E-Commerce and Web Design Selections for graduates in 2007

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E-COMMERCE & WEB DESIGN TECHNOLOGY

Plan for Assessment of Student Academic Achievement

2006-2007

From the Mission of Hocking College

Hocking College is an innovative, experience-based technical college that nurtures learning and learner success.

Mission of Academic Affairs Unit Nurtures learning and learner success.

Mission of E-Commerce Technology

To prepare students for entry-level career positions as E-commerce professionals, to encourage their professional growth and lifelong learning in the E-commerce profession,

and to prepare them for a lifetime of service to society in the new economy.

Central Objective

Graduates of the E-Commerce Technology will be well prepared for entry-level employment.

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Success Skills

The following general outcomes are life and work skills cultivated in all students seeking the Associate Degree.

1. Communicates effectively.

2. Demonstrates math skills.

3. Demonstrates learning and critical thinking skills. 4. Maintains professional skills and attitudes. 5. Practices human relations skills.

6. Demonstrates knowledge of science and the environment. 7. Demonstrates community, cultural, and global awareness. 8. Maintains a code of ethics.

Program Outcomes

The following outcomes express additional, particular skills, behaviors, and attitudes cultivated in students seeking the Associate Degree in E-Commerce.

1. Develops an e-commerce strategy founded on market research. 2. Utilizes a variety of web site design software.

3. Develops an effective storyboard layout of an e-commerce site. 4. Designs an e-commerce site.

5. Implements customer support programs into e-commerce design. 6. Utilizes networks to post the e-commerce site to a web server. 7. Utilizes client software to administer various e-commerce servers. 8. Develops a web marketing strategy.

9. Demonstrates an understanding of legal and ethical issues surrounding e-business. 10. Utilizes Internet software.

The Success Skills and Program Outcomes combine to form a single set of skills, behaviors, and attitudes determined desirable for entry-level practitioners in E-Commerce, for graduates transferring to four-year institutions, and for educated citizens.

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Criteria for Assessing Student Academic Achievement

1. The aggregate score for each Program Outcome evaluated by graduates of the E-Commerce and Web Design program on a survey will be 3.5 or higher (on a 5-point scale), indicating the graduates’ satisfaction with their Hocking College preparation for entry-level employment. Data gathered for 2005-2006:*

Number of graduates responding to survey: 0 Program Outcomes** Aggregate

1 2 3 4 5 6 7 8 9 10 Overall Aggregate

* Source of information: 2005-2006 Hocking College Graduate Surveys (September 2007)

** See page 2 of this report for a complete listing of the Program Outcome statements.

Analysis of data:

There were no graduate surveys returned during this reporting period.

There were no graduate surveys returned during the previous reporting period (See IP0506 page 3).

Does this analysis support conclusions drawn from other assessment data analyzed for 2005-2006? Please elaborate.

During the same time period, aggregate scores were reported for specific projects in the program as follows: SWOT Analysis in the course E-Marketing – an overall aggregate of 4.23 (on a 5-point scale) was reported for sixteen (16) students (see IP0506, page 8). Web Market Research Report in the Marketing on the Internet course – an overall aggregate of 4.21was reported for eighteen (18) students (see IP0506, page 9). For the Group Presentation in the Online Law course an overall aggregate of 4.10 was reported for sixteen (16) students (see IP0506, page 10).

* Graduate and employer survey results for 2005-2006 are reported with data for 2006-2007; survey results are not available until 15 months following June graduation.

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2. The aggregate score for each Success Skill evaluated by graduates of the E-Commerce and Web Design program on a survey will be 3.5 or higher (on a 5-point scale), indicating the graduates’ satisfaction with their Hocking College preparation in life/job skills.

Data gathered for 2005-2006: *

Number of graduates responding to survey: 0 Success Skills** Aggregate

1 2 3 4 5 6 7 8 Overall Aggregate

* Source of information: 2005-2006 Hocking College Graduate Surveys (September 2007)

** See page 2 of this report for a complete listing of the Success Skills.

Analysis of data:

There were no graduate surveys returned during this reporting period.

A limited survey was conducted of 4 Spring Quarter 2005 graduates. None of the graduate surveys were returned from the E-Commerce and Web Design program during the previous reporting period (see IP0506 page 4).

During this time period, the Mathematics faculty administered the “Demonstrates Math Skills” test to 645 students and the overall performance aggregate earned was 4.01 (on a 5-point scale). Three (3 students in this sample who were enrolled in the E-Commerce and Web Design program earned an overall performance aggregate of 3.90 (see Mathematics IP0506, page 12).

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3. The aggregate score for each Program Outcome evaluated by employers of graduates of the E-Commerce and Web Design program on a survey will be 3.5 or higher (on a 5-point scale), indicating employers’ satisfaction with graduates’ Hocking College preparation for entry-level employment.

Data gathered for 2005-2006*:

Number of employers responding to survey: 0 Program Outcomes** Aggregate

1 2 3 4 5 6 7 8 9 10 Overall Aggregate

* Source of information: 2005-2006 Hocking College Employer Survey Report (September 2007)

** See page 2 of this report for a complete listing of the Program Outcome statements.

Analysis of data:

No employer information was available for this reporting period.

No employer information was available for the previous reporting period (See IP0506, page 5).

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4. The aggregate score for each Success Skill evaluated by employers of graduates of the E-Commerce and Web Design program on a survey will be 3.5 or higher (on a 5-point scale), indicating employers’ satisfaction with graduates’ Hocking College preparation in life/job skills. Data gathered for 2005-2006*:

Number of employers responding to survey: 0 Success Skills** Aggregate

1 2 3 4 5 6 7 8 Overall Aggregate

* Source of information: 2005-2006 Hocking College Employer Surveys (September 2007)

** See page 2 of this report for a complete listing of the Success Skills.

Analysis of data:

No employer information was available for the previous reporting period

No employer information was available for the previous reporting period (See IP0506 page 5).

During this time period, the Mathematics faculty administered the “Demonstrates Math Skills” test to 645 students and the overall performance aggregate earned was 4.01 (on a 5-point scale). Three (3) students in this sample who were enrolled in the E-Commerce and Web Design program earned an overall performance aggregate of 3.90 (see Mathematics IP0506, page 12).

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5. Seventy-five percent of the graduates of the E-Commerce and Web Design program will report employment related to the technology, and/or pursuit of additional education in a survey about six months after graduation.

Data gathered for 2005-2006*:

Total number of graduates:

Number of responses including surveys, phone calls, & faculty input: Number of graduates employed related to technology:

Number of graduates employed unrelated to technology: Number of graduates in military:

Number of graduates continuing education:

Number of graduates continuing education and employed: Number of graduates seeking employment:

Number of graduates not in work force: Number of graduates "Unknown"

* Source of information: Hocking College Placement Surveys Summer 2005 through Spring 2006.

(September 2007)

Analysis of data:

Unfortunately, no information was available related to graduate employment or continuing education.

This criterion is the only one that addresses employment and/or continuing education information.

• Graduate and employer survey results for 2005-2006 are reported with data for 2006-2007; survey results are not available until 15 months following June graduation.

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6. The aggregate score for each skill evaluated for the SWOT Analysis in the course E-Marketing, will be 3.5 or higher, indicating better-than-adequate to superior performance.

Note: SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Data gathered for 2006-2007:

Number of Students: 11 Skills Aggregate Internal Strengths 4.30 Weaknesses 4.20 External Opportunities 4.40 Threats 4.20 Overall Analysis 4.30 Overall Aggregate 4.28 Analysis of data:

The overall aggregate of 4.28 (on a 5-point scale) for the skills evaluated for the SWOT Analysis exceeded the 3.5 goal (on a 5-point scale). Additionally, each of the individual skill aggregates was above goal.

.

For the previous reporting period, the overall aggregate of 4.23 (on a 5-point scale) for the skills evaluated for the SWOT Analysis exceeded the 3.5 goal. Additionally, each of the individual skill aggregates was above goal (see IP0506, page 8).

.

Program change planned for 2007-2008 as a result of this analysis:

No program changes are planned as a result of this analysis.

This Criterion will be changed to read as follows in our 2007-2008 Plan: This criterion will remain the same.

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7. The aggregate score for each skill evaluated for the Web Market Research Report in the Marketing on the Internet course, will be 3.5 or higher, indicating better-than-adequate to superior

performance.

Number of Students: 11

Skills Aggregate

Situational Analysis 3.70

Selecting Target Markets 4.10

Setting Objectives 4.00

Marketing Mix Strategies 4.30

Action Plan 4.04 Budget 4.03 Evaluation Plan 4.60 Overall 4.20 Overall Aggregate 4.20 Analysis of data:

The overall aggregate of 4.20 (on a 5-point scale) for this reporting year exceeded the 3.5 goal (on a 5-point scale). Additionally, each of the individual aggregates for the skills evaluated was above goal.

The overall aggregate of 4.21(on a 5-point scale) for the previous reporting year exceeded the 3.5 goal. Additionally, each of the individual aggregates for the skills evaluated was above goal (see IP0506, page 9).

This Criterion will be changed to read as follows in our 2007-2008 Plan:

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8. The aggregate score for each skill evaluated for the Group Presentation in the Online Law course will be 3.5 or higher, indicating better-than-adequate to superior performance.

Number of Students: 21 Skills Aggregate Introduction 4.10 Presentation 3.80 Audience Engagement 4.20 Presentation Material 4.00 Theme/Ideas 4.30 Structure of Content 3.90 Subject Matter 3.80 Depth of Content 4.20 Overall Aggregate 4.00 Analysis of data:

An overall aggregate of 4.00 (on a 5-point scale) was reported for this reporting period for twenty-one students evaluated for the group presentation in the Online Law Course exceeding the 3.5 goal (on a 5-point scale). In addition, each of the individual skill aggregates was above goal.

An overall aggregate of 4.10 (on a 5-point scale) was reported during the previous reporting period for sixteen students evaluated for the group presentation in the Online Law Course exceeding the 3.5 goal. In addition, each of the individual skill aggregates was above goal.

Program change planned for 2007-2008 as a result of this analysis: No program changes are planned as a result of this analysis.

This Criterion will be changed to read as follows in our 2007-2008 Plan:

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9. The aggregate score for each Program Outcome evaluated by students in the E-Commerce & Web Design program on the 6th Quarter Survey will be 3.5 or higher (on a 5-point scale), indicating the second year students’ satisfaction with their Hocking College preparation for entry-level work. Data gathered for 2006-2007:

Number of evaluations:

Program Outcomes* Aggregates 1 2 3 4 5 6 7 8 9 10 Overall Aggregate

* For a complete listing of the Program Outcomes see page 2 of this report.

Analysis of data:

Unfortunately, the 6th Quarter Survey was not administered during this reporting period.

Unfortunately the 6th Quarter survey was not administered during academic year 2005-2006 due to a change in program director.

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10. The aggregate score for each Success Skill evaluated by students in the E-Commerce & Web Design program on the 6th Quarter Survey will be 3.5 or higher (on a 5-point scale), indicating the second year students’ satisfaction with their Hocking College preparation for life/job skills. Data gathered for 2006-2007:

Number of students:

Success Skills* Aggregates Number of Responses 1 2 3 4 5 6 7 8 Overall

* For a complete listing of the Success Skills see page 2 of this report.

Analysis of data:

Unfortunately, the 6th Quarter Survey was not administered during this reporting period.

Unfortunately the 6th Quarter survey was not administered during academic year 2007-2008 due to a change in program director.