A D V E R T I S I N G O P P O R T U N I T I E S
PRINT MARKETING
Registration Brochure . . . .2
Onsite Meeting Guide . . . .3
Daily Newspaper . . . .4 Distribution Racks . . . .5 City Guide . . . .5 Educator’s Bag . . . .6 DIGITAL MARKETING HOTEL MARKETING Hotel Key Cards . . . .10
Guest Check-In Promotion . . . . .10
Elevator Clings . . . .11
Premium Room Drops . . . .11
PERIMETER MARKETING Mobile Billboard . . . .12
Build excitement before the meeting
REGISTRATION BROCHURE
Jump start your AADE16 marketing campaign by advertising in the registration brochure,
which highlights all of the AADE16 activities and is key to driving attendance .
CONTENT
• Registration information • General sessions speakers • Schedule-at-a-glance • Educational opportunities • Marketplace information • Hotel information • Registration form DEADLINES January 29 Ad space/payment February 5 Ad materials due DISTRIBUTION
Mailed to 30,000 diabetes educators in March
ADVERTISING DIMENSIONS AND RATES
Size Dimensions B/W 4/color
Full page bleed: 8 5⁄8” x 11 1⁄8”
trim: 8 3⁄8” x 10 7⁄8” non-bleed: 7 3⁄8” x 9 7⁄8” $4,700 $8,400 Half page 4 5⁄8” x 7 1⁄2” or 7” x 5” $6,750 Premium Positions Back Cover
(Ad creation must allow for mailing address) $13,500
Inside Front Cover $12,225
Inside Back Cover $11,315
Center Spread $15,120
Single Support
(includes back, inside front and back covers) $50,000
REGISTER BEFORE FRIDAY, APRIL 17 AND SAVE $50
NEW PROGRAMS
NEW PRICING
NEW ORLEANS
Register Today!
Wednesday, August 5-Saturday, August 8, 2015 New Orleans, LA www.aade15.org
Jazz It Up With Innovation and Engagement
Nearly one-third of attendees use the Registration
Brochure to register for the meeting,
AND the majority of AADE attendees use the
Registration Brochure to justify their
Guide attendees to your booth and events
ONSITE MEETING GUIDE
Stand out in this must-have publication for all meeting attendees . The Onsite Meeting
Guide provides vital information surrounding AADE16 .
CONTENT
• Educational programming • Special events
• Comprehensive exhibitor listings
• Exhibit hall and convention center floor plans QUANITITY
3,500
DEADLINES
June 10 Tab page ad space/payment June 17 Tab page ad materials due June 17 Ad space/payment June 24 Ad materials due DISTRIBUTION
Registration handout
ADVERTISING DIMENSIONS AND RATES
Size Dimensions B/W 4/color
Full page bleed: 8 5⁄8” x 11 1⁄8”
trim: 8 3⁄8” x 10 7⁄8” non-bleed: 7 3⁄8” x 9 7⁄8” $5,665 $7,305 2⁄3 page 4 5⁄8” x 10” $4,400 $6,090 1⁄2 page 4 5⁄8” x 7 1⁄2” or 7” x 5” $4,220 $5,875 1⁄3 page 2 1⁄4” x 10” $5,165 1⁄4 page 3 1⁄2” x 5” $3,205 Showcase ad 2 1⁄4” x 5” $350
Exhibitor listing highlight and logo $450
Premium Positions
Back Cover $11,895
Inside Front Cover $9,050
Inside Back Cover $9,050
Across from the Welcome Letter $8,770
Across from the Table of Contents $8,770
Tab One – Educational Sessions (one side) $9,250
Tab Two – Exhibit Hall (one side) $9,250
Bellyband (advertiser supplies printed bands) $11,425
Enjoy repeat visibility and broad distribution
DAILY NEWSPAPER
The official newspaper of AADE16 and the most important onsite communication
vehicle for attendees . Each issue delivers late-breaking news and program
updates, making it a “must have” for attendees .
DEADLINES
July 15 Ad space/payment July 22 Ad materials due PUBLICATION DATES & QUANTITY
Issue 1: Friday, August 12 . . . . . 3,500 Issue 2: Saturday, August 13 . . . . 3,500 Issue 3: Sunday, August 14 . . . . 3,500
DISTRIBUTION
Issue one and two will be distributed in the
Educator’s Bag at the convention center through handout personnel in high-traffic areas . Additional copies will be placed in distribution racks .
Issue three will be distributed at the convention
center through handout personnel and distribution racks in high-traffic areas .
ADVERTISING DIMENSIONS AND RATES
Rates include placement in all 3 issues. Ads changing out will be subject to a 10% premium fee.
Size Dimensions B/W 4/color
Full page 10 1⁄4” x 14” $6,790 $9,100 Junior page 7 1⁄2” x 10” $5,345 $8,540 1⁄2 page 10 1⁄4” x 7” or 5” x 14” $6,140 1⁄4 page 5” x 7” $4,120 Showcase ad 5” x 3 1⁄2” $450
Front page banner 10 1⁄4” x 2” See premium positions
Front page sticker
(circle) 3” diameter trim3 1⁄4” diameter bleed See premium positions
Bellyband 26” x 2 1⁄2” See premium positions
Premium Positions
Back Cover $12,740
Inside Front Cover $11,830
Inside Back Cover $11,830
Map Premium $13,650
(Includes a full page, 4/color ad adjacent to the map)
Front Page Banner $9,600
Front Page Sticker $12,700 per issue Bellybands $14,700 per issue
(Advertiser supplies printed bellybands .
Includes one full page, 4/color ad to be placed run of book)
SYMPOSIA AND PRODUCT THEATERS
Contact your TriStar Event Media Strategist for special offer!
83%
of
Exclusive visibility
DISTRIBUTION RACKS
Brand five newspaper racks with your marketing message and
be seen throughout the convention center . Plus receive a full
page advertisement in the Daily News .
OPPORTUNITY INCLUDES
• Brand or corporate advertising on five newspaper racks (side panels)
• Full page, 4/color ad to be placed run of book in all issues of the daily newspapers . DEADLINES
June 17 Ad space/payment June 24 Ad materials due ADVERTISING RATE $18,200 CONTENT • Special attractions • Transportation • Restaurants • City Map DEADLINES June 17 Ad space/payment June 24 Ad materials due QUANTITY
3,200
DISTRIBUTION METHOD
Approximately 3,000 City Guides are inserted into the registration bags, and 200 copies are distributed from the advertiser’s booth .
ADVERTISING RATE
$28,000
Includes premium advertising on the back cover, inside front cover, inside back cover, and front cover logo recognition
CITY GUIDE
Distributed with meeting registration materials and at the
advertiser’s booth, the City Guide provides helpful information
to navigate San Diego .
Stand out in high traffic areas
EDUCATOR’S BAG
Gain exposure for your event, product, and booth by placing your advertising in the bag! Attendees
receive the Educator’s Bag from energetic handout personnel strategically placed in high traffic areas .
DEADLINES
July 1 Ad space/prototype/payment July 15 Ad materials due
DISTRIBUTION DATES Friday, August 12 Saturday, August 13 QUANTITY 3,000 per day ›› NEW DISTRIBUTION METHOD Distributed in high traffic areas throughout the convention center via energetic handout personnel ADVERTISING RATE $4,800 per insert, per day PROTOTYPE SUBMISSION Email PDF prototype to Meghan Scobie, [email protected] SPECIAL NOTES
See page 13 for details .
Premium Advertising on the Educator’s Bag
Receive even greater visibility with prime advertising space on the outside of the official Educator’s Bag . The participating advertiser receives a clear plastic 7”x 5” pocket on the outside of the bag for one insert, as well as name/logo/booth recognition printed above the pocket . AADE will endorse the opposite side of the bag .
DEADLINES
June 3 Ad space/payment June 10 Logo artwork due DISTRIBUTION DATES
Friday, August 12 and Saturday, August 13 ADVERTISING RATE
$9,600 per day
ADVERTISING SPECIFICATIONS • Logo not to exceed 9” x 6”
(directly above pocket) • Window pocket insert cannot
exceed 5 1⁄2” x 4”
Digital marketing where it counts
AADE16.org
AADE16 .org is the “go to” meeting site connecting AADE members, attendees and
exhibitors to important information and resources . Reinforce your brand, promote events,
and drive booth and site traffic with prominently displayed digital advertising packages .
Opportunity Campaign Period Circulation Advertising Rate
AADE16 .org Homepage
Advertising Annually Reaches all AADE members, non-members and pre-registrants
Available ad unit:
• Rotating banner 728x90 at the top of the page, under the main content . Supporter may rotate up to three ads at any time .
$14,000
Schedule at-a-Glance premium
›› The 2nd highest viewed
page after the homepage!
Available starting
in January Promoted to all AADE attendees, members and non-members Available ad units: • Banner 728x90
• Medium Rectangle 300x250 • Three packages available
$7,500
AADE Daily eNews August 12, 13, 14 Promoted to all AADE attendees,
members and non-members Available ad units: • Half page 300x600 • Banner 728x90
• Medium Rectangle 300x250 • Three packages available
$8,700 for 3 days $3,200 for
1 day
*Please provide website URL if an external link is desired for all options above .
Average of
10,000
monthly unique visitors
More than
15,000
unique visitors during the Annual Meeting in August
Visitors spend, on average, more than
three
minutes on the site,
Digital marketing with measurable ROI
EMAIL ADVERTISING
Association supported emails are a great way to reach your target audience . Your skyscraper
ad will be highly visible on emails delivering meeting news and session highlights .
Opportunity Distribution
Date Circulation Deadlines Ad Dimensions Rate
March ePreview emailed
mid-March 33,000 AADE members and non-members
Feb . 19 Ad Space Feb 26 Ad Materials
120x600 skyscraper $6,500
July ePreview emailed
late July 35,000 AADE members and pre-registrants
July 1 Ad Space July 8 Ad Materials
120x600 skyscraper $8,000
AADE Daily
eNews August 12, 13, 14 35,000 AADE members and attendees
July 1 Ad Space July 8 Ad Materials
120x600 skyscraper $10,200 for 3x $3,740 for 1x
*Please provide website URL if an external link is desired for all options above .
›› Exclusively reach members and attendees with the only daily email communication during the Annual Meeting!
Targeted and proven reach
MOBILE EVENT APP
The AADE mobile event app provides everything
attendees need to navigate the meeting on their mobile
devices . Cutting-edge technology allows
them to customize their meeting itinerary
and interact with other attendees like never
before . As the primary supporter, you can
enrich the AADE meeting experience by
providing thousands of attendees with a truly
immersive digital experience .
SUPPORTER RECEIVES
• Corporate logo and support acknowledgement on the opening splash page
• Up to 3 rotating banner ads placed at the top of the navigtional dashboard (banner ads click to landing page ads)
• Landing page ads
• Complimentary enhanced exhibitor listing • Recognition in Event App promotions DEADLINES
May 6 Space/payment
May 6 Corporate logo due
June 3 Banner ad and landing page materials due
HIGHLIGHT
YOUR
EXHIBITOR
LISTING
Bring attention to your exhibitor listing with these unique features to connect and engage the attendees!
Logo in Listing –
Brand your listing AND your booth location in the Event App’s floor map with one simple upload of your 4/color logo .
Product Literature –
Educate attendees on your products and services with PDF documents downloaded through the Event App . Upload up to five PDF documents for maximum distribution .
ADVERTISING RATE
$275
ADVERTISING RATE
$25,000 primary supporter
Greet attendees at their hotel
HOTEL ROOM
KEY CARDS
Given to attendees as they check-in at select meeting hotels,
key cards provide repeat visibility of your corporate logo or
brand message throughout AADE16 .
GUEST CHECK-IN
PROMOTION
Greet attendees as they arrive to their hotel . This opportunity
provides elite exposure for your products and services .
Participant is allowed to distribute one item .
DEADLINES
July 22 Ad space/prototype/payment August 3 Finished product samples to TriStar August 10 Finished product due at hotels ADVERTISING RATE
Inquire with your TriStar Event Media Strategist for details . SPECIAL NOTES
See page 13 for details . DEADLINES
June 17 Ad space/prototype/payment June 24 Ad materials due
DISTRIBUTION METHOD Distributed at select hotels during guest check-in QUANTITY
4,000
ADVERTISING RATE
Greet attendees at their hotel
ELEVATOR
CLINGS
One of the most popular trends in brand marketing, elevator
clings cover the elevator doors at select meeting hotels,
making this an extremely visible marketing opportunity .
PREMIUM
ROOM DROPS
Premium room drops are an excellent opportunity to promote
your booth, product, or symposium with exclusive exposure
on each distribution date .
DEADLINES
July 22 Ad space/prototype/payment August 3 Finished product samples to TriStar August 10 Finished product due at hotels DISTRIBUTION DATES
August 12, 13, 14 QUANTITY
2,400 hotel rooms (includes 10% overage for hotel room block growth) ADVERTISING RATE
$19,000 per drop
(outside the hotel room door)
$28,000 per drop
(inside the hotel room) SPECIAL NOTES
See page 13 for details . DEADLINES
July 1 Ad space/prototype/ payment July 8 Ad materials due ADVERTISING RATE & SPECIFICATIONS
Beyond the convention center
PERIMETER MARKETING
Designed to extend your marketing message beyond the walls of the convention center and meeting hotels, our exclusive perimeter marketing opportunities will garner the attention you’re looking for!
Specifications for all perimeter items to be provided upon space commitment.
Perimeter marketing opportunities are subject to availability at time of reservation . Opportunities may require pre-payment . Opportunities listed are not exclusive . Perimeter marketing is subject to the terms and conditions set forth in the AADE guidelines, found in the Exhibitor Prospectus as well as the exhibitor contract . TriStar Publishing is the required agency through which exhibitors have the opportunity to book city-wide advertising .
Wrapped
Minivans
CIRCULATION
4 days/8 hours per day SPACE/PROTOTYPE DEADLINE July 8 MATERIAL DEADLINE July 15 ADVERTISING RATE $16,500
Mobile
Billboard
CIRCULATION4 days/8 hours per day SPACE/PROTOTYPE DEADLINE July 8 MATERIAL DEADLINE July 15 ADVERTISING RATE $28,900
Pedicabs
CIRCULATIONSPECIAL NOTES / TERMS & CONDITIONS
EDUCATOR’S BAG
• All inserts must be submitted to TriStar for final approval by AADE . A copy of the insert must be approved by AADE regardless of prior approval for other promotional opportunities at the meeting .
• TriStar will notify you of approval . If changes are necessary, a copy of the corrected insert must be resubmitted, and TriStar will notify you of final approval .
• TriStar will supply a shipping label for the advertiser to complete and place on the outside of each box that is shipped .
• Do not ship bag inserts to the TriStar office . The advertiser will be responsible for costs incurred to ship to the insertion fulfillment house . • A minimum of four pieces must be
reserved per day for bag delivery to occur .
• Insert specifications: Maximum dimension is 8 1/2” x 11”; maximum weight is 4 ounces . • Price based on average sized
insert . Insert fee is subject to change at publisher’s discretion .
• Due to weight and bulk of
magazines, newspapers, and other publications, distribution may not be permitted in the bag .
GUEST CHECK-IN PROMOTION AND PREMIUM ROOM DROPS
• Participant is allowed to distribute one piece per opportunity . • All advertisements and featured
products subject to AADE approval, including portion and serving sizes . All consumable items must follow the AADE dietary guidelines, which will be provided upon request .
• Fee is subject to change pending advertiser’s selection of collateral . • Company to supply all advertising
material .
• All shipments must be sent directly to hotels . TriStar will supply a shipping label for the advertiser to complete and place on the outside of each box that is shipped . Quantities may vary due to hotel policies and staff availability . • Distribution provided at select
hotels only .
• Due to stringent hotel labor policies, TriStar Publishing is not liable for a hotel’s failure to distribute at guest check-in or deliver to rooms in the designated hotel room block . There will be no discounts or refunds given .
GENERAL NOTES
• All advertisements are subject to approval by AADE .
• Circulation is based on projected attendance and room blocks at the time of rate card printing .
• The advertiser is responsible for sending the correct number of pieces . TriStar will not be responsible for shortages due to an incorrect number of pieces being received . • TriStar reserves the right to cancel
any publication or service in the event of revenue shortfalls . TriStar will refund monies paid for participation in canceled publications or services .
• TriStar is not obligated to offer or replace canceled publications or services with any other advertising vehicle .
FINANCIAL CONSIDERATIONS • All signed agreements are firm .
No cancellations accepted . • Payment due upon space
commitment .
• Payments may be made via check, wire transfer, or credit card . Payments made by credit card will have a 3% fee added to the total purchase price . This fee cannot be waived .
• No agency commission or cash discounts permitted . Rate card prices are NET .
• Penalties apply for noncompliance with the shipping instructions or failure to fully complete shipping labels provided .
• A minimum $500 late fee will be charged for materials received after specified due dates .
• Due to stringent hotel labor policies, TriStar Publishing is not liable for a hotel’s failure to deliver to rooms in the designated hotel room block . There will be no discounts or refunds given . • TriStar will be diligent in providing
Ready to advertise?
FOR RESERVATIONS CONTACT
Nan Blunk
[email protected]
Brennah Tate
[email protected]
Darcey Tenbrink
[email protected]
TriStar Publishing, Inc.
Tel: 913-491-4200 Fax: 913-491-4202 SEND PAYMENTS TO Accounts Payable TriStar Publishing, Inc .
7285 W . 132nd Street, Suite 300 Overland Park, KS 66213
PAYMENT OPTIONS
Payments may be made via check, wire transfer, or credit card . Payments made by credit card will have a 3% fee added to the total purchase price . This fee cannot be waived .
FILE SUBMISSION SPECIFICATIONS
ACCEPTABLE FILE FORMATS
• Adobe InDesign
• Fonts: Adobe Type 1 or outlined
• Images: at least 300 dpi at the desired print size • Adobe Illustrator (fonts outlined) and Adobe
Photoshop (flattened image)
• Press/print ready PDF (PDF/X compliant) • All colors must be CMYK
COLOR PROOFS
Color proofs are necessary for checking color and content at press time . Without a color proof, the publisher cannot be held responsible for the outcome of the color on press .
SUBMITTING FILES
• DVD/CD/Flash drive
• FTP: Contact your TriStar representative for login information and upload instructions .
• Email: Files less than 10MB can be emailed to ads@tristarpub . com with the subject line specifying the publication name and the advertiser name .
UNACCEPTABLE PROGRAMS
• Corel Draw • Microsoft Publisher
• Microsoft Word and Microsoft PowerPoint
Deviation from these guidelines may require additional time and costs, and/or sacrifice reproduction predictability .
Publisher cannot be held responsible for problems on press caused by improperly distilled PDF files .
MOBILE EVENT APP
SPLASH PAGE LOGO
Format: PNG; 300 ppi, minimum 1000 pixels wide with transparent
background or a scalable Illustrator .eps file with outlined fonts .
BANNER AD
Format: PNG or JPG @ 300 ppi
Dimensions: 640w x 110h and 320w x 55h
Must contain button graphic including text such as “Click Here,” “Go,” or “More Information.”
Suggestion: Include company’s booth number in ad .
LANDING PAGE AD Format: PNG or JPG @ 300 ppi Dimensions: • 320w x 418h • 640w x 1008h and 320w x 504h • 1536w x 1920h and 768w x 960h • 1408w x 1408h and 704w x 704h
Please provide website URL if an external link is desired.
Suggestion: Include “action” button graphic with text such as “Click
Here”, “Go Here”, or “More Info” along with booth number .
For material related questions contact:
