Ad Unit Specifications

Ad Unit

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Table of Contents

01

Tapjoy Marquee Video

TM

₃

02

Tapjoy Video Plus

5

03

Tapjoy Rich Media

7

04

Full Screen Interstitial

19

05 Click-to-Text

21

06

Social Traffic Driver

23

07 Pay-Per-Install

25

08 Pay-Per-Engagement

27

09

User Acquisition

29

10 Click-to-Call

31

01

T

apjo

y Marqu

ee V

ideo

TM

Stand-out placement, outstanding results.

Own the largest share of voice on the Tapjoy Marketplace with this high-impact ad unit that grabs the consumer’s

attention and compels them to take action. Offers guaranteed video views.

Crea

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01

T

apjo

y Marqu

ee V

ideo

TM

Naming Convention

Tapjoy_Marquee_CPV

Pricing Model

CPV

Reward Type

Rewarded

Instruction Page

No

Target Capabilities

Demo, Dayparting, Carrier, Operating System, Device, Country, State, DMA, Global Cities, Reconnect

Lead Time

2 weeks preferred 1 week acceptable

Sizes (px):

Marketplace image: 1280 x 520

File type:

.mp4

Max file size:

2MB

Max # characters (incl. spaces):

Marketplace copy: 40

Branded end card specs

(Required)

Background image

2048 x 2048

Optional brand logo image

520 x 240

02

T

apjo

y V

ideo Pl

us

Videos get them interested. Tapjoy Video Plus gets them to take action.

Tapjoy Video Plus enables you to build brand awareness among hundreds of millions of interested, engaged mobile

consumers, then leverage our proprietary branded end cards and customizable secondary actions to convert interest

into quantifiable marketing actions. Only pay when videos are watched to completion, and drive consumers further

down the purchase funnel with calls to action such as requesting a quote, finding a store, following your brand on

social media or any others you choose.

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02

T

apjo

y V

ideo Pl

us

Naming Convention

Tapjoy_Video Plus_CPV

Pricing Model

CPV

Reward Type

Rewarded

Instruction Page

No

Target Capabilities

Demo, Dayparting, Carrier, Operating System, Device, Country, State, DMA, Global Cities, Reconnect

Post-Video Engagement:

CPA CPC

CPI (Android Only)

Lead Time

2 weeks preferred 1 week acceptable

Sizes (px):

Marketplace thumbnail: 200 x 200

File type:

.mp4

Max file size:

2MB

Max # characters (incl. spaces):

Marketplace copy: 40

Branded end card specs

(Required)

Background image

2048 x 2048

Optional brand logo image

520 x 240

03

T

apjo

y R

ich M

edia

Get the branding power of rich media with the results of rewarded advertising.

Our Tapjoy Rich Media ads drive consumers completely through the purchase funnel—from awareness and

consideration to conversion and referral—all in a single ad unit. Simple yet flexible ad formats let you deliver dynamic,

interactive experiences such as swipeable image carousels, 360 degree product views, mini-games, puzzles and

more, combining them with direct engagements such as locating a nearby store, requesting a quote, following your

brand’s social channel, and lots more.

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pecs

Video Preview

03

T

apjo

y R

ich M

edia

Naming Convention

Tapjoy_Rich Media_CPE

Pricing Model

CPE

Reward Type

Rewarded

Instruction Page

No

Target Capabilities

Demo, Dayparting, Carrier, Operating System, Device, Country, State, DMA, Global Cities, Reconnect

Lead Time

TBD based on the complexity

Logo:

Vector file or png

Background image:

Min. 1024 x 1024 px

Video preview:

Max. 768 x 445 px

Actual video:

- file: .mp4

- max. file size: < 10 MB

- max. file length: < 60 sec.

Copy:

Copy is generated using Celtra, but

max. character count is 50 at a font

size of 30 pt. Currency is dynamic

variable.

Note:

All assets provided need to be 300

DPI, layered RGB .PSD files.

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Video Preview - Congratulations Screen

03

T

apjo

y R

ich M

edia

Naming Convention

Pricing Model

Reward Type

Instruction Page

Target Capabilities

Lead Time

Logo:

Vector file or png

Background image:

Please provide transparent,

gradient overlay layer if

in design.

Copy:

Copy is generated using Celtra tool.

Currency is dynamic variable.

CTA:

- Max. of 3 CTA’s

- Character count: max. 22 each

CTA

Note:

All assets provided need to be 300

DPI, layered RGB .PSD files.

LOGO

Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier,

Operating System, Device, Country, State, DMA, Global Cities, Reconnect

TBD based on the complexity

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pecs

Video Preview - Color Picker

03

T

apjo

y R

ich M

edia

Naming Convention

Pricing Model

Reward Type

Instruction Page

Target Capabilities

Lead Time

Background image:

Min. 1024 x 1024 px

Color swatches:

Max. 125 x 125 px

Image being changed:

- Max. width: 768 px

- Height: varies depending on the

image.

Note:

All assets provided need to be 300

DPI, layered RGB .PSD files.

Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier,

Operating System, Device, Country, State, DMA, Global Cities, Reconnect

TBD based on the complexity

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pecs

Shopping Cart - with Instruction CTA

03

T

apjo

y R

ich M

edia

Naming Convention

Pricing Model

Reward Type

Instruction Page

Target Capabilities

Lead Time

Logo:

Vector file or png

Background image:

Min. 1024 x 1024 px

Starting/Instruction CTA:

Please provide transparent box

layer if in the design. Box dimension

varies.

Copy:

Copy will be generated in Celtra.

Currency is dynamic variable.

1 CTA only.

Note:

All assets provided need to be 300

DPI, layered RGB .PSD files.

LOGO

Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier,

Operating System, Device, Country, State, DMA, Global Cities, Reconnect

TBD based on the complexity

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pecs

Shopping Cart

03

T

apjo

y R

ich M

edia

Naming Convention

Pricing Model

Reward Type

Instruction Page

Target Capabilities

Lead Time

Logo:

Vector file or png

Background image:

Min. 1024 x 1024 px

Shopping cart items:

Max. 150 x 150 px

Note:

All assets provided need to be 300

DPI, layered RGB .PSD files.

LOGO

Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier,

Operating System, Device, Country, State, DMA, Global Cities, Reconnect

TBD based on the complexity

Crea

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pecs

Shopping Cart - Congratulations Screen

03

T

apjo

y R

ich M

edia

Naming Convention

Pricing Model

Reward Type

Instruction Page

Target Capabilities

Lead Time

Logo:

Vector file or png

Background image:

Min. 1024 x 1024 px

Please provide transparent,

gradient overlay layer if in design.

Copy:

Copy is generated using Celtra tool.

Currency is dynamic variable.

CTA:

- Max. of 3 CTA’s

- Character count: max. 22 each

CTA

Note:

All assets provided need to be 300

DPI, layered RGB .PSD files.

LOGO

Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier,

Operating System, Device, Country, State, DMA, Global Cities, Reconnect

TBD based on the complexity

Crea

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pecs

Image Swiping Gallery - Instruction CTA

03

T

apjo

y R

ich M

edia

Naming Convention

Pricing Model

Reward Type

Instruction Page

Target Capabilities

Lead Time

Logo:

- Vector file or png

- Any other copy can be either in

PSD file or generated in Celtra.

Background image:

Min. 1024 x 1024 px

Starting/Instruction CTA:

- Please provide transparent

box layer if in the design. Box

dimension varies.

- Copy will be generated in Celtra.

Currency is dynamic variable.

- 1 CTA only

Note:

All assets provided need to be 300

DPI, layered RGB .PSD files.

LOGO

Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier,

Operating System, Device, Country, State, DMA, Global Cities, Reconnect

TBD based on the complexity

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pecs

Image Swiping Gallery - Option A

03

T

apjo

y R

ich M

edia

Naming Convention

Pricing Model

Reward Type

Instruction Page

Target Capabilities

Lead Time

Logo:

- Vector file or png

- Any other copy can be either in

PSD file or generated in Celtra.

Background image:

Min. 1024 x 1024 px

Image swipe gallery image:

Max. width: 768 px

Height: varies

Note:

All assets provided need to be 300

DPI, layered RGB .PSD files.

LOGO

Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier,

Operating System, Device, Country, State, DMA, Global Cities, Reconnect

TBD based on the complexity

Crea

ti

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pecs

Image Swiping Gallery - Congratulations Screen

03

T

apjo

y R

ich M

edia

Naming Convention

Pricing Model

Reward Type

Instruction Page

Target Capabilities

Lead Time

Logo:

- Vector file or png

- Any other copy can be either in

PSD file or generated in Celtra.

Background image:

Min. 1024 x 1024 px

Please provide transparent,

gradient overlay layer if

in design.

Copy:

Copy is generated using Celtra tool.

Currency is dynamic variable.

CTA:

- Max. of 3 CTA’s

- Character count: max. 22 each

CTA

Note:

All assets provided need to be 300

DPI, layered RGB .PSD files.

LOGO

Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier,

Operating System, Device, Country, State, DMA, Global Cities, Reconnect

TBD based on the complexity

Crea

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ve S

pecs

Image Swiping Gallery - Option B

03

T

apjo

y R

ich M

edia

Naming Convention

Pricing Model

Reward Type

Instruction Page

Target Capabilities

Lead Time

Background image:

Min. 1024 x 1024 px

Image swipe gallery image:

Max. width: 768 px

Height: varies

Optional:

Instruction dimensions vary

de-pending on design.

Note:

All assets provided need to be 300

DPI, layered RGB .PSD files.

Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier,

Operating System, Device, Country, State, DMA, Global Cities, Reconnect

TBD based on the complexity

Crea

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pecs

Image Swiping Gallery - Option C

03

T

apjo

y R

ich M

edia

Naming Convention

Pricing Model

Reward Type

Instruction Page

Target Capabilities

Lead Time

Logo:

Vector file or png

Background image:

Min. 1024 x 1024 px

Image swipe gallery image:

Max. width: 768 px

Height: varies

Swipey ellipsis provided as layers

in PSD file. Dimensions depends

on design.

Note:

All assets provided need to be 300

DPI, layered RGB .PSD files.

Tapjoy_Rich Media_CPE CPE Rewarded No Demo, Dayparting, Carrier,

Operating System, Device, Country, State, DMA, Global Cities, Reconnect

TBD based on the complexity

04

F

u

ll Screen I

n

tersti

tia

l

Full Screen Interstitial

Appearing at app launch or during natural breaks in app usage, these static, full-screen takeovers give you the

con-sumer’s complete attention while providing the real estate to let you fully convey any brand message.

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Full Screen Interstitial

04

F

u

ll Screen I

n

tersti

tia

l

Naming Convention

Tapjoy_FeaturedStatic_(CPC, CPA, CPI)

Pricing Model

CPC, CPA, CPI

Reward Type

Rewarded Non-Rewarded

Instruction Page

Depends on offer type

Target Capabilities

Demo, Dayparting, Carrier, Operating System, Device, Country, State, DMA, Global Cities, Reconnect

Lead Time

2 weeks preferred 1 week acceptable

Sizes (px):

1200 x 1000

File type:

.jpg

Max file size:

none

Max # characters (incl. spaces):

Description: 35

Button content: 15

05

Cli

ck-to-T

ext

Click-to-Text

Quickly grow your SMS text advertising initiatives through Tapjoy’s Click-to-Text program. Our technology sends

consumers directly from the Tapjoy Marketplace to their device’s native texting app to allow for a seamless signup

process, making it easy for them to opt-in to receive relevant advertising messages from their favorite brands via SMS.

Click-to-Text

05

Cli

ck-to-T

ext

Naming Convention

Tapjoy_ClickToText_CPC

Pricing Model

CPC

Reward Type

Rewarded

Instruction Page

Yes

Target Capabilities

Demo, Dayparting, Carrier, Operating System, Device, Country, State, DMA, Global Cities, Reconnect

Lead Time

2 weeks preferred 1 week acceptable

Sizes (px):

Marketplace icon: 512 x 512

File type:

.jpg

Max file size:

40k

Max # characters (incl. spaces):

Marketplace copy: 60

Crea

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06

Socia

l T

raffi

c Dri

v

er

Social Traffic Driver

Drive traffic directly to your brand channels on Facebook, Twitter, YouTube, Google+ or other sites. Allow users to

engage with your brand more intimately through these important social networking platforms.

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pecs

Social Traffic Driver

06

Socia

l T

raffi

c Dri

v

er

Naming Convention

Tapjoy_SocialTrafficDriver_CPC

Pricing Model

CPC

Reward Type

Rewarded

Instruction Page

Optional

Target Capabilities

Demo, Dayparting, Carrier, Operating System, Device, Country, State, DMA, Global Cities, Reconnect

Lead Time

2 weeks preferred 1 week acceptable

Sizes (px):

Marketplace icon: 512 x 512

File type:

.jpg

Max file size:

40k

Max # characters (incl. spaces):

07

P

ay-P

er-Insta

ll

Pay-Per-Install

If you’ve built your own app, our Pay-Per-Install solution can deliver scalable volume. Our performance-based pricing

allows you to control your acquisition costs.

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Pay-Per-Install

07

P

ay-P

er-Insta

ll

Naming Convention

Tapjoy_AppInstall_(CPI, CPC)

Pricing Model

CPI, CPC

Reward Type

Rewarded Non-Rewarded

Instruction Page

No

Target Capabilities

Demo, Dayparting, Carrier, Operating System, Device, Country, State, DMA, Global Cities, Reconnect

Lead Time

2 weeks preferred 1 week acceptable

Sizes (px):

Marketplace icon: 512 x 512

File type:

.jpg

Max file size:

40k

Max # characters (incl. spaces):

Marketplace copy: 60

Note:

App icon can be pulled from

08

P

ay-P

er-Engagemen

t

Pay-Per-Engagement

Go beyond the install and encourage consumers to actually engage with your app, right from their very first session.

Our performance pricing model ensures you only pay once the user has downloaded your application and completed

the designated secondary action of your choice, such as viewing a tutorial or connecting through Facebook.

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Pay-Per-Engagement

08

P

ay-P

er-Engagemen

t

Naming Convention

Tapjoy_AppEngagements_PPE

Pricing Model

PPE

Reward Type

Rewarded

Instruction Page

Yes

Target Capabilities

Demo, Dayparting, Carrier, Operating System, Device, Country, State, DMA, Global Cities, Reconnect

Lead Time

2 weeks preferred 1 week acceptable

Sizes (px):

Marketplace icon: 512 x 512

File type:

.jpg

Max file size:

40k

Max # characters (incl. spaces):

09

U

ser A

cquisi

ti

o

n

User Acquisition

Our reward-based model offers an ideal environment to acquire new leads, registrations, sign-ups, survey

completions, or any other type of quantifiable marketing action.

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User Acquisition

09

U

ser A

cquisi

ti

o

n

Naming Convention

Tapjoy_UserAcquisition_CPA

Pricing Model

CPA

Reward Type

Rewarded

Instruction Page

Yes

Target Capabilities

Demo, Dayparting, Carrier, Operating System, Device, Country, State, DMA, Global Cities, Reconnect

Lead Time

2 weeks preferred 1 week acceptable

Sizes (px):

Marketplace icon: 512 x 512

File type:

.jpg

Max file size:

40k

Max # characters (incl. spaces):

10

Cli

ck-to-Ca

ll

Click-to-Call

With Tapjoy’s Click-to-Call solution, you can reach consumers while they’re on their mobile phones allowing them to

call your customer care representatives with the tap of a button. Connect consumers directly to live representatives to

provide a quote, take an order, or offer further information directly over the phone.

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pecs

Click-to-Call

10

Cli

ck-to-Ca

ll

Naming Convention

Tapjoy_ClickToCall_CPA

Pricing Model

CPA

Reward Type

Rewarded

Instruction Page

Yes

Target Capabilities

Demo, Dayparting, Carrier, Operating System, Device, Country, State, DMA, Global Cities, Reconnect (US Only)

Lead Time

3 weeks preferred 2 week acceptable

Sizes (px):

Marketplace icon: 512 x 512

File type:

.jpg

Max file size:

40k

Max # characters (incl. spaces):