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IT Services in Higher Education

Jack Probst

Principal Consultant

(2)

Welcome!

Thank you for choosing Pink Elephant,

The IT Service Management Experts.

We’ve been involved with ITIL

®

since its inception in 1989,

and we’re proud to be the world’s #1 service provider of

ITIL and ITSM education and consulting.

(3)

Agenda

1.

Key Concepts

2.

Service Portfolio

3.

Service Catalog

4.

Communications

(4)

Education Focus Group – ITM ’08 & ‘09

Major Areas Of Concern



Governance Issues



Obtaining Senior Management buy-in



Aligning IT to institutional silos



Dealing with formal governance and controls



Driving efficiencies



Service portfolio



Implementing measurements and metrics



ITSM Process Project Issues



Designing and implementing processes



Financial management/service costing



Service Catalogs



Implementing

Change

, Configuration and Release



Audit requirements for Change



Selecting and implementing a common ITSM tool



Implementation Issues



Dealing with organizational change



Implementing standard practices within the long standing university culture



Communicating the key messages to the user community



Communicating benefits and creating awareness



The challenges and pitfalls of getting started



Priorities and resource (financial, human, time and technical) allocations



NOC



Developing an ITSM curriculum

(5)

The Business Of IT Service Management

Service Management is a set of specialized organizational

capabilities for providing value to customers in the form of

services.



Service Management takes the form of a set of functions

and processes for managing services over their lifecycle.

Service Management is also used as a synonym for IT

Service Management (ITSM)



Service Management is also a professional practice

supported by an extensive body of knowledge,

experience and skills

© Crown copyright 2007.

Reproduced under license from OGC

Service Strategy, page 15

(6)

The ITSM Product

Services are a

means of delivering value to customers by

facilitating outcomes customers want to achieve

without

the ownership of specific costs and risks.



Services facilitate outcomes by enhancing the

performance of associated tasks and reducing the

effect of constraints



The result is an increase in the probability of desired

outcomes

© Crown copyright 2007.

Reproduced under license from OGC

Service Strategy, page 16

(7)

Services Support The Business Processes

Service

Claims

Processing

Claims

System

Claims

Settlement

Claim Check

Data

base

Line of

Business

Business

Unit

Dept.

User

System

Service

Supporting

IT Service

Customer

Facing IT

Service

SLA

OLA

SLA

(8)

Services Support The Business Processes

Service

Claims

Processing

Claims

System

Claims

Settlement

Claim Check

Data

base

Line of

Business

Business

Unit

Dept.

User

System

Service

Supporting

IT Service

Customer

Facing IT

Service

SLA

OLA

SLA

Contract

Business Outcome

(9)

Services Support The Business Processes

Service

Claims

Processing

Claims

System

Claims

Settlement

Claim Check

Data

base

Line of

Business

Business

Unit

Dept.

User

System

Service

Supporting

IT Service

Customer

Facing IT

Service

SLA

OLA

SLA

Business Asset

Business Outcome

(10)

Services Support The Business Processes

Service

Claims

Processing

Claims

System

Claims

Settlement

Claim Check

Data

base

Line of

Business

Business

Unit

Dept.

User

System

Service

Supporting

IT Service

Customer

Facing IT

Service

SLA

OLA

SLA

Contract

IT Service

Comprised of service assets

Business Asset

Business Outcome

(11)

The Anatomy Of A Service

Functional/LOB Goals

Key Business Process

Business Process Outcomes or Deliverables

IT System or Application

Service Success Criteria

System Utility or Functionality Delivered

IT Service Defined

Corporate Mission/Vision

(12)

Service Portfolio & Service Demand

Market

Spaces

Customers

Business

Needs

Service

Design

Continual Service

Improvement

Service

Operation

Service

Transition

Third Party

Catalog

Retired

Services

Service Pipeline

Service Catalog

Service Portfolio

Common Pool of Resources

Resources engaged

Return on assets earned

from Service Operation

Resources

released

Project

Portfolio

© Crown copyright 2007. Reproduced under license from OGC

Service Strategy, page 74

(13)

• Someone has an idea for a new service

• Market space defined

• Strategy phase of the service: Perspective, position, plan,

patterns

• Develop the market, the offerings, the assets and prepare for

execution

• Likely status: Requirements, defined, analyzed, approved,

chartered

• Someone has an idea for a new service

• Market space defined

• Strategy phase of the service: Perspective, position, plan,

patterns

• Develop the market, the offerings, the assets and prepare for

execution

• Likely status: Requirements, defined, analyzed, approved,

chartered

Service Lifecycle

Concept

Design

Transition

Operational

Improvements

Retired

(14)

• There are five aspects of Service Design

• Service Catalog Management “creates” and maintains the

catalog

• Processes most involved in the design of the service are

Service Level, Availability, Capacity, Security, Continuity and

Supplier Management

• Likely status: Designed

• There are five aspects of Service Design

• Service Catalog Management “creates” and maintains the

catalog

• Processes most involved in the design of the service are

Service Level, Availability, Capacity, Security, Continuity and

Supplier Management

• Likely status: Designed

Service Lifecycle

Concept

Design

Transition

Operational

Improvements

Retired

(15)

• Handled through Change Management

• Configuration Management keeps track of everything

• Deployed through Release & Deployment Management

• Will be tested during this phase by Service Validation &

Testing

• Evaluation will be done once the service is live

• Knowledge Management will ensure knowledge transfer

happens

• Likely status: Developed, built, tested, released

• Handled through Change Management

• Configuration Management keeps track of everything

• Deployed through Release & Deployment Management

• Will be tested during this phase by Service Validation &

Testing

• Evaluation will be done once the service is live

• Knowledge Management will ensure knowledge transfer

happens

• Likely status: Developed, built, tested, released

Service Lifecycle

Concept

Design

Transition

Operational

Improvements

Retired

(16)

• The service is live

• It is being supported by Event, Incident, Problem, Access

Management and by Request Fulfillment

• Functions involved are IT Operations, Technical Management,

Application Management and Service Desk

• Likely status: Operational, maintenance

• The service is live

• It is being supported by Event, Incident, Problem, Access

Management and by Request Fulfillment

• Functions involved are IT Operations, Technical Management,

Application Management and Service Desk

• Likely status: Operational, maintenance

Service Lifecycle

Concept

Design

Transition

Operational

Improvements

Retired

(17)

• Happens throughout the service lifecycle to improve each

phase and to improve how the service goes through each

phase

• Requires baselines, assessments and information from every

phase and process

• Likely status: Maintenance, “new version”

• Happens throughout the service lifecycle to improve each

phase and to improve how the service goes through each

phase

• Requires baselines, assessments and information from every

phase and process

• Likely status: Maintenance, “new version”

Service Lifecycle

Concept

Design

Transition

Operational

Improvements

Retired

(18)

• Version 1 of the service may still be live while version 2 of the

service is being deployed

• Once the service is retired, it is removed from the business

view of the catalog. However, it may still be part of the

technical view of the catalog

• Likely status: Retired

• Version 1 of the service may still be live while version 2 of the

service is being deployed

• Once the service is retired, it is removed from the business

view of the catalog. However, it may still be part of the

technical view of the catalog

• Likely status: Retired

Service Lifecycle

Concept

Design

Transition

Operational

Improvements

Retired

(19)

Implementing ITSM In Phases

Service Portfolio

Service Pipeline

Service Catalog

Svc Strategy

Svc Design

Svc Transition

Svc Operation & CSI

Strategy

Demand Mgt

Portfolio Mgt

Financial Management

Service Lvl Mgt

Service Cat Mgt

Availability Mgt

Capacity Mgt

Info Sec Mgt

Svc Cont Mgt

Supplier Mgt

Service Lvl Mgt

Service Cat Mgt

Availability Mgt

Capacity Mgt

Info Sec Mgt

Svc Cont Mgt

Supplier Mgt

SA & Config Mgt

Event Mgt

Incident Mgt

Problem Mgt

Access Mgt

Knowledge Mgt

Service Desk

Req Fulfl Mgt

Continuous Improvement

Service Design

Considerations

Manage Service

Change Risk

Plan changes or

investments to the Service Portfolio

Manage or Retire Services Efficiently and

Effectively to the Customer

Service Lifecycle

Change Mgt

Rel & Dep Mgt

Eval Mgt

Val & Test Mgt

SA & Config Mgt

Trns Plan & Supt

Demand Mgt

W

h

a

t

H

o

w

(20)

Implementing ITSM In Phases

Service Portfolio

Service Pipeline

Service Catalog

Svc Strategy

Svc Design

Svc Transition

Svc Operation & CSI

Strategy

Demand Mgt

Portfolio Mgt

Financial Management

Service Lvl Mgt

Service Cat Mgt

Availability Mgt

Capacity Mgt

Info Sec Mgt

Svc Cont Mgt

Supplier Mgt

Service Lvl Mgt

Service Cat Mgt

Availability Mgt

Capacity Mgt

Info Sec Mgt

Svc Cont Mgt

Supplier Mgt

SA & Config Mgt

Event Mgt

Incident Mgt

Problem Mgt

Access Mgt

Knowledge Mgt

Service Desk

Req Fulfl Mgt

Continuous Improvement

IT Governance

Service Design

Considerations

Manage Service

Change Risk

Plan changes or

investments to the Service Portfolio

Manage or Retire Services Efficiently and

Effectively to the Customer

Service Lifecycle

Change Mgt

Rel & Dep Mgt

Eval Mgt

Val & Test Mgt

SA & Config Mgt

Trns Plan & Supt

Demand Mgt

W

h

a

t

H

o

w

(21)

Implementing ITSM In Phases

Service Portfolio

Service Pipeline

Service Catalog

Svc Strategy

Svc Design

Svc Transition

Svc Operation & CSI

Strategy

Demand Mgt

Portfolio Mgt

Financial Management

Service Lvl Mgt

Service Cat Mgt

Availability Mgt

Capacity Mgt

Info Sec Mgt

Svc Cont Mgt

Supplier Mgt

Service Lvl Mgt

Service Cat Mgt

Availability Mgt

Capacity Mgt

Info Sec Mgt

Svc Cont Mgt

Supplier Mgt

SA & Config Mgt

Event Mgt

Incident Mgt

Problem Mgt

Access Mgt

Knowledge Mgt

Service Desk

Req Fulfl Mgt

Continuous Improvement

Service Design

Considerations

Manage Service

Change Risk

Plan changes or

investments to the Service Portfolio

Manage or Retire Services Efficiently and

Effectively to the Customer

Service Lifecycle

Change Mgt

Rel & Dep Mgt

Eval Mgt

Val & Test Mgt

SA & Config Mgt

Trns Plan & Supt

Demand Mgt

W

h

a

t

H

o

w

(22)

Implementing ITSM In Phases

Service Portfolio

Service Pipeline

Service Catalog

Svc Strategy

Svc Design

Svc Transition

Svc Operation & CSI

Strategy

Demand Mgt

Portfolio Mgt

Financial Management

Service Lvl Mgt

Service Cat Mgt

Availability Mgt

Capacity Mgt

Info Sec Mgt

Svc Cont Mgt

Supplier Mgt

Service Lvl Mgt

Service Cat Mgt

Availability Mgt

Capacity Mgt

Info Sec Mgt

Svc Cont Mgt

Supplier Mgt

SA & Config Mgt

Event Mgt

Incident Mgt

Problem Mgt

Access Mgt

Knowledge Mgt

Service Desk

Req Fulfl Mgt

Continuous Improvement

IT Governance

Service Design

Considerations

Manage Service

Change Risk

Plan changes or

investments to the Service Portfolio

Manage or Retire Services Efficiently and

Effectively to the Customer

Service Lifecycle

Change Mgt

Rel & Dep Mgt

Eval Mgt

Val & Test Mgt

SA & Config Mgt

Trns Plan & Supt

Demand Mgt

W

h

a

t

H

o

w

(23)

Implementing ITSM In Phases

Service Portfolio

Service Pipeline

Service Catalog

Svc Strategy

Svc Design

Svc Transition

Svc Operation & CSI

Strategy

Demand Mgt

Portfolio Mgt

Financial Management

Service Lvl Mgt

Service Cat Mgt

Availability Mgt

Capacity Mgt

Info Sec Mgt

Svc Cont Mgt

Supplier Mgt

Service Lvl Mgt

Service Cat Mgt

Availability Mgt

Capacity Mgt

Info Sec Mgt

Svc Cont Mgt

Supplier Mgt

SA & Config Mgt

Event Mgt

Incident Mgt

Problem Mgt

Access Mgt

Knowledge Mgt

Service Desk

Req Fulfl Mgt

Continuous Improvement

Service Design

Considerations

Manage Service

Change Risk

Plan changes or

investments to the Service Portfolio

Manage or Retire Services Efficiently and

Effectively to the Customer

Service Lifecycle

Change Mgt

Rel & Dep Mgt

Eval Mgt

Val & Test Mgt

SA & Config Mgt

Trns Plan & Supt

Demand Mgt

W

h

a

t

H

o

w

(24)

CMDB – Logical Model Of IT Services

Starting Point For A Hierarchy Of Services

Physical:

Logical:

Logical:

Logical:

Distinction between

logical and physical

Configuration Items

Logical: Subsystems

and above

Physical:

Components and

below

Tiered representation by

vertically packaging

design classes:

Service

System

Subsystem

Component

Server 1

Server 2

Server 3

Platform (HW)

(Exchange)

Exchange

SW

Software

(Exchange)

SQL

DB

Databases

(Exchange)

Policy

Size Limit

Documents

(Exchange)

System

(Exchange)

System

(Lotus Notes)

Service

Email

(25)

Service Catalog:

Depicting The Service Hierarchy

Business Service Catalog

Technical Service Catalog

Business

Process 1

Business

Process 2

Business

Process 3

Service A

Service B

Service C

Service D

Service E

Support

(26)

Service Categories Example

* Support and deliver IT services, technology and infrastructure to IT Customers that will allow them to effectively and efficiently provide services,

products and support to business units and external customers CORPORATE IT

Desktop Services

Provides IT customers with the desktop tools required to fulfill their

day to day responsibilities.

IT Professional Services

Provides IT customers with the technical and professional support services required to maintain their current and meet their future

business requirements

Application Based Services

Provides IT customers with the business and information management systems required

to enable their business processes.

Hosting Services

Provides IT customers with a secure, managed

environment to store business enabling applications and tools.

Shared Services

Provides IT customers with the required technical infrastructure to enable them to function in their day to day responsibilities.

Data Centre

Services Standard Devices

File / Print Storage Data LAN WAN IT Support IT Consulting IT Project & Portfolio Management Security Management IT Service Continuity System Architecture Web Hosting Services Internet Email Sales & Marketing

Mgmt Services Customer Support Services Product Research & Development Services Document Management Services Financial Management Services Organizational Development Services Customer Access Services Administration Services Mobile Devices Desktop Phone Services Business Information Warehouse & Reporting Services Instant Messaging Service Management Imaging Services Legal Services Applications Development IT Planning

Vendor & Service Provider Management Product Manufacturing Services Procurement IT Financial Management Employee Information Portal Teleconferencing Voice Mail Telephony IT Services IT Sub Services Mobile Messaging Desktop Management Fax Services

IT Training Event Technical Management

(27)

Service Attribute Categorization



What



Service Category



Standard Service Description



Non-standard service description



Service not offered



Functionality



Security



Storage management



Performance level



How



Service Level Options



Supporting Services



Utilization Management



Service Continuity



Priority Model



Service Modification



When



Service Hours



Service Availability



Non-Standard availability



Batch availability



Pre-authorized maintenance windows



Service response time



Why



Benefits



By Who



Service Owner



IT Contact



Customer service/support



Accessibility/rights



IT Infrastructure Support



To Who



Customers of service



Business Contact



Status & Reporting



Status



Historical performance/metrics



Glossary of terms



Where



Geography



How Much



Charging



Cost Model



Cost Drivers

(28)

Perspective, Perspective,

Perspective…

Service Catalog

Service Level

Manager

Business

Manager

End User

Service Desk

Analyst

Technical

Management

Partner /

Supplier

Service Catalog view is

role or profile based

(29)

Sample Contents Of A

Service Catalog

What are the technical requirements for using the service?

Technical Requirements

What are the restrictions and constraints for the service?

Restrictions/Constraints

What happens in the case of a disaster?

Disaster Recovery

How are back-ups and (monthly) maintenance arranged?

Data Integrity

How can I request training for the use of the application?

Training

How can I request access to this service or application?

Security

How can I request a change of the functionality of the service?

Development

When and from whom is support provided?

User Support

When is the service or application available?

Availability

What are the main functions of the service or application?

Functionality

Who are the main users of the service?

Main /Users

What do you get as a customer of this service?

Service Description

Question Answered

(30)

Difference Between Service &

Service Request Catalog

Business Manager

End-user

Access is

role or

profile

based

Service Requests provisioned through a unique

Catalog

SkyHigh Service Catalog

INSTRUCTIO NS

Typical Service

Requests

• Asking for assistance

• Ordering software

• Requesting access

• Accessing service

reports

• Accessing “how-to”

• Downloading latest

security patches

• Ordering a new service

or changes to services

• Accessing

(31)

Win A Copy Of The Service Catalog Book

Send An E-Mail To:

(32)

The Tipping Point: How Little Things Can

Make A Big Difference



2002 – Book by Malcolm Gladwell



A study of social epidemics and what caused

them – how small changes can have long lasting

impacts



Reduction in New York City crime and “the

broken windows theory”



Identified three factors which make a difference



Law of the Few



The Power of Context

(33)

The Stickiness Factor



In efforts to change behavior the messenger matters



Paul Revere vs. William Dawes



In order for the message, delivered by the messenger,

the message must stick



Stickiness requires the receiver to:



Stop and read or hear the message



Message must be understood and remembered



Take action (change an opinion or behavior) on the

basis of the message or idea



THE BRITISH ARE COMING or I am having a sale of

pewter mugs



Which is stickier?

(34)

The Evolution Of Made To Stick



Why are urban legends perpetuated?



The Kidney Heist



Coca-Cola rots your bones



The Great Wall Of China is seen from Space



Flashing lights will invite trouble



Stories that changed behavior



Tampering with Halloween candy



The dangers of movie popcorn



Why did these messages stick?



Call for action



Depicted vivid, concrete images and details



Grabbed emotions



Unexpected outcomes

(35)

SUCCESs

The Six Principles Of A Sticky Message

1.

Simplicity



Ideas that are simple but profound – get to the core

2.

Unexpectedness



Generate interest and curiosity through surprise – get their

attention

3.

Concreteness



Base the message on data that means the same thing to

everyone

4.

Credibility



A way for individuals to validate an idea for themselves

before accepting it

5.

Emotions



How to get people to care about an idea

6.

Stories

(36)
(37)

ITSM – Academic Focus



Universities with ITSM programs



Missouri State – Undergraduate Degree



University of Dallas – Graduate Degree



Moravian College – MBA area of interest



Florida Atlantic University – ITSM course

(38)

itSMF USA Academic Committee



The goals of the Academic Committee of itSMF USA:



Recognize ITSM as an academic discipline



Ensure consistent and appropriate ITSM curricula

which supports professional development



ITSM is recognized as a profession and is sustained

by a recognized set of career paths



Promote knowledge sharing and networking among

the academic community



Identify and support ITSM research opportunities



Major Activity – Annual Academic Summit

(39)

itSMF USA 4

th

Annual Academic Forum



Sept 19 - 20, 2009 – Dallas,

TX



40 Colleges and Universities



Agenda includes



Presentation by leading

academics on introducing

ITSM concepts into

existing and new courses

and curriculums



Presentation of ITSM case

studies, papers and

research opportunities



Keynote speaker – Brian

Roberts, CIO – University

(40)

Questions?

[email protected]

www.pinkelephant.com

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