Exelis Master Brand Guidelines

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Exelis

Master Brand Guidelines

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Our brand is a direct reflection of who we are as an organization and the relationships

that we share with our customers. Our “brand” is more than a logo; it’s the entire set

of experiences the marketplace has with our product, services and organization.

Within that context, it’s critical that we communicate using a consistent look and feel.

These guidelines have been developed to help us accomplish this goal. They outline

the basic elements used to visually communicate our brand and demonstrate how

these elements come together to create a consistent and cohesive expression. You’ll

also find details on how to use the various elements in specific situations.

When our brand is clear and defined, and when we follow through on that brand in

every interaction, we gain a distinct competitive advantage. Please be sure you, your

vendors and other third-party providers apply these standards.

It is recommended that you read through this document and always keep it handy

to reference as you develop communications materials.

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Understanding Our Brand | Our Vision and Values

Our vision and values capture our promise to adhere to the highest standards of ethical

behavior and to hold the security and progress of our world as our driving mission.

These powerful words unite us, and we are proud that they describe the commitment

that each Exelis employee brings to our relationships and to our daily work.

Our Values

Respect

We are: > fair and courteous

> collaborative and helpful

> open-minded and inclusive

Responsibility

We are: > accountable for our words and actions

> committed to quality and safety

> caring for our communities

Integrity

We are: > ethical and honest

> trustworthy and consistent

> candid and courageous communicators

Our Vision

Inspired people who ACT in support of

customers’ critical missions, delivering

exceptional performance by...

Adapting

to meet the needs of a changing world,

Collaborating

with coworkers and customers, and

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The human impact

Our brand character is the set of traits that collectively define our Exelis personality.

It’s what gives Exelis its human quality—making us more able to connect in a consistent

and compelling way. These traits will help us guide the tone and manner of our

communications, as we build understanding and awareness—both internally and

externally—of the kind of brand that we are at our core.

We have an expeditionary spirit, moving forward and looking ahead in a united effort.

We have the exceptional foresight to anticipate and adapt to our customers’ needs and to

a changing world.

We are committed to working resourcefully within constraints and see every challenge as

an opportunity.

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Adaptive ingenuity

Adaptive ingenuity speaks to the agility and inventive, yet

reliable, brilliance that we bring to our role, emphasizing the

importance of adapting to our customers’ and the world’s needs.

In two powerful words, Adaptive ingenuity summarizes who we

are and what we want to be.

Understanding Our Brand | Our Brand Essence

Our brand essence is an internally-facing element of our brand. Because it hasn’t been registered for proprietary use, we should not feature it in external communications.

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Clear, active and engaging

At Exelis, we’re motivated by our customers’ complex challenges. We are agile and

resourceful, and this dynamic energy must shine through in the way we speak and write

in advertising. We communicate to create connections—between people and ideas, and

between ideas and ingenious solutions. That’s a lot of power to place in our words, and

it’s important to know how to use it.

Our voice is CLEAR, remembering that the simplest expression of an idea is always its

most powerful. Because we are sure of our expertise, we don’t need lengthy, complex,

cluttered copy. We back up what we say with specific proof, building our audience’s trust

and confidence.

Our voice is ACTIVE, not passive, conveying creativity, agility and positive energy. That’s

key to ENGAGING readers and listeners. Active language puts what we do at the forefront

and draws in our customers, investors and fellow employees.

Our tone reflects our audience. Internal communications can use a more familiar voice,

incorporating words like we, you, us and they. Due to the nature of our products and

customer set, external, customer-facing collateral materials should use more formal

language. It is appropriate to speak in the third person on external communications.

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Understanding Our Brand | Our Name and Tagline

Our tagline is an externally-facing, trademarked element of our brand. It translates our essence into an inspiring and accessible line to engage all audiences.

Exelis

Our name is a key signal of our evolution. Derived from excel, the name Exelis captures

our enterprising spirit and our commitment to providing exceptional, ingenious solutions.

It is an energetic name that suggests forward movement in both tone and meaning. We

are confident that it will serve our business well, as we continue to gain momentum and

perform beyond expectations.

The power of ingenuity

Our tagline is an emotional expression of our brand. While our brand essence, Adaptive

ingenuity, focuses our strategy internally, our tagline provides a glimpse into our strategy

for the outside world while inspiring all audiences, both internal and external. Our tagline

highlights what matters most to us and elevates what matters most to a place of honor—

with our name—to ground it in our positioning and essence.

Our name, Exelis, should be written as such, with a capital E in Exelis.

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Understanding Our Brand | Our Brand Center

The Exelis Brand Center is an online resource which gives you access to all of the guidelines in this document, plus the ability to download logos, templates and other files. You can also create a custom PDF of specific site pages for handy reference.

When you visit the online Brand Center at

www.exelisbranding.com, you will need to create a login and password. This process is quick and easy and gives you instant access to all of the tools and information you will need to successfully implement our brand.

Visit the site frequently for the most up-to-date information and to keep abreast of any additions or changes to the Exelis brand.

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A message from Dave Melcher Dear team,

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David F. Melcher Chief Executive Oﬃcer

PHYSICAL CHARACTERISTICS

Size 2.45” wide x 1.76” deep x 0.38” high (62.23mm wide x 44.70mm deep x 9.65mm high) Weight 31 grams (1.1 oz)

SPECIFICATIONS

Frequency tracking L1/L2 dual UTC Time Accuracy < 30ns (95%) Time to First Fix Cold – 200 sec (95%)

Warm – 40 sec (95%) Hot – 20 sec (95%) Hot Start External data

Time (1 PPS) Coordinate system at/Long and MGRS Protocols IS-GPS-153 COM Ports RS-232 and CMOS support for COM 1

CMOS support for BDDP, COM 2 and COM 3 Timing Interface 1 PPS and 10 PPS Electrical Interface 80 pin GPS SSI connector Key Fill DS-101/RS-232 mode KYK-13/KOI-18 (in DS-102 mode)

POWER Primary -3.3 VDC +/- 5% Aux +3.0 to +6.0 VDC <1.5W steady-state tracking ENVIRONMENTAL Temperature Operating: -40 to +85°C Storage: -55 to +85°C Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse proident, sunt in culpa qui officia deserunt mollit nout anim id est laborum. Product Headline Clan Pro Book 18/24 pt Title Case

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The smallest combat proven wideband data radio providing advanced wireless, ad hoc networking

AN/AVS-9 Night Vision Goggle/ Image Intensifier

Mission Systems Capabilities Overview January 6, 2012

Headlines Calibri Regular 26 pt Sentense Case

Presentation title Calibri Regular 9 pt Month Date, Year Page # Body text Calibri Regular 20 pt lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor et monte aliqua.

Subheadline Calibri Bold can be highlighted with color >Bullets Calibri regular point 18 pt

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Call-out Calibri regular 20 pt lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor et monte aliqua.

Mission Systems Capabilities Overview January 6, 2012

Presentation title Calibri Regular 9 pt Month Date, Year Page #

Lorem 2010 Lorem 2010 Lorem 2010 Lorem 2010 Lorem 2010

Chart title lorem ipsum dolor sit amet consectetur Month Day, Year

Company Address Street Address City, State, Zip code Dear Addressee:

This is a sample of the new Exelis U.S. standard letterhead. The clean, organized structure of the flush-left format gives our business communications a highly professional profile. Type all body copy in 11-point Calibri Regular (if available), upper-and-lowercase, on 15 points of leading. Set the left margin of the page at 1.00" and the right margin at 1.00". Type the date 2.25" from the top of the page. Skip one line before typing the Addressee’s name and address flush left with the date line. Skip one line between the last address line and the salutation. Then skip one line between the salutation and the body of the letter.

Do not indent at the beginning of paragraphs, and always skip one line between paragraphs. When your letter is complete, skip two lines before the closing. Then skip four lines between the closing and the Sender’s typed name to allow space for the Sender’s signature. Finally, skip one line between the Sender’s typed name and the Typist’s initials. Sincerely, Sender’s Name SN:tn Exelis Inc. 1650 Tysons Boulevard Suite 1700 McLean, VA 22102 703 790 7320 703 790 7322 Fax www.exelisinc.com Air Traffic Management Solutions John M. Smith Vice President Communications Exelis Inc. 1650 Tysons Boulevard Suite 1700 McLean, VA 22102 703 790 7320 703 790 7324 Cell www.exelisinc.com [email protected]

LOREM IPSUM SIT DOLOR

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Geospatials Systems

Delivering full-spectrum, next generations digital imaging and positioning solutions.

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Earth and Space Science Systems

Intelligence, Surveillance & Reconnaissance

Core Elements | Overview

Our visual system expresses who we are through how we look, bringing our Exelis personality to life. Everything that we do and every image or graphic element that we use reflects deliberate choices that are rooted in our brand essence and our brand character. At every point of contact with our fellow employees, customers and stakeholders, we aim to present a clear and focused perspective.

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Core Elements | Overview

Our logo, color palette, focal lines, typography and photographic style, all displayed at right, comprise our Core Elements.

When used in combination, these elements become a powerful expression of the promise of our brand. Our bold, confident color palette, distinctive focal lines and dynamic, engaging photography all support a larger brand experience, alluding to our expeditionary spirit and our ability to anticipate needs and adapt quickly in a changing world. While it’s important that we apply each element in a consistent manner, there is flexibility in how we bring them together. This allows us to develop communications and experiences that are engaging and brand-building. Typography Photography Exelis logo Color palette Focal lines

Clan Pro Book

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Book Italic / Medium / Medium Italic / Bold / Bold Italic

Calibri Regular

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Book Antiqua Regular

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Core Elements | Corporate Logo | Exelis Logo

Our logo expresses our expeditionary spirit. The letterforms are bold and modern, capturing the solidity of our established presence. Within the logotype, we’ve emphasized the “X” to create a dynamic arrow. Pointing to a bright future for our business, our customers and our world, the arrow captures our foresight and focus. The “X” also has two arrows that join at the center of the letter, highlighting our united effort in solving challenging problems head-on. The orange color used in our logo, Exelis Orange, is bold and confident, helping us stand out among our competitors.

Note: The “X” within the Exelis logotype is an important part of our logo and should never be disassembled. It is not a symbol and, therefore, should never be featured on its own.

Exelis logo

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Core Elements | Corporate Logo | Logo Configurations

Our logo has two configurations, as displayed at right: the Exelis logo and the Exelis logo with tagline. Each configuration represents carefully drawn artwork that should not be altered or modified in any way.

The logo with tagline is reserved for use in advertising campaigns and promotional items, when appropriate. Do not feature this configuration on general communications materials, such as stationery, product data sheets or other corporate collateral.

The Exelis logo with tagline is a distinctive lockup, meaning that the logo and tagline share a precise relationship with each other based on size and position. Never reposition or separate the tagline from the logo. The tagline should always be locked up to the logo, as displayed at right.

Note: When required, use the following legal disclaimer for the Exelis logo: “Exelis is a registered trademark of Exelis Inc.”

For the Exelis logo with tagline, use the following legal disclaimer: “Exelis is a registered trademark and “The Power of Ingenuity” is a trademark, both of Exelis Inc.”

Exelis logo

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Core Elements | Corporate Logo | Clear Space and Minimum Size

It is important to surround our logo and tagline with a healthy amount of breathing room to help them stand out in all applications. Avoid placing any text or graphic elements within the designated clear space.

To ensure our logo and tagline are always legible, please note the minimum size requirements. These are the smallest sizes at which they can be safely reproduced for print and onscreen applications.

Exelis logo

Exelis logo with tagline

Clear space equals the height of the E in Exelis.

Recommended minimum size for print and onscreen applications.

0.5 inch (13mm) 60 pixels

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Core Elements | Corporate Logo | Logo Color Variations and Backgrounds

A set number of color variations and recommended backgrounds for our logo and tagline ensure that it’s always clear and legible in our communications. The color variation that you select should maximize visibility and recognition by providing good contrast and readability. The Exelis Orange variation best represents our brand—use it whenever possible. When necessary, use the white variation to provide better contrast for the logo and tagline. The black variation is reserved only for one-color printing or in material treatments.

Note: The boxes surrounding the signatures displayed at right are for illustrative purposes only and to represent a background. The logo and tagline should never appear framed in a box.

Limit the use of this variation to one-color or two-color printing for which Exelis Orange is not available or in material treatments (e.g., fax, stamping, embossing).

This is the preferred variation of our logo. The vibrancy of the orange appears well on most light and dark backgrounds and photography, although you may need to swap the dark gray tagline for white in some instances.

Use this variation when the background color or photography adversely affects the legibility of the Exelis Orange logo.

Exelis Orange logo

White logo

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Core Elements | Corporate Logo | Logo Placement

The way we position our logo within an application says a lot about the way we think about our brand. By placing our logo in the upper right-hand corner, we elevate and push the logo forward and reinforce our organization’s bold and expeditionary character. Displayed at right are a few examples that illustrate the effective placement of our logo across different application types.

Note: In situations where it is impossible to feature the logo in the upper right-hand corner due to technical constraints or a specific application’s best practices for logo visibility (such as on a webpage), the preferred position for the logo is either in the upper left-hand or the lower right-hand corner. Avoid placing the logo in the lower left-hand corner.

Also displayed at right is an example of a CAD drawing with the Exelis logo applied to the title block. The Exelis logo files sized for this CAD drawing application are available for download from the online Brand Center (www.exelisbranding.com).

Note: Please consult your Legal/Contract representative prior to changing drawing title blocks to the Exelis logo.

Sample applications

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Department Name

Thursday, May 12 10 – 2PM At Lorem Ipsum room

Consectetur adipiscing elit, morbi facilisis blandit leo ac semper. Class aptent taciti sociosqu litora massa pellentesque dictum etiam eget est eget lectus rutrum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit. Subheadline

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Product data sheet cover Fleet Systems

Engineering Team (FSET) Meeting changing Fleet Mission requirements

Brochure cover

Air Traffic Management Solutions

Stationery

Month Day, Year Company Address Street Address City, State, Zip code Dear Addressee:

This is a sample of the new Exelis U.S. standard letterhead. The clean, organized structure of the flush-left format gives our business communications a highly professional profile. Type all body copy in 11-point Calibri Regular (if available), upper-and-lowercase, on 15 points of leading. Set the left margin of the page at 1.00" and the right margin at 1.00". Type the date 2.25" from the top of the page. Skip one line before typing the Addressee’s name and address flush left with the date line. Skip one line between the last address line and the salutation. Then skip one line between the salutation and the body of the letter.

Do not indent at the beginning of paragraphs, and always skip one line between paragraphs. When your letter is complete, skip two lines before the closing. Then skip four lines between the closing and the Sender’s typed name to allow space for the Sender’s signature. Finally, skip one line between the Sender’s typed name and the Typist’s initials. Sincerely, Sender’s Name SN:tn Exelis Inc. 1650 Tysons Boulevard Suite 1700 McLean, VA 22102 703 790 7320 703 790 7322 Fax www.exelisinc.com John M. Smith Vice President Communications Exelis Inc. 1650 Tysons Boulevard Suite 1700 McLean, VA 22102 703 790 7322 703 790 7324 Cell www.exelisinc.com [email protected]

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Core Elements | Corporate Logo | Incorrect Use of Logo

EXELIS

The power of ingenuity

Do not assign arbitrary colors to the logo or tagline (even if part of our color palette).

Do not use drop shadows or special effects.

Do not reposition the tagline.

Do not change the size relationship between the logo and tagline.

Do not add graphical elements to the logo or tagline.

Do not recreate the logo or tagline with text.

Do not warp, skew or rotate the logo or tagline.

Do not use the “X” as a graphic symbol. Do not use the tagline without the logo.

As outlined in the previous pages, there are limited ways to properly use the Exelis logo and tagline. It is critical that we never alter the logo artwork or use it in situations that jeopardize its impact and integrity.

Displayed on this page are several examples of the misuse of our logo and tagline. Keep in mind that any modifications, other than proportionate scaling, are also considered misuse.

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Core Elements | Corporate Logo | Exelis Logo Artwork File Naming

Identifier

The file name prefix distinguishes Exelis logos. Color

There are three versions of the logo. c, 4c or RGB = Exelis Orange color logo w = White logo

k = Black logo File extension

eps = Vector file, for use in print or signage applications.

jpg = Raster RGB, for use onscreen or in office applications such as Microsoft® Word® or PowerPoint®; small size at 150 dpi.

png = Raster RGB, for use onscreen or in office applications such as Microsoft® Word® or PowerPoint®; small size at 150 dpi; transparent background.

Note: Some logo versions are also available in wmf (Windows Metafile), bmp (bitmap) or dwg (AutoCAD) formats. Identifier Exelis logo Identifier Exelis logo

Exelis_4c.eps

Exelis_tag_4c_w.eps

File extension eps = Vector file jpg = Raster RGB file

png = Raster RGB file, transparent background

File extension eps = Vector file jpg = Raster RGB file

png = Raster RGB file, transparent background Color c = Spot color 4c = 4-color process rgb = RGB color space w = White k = Black Color c = Spot color

c_w = Spot color with white tagline 4c = 4-color process

4c_w = 4-color process with white tagline rgb = RGB color space

w = White k = Black Tagline

tag = Logo with tagline

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Exelis_k.eps Exelis_k.jpg Exelis_tag_c_w.eps Exelis_tag_4c_w.eps Exelis_c.eps Exelis_4c.eps Exelis_c.jpg Exelis_rgb.png Exelis_tag_c.eps Exelis_tag_4c.eps Exelis_tag_c.jpg Exelis_tag_rgb.png Exelis_w.eps Exelis_w.png Exelis_tag_w.eps Exelis_tag_w.png Exelis_tag_k.eps Exelis_tag_k.jpg

Core Elements | Corporate Logo | Exelis Logo Artwork Legend

Exelis Orange logos Exelis_c.eps Exelis_tag_c.eps Exelis_tag_c_w.eps

Use in spot color applications such as stationery. Exelis_4c.eps

Exelis_tag_4c.eps Exelis_tag_4c_w.eps

Use in all-color print applications such as advertisements.

Exelis_c.jpg Exelis_tag_c.jpg Exelis_rgb.png Exelis_tag_rgb.png

Use in onscreen applications such as PowerPoint®. White logos

Exelis_w.eps Exelis_tag_w.eps Exelis_w.png Exelis_tag_w.png

Use in all-color or one-color applications.

Black logos Exelis_k.eps Exelis_tag_k.eps Exelis_k.jpg Exelis_tag_k.jpg Exelis_k.png Exelis_tag_k.png

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Core Elements | Partnerships and Co-branding

As representatives of Exelis, it is the responsibility of all Exelis employees to safeguard the brand and use it correctly. The Exelis brand is our marketing identity to the world and should only be used in accordance with the Exelis brand guidelines. Our brand communications team must be consulted and provide approval in all situations that may involve the creation of new logos, sub-brands or when our logo is featured alongside that of any other organi-zation. The use of the Exelis logo by other companies such as distributors also requires approval.

Note: Our brand communications team may be reached via email at [email protected].

New logos, brands or sub-brands

The creation of new logos, brands or sub-brands is prohibited. This applies to the production of any electronic or print marketing materials, as well as any promotional items, stationery or business cards. Subsidiaries

Subsidiaries should be referenced as “a subsidiary of Exelis Inc.” (e.g. Space Computer Corporation, a subsidiary of Exelis Inc.) and should follow Exelis brand guidelines so as not to differ from the company as a whole. As a wholly owned subsidiary of Exelis Inc., the subsidiary legal entity name will be used in conjunction with the Exelis logo on busi-ness cards, stationery, marketing materials, email signatures, etc. in accordance with our guidelines.

Mergers and acquisitions

Mergers and acquisitions should be folded into the existing Exelis organizational structure and adopt the Exelis brand as soon as possible. If operating as a subsidiary, the newly acquired company should follow the subsidiary guidelines above. Merger and acquisition project managers should consult with their Division communications staff for details on this process. If it is deemed necessary to maintain the newly acquired company’s legacy brand for a time, the Division must develop a brand transition plan, to be approved by the brand communications team.

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Core Elements | Partnerships and Co-branding

Team and partnership logos

Team logos and brands are prohibited except when formal joint ventures or legal teaming agreements are approved. It is important to address our branding rights while teaming agreements are being drafted. Business Development, Legal and Communications are all partners in this effort. Adding language to teaming agreements to specify how and when team members employ each other’s respective brands will help mitigate future disputes about things like brochures, websites and ads. The brand communications team should be consulted before branding for any joint venture is developed to ensure compliance with our brand guidelines in all team materials.

Displayed at right are a few examples illustrating the effective placement and sizing of our logo when it is featured next to the logo of an organization with which we are partnering. The two logos should appear visually balanced and separated by a thin Exelis Dark Gray rule with appropriate and equal clear space on each side.

It is always desired to feature the Exelis Orange color variation of our logo. When this is not possible, use either the white or black variation. Although sponsorship partners may have their own color palettes, never assign an arbitrary color to our logo in an attempt to match the partner’s color palette within a particular application.

The weight of the thin gray rule that separates the logos should be 0.25 pt in most applications. For oversized applications, increase the weight of the focal lines proportionately.

Partner logo

What works well

What to avoid

Do not assign arbitrary colors to our logo to match a partner’s color palette.

Do not lock up the logos or violate our clear space requirements.

Partner logo Partner logo Partner logo Partner logo Partner logo Partner logo

Do not feature logos in a manner that lacks visual balance.

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Core Elements | Partnerships and Co-branding

Exelis logo use by other companies

The only people authorized to have Exelis business cards are direct employees of Exelis and our subsidiaries. Consultants or subcontractors working for a company other than Exelis are prohibited from having Exelis business cards. Exceptions may be made in some instances with Corporate HQ Communications and Legal approval.

It is important that our brand is presented in an approved and consistent manner in authorized distribution situations. Our approach for ensuring consistency uses logo lockups that display the authorized distributor qualification and the distributor’s name locked up to the Exelis logo. Authorized distributors of our products must have approval from the brand communications team prior to using the Exelis logo in any marketing materials. The request should reference a specific contract, approved by Legal, that stipulates how the distributor may use the logo and the time period for which permission is granted. Detailed specifications for creating authorized distributor logo lockups are displayed at right. Please note, the weight of the thin gray rule that separates the logos should be 0.25 pt in most applications. For oversized applications, increase the weight of the focal lines proportionally.

Lockup specifications

Sample lockup

Clan Pro Medium

Authorized Distributor

Morovision Night Vision

1 E

Line weight can be increased when featuring the logos at large sizes. The line should always look thin and clear. Minimum line weight = 0.25 pt.

0.5 E 0.35 E 0.35 E 0.55 E

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Core Elements | Copyright and Disclaimer Requirements

The Exelis name and logo are registered trademarks and must be protected as such. When required, use the following legal disclaimer for the Exelis logo:

“Exelis is a registered trademark of Exelis Inc.”

For the Exelis logo with tagline, use the following legal disclaimer:

“Exelis is a registered trademark and “The Power of Ingenuity” is a trademark, both of Exelis Inc.”

On ads, brochures, data sheets and similar materials, the following copyright information should be added to the legal disclaimer:

Photo credit

In addition to the legal disclaimer and copyright information listed on the back of our brochures and other collateral materials, there is a section in the legal copy block for photo credit information, if applicable. Exelis will use photos taken by different branches of the U.S. Military. In these instances, please give proper credit such as: “Photo courtesy of the U.S. Air Force.” Photos that are owned by Exelis do not need additional copyright information as they are covered by the Exelis Inc. copyright.

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Core Elements | Color Palette | Overview

Color plays an important role in our visual identity. Color helps ensure that we stand apart from our competitors and serves as a tool for organizing information.

Core colors

Exelis Orange, the color used in our logo, is the most important color in our visual system—an alert and vibrant color that is unique in the industry and among our competitors. To provide a clean canvas for our Exelis Orange to stand proud, build a healthy amount of white space into our communications. Secondary colors

Our secondary colors are grounded in shades of gray to help balance our color palette and provide a neutral counterpart for Exelis Orange. Use Exelis Light Gray for backgrounds, Exelis Dark Gray for highlighting elements and Black for typography. Exelis Dark and Light Gray follow Exelis Orange in prominence and can be widely used.

Accent colors

These colors are meant to enhance Exelis Orange, not compete with it. As such, these colors should be used sparingly and only to help highlight key information. The accent colors may be used to enhance charts, graphs or infographics as well as employee communications and other internal company initiatives. They are not to be used on customer-facing materials, as main or background colors, focal lines, or to highlight text. Please remember that Exelis Orange is our primary color, and any additional colors need to remain secondary.

Secondary colors

Exelis Light Gray Pantone Cool Gray 8 C CMYK 0/0/0/50 RGB 136/139/141 Hex #888b8d

Exelis Dark Gray Pantone Cool Gray 11 C CMYK 0/0/0/85 RGB 83/86/90 Hex #53565a Black CMYK 0/0/0/100 RGB 0/0/0 Hex #000000 Core colors Exelis Orange Pantone 166 C CMYK 0/79/100/0 RGB 227/82/5 Hex #e35205 White CMYK 0/0/0/0 RGB 255/255/255 Hex #ffffff

Included on this page are color specifications for general print and onscreen use. When using uncoated or alternative paper stocks, work closely with your production teams and vendors to achieve the closest color match to the Pantone C values listed on this page. The colors shown on this page and throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy

and may not match the PANTONE Publication for accurate color. PANTONE® is the property of Pantone, Inc.

Exelis Teal Pantone 320 C CMYK 100/0/31/7 RGB 0/160/175 Hex #0098aa Exelis Green Pantone 383 C CMYK 20/0/100/19 RGB 178/187/30 Hex #a2ad00 Exelis Yellow Pantone 130 C CMYK 2/38/100/0 RGB 245/168/28 Hex #f5a81c Accent colors

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Core Elements | Color Palette | Applying Color Palette to Microsoft® Office Documents

Copying from some older Exelis Microsoft® Office documents into a newer template may cause unexpected color shifts. One way to minimize the changes is to transfer the color theme that has been incorporated into our PowerPoint® template to your computer and then apply it to any converted documents. Since customized document themes are shared across all Office programs (including PowerPoint®, Word® and Excel®), the new colors would become available to Word® and Excel® documents as well. This one-time setup procedure would need to be carried out on all computers that are converting old documents to the new templates.

Procedure

Download and open the Exelis PowerPoint® template from the online Brand Center (www.exelisbranding.com) and do the following:

The new colors should now be available in Word® (the application may need to be restarted before the colors are visible). Open a Word® document to be converted.

You can choose to apply just the color palette (leaving fonts and other elements unchanged) by only selecting the correct palette in the Colors drop down menu. Color shifts may still occur with this procedure and require some manual adjustments to documents, but it will provide a starting basis consistent with the Exelis brand.

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Core Elements | Color Palette | Effective Use of Color

To ensure that our communications stand apart from our competitors, we follow a color strategy that focuses on giving prominence to our core color, Exelis Orange, and supporting it with neutral shades of gray, white space, photography and limited use of our accent colors.

Displayed at right are examples of our color strategy in action. Notice how, regardless of the balance of color assigned to the applications, Exelis Orange still appears as the most distinctive color across our communications. This is the advantage of keeping our palette limited and focused.

Sample applications

SpearNet Team Member Radio

Today’s dismounted Soldier needs compact and secure networked communications that are not limited by traditional radio frequency line of sight. SpearNet Team Member Radio is a 21st century communications system bringing voice, Situational Awareness (SA) and inter-networking access that surpasses traditional point-to-point communication system limitations on range and data rate. WIRELESS INTEGRATION

SpearNet’s mobile ad hoc network provides voice, integrated GPS with SA reporting, and data transfer (100 – 1500 kbps) across dismounted networks spanning 6 km. SpearNet maintains voice and data communications within difficult environments such as tunnels, ship cargo holds, fast moving vehicles and buildings.

SIP/VOIP NETWORKS

SpearNet includes SIP/VoIP for interconnection with telephone networks. SIP provides the ability, when connected with a backhaul such as SATCOM and a SIP server, for the deployed Soldier to speak directly and securely with his in-country commanders. Also available are high speed data transfer (>1 Mbps for video surveillance or mission plans) and selectable GPS position reporting.

IP INFRASTRUCTURE

Simple to use, lightweight and robust, this radio works using an IP infrastructure communication system. SpearNet can be configured as an IPv4 router connecting its RF, Ethernet, and USB interfaces to allow seamless interconnection of IP compliant computers, sensors, cameras, and other tactical networks. Each radio is AES 256 bit encrypted, providing each individual soldier with secure communications from any potential enemy.

MOBILE AD-HOC NETWORKING (MANET)

SpearNet is a MANET radio, which maximizes net coverage at all times, especially in urban environments and conditions where normal one-hop/point-to-point radios are unable to maintain coherent network coverage. Being a low latency multi-hop radio means that the range is only required to the next Soldier. Having multiple active SpearNet radios creates a network and consequently the range is extended. The Soldier does not need to manually update the radio; it is self-healing and rapidly updates the network as connectivity changes. This is transparent to the individual Soldier who can concentrate on his primary task without the worry of a ‘no-comms’ scenario.

VIDEO STREAMING

SpearNet has a proven high speed data capability which can provide real-time video streaming and can even allow for satellite or aerial imagery to be sent to individuals. Connecting a PDA or laptop will allow the Soldier to view updated images supporting what he is actually seeing with his own eyes. This can assist with rapid tactical decision making when timing is critical.

SPEARNET VEHICULAR MOUNT (SNVM)

Mounted forces can also benefit from SpearNet with a 20W power amplifier vehicle adapter. This significantly increases the point-point and the overall networking range of the radio system. Testing has shown a minimum of 8 km point-to point range with SNVM. Sustained links of up to 16 km have been demonstrated. A networking range of 40 - 60 km can be expected with properly placed relays. The SNVM contains two Ethernet, one USB, a vehicular intercom, vehicular loudspeaker, and remote control unit interfaces.

Data sheet page

Presentation Headline Calibri Regular 36 pt

Month Date, Year Calibri Regular 18 pt

PowerPoint® cover slide

The content slides feature Exelis Orange to ensure that the presentation adheres to our color strategy.

Presentation title Calibri Regular 9 pt Month Date, Year Page # Body text Calibri Regular 20 pt lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor et monte aliqua.

Subheadline Calibri Bold can be highlighted with color >Bullets Calibri regular point 18 pt

>Bullets lorem ipsum sit dolor

Call-out Calibri regular 20 pt lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor et monte aliqua.

Electronic newsletter

Tethered Aerostat Radar System (TARS) by Exelis TARS Employee Eduardo Rasado.

Mission Systems Newsletter

ISSUE 6, 2012

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Subheadline lorem ipsum sit dolor

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Q: Maugue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consem ad minim veniam, quis nostrud exerci tation ullamcorper.

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dignissim qui blandit praesent luptatum zzil delenit. Lorem ipsum sit dolor at Exelis

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SpearNet Team Member Radio The smallest combat proven wideband data radio providing advanced wireless, ad hoc networking

Data sheet or brochure cover

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Headline Clan Pro Book 26/34 pt Title Case

Subheadline Clan Pro book 12/16 pt sentence case

Do not apply gradients or tints of color to backgrounds. Do not use colors outside

our prescribed color palette.

Do not use accent colors in place of core or secondary colors.

Do not combine background colors.

SpearNet Team Member Radio

Today’s dismounted Soldier needs compact and secure networked communications that are not limited by traditional radio frequency line of sight. SpearNet Team Member Radio is a 21st century communications system bringing voice, Situational Awareness (SA) and inter-networking access that surpasses traditional point-to-point communication system limitations on range and data rate.

SpearNet’s mobile ad hoc network provides voice, integrated GPS with SA reporting, and data transfer (100 – 1500 kbps) across dismounted networks spanning 6 km. SpearNet maintains voice and data communications within difficult environments such as tunnels, ship cargo holds, fast moving vehicles and buildings. SpearNet includes SIP/VoIP for interconnection with telephone networks. SIP provides the ability, when connected with a backhaul such as SATCOM and a SIP server, for the deployed Soldier to speak directly and securely with his in-country commanders. Also available are high speed data transfer (>1 Mbps for video surveillance or mission plans) and selectable GPS position reporting. Simple to use, lightweight and robust, this radio works using an IP infrastructure communication system. SpearNet can be configured as an IPv4 router connecting its RF, Ethernet, and USB interfaces to allow seamless interconnection of IP compliant computers, sensors, cameras, and other tactical networks. Each radio is AES 256 bit encrypted, providing each individual soldier with secure communications from any potential enemy.

SpearNet is a MANET radio, which maximizes net coverage at all times, especially in urban environments and conditions where normal one-hop/point-to-point radios are unable to maintain coherent network coverage. Being a low latency multi-hop radio means that the range is only required to the next Soldier. Having multiple active SpearNet radios creates a network and consequently the range is extended. The Soldier does not need to manually update the radio; it is self-healing and rapidly updates the network as connectivity changes. This is transparent to the individual Soldier who can concentrate on his primary task without the worry of a ‘no-comms’ scenario. SpearNet has a proven high speed data capability which can provide real-time video streaming and can even allow for satellite or aerial imagery to be sent to individuals. Connecting a PDA or laptop will allow the Soldier to view updated images supporting what he is actually seeing with his own eyes. This can assist with rapid tactical decision making when timing is critical.

WIRELESS INTEGRATION

SIP/VOIP NETWORKS

IP INFRASTRUCTURE

MOBILE AD-HOC NETWORKING (MANET)

VIDEO STREAMING

SPEARNET VEHICULAR MOUNT (SNVM)

Mounted forces can also benefit from SpearNet with a 20W power amplifier vehicle adapter. This significantly increases the point-point and the overall networking range of the radio system. Testing has shown a minimum of 8 km point-to point range with SNVM. Sustained links of up to 16 km have been demonstrated. A networking range of 40 - 60 km can be expected with properly placed relays. The SNVM contains two Ethernet, one USB, a vehicular intercom, vehicular loudspeaker, and remote control unit interfaces.

Headline Clan Pro Bold 26/34 pt Title Case Subheadline Clan Pro bold 12/16 pt sentence case

Do not combine colors that do not provide sufficient contrast for legibility.

Core Elements | Color Palette | Incorrect Use of Color

There are several things to avoid when working with color. Displayed on this page are some, but not all, examples of incorrect use of color.

Always keep our color strategy in mind and follow the color specifications outlined in this document to help promote the consistent presentation of our visual identity.

Do not feature black as a background color option.

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Core Elements | Focal Lines | Overview

Focal lines are graphic elements inspired by the shapes in the “X” of Exelis. When used correctly, these thin, precise lines serve as simple and powerful visual cues that reinforce our collaborative nature while providing a flexible framework for directing focus within layouts. There are three variations of focal lines, called devices. Each device has a specific purpose within our visual system.

The next few pages illustrate how to use these devices effectively when developing branded communications materials.

Focal line variations

Framing device

Use the framing device in situations where a strong “first impression” of the brand can be made, such as:

> Advertisements

> Brochure covers

> Product data sheet covers

> Presentation cover slides

> Press kit/sales folders

> Binder covers

> CD/DVD covers

> Trade show back wall/panels

> Posters

> Billboards

> Website landing pages

Pinpointing device

Use the pinpointing device in situations that are more content-heavy or secondary in nature, such as:

> Advertisements

> Brochure interior pages

> Product data sheet interior pages

> Presentation divider slides

> Trade show informational wall/panels

> Informational posters

> Website interior pages

The pinpointing device may also be used in limited-space situations where using the framing device is not practical, such as:

> Newsletter mastheads

> Email/Web banners

Highlighting device

Use the highlighting device in situations that are more content-heavy or secondary in nature, such as:

> Brochure interior pages

> Product data sheet interior pages

> Presentation content slides

> Trade show informational wall/panels

> Informational posters

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Core Elements | Focal Lines | Framing Device

Framing device specifications

Sample applications

The framing device may be rotated only in 90-degree increments.

The focal lines may be white on a color or photographic background or either Exelis Orange or black on a white background.

PowerPoint® cover slide

Brochure cover Presentation folder

Focal lines

Orientation options

Color and background options Device construction 90º 45º 45º Presentation Headline Calibri Regular 36 pt

Month Date, Year Calibri Regular 18 pt

Information Integration Systems and Solutions

Full life-cycle transformation of data and information into actionable knowledge

Information Systems

Focus area

The framing device is constructed by assembling six focal lines to create two arrow-like targets. These targets draw the eyes of the viewer into the focus area—the space between the two targets that is reserved for a key element, such as a headline, photograph, or an area of interest within a particular photograph.

The specifications for building a framing device are displayed at right. The focal lines may be extended outward in all directions, and the focus area may be increased or decreased to accommodate a variety of layout needs. Always construct the device as displayed at right to establish its consistent presentation across our communications. The framing device may be positioned horizontally or vertically but should be rotated only in 90-degree increments. When placing headlines within the focus area, a horizontal orientation of the framing device is preferred.

The approved color options for the framing device are also displayed at right. White focal lines are the primary use, as they work well on either color or photographic backgrounds. On white or light-color backgrounds, use Exelis Orange focal lines; in situations where application of color is not possible, use black.

Note: Matching the color of the focal lines to the color used in any text featured within the focus area promotes a clean, focused type hierarchy.

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Core Elements | Focal Lines | Framing Device

Levels of focus

Applying selective focus

General focus

Features the focal lines on a full-color photographic background.

Selective focus

Features photography that appears full-color within and grayscale outside the focus area.

Precise focus

Features a full-color photograph within the focus area only.

Correct setting Good range and balance of light and dark grays.

Incorrect setting Too light and washed out.

Incorrect setting

Do not colorize photography. Incorrect setting

Too dark and suppressed.

The framing device may be used in a variety of ways to direct focus, as illustrated at right. There are three appropriate levels of focus: general, selective and precise. When developing communications materials, select the level(s) that works best to accomplish the goals of your specific application. Position the arrow-like targets of the device so that they draw attention to a particular area of significance—perhaps a headline or part of an image that warrants accentuation.

When working with photography to achieve the selective focus effect, be mindful of the grayscale settings that you assign. The resulting image should have a healthy balance of dark and light grays. As displayed at lower right, the grayscale settings should produce an image with a balance of grays ranging from roughly 15% to 85%. There should be no pure black or pure white in the resulting look.

Note: Depending on the photo, grayscale settings may need to be slightly more or less than described above in order to achieve the desired look.

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Core Elements | Focal Lines | Framing Device

The framing device is an incredibly flexible graphical element that may be placed in a variety of ways to accommodate layout needs.

While the device may be horizontally or vertically oriented, the focus area should take up only a limited amount of space in a layout—a minimum of approximately 20% and a maximum of approximately 70% of a defined layout area. Following these recommendations will ensure that the device properly directs the eyes of a viewer into the focus area. A focus area that is too large fails to provide a clearly defined area of focus. A focus area that is too small loses its purpose and gives the appearance of a decorative element rather than a visual tool with strategic implications.

Note: When placing headlines within the focus area, the horizontal orientation is preferred, as it frames the text well.

The focus area should occupy between 20% and 70% of the canvas area.

70% maximum 20% minimum

Focus area sizing

Applying focus area sizing

Incorrect setting

The focus area occupies less than 20% of the canvas area.

Correct setting

The focus area occupies between 20% and 70% of the canvas area.

Incorrect setting

The focus area occupies more than 70% of the canvas area.

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Core Elements | Focal Lines | Pinpointing Device

The pinpointing device is constructed by

assembling two focal lines to create an arrow-like target that may be used to pull the viewer’s eyes from one area of focus to another. Since this device is reserved for typographic use, this focus area should feature text elements, such as a headline or block of copy. In some situations, the focus area may feature our logo or a particular area of interest within a photograph.

The specifications for building the pinpointing device are displayed at right. The focal lines may be extended outward in both directions to accommodate a variety of layout needs. Always construct this device as displayed at right to establish its consistent presentation across our communications.

The pinpointing device may be positioned horizontally or vertically and should be rotated only in 90-degree increments.

The approved color options for the pinpointing device are also displayed at right. White focal lines are the primary use, as they work well on either color or photographic backgrounds. On white or light-color backgrounds, use Exelis Orange focal lines; in situations where application of color is not possible, use black.

Note: Matching the color of the focal lines to the color used in the text featured in the focus area promotes a clean, focused type hierarchy.

Pinpointing device specifications

Sample applications

The pinpointing device may be rotated only in 90-degree increments.

The focal lines may be white on a color or photographic background or either Exelis Orange or black on a white background.

Email banner

90º Focus area

Focal lines

Orientation options

Color and background options Device construction

This e-mail and any ﬁles transmitted with it may be proprietary and are intended solely for the use of the individual or entity to whom they are addressed. If you have received this e-mail in error please notify the sender. Please note that any views or opinions presented in this e-mail are solely those of the author and do not necessarily represent those of ITT Exelis. The recipient should check this e-mail and any attachments for the presence of viruses. ITT Exelis accepts no liability for any damage caused by any virus transmitted by this e-mail.

A message from our CEO

Dear team,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestievel illum dolore eu feugiat exerci tation ullamcorper vel eum iriure dolor.

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David F. Melcher Chief Executive Oﬃcer

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Exelis Master Brand Guidelines

Exelis

Master Brand Guidelines

Contents

Our brand is a direct reflection of who we are as an organization and the relationships

that we share with our customers. Our “brand” is more than a logo; it’s the entire set

of experiences the marketplace has with our product, services and organization.

Within that context, it’s critical that we communicate using a consistent look and feel.

These guidelines have been developed to help us accomplish this goal. They outline

the basic elements used to visually communicate our brand and demonstrate how

these elements come together to create a consistent and cohesive expression. You’ll

also find details on how to use the various elements in specific situations.

When our brand is clear and defined, and when we follow through on that brand in

every interaction, we gain a distinct competitive advantage. Please be sure you, your

vendors and other third-party providers apply these standards.

It is recommended that you read through this document and always keep it handy

to reference as you develop communications materials.

Understanding Our Brand | Our Vision and Values

Our vision and values capture our promise to adhere to the highest standards of ethical

behavior and to hold the security and progress of our world as our driving mission.

These powerful words unite us, and we are proud that they describe the commitment

that each Exelis employee brings to our relationships and to our daily work.

Our Values

Respect

We are: > fair and courteous

> collaborative and helpful

> open-minded and inclusive

Responsibility

We are: > accountable for our words and actions

> committed to quality and safety

> caring for our communities

Integrity

We are: > ethical and honest

> trustworthy and consistent

> candid and courageous communicators

Our Vision

Inspired people who ACT in support of

customers’ critical missions, delivering

exceptional performance by...

Adapting

to meet the needs of a changing world,

Collaborating

with coworkers and customers, and

The human impact

Our brand character is the set of traits that collectively define our Exelis personality.

It’s what gives Exelis its human quality—making us more able to connect in a consistent

and compelling way. These traits will help us guide the tone and manner of our

communications, as we build understanding and awareness—both internally and

externally—of the kind of brand that we are at our core.

We have an expeditionary spirit, moving forward and looking ahead in a united effort.

We have the exceptional foresight to anticipate and adapt to our customers’ needs and to

a changing world.

We are committed to working resourcefully within constraints and see every challenge as

an opportunity.

Adaptive ingenuity

Adaptive ingenuity speaks to the agility and inventive, yet

reliable, brilliance that we bring to our role, emphasizing the

importance of adapting to our customers’ and the world’s needs.

In two powerful words, Adaptive ingenuity summarizes who we

are and what we want to be.

Understanding Our Brand | Our Brand Essence

Clear, active and engaging

At Exelis, we’re motivated by our customers’ complex challenges. We are agile and

resourceful, and this dynamic energy must shine through in the way we speak and write

in advertising. We communicate to create connections—between people and ideas, and

between ideas and ingenious solutions. That’s a lot of power to place in our words, and

it’s important to know how to use it.

Our voice is CLEAR, remembering that the simplest expression of an idea is always its

most powerful. Because we are sure of our expertise, we don’t need lengthy, complex,

cluttered copy. We back up what we say with specific proof, building our audience’s trust

and confidence.

Our voice is ACTIVE, not passive, conveying creativity, agility and positive energy. That’s

key to ENGAGING readers and listeners. Active language puts what we do at the forefront

and draws in our customers, investors and fellow employees.

Our tone reflects our audience. Internal communications can use a more familiar voice,

incorporating words like we, you, us and they. Due to the nature of our products and

customer set, external, customer-facing collateral materials should use more formal

language. It is appropriate to speak in the third person on external communications.

Understanding Our Brand | Our Name and Tagline

Exelis