CASE STUDIES
Table of Contents
Caesarstone
. . . 3
Dr. Mayank Shukla
. . . 4
Hough & Associates
. . . 5
1.855.815.8772 www.intactinfo.com [email protected]
3Situation
Caesarstone manufactures quartz surfaces for
counter-tops, vanity counter-tops, and tiles. When Caesarstone first
approached Intact Info in 2008, they needed assistance in growing their brand and increasing sales throughout the United States. Intact Info handled the entire digital marketing strategy for the US division of Caesarstone, including SEO, PPC, and media buying.
Challenges
As a small company in 2008, Caesarstone wanted to be recognized as a “top player” in the Quartz Surface indus-try. They were not ranking for their targeted keywords and had a smaller budget than that of their major com-petitors.
Results
With a dedicated team of content creators, technical developers, link builders, and consultants, we were able
to bring Caesarstone to the first page of Google, Yahoo, &
Bing for over 100 competitive keywords, including “coun-tertops”, “quartz coun“coun-tertops”, and “quartz surfaces”. By utilizing split testing, optimizing bids and landing pages, adding strategic keywords and ads, and closely
monitoring traffic, we were able to meet our Traffic and
Conversions goals and reach the targeted audience for a lower cost than their competitors.
Splitting the budget between larger network buys and smaller direct buys, we were able to grow the brand among key consumer and trade audiences. Ultimately, we
were able to effectively increase traffic by over 40% year
over year through custom banners, behavior targeting, geo-targeting, retargeting, and dedicated direct buys.
Keyword 2010 2014
quartz countertops for
kitchen counters Unranked 1 quartz countertops for
bathroom vanities Unranked 1 custom quartz
countertops Unranked 2 classico countertops Unranked 3 motivo countertops Unranked 3 quartz countertops Unranked 4 quart surfaces Unranked 4 countertops Unranked 6
Situation
Dr. Mayank Shukla is New York’s chief pulmonologist and
leading sleep doctor. His unique multidisciplinary approach to patient care results in custom treatments for patients with conditions that range from allergies to asthma. Dr. Shukla approached Intact Info to expand his
website and increase traffic through keywords targeted for New York.
Challenges
We found several problems with his existing website, and immediately adjusted the URL structure and menu layout to allow for expansion. Each month, a few new pages were added to the site and optimized for targeted keywords such as “asthma doctor”, “asthma doctor nyc”, and “asthma specialist nyc”.
Results
As a result of our efforts, Dr. Shukla was able to move
from unranked to the first page of Google for his targeted
keywords in just 5 months. In addition, his website has
doubled in size, organic traffic increased by 30%, and referral traffic increased by 125%! Most importantly, Dr.
Shukla is treating more and more patients because of his extended online presence.
Expanded Website
Keyword Month 1 Month 6
asthma doctor nyc Unranked 6 allergy treatment
brooklyn Unranked 6 asthma doctor Unranked 7 asthma doctor new york
city Unranked 7
asthma specialist nyc Unranked 10
1.855.815.8772 www.intactinfo.com [email protected]
5HOUGH & ASSOCIATES
Situation
Hough & Associates is a boutique law practice specializ-ing in personal injury cases in Pasadena, CA. Lawyers include husband and wife, Joe and Kylie, who approached Intact Info looking to improve their website and increase their conversions through online referrals and organic search results.
Challenges
Results
As a result of our comprehensive SEO campaign, rankings improved for our 25 targeted keywords such as “injury lawyer” and “injury lawyers”, as well as geotargeted keywords such as “accident lawyer Pasadena” and “injury accident lawyer Pasadena”. Rankings for these keywords skyrocketed from unranked within the top 100, to ranking
on the firstpage of Google. On top of that, because we
dramatically improved the overall website and user
expe-rience for visitors, conversions also increased by 400% within a short 3 month timespan.
Keyword Rankings
Keyword Month 1 Month 4 Hough and Associates Unranked 1 Injury lawyers Unranked 2 Accident lawyer Pasadena Unranked 2 Injury lawyer Unranked 3
Injury accident lawyer
Pasadena Unranked 3
Restructured and Streamlined Website
(Spanish conversion included!)
1100 E.
G
REEN ST. PASADENA, CA 91106
When starting this project, our team found a number of major technical issues and design problemsthat prevented their website from functioning properly and converting visitors into clients. As a result, we cleaned up all of the errors and optimizedthe entire website for SEO. In addition, we performed a Spanish conversion of the site to expand their reach to the Spanish speaking community.
Situation
The Rain Gutter Specialists are Los Angeles’ go-to for
everything related to rain gutters for countless home owners and major businesses like McDonalds. They approached Intact Info with the desire to outrank their major competitors for targeted keywords in organic
search results in order to gain more traffic and exposure.
Challenges
Before coming to Intact Info, The Rain Gutter Specialists’ website took a major hit from the 2013 Google algorithm
updates, dropping rankings for their main keyword, “rain
gutters Los Angeles”. This resulted in a significant decrease in conversion-friendly traffic to the site. The first part of our campaign was dedicated to aggressive link cleanup and quality SEO that followed Google’s best
practices. We also began work on citations and expanded content to target keywords for various cities in and around Los Angeles.
Results
After the organic traffic began to increase to the website
because of our multi-pronged strategy, we were able to
rebuild solid rankings back to the first page of Google for
our main keyword “rain gutter Los Angeles”, as well as other highly competitive keywords such as “rain gutters” and “gutters” in a number of targeted cities in and around Los Angeles. In addition, we were able to surpass 2 major competitors in rankings both locally and nationally for our targeted keywords, giving The Rain Gutter Specialists
3 times the exposure compared to before the campaign
began.
Keyword Month 1 Month 6
Rain gutters Los Angeles 12 1 Rain gutters 33 2 Copper rain gutters 13 2
