1.0 INTRODUCTION
1.1 Company Background
An exciting new company, Food Occasions Corporation is taking the sector by stoma with one of the largest ranges of beverages and cream puff with batik cake as our main product on the Malaysia market. The company officially launched its initial range of products into the retail, wholesale and foodservice sectors in 8 March 2008. Drawing on the expertise of the largest batik cake brand in the Malaysia, founders of this business, Mr. Amir Husaini Zakwan Mazlan have selected a diverse range of European specialty batik cake, cream puff and also beverages to suit a wide variety of customers and eating occasions. Rahimah Hassan is looking to target independent retailers, delicatessens, farm shops, catering establishments, and food service, national.
Food occasions’ employees take tremendous pride in Food Occasions’ rich heritage and bright future. Unquestionably, our products represent the industry benchmark for consistent taste, quality, and freshness. The idea of using cream puff and batik cake and conveniently available at the local grocer, was uniquely appealing to Malaysians.
Back in 2006, Mr. Amir went into business in London to find some ideas on the products; were so good that he, after trying some of the samples at the one of London famous batik cake occasions, said they were so "tasty," so he eventually named the business Food Occasions Corporation and came up with the catchy name, Food Occasions.
Today, Food Occasions expands its business at G01/82, Alamanda, Putrajaya Shopping Centre, Jln Alamanda, Precint 1, 62000 Putrajaya, Wilayah Persekutuan.
Machinery was built, employees were hired, and routes were expanded. And today, we are proud to announce about batik cake and cream puff as the first new product developed by this company and of course, batik cake and cream puff are the special menu for all customer.
The desserts industry is facing numerous challenges, but we are confident we are going to turn things around in a number of concrete ways. We will continue to increase shareholder value through leveraging our tremendous Food Occasions brand, and increase sales through our company's core routes, new initiatives and strategic partnerships, and by finding partners to put our products on a larger direct store delivery system. We also are empowering our managers, owner-operators and all other employees to take ownership of their functions in the bottom-up approach. Finally, we are going to be a much more customer-diverse organization, working with our customers, and consumers to deliver what they tell us they want. With all these changes underway, we believe we will be a company that will be a formidable competitor in the years to come.
2.0 PURPOSE OF BUSINESS PLAN
The main reason of making this proposal is to promote our new company and product which is batik cake and cream puff. After a few months we testing and review this product, finally we are confident with this product and indeed we are to achieve sales targets of the most highest sales as compared to other company.
Besides that, we did a survey to our prospect about our planning to create this new product, and it is very amazing feedback from them. Most of our prospect agree and support our product. They said, batik cake and cream puff is accepted and consumed by all layers of society, regardless of age, old or young.
These types of desserts are very unique and delicious. Besides, it is also difficult to find. In fact, people started recognizing about this since wedding of the year of the most famous singer in Malaysia; Datuk Siti Nurhaliza with Dato’ Mohd Khalid Mohd Jiwa. Therefore, we think we will succeed with this brilliant idea and we hope we will get the support of all people around us.
2.1 Company Background
Name of Company : Food Occasions Operation Address : Alamanda Shopping Centre, Jalan Alamanda Precint 1,
62000 Putrajaya,
Wilayah Persekutuan.
Telephone Number: 03-83296457 Fax Number : 03-83966457
Email : [email protected] Form of Business : Partnership Organization
CEO : Amir Husaini Zakwan B.Mazlan General Manager : Rahimah Bt Hassan
Financial Manager : Putri Intan Zuriena Bt Syed Mahadzir Marketing Manager : Nurul Atiqah Bt Baharuddin
HR/Admin Manager : Muhammad Haziq B. Mohd Arip Accountant : Siti Nur Laily Bt Asni
Operation Manager : Ahmad Farhan B. Azulkarnain Sale Officer : Nadia Ashikin Bt Samsuri
Main Business Activities: 1) Batik Cake 2) Cream puff
Name of Partner: Amir Husaini B Zakwan Identity Card: 841027-01-6685
Permanent Address: No 5, Jln Kerning 4, Taman Rinting, 81750 Masai, Johor Bharu Correspondence Address: [email protected]
Telephone Number: 017-7246159 Date of Birth: 27 Oct 1984
Age: 26 Years Old Marital Status: Divorced
Academic Qualification: Degree in Business Management Course Attended: International Business Course
Skills: Can Speak English, Expert In Calculating, Accounting Management, And Control Organizational Flow.
Present Occupation: Chief Executive Officer
Name of Partner: Rahimah Bt Hassan Identity Card: 860104-10-5014
Permanent Address: R2 Kg Melayu Wira Damai, 68100 Batu Caves, Selangor Correspondence Address: [email protected]
Telephone Number: 017-2766901 Date of Birth: 4 Jan 1986
Age: 24 years old Marital Status: Single
Academic Qualification: Degree in Banking Course Attended: Financial
Skills: Can Speak In English, Expert in Calculating Present Occupation: General Manager
Name of Partner: Putri Intan Zuriena Bt Syed Mahadzir Identity Card: 840724-10-5988
Permanent Address: No 8, Jln 12, Taman Damai, Spg Morib, 42700 Banting, Selangor Correspondence Address: [email protected]
Telephone Number: 013-6451348 Date of Birth: 24 July 1984 Age: 26 years old
Marital Status: Single
Academic Qualification: Degree in Accounting Course Attended: Accounting
Skills: Can Speak In English and Well In Calculating Business Statement Present Occupation: Financial Manager
Name of Partner: Nurul Atiqah Bt Baharuddin Identity Card: 850411-01-5076
Permanent Address: J 7994, Km32, Jln Tambak Merah, 77400 Sungai Rambai , Melaka Correspondence Address: [email protected]
Telephone Number: 017-3023158 Date of Birth: 11 April 1985 Age: 25 years old
Marital Status: Single
Academic Qualification: Degree in Marketing Course Attended: Selling
Skills: Can Speak English and Also Can Take the Business International Market Present Occupation: Marketing Manager
Name Of Partner: Ahmad Farhan B Azulkarnain Identity Card: 840921-56-5647
Permanent Address: No 25, Jln AU1C/2E Taman Keramat Permai, 54200, Kuala Lumpur Correspondence Address: [email protected]
Telephone Number: 017-8728056 Date Of Birth: 27 Sept 1984 Age: 26 years old
Marital Status: Single
Academic Qualification: Degree in Business Management Course Attended: Management
Skills: Can Speak English and Good Communication with the Workers Present Occupation: Operational Manager
Name of Partner: Siti Nur Laily Bt Asni Identity Card: 830317-06-5660
Permanent Address: E7, Rumah K/T Staff Kilang Peggeli Timur, Bandar Tenggara, Kulai, Johor Correspondence Address: [email protected]
Telephone Number: 014-2604766 Date of Birth: 17 Mach 1983 Age: 27 years old
Marital Status: Single
Academic Qualification: ACCA Course Attended: Accounting
Skills: Can Speak English and Good Communication with The Workers Present Occupation: Accountant
Name of Partner: Muhammad Haziq B Mohd Arip Identity Card: 841022-46-5353
Permanent Address:No31, Jln Melati, Puncak Menara Gading, Kajang, 53900, Selangor Correspondence Address: [email protected]
Telephone Number: 017-2323504 Date of Birth: 22 Oct 1984
Age: 26 years old Marital Status: Single
Academic Qualification: Degree in Human Resources Course Attended: Human Resources/ Admin Manager
Skills: Can Speak English and Good Communication with The Workers Present Occupation: Human Resources/ Admin Manager
Name Of Partner: Nadia Ashikin Bt Samsuri Identity Card: 850823-10-5318
Permanent Address:Lot 2209 Lorong Hj Musa, Kg Delek Kanan, 41250 Klang, Selangor Correspondence Address: [email protected]
Telephone Number: 014-2388031 Date Of Birth: 23 August 1985 Age: 25 Years Old
Marital Status: Single
Academic Qualification: Degree In Selling Course Attended: Selling
Skills: Can Speak English And Good Communication With The Workers Present Occupation: Sales Officer
3.0 BUSINESS LOCATION
Alamanda Putrajaya is currently shopping malls that serve residents of Putrajaya and surrounding town. It was opened to the public in August 2004 and has over 100 lots of shops. Being the only here, it is usually packed everyday in month where many residents around here will bring their family for a time to buy meal chocolate fruit dishes for their breakfast. It is also near to the government and private department.
Not only that, our market in selling is less competitors at other shops. Beside that, Alamanda Putrajaya is at the strategic place where many staff department located nearby of Alamanda Putrajaya. Residents and government staffs are seems to be our potential prospect.
3.1 MAP
Here we are! (^_^)
No Position Qualifications
CEO Degree in Business Management
General Manager Degree in Banking
HR/Admin manager Degree in Human Resource Management Marketing Manager Degree in Marketing
Sales Officer Degree in Selling
Financial Manager Degree In Accounting
Operational Manager Degree In Business Management
Accountant ACCA
4.2 Schedule of tasks and responsibilities
No Position Responsibilities
1. CEO Responsible for the success of failure of
Decide set budget from partnership and hires a team to steer the company accordingly.
2. General Manager To plant, implement and control the overall management of the business. To plan, and monitor the strategy
progress of the business.
To be accountable for the overall
3. HR/Admin manager To measure and applicant potential to perform the job include performance, aptitude, interest, intelligent, skills, of practical test.
To recruit and staffing candidates.
4. Marketing Manager To make sure all marketing activity must satisfy customer need and wants, and the same time achieve the target profit.
5. Sales Manager To help their current financial and earning growth.
To advice their client on investment option by assessing and sharing risk
6. Financial Manager To plan and view the overall financial standing of the business at the end of accountant period.
To plan and view the business profit or loss estimate at the end of the accounting period.
To ensure that the initial capital is sufficient.
7. Operational Manager To preparing the operation budget, a business must consider fixed asset cost, monthly expenses and other expenses. To prepare the operation overhead
encompass water, electricity, telephone, and gas facilities as well the other basic utilities that are essential in moving the operation
8. Accountant To prepare profit and loss statement monthly closing and cost accounting report.
Establish, maintain, coordinates the implementation of accounting and accounting control procedure.
and policy to staff, vendors and client.
5.0 OPERATION AND PRODUCTION
5.2 Project Implementation Schedule
Clean the fruits under running water
Put the fruits into the fruit chopper for chopping process
Put the chopped fruits into the boller for streaming process
Use electric ladle to slir the fruit until the fruits change into
Add toss parts of water into the mixture
5.3 Raw Material Requirement
Activities Deadlines Durations
Incoporation of business Jan – March 2007 3 months
Application of permits and license
Jan – April 2007 4 months
Searching for business premise
Feb – March 2007 3 months
Renovation of premise April 2007 1 month
Procurement of machines and raw material
April – June 2007 3 months
Recruitment of labours June 2007 1 month
Material Quantity Total purchase (RM) Supplier
Strawberry 150 kg 1200.00 Cameron Highland
Grapes 150 kg 780.00 Cameron Highland
Apple 150 kg 800.00 Cameron Highland
Cherry 150 kg 600.00 Cameron Highland
Chocolate : Coco Powder Butter Milk 750 kg 500 kg 500 kg 2000.00 500.00 500.00 Van Houten
Marshmallow 10000 units 2000.00 Direct from
Marshmallow Factory
TOTAL RM8380.00
5.4 Machine requirement
Machine Quantity Price / Unit(RM) Total Purchase(RM)
Mixer 2 units 2000.00 4000.00
Cutter 3 units 1100.00 3300.00
Cash Register 1 units 1500.00 1500.00
Chocolate Fountain 3 units 1000.00 3000.00
5.5 Other Materials
Materials Quantity Total Purchase(RM) Supplier
stick 5000 units 1000.00 Plastic Factory
plastic 5000 units 340.00 Plastic Factory
TOTAL 10,000units 1340.00
5.6 Business And Operation Hours
Business Hours Time
8.00am - 4.00pm Day
Monday-Saturday
Operation Hours Time
4.00pm -7.00pm Day
Monday-Thursday
Receiving Area Finishing good storage
Fruits Cleaning Area
Chocolate Fountain Filling Area Machine
Fruits Cutting Chocolate Mixer 5.8 Operation Budget Office Washin g Area
Item Fixed Asset(RM) Monthly Expense(RM) Other Expense Machine and Equipment
Factory Renovation Raw Materials
Wages + EPF + SOCSO Utilities
Factory Rent Deposit for rent Deposit for utilities
16140.00 30000.00 8380.00 7000.00 800.00 3500.00 5000.00 1500.00 TOTAL 46140.00 19680.00 6500.00
Most major thing for entrepreneur is to manage business and this must be done efficiently and should be effectively to manage business willing to run smoothing and successfully towards the business plan. Therefore, in order to achieve our target, out marketing department have state several objectives.
Our marketing objectives are list as below:
Maximize profit – to attract and ensure the customer confident and satisfaction.
Good quality – to provide the best and high quality fruity and marshmallow with chocolate with the suitable price that will fulfill the customers’ needs and want.
Rational quality – able to face and solve any rather foresee and situations.
Friendly – to create a good relationship for attract the customer to be regular customer.
Future planning – create new planning to expand our business till successful besides getting high profits.
6.2 Description of Product and Services
Our shop, Boutique of Chocolate Occasions sold junk food related with chocolate at the Alamanda Putrajaya. We sold many types of fruits with chocolate and also marshmallow with chocolate as our main products. For fruity and marshmallow with chocolate, we use some marshmallow and chocolate cooking only. We make the mix of chocolate with high quality butter and milk. Our chocolate is the most delicious chocolate compared to other competitors.
And because of that, we are dare to announced that if our prospects and target customers try our product, they will not hesitate to come again to our shop.
6.3 Target Market
Target Area Market Category Market Segment
Residents of Housing for each Presint at Alamanda
Families, Student, Career Person (e. g Lecturer), People How like To Eat
ALAMANDA PUTRAJAYA
Night Market, Grocery shop Retailer Tesco, Giant Hypermarket Wholesaler
Families, Student, (e. g Lecturer), People How like To Eat Traditional
Food(e. g Adult)
6.4 Market Size
Market Segment Estimated Population
Purchase/days(3months) (RM)
BASE ON RM3 PER UNIT
Student, Retailer and Wholesaler
500 135,000
Families 400 108,000
Career Person, Other 200 54,000
TOTAL 297,000
6.5 Market Strategies
Market strategies are important to our company. It’s very uncertain and the results are effective. That is why several marketing strategies are made.
Price is a process of determining of value of product customers at a particular time quantitative terms of Ringgit Malaysia and Cents. Price strategies are important to make sure the organization can gain on profit, but still can provide reasonable price to our customers.
Our company use the competition based pricing which the prices we offer are base on the price of our competitors. The process that we offer are not to high and too low from our competitors because we want our prices to be affordable to our customers. Another reason, the prices we offer are suitable with our product.
Cost base pricing base on the total cost of the product or service plus a standard mark-up. The mark-up that our company take in fruity and marshmallow with chocolate is RM3.00 per unit.
PLACE STRATEGIES
We choose place at Alamanda Putrajaya because of it is currently serve to the resident of Selangor and surrounding towns. This also makes it easier for us to target on our customers since there are most of the governments and private worker was stayed in this area. Not only that, learning institution also located nearby of Alamanda Putrajaya such as University Kuala Lumpur, University Kebangsaan Malaysia and Kolej Poly-Tech Mara. So students and worker are seem to be our potential prospect.
Product and services strategies are one of the most important strategies for our business. It is because to ensure that customers like to make some business to our company and also a way to attract customers to get better product for us. Thus, by giving and providing the best quality will give good impression to our company’s name.
Our ways on controlling our product quality is we test out our product on whether it tasted good or not, whether it is good on nutrients or not, and whether it is good to eat or not. This also can ensure the satisfactory of our customers.
Packaging plays an important role in attracting customer’s attention and to encourage them. The function of packaging is to protect the product. We use our Boutique of Chocolate Occasions brand plastic cover, to cover our product and to attract customer through the plastic design.
Not only that, we also provide other service such as delivery.
This is another list some of product from our boutique. The price of our product is cheap and their tastes are delicious. Our product is a different from the others especially our Fruity and Marshmallow with Chocolate.
PROMOTION STRATEGIES
discount to our regular customer. Beside that we also did some brochures to help to boost up our product for our fruity and marshmallow with chocolate business.
6.6 Marketing Budget
7.0 FINANCIAL PLAN
7.1 Project Implementation Cost Schedule
Item 3 Months
Expenses (RM)
Other Expenses (RM)
Poster, Banner, and Broucher 3000 1200
Traveling 1500
Promotion 1200
Grand Opening 2550
RM RM Capital Expenditure
Land & Building (contribution by owner) Machinery and Equipment
Furniture and Fixtures
Vehicle – Van (hire purchase) Renovation cost
Working Capital ( 3 months ) Marketing Operation/Production Administration Other Expenditure Pre-operating Business registration Insurance Road Tax Other expenses Deposit Utilities Grand Total
Add: Contigency cost (10%) TOTAL PROJECT IMPLEMENTATION COST SCHEDULE 40,000 5, 000 3,000 25,000 4,000 1,500 3,000 4,000 1,000 1,000 500 500 1,500 77, 000 8, 500 3,000 4,500 90, 000 9, 000 99, 000
Cash 10, 000
Assets ( land & building ) 40, 000 50, 000 B. External Sources
Hire purchase 20, 000
Term Loan 29, 000 49, 000 C. Other Sources -TOTAL SOURCES OF FINANCING 99, 000
7.3 PRO FORMA CASH FLOW STATEMENT
A. Cash Inflow
Equity-Cash 10,000 10,000 Term Loan 29,000 29,000
Cash Sales 5,000 5,000 5,000 15,000 B. Total Cash Inflow 39,000 5,000 5,000 5,000 54,000 C. Cash Outflow Marketing Expenditure 500 500 500 1,500 Operation Expenditure Raw Materials 1,500 1,500 1,500 4,500 Direct Labor 2,000 2,000 2,000 6,000 Operation Expenditure 1,000 1,000 1,000 3,000 Administrative Expenditure
Salaries & Wages 5,000 5,000 5,000 15,000 EPF & Socso 1,000 1,000 1,000 3,000 Loan Repayment
Principal 483 483 483 1,449 Interest 48 48 48 144 Hire Purchase Repayment
Down Payment 5,000 5,000 Principal 333 333 333 999 Interest 33 33 33 99 Capital Expenditure
Machinery & Equipment 5,000 5,000 Furniture & Fixture 3,000 3,000 Renovation 4,000 4,000 Pre- Operating Expenditure 3,000 3,000 Other Expenditure
Deposits 1,500 1,500 D. Total Cash Outflow 21,500 11,897 11,897 11,897 35,691 E. Cash Surplus (Deficit) 17,500 (6,897) (6,897) (6,897) (6,897) F. Beginning Cash Balance 0 17,500 10,621 3, 742 0 G. Ending Cash Balance 17,500 10,621 3,742 (3,137) (10,016)
CHOCOLATE OCCASIONS CORPORATION PRO-FORMA INCOME STATEMENT
RM RM
Sales 15, 000
Less: Operating Expenses
Administrative 4, 000
Marketing 1, 500
Operation/Production 3, 000
Another Expenses 4, 500
Total Operating Expenses (13, 000)
NET
7.5 PROFORMA BALANCE SHEET
CHOCOLATE OCCASIONS CORPORATION PRO-FORMA BALANCE SHEET
RM RM
Non Current Asset Land & Building
Machinery and Equipment Furniture & Fixture Renovation Vehicle Deposit Current Asset Raw Material TOTAL ASSETS Owner’s Equity Capital Accumulated Profit Long Term Liabilities Term Loan
Hire Purchase
TOTAL OWNER’S EQUITY & LIABILITIES 40, 000 5, 000 3, 000 4, 000 20, 000 1, 500 7, 000 6, 000 73, 500 4, 500 78, 000 50, 000 15,000 65, 000 13, 000 78, 000
8.0 CONCLUSION
Our company is the most unique shop that sell Fruits and Marshmallow with chocolate that difficult to find in our company area. Because of that, we have made decision to build our company together and our first and main product is fruity and marshmallow chocolate.
As the conclusion, the main reason of making this proposal is to promote our new product which is Fruits and Marshmallow with chocolate. We will sell our new unique product to our entire prospect, and the first place of our promotion is at our own stall in Alamanda, Putrajaya. We will try our best to make the best promotion and marketing strategies that can help us in earn revenue to maximize our profit.
APPENDICES
PARTNERSHIP AGGREMENT LETTER
In this form of business, a person trade jointly with one or more person to carry on a business with a view to making profits. Partnership is governed by partnership Act 1961. The business registration Act 1961 does not specify that the formalization of partnership business must be followed by the written agreement between our amount partners. However, it is necessary for the business to have same Rnd of contract or partnership agreement to void any misunderstanding that may occur among the partner.
CHOCOLATE OCCASIONS CORPORATION
1. Name of the company Chocolate Occasions 2. Date of agreement 8 January 2008 3. Type of business Partnership 4. Duration of partnership
The agreement should also state that into event one partner passed away or withdraw from the partnership the business will not be dissolved.
5. Responsible of partners
Chocolate Occasions Corporation and all the shareholder in this company has responsible to make sure that we will achieve our target in each month. Not only that we will also make sure that we overcome all the problem.
6. Capital
Capitals are to be shared equally among partners. 7. Profit and losses
Profit and losses are to be shared equally with all the partners. Profit and losses in business partnership should be suffer together.
8. Equity contribution:
No. Owner / shareholder Cash / assets (percentage % )
1. 2. 3. 4. 5. 6. 7. 8.
Amir Husaini Zakwan bin Mazlan
Rahimah bt Hassan
Putri Intan Zuriena binti Syed Mahadzir Muhammad Haziq bin Mohd Arip
Ahmad Farhan B Azulkarnain
Nurul Atiqah binti Baharuddin
Siti Nur Laily binti Asni Nadia Ashikin Bt Samsuri
15% 15% 13% 13% 13% 13% 10% 8%
Company bank : Public Bank
Agreement letter for all partnership.
Dear Sir/ Miss
Regarding to the above, this letter will be as approval to all the partnership that involve in this business venture. All the partnership will be bound to this agreement. All partners must follow the term that being provided by company. Any disagreement should be informed to the entire partner.
Thank you
CEO GENERAL MANAGER
_______________________________ __________________________________ (MUHAMMAD HAZIQ B MOHD ARIP) (NURUL ATIQAH BT BAHARUDDIN)
HUMAN RESOURCE MANAGER MARKETING MANAGER
_____________________________ __________________________________
(AHMAD FARHAN B AZULKARNAIN) (PUTRI INTAN ZURIENA S.MAHADZIR) OPERATIONAL MANAGER FINANCIAL MANAGER
_____________________________ __________________________________
(SITI NUR LAILY BT ASNI) (NADIA ASHIKIN BT SAMSURI) ACCOUNTANT SALES OFFICER
