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IT Forum 2008, Helsinki – Programme

Mobile Solutions for the Posts (20.11.2008)

8:30 Registration

9:00 Welcome Address Thomas Baldry / Ingemar Persson / João Manuel Melo 9:15 – 10:00 (45m) Deloitte Portugal

Mobile services and technologies that deliver

10:00 – 10:30 (30m) Poste Mobile (Poste Italiane subsidiary)

Extend traditional postal business with mobility: Poste Mobile’s value proposition

10:30 – 11:00 (30m) Coffee Break

11:00 – 11:30 (30m) Nokia Research Center (Helsinki)

A RFID based Library Item Tracking and Delivery System

11:30 – 12:00 (30m) CTT – Correios de Portugal, S.A.

Phone-Ix (CTT’s MVNO)

12:00 – 12:30 (30m) Q&A 12:30 – 14:00 (1h30m) Lunch

14:00 – 14:30 (30m) Microsoft Oy Mobile Business Group

Evolve the Business with Advanced Mobile Services

14:30 – 15:00 (30m) Itella Corporation

Mobile solutions in Itella

15:00 – 15:30 (30m) Coffee Break 15:30 – 16:00 (30m) Deutsche Post

Handyporto – The Stamp for the mobile generation

16:00 – 16:30 La Poste France

Mobile Solutions

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Hybrid Mail (21.11.2008)

8:30 Registration

9:00 Welcome Address Thomas Baldry / Ingemar Persson / João Manuel Melo

9:15 – 10:00 (45m) Senior Internat. Consultant in Hybrid Mail Postal Electronic Services

Status of postal hybrid mail, do's and don'ts behind success and failure in hybrid mail and the future options for postal hybrid mail

10:00 – 10:30 (30m) UPU

International Hybrid Mail – what is the future

10:30 – 11:00 (30m) Coffee Break

11:00 – 11:30 (30m) Pitney Bowes International

De-mystifying Hybrid Mail

11:30 – 12:00 (30m) Itella Corporation

Hybrid mail – a great future ahead

12:00 – 12:30 (30m) Q&A 12:30 – 14:00 (1h30m) Lunch

14:00 – 14:30 (30m) DHL Global Mail

DHL Global Mails strategy, product offering and experience with cross-border H. Mail

14:30 – 15:00 (30m) Gemadec

Hybrid Mail solutions that merge electronic and physical mail

15:00 – 15:30 (30m) Coffee Break 15:30 – 16:00 (30m) Q&A

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Mobile Solutions for the Posts (20.11.2008)

1 - Mobile services and technologies that deliver 9

Trends in wireless mobility, Market opportunities for postal services, Offer differentiation and sustainable competitive advantages for postal services, Core elements of growth and profitability for an MVNO operation, Vision for mobile technologies impact in postal operations.

Miguel Eiras Antunes Deloitte Portugal

Telecommunications, Media and Technology lead consulting partner [email protected]

Phone(s): +351969658255

2 – Extend traditional postal business with mobility: Poste Mobile’s value proposition 9 The presentation provides an overview of the experience that Poste Italiane is facing in the mobile market through PosteMobile, one of the first Mobile Virtual Network Operators in Italy. PosteMobile is using is innovative SIM based secured services to enable payment, money transfer, mobile banking and extend use of postal services in mobility. PosteMobile adopted an IT managed service approach to enable fast company launch and lean operation. In few months PosteMobile reached 500.000 customers most of them performing money transactions through their mobile phones.

Francesco Fucci Poste Mobile

Value Added Services

[email protected]

Phone(s): (+39) 06 96674 844 - I 635 844

3 - A RFID based Library Item Tracking and Delivery System 9

The presentation introduces a RFID based Library Item Tracking and Delivery System. It has been developed for the corporate library to manage and track items such as books, media items, magazines, journals, and so on. The system comprises an ordinary desktop server and smart mobile phone device with integrated NFC (Near Field Communication) identification technology. It provides services which benefit the library, helps a postman to collect and deliver items, and informs the subscriber (employee) about the status of the items. The postman interacts on-line from any place with the library system in the corporate to search and manage items, to make decisions, and to produce reports. Finally the presentation discusses

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4 – Phone-Ix (CTT – Correios de Portugal, S.A. subsidiary for mobile services) 9

The presentation will focus on the drivers behind launching such a service: why CTT decided to launch an MVNO. Description of Phone-ix strategy, role in the Portuguese competitive landscape, value proposition, segmentation, initial results and foreseen evolution.

Filipe Flores Ribeiro

Head of CTT’s Telecom Business Unit [email protected]

Phone(s): + 351 922 004 365

5 – Evolve the Business with Advanced Mobile Services 9

How Microsoft views the mobile market and how advanced mobile services can help deliver better services and also help the organization be more efficient. We will also show examples on how organizations have adopted mobile services.

Vesa-Matti Paananen

Mobile Business Group Lead, Microsoft Oy [email protected]

Phone(s): +358-50-5260430

6 - Mobile solutions in Itella 9

Importance of mobile technologies in postal and logistics operations has increased significantly. Itella is aiming to use leading mobile solutions to support the efficiency of processes. Mobile technologies used in Itella are described. Brief overview on Itella's future plans related to mobility. Also challenges related to mobile technologies within postal processes are addressed.

Tomi Pienimäki Itella Corporation CIO

[email protected]

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7 - Handyporto – The Stamp for the mobile generation 9

Ordering stamps via mobile phone. Simply by sending an sms containing the keyword “brief” or “karte” to 22122 or by calling this number. Within seconds customer receives a 12 digit number via sms. This number simply has to written on the postcard or the letter. Billing is fulfilled via the mobile operator. In the mailing enters these 12 digit numbers are matched to a database.

Marco Hauprich

Deutsche Post AG, Zentrale Marketing BRIEF, GB 1Q

Leiter Abt. 1Q1 - Neue Technologien [email protected] Phone(s): +49 (228) 182 11905

8 – La Poste / France 9

Presentation about our current and planned solutions like mobile messaging, mail / parcel tracking with SMS and widgets, m-banking and m-payment, MVNO …

Olivier Milles La Poste, DIDES

Business Development Manager [email protected] Phone(s): +33 1 55 44 29 82

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Hybrid Mail (21.11.2008)

1 - Status of postal hybrid mail, do's and don'ts behind success and failure in hybrid mail and the future options for postal hybrid mail 9

It has been almost twenty years since hybrid mail emerged as a new element of the postal business. The concept of posts receiving data as well as letters was seen as a way to protect and expand the postal business, and to provide an entry into data management as well as letter delivery. Some posts have succeeded in hybrid mail, others have failed. Based on the speaker's years of experience with more than 25 posts worldwide, the key note address looks at the various approaches to the hybrid mail process, summarises the do's and don'ts and the main lessons to be learned, and explains where the hybrid mail business is going.

Jacob Johnsen

Senior International Consultant in Hybrid Mail and Postal Electronic Services

[email protected]

Phone(s): (+45) 2759 6350.

2 - International Hybrid Mail – what is the future 9

Working groups within the UPU have studied the opportunities for international hybrid mail and are now active in the development of international hybrid mail as an optional postal service within the UPU. What does this mean to postal operators? When is it likely to happen?

Paul Donohoe,

UPU – Universal Postal Union eBusiness Programme Manager [email protected] Phone(s): +41 31 350 3450

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3 - De-mystifying Hybrid Mail 9

Hybrid mail has been around for many years and is expected to be finally developing into a viable solution for large enterprises and Small-Medium companies. The Market potential is being debated, though, mainly because of a lack of a common understanding and definition of what Hybrid Mail is.

Value propositions for large enterprises are very different from Small-Medium companies. Some key challenges still have to be overcome by technology and service providers especially for the Small-Medium market.

Markus Mantwill Vice President

Strategy, Postal Markets & Business Development Pitney Bowes International

[email protected] Phone(s): +43 676 401 50 77

4 - Hybrid mail – a great future ahead 9

Itella – one of the very first hybrid mail operators globally launched a hybrid mail solution to Finnish markets 1990. After some years of struggle the solution became a great success and is a very well accepted concept nowadays. Last years the strategy analysis has been forecasting decline of hybrid mail volume because of electronic substitution and other things but we see the market totally differently. Why? – we have evidence from several markets that shows into different direction.

Miikka Savolainen Itella Corporation

Information Product line director, program director Responsible for iPost Service

[email protected] Phone(s): +358 40 753 6484

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5 – DHL Global Mails strategy, product offering and experience with cross-border H. Mail 9 DHL GM sees a huge market potential for Hybrid Mail products. This presentation will address topics such as: - key business trends support Hybrid Mail market development

- new technologies for data handling as well as distributed and fully personalized print will form a new standard.

- DHL GM’s customers have experienced significant benefits in total costs of print and delivery, delivery time and CO2 emissions

Andreas Schönemann DHL Global Mail

Project Head Hybrid Mail

[email protected] Phone(s): +49 (151) 1744 3378

6 – Hybrid Mail solutions that merge electronic and physical mail 9

Gemadec SA has been suplying postal hybrid mail solutions for a great many number of posts, and Gemadec's ePOST solutions are now ready to embrace a multitude of electronic input and outputs. This presentation will describe what Gemadec has done in order to expand the many ePOST solutions and create a multipurpose hybrid mail platform, upon which most postal organizations can find their tailor-made solution.

Touhami Rabii Gemadec

Managing Director

References

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