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(1)

Development and future

of the

SSL market

in

Central and Eastern Europe

Arkadiusz Szczurowski

(2)

Table of content:

About us

SSL saturation worldwide: current situation

E-commerce security in CEE

Validation types popularity

Vendors: global and local CA

Financial Institutions in the region

Endusers awareness

Summary: Threats and opportunities

(3)

About us:

SSLGURU.COM is a website designed to help consumers and companies who want a high level of online security. Our innovative SSL products are made for every level of e-business.

We provide all types of SSL certificates. On our website you can find SSL technology to secure domain names (one or more), emails, files, etc.

SSLGURU.COM also delivers highly functional tools that effectively help you manage SSL certificates. Clients and partners are welcome to use our advanced API SSL and

(4)

SSL saturation worldwide: current situation

(5)

E-commerce security in CEE

Every year we probe some of the e-commerce markets to check SSL technology

penetration. Here are some numbers from annual "Polish e-shops security report"

Page:

% of https

Log in

26

Registration

31

Purchase

36

All 3

23

Source: ”Polish e-shops security report” SSLGURU.com

In 2012 out of 462 tested e-shops:

39 %

of them had any kind of SSL

installed

9%

had weak cipher (1024 bits or less)

6%

(6)

E-commerce security in CEE

We are now conducting tests

for the 2013 edition of the report. Here are some preliminary results after 238 shops were tested. Almost all of tested websites have some sort of SSL technology implemented. The problem is a quality of certificates and their installation. 43% of certificates is issued for subject other then domain owner, most often external e-shop platform that provided complete

(7)

Validation types popularity

Domain validation is dominating e-commerce market: 195 e-shops are using it. Second, comes Organization Validation: 38 e-shops. We encountered only one Extended Validation certificate so far. Most popular are one and two years validity periods.

(8)

Vendor Popularity

Among e-shops in the region the

most popular CA are

Rapid

and

Alpha

. Popularity of those vendors is

caused by a high distribution of the

biggest local hosting providers.

Rising share of local CA such as

Certum

and

Domeny.pl

is worth

noticing.

It is disturbing that almost 10% of

e-shops relays on self-signed

certificates.

(9)

Financial Institutions in the region

Source: SSLGURU.com analysys of 145 small banks in CEE region

We have analyzed the websites of 145 small

banks in the CCE region in order to survey

the market. Nearly

25% of the analyzed small

banks had already implemented EV

certificates

. Most of them rely on

Organization Validation (OV) certificates that

will not display the green bar in the upper

left hand side of the browser. It is also worth

to mention that the

OV validation process is

not strict enough for highly trusted

institutions

such as banks. There are a few

banks that are using a

DV level certificate

that provides absolutely no confirmation

of

the website owners identity.

(10)

Financial Institutions in the region

Source: SSLGURU.com analysys of

SELF-SIGN

MISMATCH

F-lowest grade

(11)

End User awarness

We conducted surveys on events

and conferences between different

audiences to investigate what the

actual end-users know about SSL

technology. While casual users did

not recognize different types of

validation nor do they have a

working knowledge of how the

certificates work,

they understand

that the graphic signs like the green

address bar, padlocks, and

(12)

Summary: Threats and opportunities

At the beginning of 2013 the world is

paying a lot of attention to online security

concerns. Facebook, Twitter, and Evernote

have admitted to being

hacked. In the

United States a big topic of conversation is

the hacking operations that took part in

China and cost the US economy billions of

dollars. Because of this

privacy and

security are now more commonly

recognized as very important issues for

business and government.

(13)

Summary: Threats and opportunities

So what lies ahead?

We expect growth of the security market worldwide. Especially growing markets like CEE present big

potential for security companies. Despite the financial crisis, sectors like e-commerce and e-banking are expanding rapidly. So is the sector of cyber-crimes.

The threat of hackers, phishing, and data theft are

growing every year. Hence the growing need for secure

and reliable transactions.

Security solution providers

will have a key role in the market.

Source: APWG- Global Phishing Survey: Trends and Domain Name Use in 1H2012 http://docs.apwg.org/reports/APWG_GlobalPhishingSurvey_1H2012.pdf

(14)

Would you like to sell SSL certificates or are

you planning to extend your offer?

SSLGURU.COM

opens new possibilities for

you. You can start improving your offer with

the most popular SSL certificates which

guarantees

the

security

of

data

transmissions via the internet and is the

basis of protection for your network.

RESELLER PROGRAM IS A SOLUTION FOR

YOUR COMPANY

(15)

Reselling

RESELLER PROGRAM IS A FREE CHOICE

(16)

Contact:

WWW.SSLGURU.COM

INFO@SSLGURU.COM

+44 20 331 87 787

(17)

Thank you!

Arkadiusz

References

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