July 13 & 14, 2007 Jeju Shilla
Dynamic Infrastructure for Information
on Demand
Jim Tuckwell
Marketing Program Director IBM Software Group
• Scalable System Platforms and Operating Environments
• Storage Systems and Management Software • System Optimization and Virtualization
• Network, System and Application-level Security • IT Service Management
• Development Services and Tools Providing a resilient foundation
What it takes for success
It takes know-how, proven technology & industry expertise…
Guiding plans and execution
• Information Strategy
• IT Strategy and Architecture
• Governance
• Design, Planning and Implementation
• Managed Operations
• Financing
Delivering information in context
• Data Management
• Enterprise Content Management
• Information Integration
• Master Data Management
• Search, Discovery & Business Intelligence
• Content-centric Business Process Management
Creating new business value & innovation
• Customer Centricity
• Operational Intelligence
• Product and Service Optimization
• Risk and Compliance
• Threat and Fraud Intelligence
Selected Offerings
System Platform
The Foundation for on Demand Operations
Scalable System Platforms and Operating Environments
IBM System i, p, x, z
Unix, Linux, Windows, Mainframe
IBM Migration Factory
Storage Systems and Management Software
IBM System Storage
Tivoli Storage Manager
System Optimization and Virtualization
Server Virtualization
Storage Virtualization
Network, System and Application-level Security
Tivoli Identity Manager
Tivoli Access Manager
TS1120 Encrypting Tape Drive
IT Service Management
Tivoli Storage Process Manager
Change and Configuration Management Database
Tivoli Unified Process Composer
Tivoli Provisioning Manager and Orchestrator
Development Services and Tools
Rational Software Development Platform
Rational Data Architect
Key Components of an On Demand Infrastructure
Cost
Optimization/Efficiency
Non-Disruptive Access
Resiliency
To provide cost effective data center operations
Needed for continuous business operations
Foundation needed for IOD
Frees budget for new investments
Key Components of an On Demand Infrastructure
Cost
Optimization/Efficiency
Non-Disruptive Access
Resiliency
Storage virtualization for on demand access
Cost Optimization through flexible ILM Strategy Virtualization for Improved ROI
Protection from planned/unplanned outages
Physical Consolidation to lower TCO
Storage Area Network Layer 2 Switches Caching Appliances SSL Appliances Layer 4-7 Switches SCM Gate App Sec
Simplify Server & Storage Environment
ERP ERP Web Mgmt Public Internet/ Intranet Clients Routers (Layer 3 Switches) Firewalls FS WS Storage Fibre Switches Storage Fibre Switches File/Print Servers Web Servers App Sec ERP Gate SCM Gate
Storage Area Network
Simplify Server & Storage Environment
Public Internet/ Intranet Clients Routers (Layer 3 Switches) Firewalls App Sec ERP SCM Gate Gate Web
FS 7 WS Mgmt ERP
Storage Virtualization Storage Pool Storage Pool Storage Pool Benefits
Reduce mgmt costs
Increase asset utilization
Enhance security & performance
Facilitate Data & Application Movement
Public Internet/
Intranet Clients
Routers (Layer 3 Switches) Firewalls
App Sec ERP
Gate Gate
Web
FS 7 WS Mgmt ERP
Benefits
Increase application availability
Simplify data migration
Flexibility & choice
Storage Area Network
Storage Virtualization
Storage Pool
Storage Pool
Storage Pool
Virtualization Offers Significant Advantages
Logical representation of resources not constrained by physical limitations
Create many virtual resources within single physical device
Reach beyond the box – see and manage many virtual resources as one
Dynamically change and adjust across the infrastructure
IBM Virtualization Engine
A comprehensive platform to help virtualize the infrastructure
Storage Virtualization Completes the Picture
The ability to make one set of resources look and feel like another set of resources, preferably with more desirable characteristics…
A logical representation of resources not constrained by physical limitations
Hides complexity
Adds or integrates new function with existing services
Can be nested or applied to multiple layers of a system
Source: Evaluator Group
Virtualization Logical
Representation
Physical Resources
IBM Virtualization Engine
Storage Virtualization radically changes the way you think about and work with storage to make it fundamentally more flexible than just disk arrays alone
Combine the capacity from multiple arrays into a single pool of storage
Apply common copy services across the storage pool
Manage the storage pool from a central point
Make changes to the storage without disrupting host applications Virtual Disk Virtual Disk Virtual Disk Virtual Disk
SAN
SAN Volume Controller
Advanced Copy Services
Storage Pool HP EMC DS4000 DS8000 HDS
Non-disruptive Data Migration with SAN Volume Controller
Traditional SAN
1. Stop applications
2. Move data
3. Re-establish host connections
4. Restart applications
SAN Volume Controller
1. Move data
Host systems and applications are not affected.
SAN
SAN
Volume Controller
SAN Virtual
Softbank Telecom
Challenges
Solution
Benefits
Lower the cost of installed storage area network (SAN) that consists of multivendor servers and storage systems
Improve application availability and reduce cost associated with data migration
Reduced operating costs by implementing virtualization technology
Infrastructure simplification
SVC’s disk virtualization capabilities help Softbank integrate and manage multivendor storage devices in a complex SAN environment.
Information lifecycle management
Mix and use drives in different price ranges, allocating disk drives of various prices in accordance with the importance of the data
Non-disruptive data migration
SVC enables smooth data migration, with minimal labor and no application downtime.
IBM System Storage™ SAN Volume Controller
“With the storage control device approach to
virtualization, once the device was in place we were dependent on the particular storage vendor
thereafter.
“An important capability for us is that we can mix and use drives in different price ranges.
SVC’s disk migration function was an unexpected benefit. “When migrating from used disks to new ones in the past, costs were incurred in time and labor. But with the SVC, this process can now be conducted smoothly. I thought from the start that this was a useful function.”
SVC Delivers Clear Financial Benefits
Forrester Consulting
Total Economic Impact™ study of SVC
Surveyed four SVC customers to understand costs and benefits
Created composite model based on interview findings
Risk-adjusted payback period: 1.4 years
Source: The Total Economic Impact™ Of IBM®System Storage™ SAN Volume Controller
55% 75%
Internal rate of return (IRR)
870M KRW 442M KRW
Total (NPV)
870M KRW 978M KRW
Total benefits (PV)
(568M KRW) (536M KRW)
Total costs (PV)
1.4 1.2
Payback period (years)
53% 83%
ROI
Risk-adjusted Original estimate
SVC Facts
IBM has 40 years experience in virtualization technologies
IBM has shipped over 8200 SVC engines running in more than 2900 SVC systems
There are more than 130 customer references for SAN Volume Controller
SAN Volume Controller is a proven offering that has been delivering benefits to customers for four years
SAN Volume Controller demonstrates scalability with the fastest
Storage Performance Council benchmark results
SAN Volume Controller can virtualize IBM and non-IBM storage (over 120 systems from IBM, EMC, HP, HDS, Sun, Dell, NetApp, Fujitsu, NEC, Bull)
Benefits
Lower disaster recovery cost
Reduce planned outages
Faster recovery time
Increase Business Resilience
Public Internet/ Intranet Clients Routers (Layer 3 Switches) Firewalls App Sec ERP SCM Gate Gate Web
FS 7 WS Mgmt ERP
Storage Area Network
Storage Virtualization Storage Pool Storage Pool Storage Pool SAN Storage Virt Storage Pool Storage Pool
Processes
Processes
Technology
Technology
Organization
Organization
Facilities
Facilities
Strategy
Strategy
Applications and Data
Applications and Data
Business Continuity Cuts Across Business
and Technology
Maintaining access to data, protecting critical business assets, managing risk, aligning recovery costs based on business risk and information value.
Key Business Continuity Offerings
DS8000, DS6000, DS4000, ESS, SAN, SVC, Tape, System z, p, x, i
Fault-tolerant
Highly Available Systems Replication Technologies
Platform specific High Availability and
Disaster Recovery Application or Database Specific
GDOC High Availability for Open Systems Rapid Data Recovery for UNIX, Windows GDPS, GDPS HyperSwap Manager
FlashCopy Backup/Restore for SAP
FlashCopy, Metro Mirror, Global Mirror Tivoli Storage Mgr, TPC Replication Mgr, DFSMS
Components
Solutions
Management
Integrate Platform, Systems, Power and Cooling Management and
Automation
Public Internet/ Intranet Clients Routers (Layer 3 Switches) Firewalls App Sec ERP Gate Gate WebFS 7 WS Mgmt ERP
SCM
Benefits
Reduce mgmt costs
Reduce and control
power and cooling loads and costs
Ease and
consistency of enterprise wide management: Security Workload Data Storage
Business Resiliency
Storage Area Network
Storage Virtualization Storage Pool Storage Pool Storage Pool
$ $ $ $
$ $ $ $
Project ‘Big Green’
IBM to reallocate $1 billion each year:
To accelerate “green” technologies and services
To offer a roadmap for clients to address the IT energy crisis
To create a global “green” team of almost 1,000 energy efficiency specialists
from across IBM
IBM “green” solutions include the strength of IBM’s hardware, software, services,
research, and financing teams
What “green” solutions can mean for you:
For the typical 25,000 square foot data center that spends 2398 million KRW in
power annually, energy costs can be cut in half.
Equals the reduction of emissions from taking 1,300 automobiles off of the
What Others Think
"IBM's approach differs from other vendors pushing green agendas because it combines hardware, software and services. Companies like Hewlett-Packard and Sun, which unveiled green initiatives before Big Blue, focused their strategies on hardware products. IBM took the lead with [May 10's] announcement. IBM customers can, theoretically, go to a single vendor and get the whole raft of technologies and services; plus they can work with IBM partners.“
-- Gartner analyst Rakesh Kumar in CIO Insight
“What's significant is I.B.M.'s emphasis on using a range of
technologies and on planning, design and user practices. It's not just about selling new, more efficient chips and computers. And that is in contrast to some of its peers in the industry."
-- Forrester analyst Christopher Mines in the New York Times
“I can assure you that when Big Blue (or should I say Big Green) gets behind an initiative like this, the full global might of this company is
simply awe inspiring. To paraphrase Lou Gerstner, the elephant can indeed dance, and when it does the global forest rocks. You go Big Green.’
The IBM Energy Efficiency Initiative Principles
Energy usage in the data center has a significant impact today – and will have an even greater impact in the future
Real solutions are available now that can reduce data center energy usage
To meet the challenge, collaboration is a must – across IT technology vendors, data center design and build businesses, infrastructure
technology providers, energy utilities and governments
Think green. And think ahead. Understanding your energy facts is key. Expert advice can help make savings real
1
2
3
4
Energy Management Policy Example
Server Virtualization and Consolidation Conserves Energy
System 1
APP 1 APP 2
20% busy 2KW
System 2
APP 3 APP 4
20% busy 2KW
Advanced POWER Virtualization
APP 5 APP 6
70% busy 4KW
APP 1 APP 2 APP 3 APP 4
Data Center Capacity 4KW, 75% used Data Center Capacity 4KW, 50% used
System 4
APP 7 APP 8
20% busy 2KW
APP 7 APP 8
…
Server consolidation exploiting virtualization is a very effective tool in reducing energy costs
• 40+ years experience in virtualization
• 30,000+ mainframes and POWER™
-based servers running virtualization
• ‘Virtual Fabric Architecture’ introduced for IBM BladeCenter® H
• 2,900+ storage virtualization clients, + 5 every day
• IBM System x™ clients deploy 1,000
virtual servers a day
• IBM can virtualize over 80% of the average heterogeneous data center
Cool Blue: Virtualization
Annual Power Cost per Logical Server
0 $100 $200 $300 $400 $500 $600 $700 $800 $900 $1,000
$920.70 $353.14 $550.06 $207.57 $127.23 $73.06 $32.80 Dell PowerEdge 1950 Dell PowerEdge 1950 virtualized Dell PowerEdge 1955 Dell PowerEdge 1955 virtualized
IBM System z™ BC S07 Small
IBM System z BC S07 Expanded
IBM System z EC S18
Source: “Avoiding the $25 Million Server Data Center Power, Cooling, and
“This shift has eliminated one floor of servers, cut power and cooling costs by 80 percent, and reduced the administrative staff (and costs) by 10 administrators. No other platform has clearly demonstrated the vertical scaling (scale-up) savings as the mainframe.”
Why IBM?
Deep industry expertise, patented methodologies and technologies refined in thousands of projects
Robust enterprise-wide operating environment, optimized for performance and efficiency
Industry solutions and business models that accelerate results
Leadership in all key information management segments – data servers, enterprise content management, information integration, master data management
The industry’s most extensive partner network
Contact your IBM representative to help decide what Information On Demand solutions are right for your organization Visit the IBM Information On Demand website for materials, news, and best practices:
http://www.ibm.com/software/data/ondemandbusiness
Leverage Your Information
Business and IT executives, managers,
professionals, DBA's and developers
IBM Information On Demand 2007
ibm.com/events/InformationOnDemand
Over 500 sessions
2-1/2 day business leadership track with 100 sessions
5 day technical track with 400 sessions
July 13 & 14, 2007 Jeju Shilla
