EMPower Partner Organization Webinar. February 17, 2015

EMPower Partner

Organization Webinar

Outline



Introduction



Overall Technical Approach



Key Tasks



How Can Partner Organizations Help?

What is the EMPower initiative?

Funded by contract # HHSD2002013M53890B/200-2014-F-60917



EMPower Breastfeeding: Enhancing Maternity

Practices (EMPower)

is a multi-year initiative

funded by CDC/DNPAO to support

hospital-based quality improvement focusing on maternity

practices leading to Baby-Friendly USA

Designation.



The initiative is based on the Ten Steps to

Successful Breastfeeding, as defined by the

We seek to…



Empower mothers and families



Empower healthcare providers



Empower administrators



Empower systems



Empower communities

EMPower Breastfeeding Initiative Team



Abt Associates



Carolina Global Breastfeeding Institute (CGBI)

Abt Associates

Abt Associates

is a mission-driven, global leader in

research and program implementation in the fields of

health, social and environmental policy, and

international development.

 Concentration in maternal and child health (MCH), program management, and

evaluation.

 Long history of supporting MCH QI

initiatives through collaborative learning

networks, provision of training and technical assistance, and evaluation.

 ROLE: Serve as a partner with CGBI and CPHQ to lead the EMPower initiative

with guidance from BFUSA.

6

Carolina Global Breastfeeding Institute

The Carolina Global Breastfeeding Institute’s vision is a world in which all mothers will be enabled to give every child the best start in life through optimal breastfeeding and

related reproductive health including adequate birth spacing and healthy birth practices.

 History and experience in the development and assessment of the impact of the Ten Steps to Successful Breastfeeding

 Experience providing evaluation and technical assistance on the Ten Steps and related issues:

• Breastfeeding-Friendly Healthcare (BFHC) Project

• NC Maternity Center Breastfeeding-Friendly Designation

• National Collaborative for Advancing the Ten Steps

• W.K. Kellogg First Food Field Builder

• Organizational Change

• Research on the impact of individual steps

 ROLE: Serve as breastfeeding experts for the EMPower initiative.

7

Center for Public Health Quality

The

Center for Public Health Quality (CPHQ)

is a

national leader in quality improvement (QI) for public

health organizations.

 Collaborate with local, state, and national partners to transform the public health system to foster and support continuous quality

improvement

 Provide a continuum of basic to advanced QI training programs and technical assistance with a primary focus on developing QI capacity to improve the efficacy and efficiency of programs and services

 ROLE: Serve as hospital QI experts for the EMPower initiative.

8

Baby-Friendly USA, Inc.

Baby-Friendly USA (BFUSA)

is the accrediting

body and the national authority for the Baby-Friendly

Hospital Initiative (BFHI) in the United States.

 In this capacity, BFUSA is responsible for coordinating and conducting all of the activities necessary to confer the Baby-Friendly designation.

 ROLE: Provide BFUSA training to project technical staff and guidance throughout the designation process.

9

Overall Approach

 Offer breastfeeding (BF) and quality improvement (QI) technical assistance tailored to each hospital.

 BF/QI coaches assigned to each hospital throughout the designation process.

 Share costs with hospitals for trainings and select BFUSA designation fees.

 Implement rigorous evaluation design and ongoing monitoring for continuous quality improvement.

EMPower Initiative Key Tasks

 RECRUIT: Recruit and enroll 100 hospitals seeking BFUSA designation.

 SUPPORT: Provide technical assistance in quality

improvement techniques and training in the Ten Steps to hospitals to facilitate BFUSA designation process.

 EVALUATE: Monitor implementation and evaluate effectiveness of training and technical assistance strategies.

Key Task: Recruit Hospitals

GOAL: Enroll 100 hospitals to participate in initiative

 Work collaboratively with partners and stakeholders to identify hospitals, remaining cognizant of complementary efforts

 Conduct outreach to hospitals through recruitment webinars

 Review applications and establish MOUs with selected hospitals

Hospital Recruitment: Priority Regions

Recruitment Timeline

Event

Dates

Partner Outreach Webinar February 17th

Downloadable version of Application February 18th _{, 3pm EST}

Hospital Recruitment Webinars February 24th_{, 3pm EST}

February 26th _{, 2pm EST}

Online Application Period February 26th to March 20th *

Hospitals Announced Mid to Late April

Key Task: Support Hospitals

GOAL: Facilitate Baby-Friendly USA Designation through comprehensive training and technical assistance

 Conduct first site visit to review mPINC survey(s) and self appraisal to develop hospital specific change package

 Hold regular webinars and annual site visits to support hospitals through the designation process

 Develop change packages and data collection plans in collaboration with hospitals to assist in monitoring

progress

Key Task: Evaluate Progress

GOAL: Evaluate technical assistance provided by BF/QI coaches and monitor hospital progress

 Collect data during site visits and as part of implementing change package

 Share feedback with hospitals on a regular basis

 Summarize best practices in achieving Baby-Friendly USA designation

How Can Partners Help?

 Disseminate EMPower website and hospital webinar information to networks, including breastfeeding

champions and directly to hospital contacts

 Actively encourage hospital participation

 Encourage interested hospitals to:

 Attend informational webinars or listen to recordings

 Start the application process early to ensure completion before the deadline

 Begin getting buy-in from hospital administration

State-Level Recognition for Ten Steps

 The EMPower Breastfeeding Initiative is designed to

complement any state programs that recognize progress toward achievement of the Ten Steps

 Hospitals that are enrolled in a state-level initiative are still eligible to apply for participation in EMPower.

EMPower Contact Information



Website: www.EMPowerBreastfeeding.org



Hospital Recruitment Webinars

 February 24, 2015 - 3pm EST

 February 26, 2015 - 2pm EST



EMPower Application Questions:



[email protected]

THANK YOU

Contact Information: Cynthia Klein, Ph.D. Abt Associates