December 9th, 2019 | Vienna
High-power Impulse Magnetron Sputtering
Assessing the potential using the Technology-Competence-Leveraging method
Agenda
Next steps
5
Results
4
Approach
3
Upcoming challenges and potential solutions
6 1 Team
Agenda . 2 Project description
Appendix
7
Our Team
Team .
Florian Grech Samuel Fuchs
Erik Wolf Tobias Zsilavecz
This research aims at finding new promising application fields for High-power Impulse Magnetron Sputtering (HiPIMS) in order to lower costs for the planned Future Circular Collider (FCC)
Project description
Problem definition
The construction of the Future Circular Collider is connected with high costs
HiPIMS is used to coat radiofrequency cavities, which represent a considerable cost factor
Low industrial adoption rate of HiPIMS implies little competition and therefore high costs
Resulting implications
Identifying applicable application fields for HiPIMS
Increasing demand from different industries
Generating higher value for manufacturing companies
Resulting competition leads to lower production costs
Objective
Identifying new, applicable
application fields for HiPIMS in
different industries and markets
The four-step process of the Technology-Competence-Leveraging (TCL) method leads systematically to new potential application fields for HiPIMS
Approach
Identification of the core benefits
Identification of pot. application fields
Relevance evaluation
Analysis of application fields
I II III IV
12 expert interviews conducted
Pyramiding is used to identify additional experts
Literature research complements primary data
Consultation by Assoz. Prof.
Dr. Peter Keinz
Individual and group brainstorming
Leveraging of community knowledge through forums
Clustering of related industries and fields
50+ Customer Discovery Interviews
Benefit fit is measured by comparing the benefits to the specific industry needs
Strategic fit is measured by the needs and restrictions of CERN
Combination of fit measures results in an overall fit variable
Description of industry specific problem impact Analysis of industry specific financial market potential Potential companies Analyzed application fields build the foundation for an profound exploitation strategy
Determination of the most promising application fields for HiPIMS
Comprehensive Technology description
With the first step of the TCL method, the three core benefits of HiPIMS were identified.
Results – Identification of the core benefits
Longer lasting coatings
Minimized internal tensions make HiPIMS coatings very durable
Problematic locations: aerospace technology, medical implants, oil drilling
A review of technology and applications, Thin Solid Films (Helmersson, 2006)
10 out of 12 interviewees mentioned or confirmed this fact
12 Interviews with world leading researchers including Ralf Bandorf, Gerhard Eichenhofer and Kerstin Thorwarth,
current users, research institutions and market leading HiPIMS machine manufacturers like CEMECON and MELEC resulted in three core benefits of the technology through an objective ranking.
Possibility to coat complex 3D-structures
HiPIMS makes it possible to coat complex three-dimensional shapes
Very small components can be coated due to the fact that no post-processing is needed
Chamber-shaped radiofrequency cavities
Tool industry: cutters, drills
11 out of 12 interviewees mentioned or confirmed this fact
Thinner, more precise coatings
Coatings with very low thickness lead to substantial material savings
Coatings have a very precise thickness throughout the whole substrate
Functional Coating
HiPIMS thin film deposition can be used effectively in bacterial inactivation
10 out of 12 interviewees mentioned or
confirmed this fact
Based on the identified core benefits, first potential application fields were determined.
Results – Potential application fields
Potential application fields
Individual and group brainstorming for better results
39 potential application fields identified
Brainstorming
Ongoing communication in online user-forums
11 online user-forum posts
26 answers received
Leveraging of communities
Automotive industry Medical devices Glass coatings
Engine related parts like pistons, shafts and cylinders
Interior parts
Implants and artificial joints
All kind of pacemakers
Touch screens of devices like smartphones
Window panes for buildings Clustered application fields
1. Automotive industry 2. Medical industry 3. Glass manufacturing
4. Electronic device industry 5 . Decoration industry
6. Machine construction
7. Space and flight industry 8. Jewelry industry
9. Clothing industry
There will be a strong focus on conducting customer discovery interviews and analyzing the potential application fields during the upcoming weeks
Next steps
Ongoing
12/02/19
12/15/19
12/20/19
01/15/20
01/31/20
First customer discovery interviews
Evaluation of benefit and strategic fit criteria Communication in
online user-forums
End of customer discovery interviews
Finished in-depth analysis of potential application fields
Submission of
the final report
In order to get profound knowledge about the applicability of HiPIMS about 40 customer discovery interviews will be held
Next steps - Customer Discovery Interviews
Technology introduction
•We have
technology XY.
•How would you use this technology?
Problem identification
•Which problem would you
solve with this technology?
•How have you solved this problem so far?
Willingness to pay
•What did it cost you to solve this
problem so far?
Benefit Relevance
•On a scale of 1-10, how
important is the solution for you?
Objective:
Identify needs
Objective:
Identify needs
Objective:
Identify benefit relevance Objective:
Identify willingness
to pay
Upcoming challenges and potential solutions
Next steps
Should current application fields with intensification potential for HiPIMS be analyzed, too?
1
Are there any specific questions we should additionally ask during the CDIs?
2
To analyze the industries in detail, we would like to clarify strategic fit aspects
3
Are there any additional restrictions regarding the industries for potential application fields?
4
December 9th, 2019 | Vienna
Appendix
The most mentioned features out of these seven were abstracted, generalized and reformulated into three core and main benefits
Appendix - Current User Benefits
Interviewee User Benefits
Longer service life due to better
durability
Better surface quality of the coated material
Possibility to coat complex three- dimensional shapes
Possibility to coat more diverse
substrates
Variability of the degree of ionization
Less scraps produced during the
process
Improved electrical conductivity
Bandorf, R.
x x x x x x x
Eichenhofer, G.
x x x x
Mark, G.
x x x x x x
Pira, C.
x x
Thorwarth, K.
x x x x
Leith, S.
x x x x x
Fonnesu, D.
x x
Mentions:
7 6 6 5 3 2 1
Table - Online Broadcasting Findings
Appendix - Online Broadcasting Findings
Online User-Forum Industry / Area Received Answers Broadcasting Findings
Motor-talk.de Automotive engineering 4 Pistons, shafts, cylinder tracks, interior lining
Kletterportal.at Mountaineering 2 Spring safety hooks, carabiners, safety devices, deflectors
Taucher.net Diving 6 Mask glasses, pneumatic tools, tanks
mechanical-engg.com Mechanical engineering 2 Bicycle frames, helmets
administrator.de IT 2 Chips, microprocessors
engineeringclicks.com Engineering 1 Surface of touchscreen displays
projectboard.engineering.com Engineering 0 N/A
gordonengland.co.uk Surface Engineering 0 N/A
elsmar.com Medical devices 1 Implants
ebme.co.uk Medical devices 1 Antibacterial medical devices
cafepharma.com Medical devices 0 N/A
12 experts and current users were interviewed
Appendix – Conducted Interviews
Name Organization Position Interviewed
Peter Keinz WU Professor at WU 15.10.2019
Ralf Bandorf Fraunhofer Institute Group Leader 24.10.2019
Gerhard Eichenhofer 4A – Plasma Founder 30.10.2019
Cristian Pira EASITrain Scientist 25.10.2019
Günter Mark Melec CEO 31.10.2019
Michael Vogel University of Siegen Scientist 05.11.2019
Dorothea Fonnesu EASITrain Contact Person and Scientist 08.11.2019
Vanessa Garcia Diaz EASITrain Scientist 08.11.2019
Stewart Leith EASITrain and University of Siegen Scientist 08.11.2019
Peter Keinz WU Professor at WU 18.11.2019
Lars Sommerhäuser Coating Competence Center General Contact Person 23.10.2019
Kerstin Thorwarth Coating Competence Center Scientist 12.11.2019
Christoph Schiffers CEMECON Sale representative 20.11.2019
The creative work executed through brainstorming techniques has leveraged our search for
potential areas. As part of our work we have used both individual, as well as group brainstorming
Appendix – Brainstorming Results
Brainstorming Results (ranking is not relevant)
1. engine production 8. robots / robotic 15. jewellery manufacturer
22. drilling technology 29. clothing coating 36. food industry (packaging)
2. headlight coatings 9. gear wheels 16. watch manufacturer 23. implant production 30. training clothes / compression clothes
37. helmets (winter sports, motor sports)
3. windscreen coating 10. ball bearing 17. sunglasses 24. pacemaker 31. rail coating 38. drones
4. brake discs / blocks 11. plain bearing 18. optical glasses 25. medical products 32. cable coating 39. satellite
5. window 12. space industry 19. mirror 26. solar cells 33. coating fashion
accessories
40. oil drilling industry
6. touch screen 13. aircraft industry 20. diving goggles 27. organic electronic devices
34. sports balls 41. climbing equipment
7. decorative articles 14. IT hardware industry 21. diving equipment 28. shoe coating 35. gloves 42. ropes (coating of steel ropes)
