Implementing
Community-based
Education:
Essential
Elements
and
Recommendations
Lucy M. Osborn, MD, MSPH
ABSTRACT. Two elements are essential for imple-menting community-based educational programs: a vi-sion of how community experiences fit into the training of the health professionals of the future and a local
environment that will support innovation, change, and
growth. Change cannot occur unless very basic assump-tions regarding medical education are challenged. What is “quality education”? Can programs oriented toward
tertiary and specialty care adequately provide the train-ing that should be the core of a 3-year general training program? Do schools and programs select and train phy-sicians to function within the microcosm of the academic center, or do they prepare physicians to manage the
coun-try’ 5health care needs? National consensus has had little influence over local environments. Each medical school, training program, and teaching facility must reexamine its values and its culture. Each must have a vision of the
physicians of the future and a commitment to train them appropriately.
The role of vision and culture in creating successful programs has been clearly described. Several key ele-ments have been found to be consistent with success, the
first being vision. Four basic principles will bring the vision to fruition: (1) preserving core values while still stimulating progress; (2) emphasizing the process by which programs are created, implemented, and changed rather than the product; (3) avoiding the “tyranny of the or,” learning to be inclusive with a broad vision rather than limited to an “either-or” approach; and (4) aligning the process, management, and values in working toward envisioned progress for the future. Effective leadership is essential for a group or organization to accomplish its mission, as is an organizational structure that aligns
re-sponsibility, authority, resources, and accountability. Pediatrics 1996;98:1264-1267; community-based educa-tion, health care, medical eduction.
ABBREVIATIONS. COCME, Council on Craduate Medical
Edu-cation; DME, direct medical education; IME, indirect medical
ed-ucation.
Community-based education is not new, nor is it
unique to medical education.1 At this conference,
program elements have been described and
dis-cussed in enough detail that residency and student
clerkship programs could take the blueprints
pro-vided and create high-quality community
experi-ences. Moving from concept to actual
implementa-tion is, however, an arduous and difficult task.
Although model programs of community-based
ex-From the University of Utah Health Sciences Center, Salt Lake City, Utah.
PEDIATRICS (ISSN 0031 4005). Copyright © 1996 by the American
Acad-emy of Pediatrics.
periences have been in existence for many years, this
educational paradigm has not been widely
accept-ed.2’ Two essential elements must be present before
implementation can proceed: a vision of how
corn-munity experiences fit into the training of the health professionals of the future and a local environment
that will support innovation, change, and growth.
From each of these elements, specific
recommenda-tions for implementation can be derived.
A VISION FOR THE FUTURE
Not since the Flexner era has there been such a
demand for change in the training of health
profes-sionals. Then, as now, the general consensus was that
there were too many physicians. Education was
re-formed with adaptation to a model, such as the one
in France and Germany, in which schools of
medi-dine were affiliated with universities. Training was
shifted from an apprenticeship model to an academic
one. As accreditation of medical schools developed,
more than half of the medical schools in the United
States closed. The American medical education
sys-tem has gradually evolved so that the overwhelming majority of training occurs within academic health den-ters with emphasis on specialty care and technology.
Whether the perceptions that there are too many
physicians and too many specialists are accurate,
they are widely accepted. Consensus that the
number and mix of physicians and their training
need to change is growing. According to the Sixth
Report of the Council on Graduate Medical
Educa-tion (COGME): “The growth of managed care will
magnify the deficiencies of the current educational
system, yet will also provide new and essential
ed-ucational opportunities to improve the preparation
of physicians for their future roles.”4 The council’s
recommendations included changing the numbers
and types of physician trainees so that the work force
more appropriately meets the nation’s needs and
changing the clinical curriculum to provide an
ade-quate education in ambulatory and managed care
settings.
Despite repeated recommendations by many
influ-ential groups and the pressures created by the
cur-rent upheaval in the health care system, there is little
movement toward educational reform, particularly
at the residency level. Preliminary findings of a
re-cent survey of internal medicine training programs
indicated that training positions continue to increase,
that more programs plan to add trainees than to
reduce them, and that specialty fellowships continue
SUPPLEMENT 1265
change program focus included: (1) the existing
pro-grams were well balanced and of high quality; (2) the
programs had no problems in recruiting; and (3) the
program graduates entered practice as general
inter-nists. Survey results indicate that residency
pro-grams still maintain a parochial point of view,
re-sponding to their own needs and values rather than
to those of the populations they should be serving.
Change cannot occur unless very basic
assump-tions regarding medical education are challenged.
What is “quality education”? Can programs oriented
toward tertiary and specialty care adequately
pro-vide the training that should be the core of a 3-year
general training program? Do schools and programs
select and train physicians to function within the
microcosm of the academic center, or do they
pre-pare physicians to manage the country’s health care
needs? National consensus has had little influence
over local environments. Each medical school,
train-ing program, and teaching facility must reexamine
its values and its culture. As stated in the recent
COGME report, institutions must “. . . reassess their
roles and responsibilities regarding the physician
work force and medical education . . . and share in
the responsibility to train the number and types of
physicians appropriate to the nation’s needs.”4
The experience of implementing a
community-based program at the University of Utah provides an
example of the importance of creating a shared
vi-sion. The process that was used at this university
before the implementation of the community-based
primary care program serves as an example of the
necessity and value of starting with basic
assump-tions. Beginning in 1984, a committee of key pediatric
faculty and leaders met for more than a year to
examine fundamental issues, including the purpose
and curriculum of the required third-year medical
student clerkship, whether to train residents, the
purpose of a general pediatric residency training
program, the number and kind of trainees that
would best be trained at the institution, and the
desired capabilities of program graduates. A retreat
was then held so that concepts developed by the
committee could be presented to and debated by the
faculty as a whole. Given the opportunity to discuss
the overall future of pediatric education and how
their program fit into a broader context, the faculty
arrived at a consensus that led to support for
pro-grammatic changes. Although the methods for
at-taming the goals developed during the retreat have
been repeatedly and appropriately challenged, the
vision created provided a strong foundation for the
dramatic modifications that were needed to meet the
department’s defined educational mission. During
the ensuing years the faculty has continued to
sup-port continuous educational experimentation and
re-form, insisting on strong evaluation that can
deter-mine whether components of its programs better
achieve the department’s educational goals.
Conse-quently, the community component of the program
came to be seen as integral and essential to training
rather than as an isolated experience that is
sepa-rated from the academic center.
Those in leadership roles in the field of medicine
can learn a great deal about adapting to a changing
environment from colleagues in business and
man-agement. The role of vision and culture in creating
successful programs has been clearly described by
Collins and Porras.6 Their recommendations are
based on a study of what they term “visionary
corn-panies,” companies that are premier, highly
re-garded institutions in their respective industries and that have existed for more than 50 years, have
weath-ered the ups and downs of business cycles with
multiple generations of chief executives, and have
“made an indelible imprint on the world in which we
live.” They found several key elements that were
consistent, the first being vision. Vision defined the
core values and the purposes of the companies. One
of the distinguishing characteristics of success was
that the ideology of these businesses involved far
more than simply making profits. Companies that
flourished embraced four basic principles: (1)
“pre-serving the core” while still stimulating progress; (2)
“clock building” rather than “time telling,” which,
roughly interpreted, means building the process and
system that creates the product rather than the prod-uct itself; (3) avoiding the “tyranny of the or,” learn-ing to be inclusive with a broad vision; and (4)
align-ing process, management, and values in working
toward envisioned progress for the future.
These four principles are particularly relevant in
the current health care market. With the upheaval, it
is particularly important to be ever mindful of
pre-serving the core while still stimulating progress. The
goals of medicine and the health care system have
not changed: to help individuals and populations
attain and maintain health. The purpose of medical
education is no different: to ensure that physicians
gain the necessary knowledge, skills, and attitudes to
provide the care that their patients need. Progress is
gained not through changing these ideals but, rather,
by improving the technology and the methods that
are used to attain these goals. Collins and Porras6
found three important characteristics that allowed
their visionary companies to continuously excel: (1)
willingness to have audacious goals; (2) willingness
to experiment, or in their words, “try a lot of stuff
and keep what works”; and (3) adherence to the
concept that “good enough never is.”6
Community-based educational experiences should
be placed in this larger conceptual framework as one
method of better achieving the goal of preparing
physicians for the practice of the future. Academic
centers have been subject to the tyranny of the or,
choosing to value hospital-based tertiary care so
highly that in many centers primary care and
corn-munity rotations have been excluded. Both are
es-sential.
Recommendation for Implementation I. To
success-fully implement community-based educational
pro-grams, the faculty of the school or training program
must question basic assumptions regarding the
edu-cational process and must reassess their roles and
responsibilities regarding the physician work force
and medical education.
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Recommendation for Implementation 2. Program
leaders and faculty must develop a vision for their
educational mission, one that preserves core values
and allows adaptation to the changing health care
environment.
Recommendation for Implementation 3. Programs and leaders must avoid the tyranny of the or through
incorporating the best elements of academic
center-based programs with community experiences.
ENVIRONMENTS THAT SUPPORT INNOVATION AND GROWTH
Creation of the vision and knowledge of how to
develop community educational experiences will
provide any program director with a basis for
pro-gram implementation, but this is simply a beginning.
Unless the overall environment of the school or the
program will support growth and innovation, the
implementation phase will be frustrating and
per-haps even impossible. Success will depend on two
factors: (1) leadership, and (2) an organizational
structure that aligns responsibility, authority,
re-sources, and accountability.
Effective leadership is essential for a group or
or-ganization to accomplish its mission. Although no
set of traits that are characteristic of effective leaders
has been defined, vision, knowledge, commitment,
and passion combined with a willingness to work
hard are critical. The successful leaders of the
vision-ary companies studied by Collins and Porras6 were,
in fact, not charismatic personalities but, rather,
peo-ple who dedicated themselves to building enduring
institutions rather than being great individuals. For
community experiences to be successfully integrated
into the educational process, leaders must be
corn-mitted to the concept and willing to work diligently
to remove obstacles and barriers for those who are
responsible for program development. They must
have reasonable communication skills, respect for
community personnel, and a willingness to delegate
tasks to capable individuals.
As responsibilities for program development and
implementation are assigned, careful consideration must be given to the functional organizational struc-ture. Particular attention must be given to role
defi-nition. Leaders should be responsible for policy
de-velopment. Program directors should be charged
with making operational decisions. Leaders define
the “what,” and directors define the “how.” If
re-sponsibility for fulfilling a task is not aligned with
the authority to make appropriate decisions or to
solve problems, programs will fail. Too often,
partic-ularly in trying to organize a program that depends
on personnel who are not full-time employees of an
academic center, the focus is on maintaining control,
rather than on examining tasks that must be
accom-plished and delegating the decision-making process
to those individuals who are charged with daily
operations.
One of the greatest obstacles to implementing
mean-ingful community experiences is lack of funding.
His-torically, reimbursement for medical education at the
resident level has been hospital based. Hospitals are
reimbursed by Medicare for direct medical education
(DME) and indirect medical education (IME).
Approx-imately $6 billion per year is passed through to hospi-tals for physician training. Resident salaries for in-hos-pital experiences, as well as funds for indirect costs (the added expense of having trainees present in a clinical
facility), have been reimbursed by Medicare to
inpa-tient facilities. Unless a clinic is owned by a hospital, no funding is available to support outpatient or
commu-mty rotations. Title VII grants have provided some
funding to establish primary care residencies; however,
the amount of money available through this program is
woefully inadequate. Annually, total Title VII funds
available for primary care framing is less than 0.02% of
the Medicare DME and IME. Although most of the
creative programs that emphasize community
educa-tion have received their initial funding through Title
VII, relatively few programs have been able to access
the small amount of money available. Also, unlike
Medicare DME and IME, Title VII grants are
competi-tive and time limited. Thus, the funding base is
unsta-ble, a factor that has inhibited many programs from
applying. Medical schools have been generally more
successful than community-based residency
experi-ences in creating community preceptorships than
resi-dency programs, partially because they can divert state
support to establishing and maintaining such
pro-grams, and because, in recent years, several private
foundations have become interested in funding
pri-mary care medical education.
Costs associated with development of
community-based experiences include the time of the program
director and all program faculty who participate in
the coordination of the rotation; the academic
den-ter’s administrative staff time; direct costs of resident salaries and benefits; the time of community person-nel who teach, supervise, and interact with residents
and students; community administrative staff time;
and the indirect costs incurred by any facility that
accepts trainees. Historically, medical schools and
residency programs have depended on volunteer
faculty to donate their time and their facilities to
provide community based experiences. With the
in-creasing pressures of managed care to become more
competitive, fewer physicians and community
pro-grams will be willing to bear the costs of education. If schools and programs are to be able to implement
community-based educational experiences
success-fully, significant, stable funding must be established.
The imbalance in the work force and the necessary
adaptations of medical school and residency
curric-ula cannot be addressed unless current mechanisms
for funding graduate medical education are
drasti-cally altered.
Finally, for long-term success, programs must be
accountable for their outcomes. Program evaluation
has seldom been a strong, integral part of medical
education. Had schools and residencies actually
studied whether their educational endeavors had
ad-equately prepared their graduates, COGME would
not be citing the deficiencies of the current
educa-tional system.4 Pediatricians have repeatedly stated
in surveys that their training was inadequate.
must have the authority to make operational
deci-SUPPLEMENT 1267
have not changed significantly during the past
de-cade.7’8 Once program goals and objectives have been
defined, reliable, valid indicators should be
deter-mined, and data should be collected in an ongoing
basis. If programs are not meeting their objectives,
then the educational methods should be questioned
and revised, and the program should be reevaluated
after a time that is sufficient for meaningful change to occur.
Both those who practice medicine and those
re-sponsible for preparing physicians should hope that
medicine wifi never become a static discipline.
Change will simply always be a part of the
profes-sional experience. With the advent of managed care,
development of universally required, excellent,
corn-munity-based educational experiences is essential.
Yet, these programs should not be unquestioningly
accepted, nor should they be enshrined as the
solu-tion for the current dilemmas facing professional
education. Without constant program evaluation and
willingness to examine the process of education
con-stantly, the 20th COGME report will state that the
educational system is clearly deficient. If the
chal-lenges of the future are to be met, all schools and
programs must take to heart one of the principles of
Collins and Porras: “Good enough never is.”6
Recommendation for Implementation 4. For
commu-nity-based educational experiences to be widely
in-corporated into medical education, leaders must be
committed to the concept and must be willing to
work diligently to remove barriers for those charged with program development.
Recommendation for Implementation 5. Those
respon-sible for program development and implementation
sions; they must have adequate financial resources
for program support; and they must be accountable
for program outcomes.
Recommendation for Implementation 6. For long-term
success, the innovators of today must accept the
concept that good enough never is. Continuous
pro-gram evaluation and modification are essential to
train the physicians of the future.
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1996;98;1264
Pediatrics
Lucy M. Osborn
Recommendations
Implementing Community-based Education: Essential Elements and
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