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Provided to
By Sean Browning, Webtrends 13-Sep-2011
Webtrends for SharePoint 2010
Webtrends’ Expertise with SharePoint
Webtrends Facts:
•
Founded the web analytics
industry in 1993 – long history
•
300+ accounts today use
Webtrends to measure their
SharePoint initiatives
•
This is used by marketing
teams throughout Microsoft,
including the SharePoint team
•
Gold Certified Partner
A Sampling of Customers Using Webtrends for SharePoint
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Webtrends Analytics for SharePoint 2010
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A Microsoft Preferred Analytics Solution for SharePoint 2010
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Quick time to value, with deployment in minutes and powerful out-of-box insight
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Compatible with any SharePoint initiative, whether intranet, extranet, community, or
for internet sites
•
Built on the powerful cross-channel Webtrends Analytics 10 platform for
extensibility beyond SharePoint
Space Creation in Analytics 10
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•
“Webtrends Site Collection Feature” installs as a method to
activate/deactivate the webtrends.js on one or more SharePoint Site
Collections
•
Link to Developer Network for install details:
http://product.webtrends.com/sharepoint/about_wt_analytics_for_sharepoint.html
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Improving SharePoint’s Embedded Analytics
Reporting Feature
Webtrends
SharePoint 2010Page views, Top visitors, Referrers, Pages
X
X
Onsite search reporting
X
X
Technical inventory reports (internal disk space, site inventory)
X
Sessionization and visitor-level analysis
X
Aggregate-only
Paths and scenario analysis
X
Commerce analysis
X
Campaign reporting
X
Cross-channel analytics (web, mobile, social, non-SharePoint)
X
Custom reports, advanced reports & dashboards
X
Excel export
Visitor segmentation
X
Visit duration
X
Activity by user or group
X
Web part tracking and web part views by page
X
SharePoint Internet Reporting, Instantly
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Webtrends Analytics
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Campaigns
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Commerce
•
Content / Page Analysis
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Onsite search
•
SharePoint-specific Reports
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Web Parts
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Breadcrumbs
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Onsite Search by Site
•
Custom Reports
•
Add-on Segments &
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People
Domains: Organizations Geo: Area Codes
Geo: Cities Geo: Countries Geo: Drilldown Geo: GMT Offsets Geo: Languages Geo: Regions Key Metrics
Time: Daily Activity Time: Hourly Activity Visitors: New + Returning Visits: Depth
Visits: Duration Visits: Frequency Events
Onsite Ads: Clickthroughs Onsite Ads: CTR
Onsite Ads: Impressions
Content
Breadcrumbs: SharePoint Sites
Entry Pages: Countries On-Site Searches
On-Site Searches: Not Found
On-Site Searches: SharePoint Sites
Pages
Pages: Exits Pages: Next Pages: Previous
SharePoint Sites: Content SharePoint Sites: Countries Web Parts: Pages
Web Parts: SharePoint Sites
Traffic
Referrers: Names Referrers: Pages Search Engines
Search Engines: Entry Pages Search Engines: Keywords Search Engines: Organic
Search Engines: Paid Search Engines: Phrases Search Keywords
Search Phrases
Search Phrases: Entry Pages Search Phrases: Organic Search Phrases: Paid
Traffic Sources: Entry Pages Technology
Browsers: 3rdParty Cookies
Browsers: Flash
Browsers: JavaScript Versions Browsers: OS
Browsers: Resolutions Browsers: Silverlight Browsers: Versions Mobile: Browsers
Mobile: Devices + Browsers Spiders
Campaign Reports
Campaign Conversion Pages Campaign IDs
Campaign Landing Pages
* Blue reports are new and specific to SharePoint Internet Sites – Intranet reports may be different
SharePoint Intranet Reporting, Instantly
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Standard reports include:
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Pages
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Visits & Sessions
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Content
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Onsite search
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SharePoint-specific Reports
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Web Parts
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Breadcrumbs
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Users
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Onsite Search by User
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Onsite Search by Site
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Document Actions
Servnet Serviços Especializados People Domains: Organizations Geo: Cities Geo: Countries Geo: Drilldown Geo: Languages Geo: Regions Key Metrics Sessions: Depth Sessions: Duration Sessions: Frequency Time: Daily Activity Time: Hourly Activity Users
Users: New + Returning Users: On-Site Searches Users: Web Parts
Content
Breadcrumbs: SharePoint Sites Breadcrumbs: Users
On-Site Searches
On-Site Searches: Not Found
On-Site Searches: SharePoint Sites On-Site Searches: Users
Pages
Pages: Next Pages: Previous
SharePoint Sites: Content SharePoint Sites: Countries Web Parts: Pages
Web Parts: SharePoint Sites Web Parts: Users
Traffic
Referrers: Names Referrers: Pages
Technology
Browsers: Flash
Browsers: JavaScript Versions Browsers: OS
Browsers: Resolutions Browsers: Silverlight Browsers: Versions Mobile: Browsers
Mobile: Devices + Browsers Events
Announcements: Conversion Pages Announcements: IDs
Announcements: Landing Pages Documents: Actions
Documents: Pages + Actions Documents: Publish
Documents: Users
Promotions: Clickthroughs Promotions: CTR
Promotions: Impressions
SharePoint Intranet Reports
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Webtrends Segments for SharePoint 2010
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Drag & drop segmentation, exploration and creation
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Same unified tag as Webtrends Analytics for SharePoint
•
MS SQL database with published, open schema
Webtrends Overcomes These Challenges
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Embedded reporting –
Incomplete and not actionable
•
Audit log-type solutions are too
IT-centric
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Webtrends Improves Existing Functionality & Integration
SharePoint's built-in usage reporting
still focuses on aggregate usage
statistics such as hit counts; to track
typical user paths through a site or
identify user segments from such
patterns, organizations will still need a
custom or third-party Web analytics tool
Webtrends for SharePoint
-Used by the Microsoft Team!
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