliers’ own promotional work is

strictly not eligible.

Payments for All entries must be paid for, while submitting

the entries.

Unpaid entries will be disqualified

AWARD ENTRY SUBMISSION FINAL DATE

OCTOBER

31

GALA DINNER REGISTRATION

• In-line with the new norm, only 2 delegates per company will be allowed for the gala dinner

• Fee per delegate: USD 135/-

• For those submitting Entries, 1 delegate will be complimentary

HOW TO PAY FOR THE ENTRIES?

• By Cheque to: JJ Media Fz LLC

• Online / Bank Transfer to JJ Media Fz LLC

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FAQ

Q. WHAT IS THE ENTRY FEE?

Entry fee: Unit Price in USD 1st Entry @ USD 75/-

2nd and more entries @ USD 55/-

The total fee should be paid on receipt of invoice from JJ Media Fz LLC

Q. QUALIFICATION & JUDGING PROCESS

• All Brand Owners and Creative Agencies in the Middle East & Africa region are eligible for entry

• All Packaging Converters and Printers in the Middle East & Africa region are eligible for entry

• The jury will judge each category

individually according to its specific tasks and requirements.

• Each entry will be judged exclusively on the merits of the submitted job.

• The decision of the jury is final.

Q. HOW MANY ENTRIES CAN BE SUBMITED?

Entrants can submit an unlimited number of entries.

Q. WHEN WILL THE RESULTS BE ANNOUNCED?

The prizes will be awarded at the PRIME Awards Ceremony and Gala Dinner on 8 November 2021 at Hotel Address Sky View, Downtown Dubai, UAE.

Q. HOW TO ENTER PRIME AWARD?

• Each entry must be accompanied by 2

identical continuous print samples of the job.

• A signed copy of the entry form needs to be added with each Entry.

• Total payment should be completed as per the entry form

• Entries should be packed carefully and couriered to :

Benjamin Daniel

Mobile +971 55 109 1889

Q. HOW TO PAY FOR THE ENTRIES?

• By Cheque to: JJ Media Fz LLC

• Online / Bank Transfer to JJ Media Fz LLC BANK DETAILS

Beneficiary Name JJ Media Fz LLC Bank Name

Bank of Baroda, Deira, UAE Account Number

90030200018454 IBAN Number

AE530110090030200018454 SWIFT CODE

BARBAEADDEI

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WHO CAN PARTIPATE We welcome Brand Owners and Packaging Design Agencies across the Middle East and

Africa region can participate and be recognized in this category.

PRIME Award 2021 for

“Packaging Design & Innovation”

will recognize and honor innovations and innovators in packaging design across the Middle East & Africa region.

Companies who have made a significant and outstanding packaging design and innovation for the period Jan 2020 till date can submit their entries for this award

CATEGORY CODES DI-CB

CARTONBOARD:

FOLDING-MONO CARTONS DI-CC

CARTONBOARD:

CORRUGATED DI-FP

PLASTICS IN PACKAGING:

FLEXIBLES DI-RP

RIGID DI-MP

METAL PACKAGING DI-LS

LABELS

Categories and Codes

Category 1: DI Packaging Design & Innovation

BRAND OWNERS & ALL PACKAGING DESIGN AGENCIES

JUDGING CRITERIA

Our international jury of judges will evaluate entries across the 6 categories for the following aspects

• Creativity and development skills employed to accomplish “Innovation in Packaging”

• Use of new ideas and methods

• Ergonomics

• Shelf impact

• User experience of the product

• Each entry must be submitted with 2 finished samples

• Please provide all details requested in the Entry Form.

• In so doing, the judges can make the right decision as they assess the entry.

• Each entry form must also be acknowledged with the company

PRIME AWARDS 2019 WINNERS

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WHO CAN PARTIPATE We welcome Packaging Printers and allied Converters across the Middle East and Africa region to participate and be recognized.

PRIME Award 2021 - Best in Class: “Packaging Printer-Converter of the Year” will recognize and honor Packaging Printers- Converters across the Middle East & Africa region in this category.

The key focus for this

category will be print quality complimented, with finish and embellishment.

Submitted entries must be for the for this award.

JUDGING CRITERIA Our international jury of judges will evaluate entries across the 9 categories for the following aspects.

• All-round excellence in package print, converting, embellishment quality

• Substrates, inks, coatings, print process used

• Barrier & Migration properties of the product (For F&B

category)

• Shelf appeal and Impact of the final printed product

• Creativity and development skills employed to accomplish

“Innovation in Packaging”.

CATEGORY CODES PC-CBL

CARTONBOARD – LUXURY PC-CBFB

CARTONBOARD – FOOD &

BEVERAGE PC-CBC

CARTONBOARD – CORRUGATED PC-FF

FLEXIBLES – FLEXOGRAPHY PRINT

PC-RG

FLEXIBLES – ROTOGRAVURE PRINT

PC-LF

LABELS – FLEXOGRAPHY PRINT

PC-LD

LABELS – DIGITAL PRINT PC-MD

METAL DECORATION PRINT

NOTE

• Each entry form must also be acknowledged with the company seal and signature.

Categories and Codes

Category 2: PC Best In Class: Packaging Printer-Converter of the Year

PACKAGING PRINTERS & CONVERTERS

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WHO CAN PARTIPATE We would welcome any cross-industry sector project involving the packaging value chain from Brand Owners, Packaging Converters, Recyclers, Service Providers and all industry stakeholders who have implement

ed a project, thereby closing the loop for packaging

towards a circular economy.

PRIME Award 2021 -

“Sustainable Project of the Year” will recognize and honor the most sustainable packaging project that has been strategically planned and executed in real time with a holistic approach towards a circular economy and recyclability.

CATEGORY CODE SUS-SPR

SUSTAINABLE

PROJECT OF THE YEAR JUDGING CRITERIA Our international jury of judges will evaluate entries for this award from Brand Owners, Packaging Converters, Recyclers, Service Providers and

Suppliers in the MEA region who have successfully

implemented a Packaging towards a circular economy.

The sustainability project should have been

implemented for any packaging project.

Categories and Codes

Category 3: Sustainable Project of the Year

BRAND OWNERS, PACKAGING CONVERTERS, RECYCLERS, SUPPLIERS AND ALL INDUSTRY STAKEHOLDERS The product submitted

for the entry should be

supported with valid data and information on the project from ‘concept to finish’.

A detailed summary of the entire project should be submitted along with the entry form with valid data and information about the project to substantiate the authenticity. Please provide images of the project as it would help in the judging process.

NOTE

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Categories and Codes

Category 4: Sustainable Packaging of the Year

PACKAGING CONVERTERS, PRINTERS AND ALLIED SUPPLIERS

WHO CAN PARTIPATE We welcome Packaging Converters-Printers across the Middle East and Africa region to participate and be recognized.

PRIME Award 2021 -

“Sustainable Packaging of the Year” will recognize and honor

The most sustainable packaging product that has been developed and produced with minimum impact on the environment whilst maintaining the

functionality and acceptance of the product.

• All-round excellence in sustainability

• Sustainable / green products used (Substrates, inks, coatings, Adhesives)

• Sustainable print process used

• Product’s holistic circular economy approach and recyclability

CATEGORY CODES SPK-FP

FLEXIBLES SPK-RP

RIGID SPK-LS

SUSTAINABILITY: LABELS SPK-FC

SUSTAINABILITY:

FOLDING - MONO CARTON SPK-CC

SUSTAINABILITY:

CORRUGATED SPK-MP

SUSTAINABILITY: METAL PACKAGING

NOTE

PRIME AWARDS 2019 WINNERS

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WHO CAN PARTIPATE STUDENTS who have successfully completed a packaging design and innovation project are welcome to submit their entries.

Packaging MEA will recognize and honor Innovations in Packaging Design from Graduating students from Packaging design, print and allied institutions across MEA region.

• Creativity and development skills employed to accomplish

“Innovation in Packaging”.

• Use of new ideas and methods

• Ergonomics

• Shelf impact

• User experience of the product

NOTE

Categories and Codes

Category 5: Student of the Year

STUDENTS FROM PACKAGING DESIGN AND ALLIED PRINT-CONVERTING INSTITUTIONS CATEGORY CODE

STD

STUDENT OF THE YEAR DESIGN & INNOVATION PROJECT

SOME PROMINENT STUDENT PROJECTS IN THE REGION

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WHO CAN PARTIPATE

Packaging MEA will recognize and honor the best corporate social responsibility (CSR) initiatives that have been successfully implemented with the key motive of

“Packaging for a Cause”

We have been seeing more and more Brand owners striving to exhibit their CSR projects by creating closer relationship with consumers by offering financial donations, charities and other nonprofit acts of doing good.

At a time when profits and margins are hard- pressed, Packaging MEA would be gald to honour and recognize companies that have worked towards “Packaging for a Cause”.

CATEGORY CODE CSR

PACKAGING FOR A CAUSE JUDGING CRITERIA

Our international jury of judges will evaluate the CSR Initiative on the following aspects.

• Demonstrate strong

commitment for “Packaging for a cause”

• Volume of “Packaging for a cause”

• Value of “Packaging for a cause”

• A detailed summary of the entire project should be submitted along with the entry form with valid data and information about the

“Packaging for a cause”

initiative.

Categories and Codes

Category 6: Packaging for a Cause - CSR

BRAND OWNERS, PACKAGING CONVERTERS AND ALL INDUSTRY STAKEHOLDERS

NOTE

• Please note that the project should be a real-time

“Packaging for a cause”

initiative that has already been implemented from 1st Jan 2020 till date and not just a plan.

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WHO CAN PARTIPATE Packaging MEA reserves with prestigious award for a prominent industry personality for his / her outstanding contribution for the MEA regional Packaging Industry.

JUDGING CRITERIA

The Lifetime Achievement Award recognizes and promotes individuals who have made a significant contribution to Middle East

& Africa region’s through leadership, service, instruction and research over a minimum of 25 years.

Categories and Codes

Category 7: Lifetime Achievement

BRAND OWNERS, PACKAGING CONVERTERS AND ALL INDUSTRY STAKEHOLDERS

NOTE

• A detailed summary of the “prominent industry personality” should be submitted along with the entry form with a detailed autobiography of the person.

CATEGORY CODE LTA

LIFETIME ACHIEVEMENT

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18 WINNERS & RUNNERS-UP

6/21/2021

PRIME Awards 2019

Packaging MEA OCTOBER 2019 - Flipbook by Packaging MEA | FlipHTML5 6/21/2021 Packaging MEA OCTOBER 2019 - Flipbook by Packaging MEA | FlipHTML5

SHELF IMPACT

SUSTAINABLE PACKAGING PRODUCT OF THRE YEAR SHELF IMPACT

LABELS

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19 WINNERS & RUNNERS-UP

6/21/2021

PRIME Awards 2019

SHELF IMPACT

FLEXIBLE PACKAGING SHELF IMPACT

CARTON BOARD F&B

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20 WINNERS & RUNNERS-UP

6/21/2021

PRIME Awards 2019

BEST IN CLASS

PRINT - LUXURY PACKAGING BEST IN CLASS

CARTON BOARD F&B

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21 WINNERS & RUNNERS-UP

6/21/2021

PRIME Awards 2019

BEST IN CLASS

PRINT - LABELS BEST IN CLASS

PRINT - FLEXIBLES ROTOGRAVURE PROESS

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22

6/21/2021 Packaging MEA OCTOBER 2019 - Flipbook by Packaging MEA | FlipHTML5 6/21/2021 Packaging MEA OCTOBER 2019 - Flipbook by Packaging MEA | FlipHTML5

HONOURING THE PAST, TREASURING THE PRESENT, SHAPING THE FUTURE