LOCATION BASED SERVICES FOR RETAIL

CURRENT GLOBAL TRENDS

-3% retailers can identify the buyer at the entrance to the shop, 72% plan to implement this

within 5 years*

-28% of retailers are using mobile marketing, 62% plan to start to use within 5 years (56%

plan to start within the next 2 years)*

-Largest retailers (e.g. , Macy's, Target, Walmart) are already testing mobile app with

navigation and push notifications

- 84% of people making purchases in the United States through a mobile device, make it is

directly in the store**

*survey of 500 retailers in the USA

**According to a Swirl study

NAVIGINE PROPOSAL FOR RETAIL

Service of analytics of visitor traffic with web interface

Mobile application for customers with location-based functions:

navigation, marketing, analytics


INTERNATIONAL USE CASES (2014)

Lord & Taylor, Hudson's Bay, Urban

Outfitters, Alex & Ani, Kenneth Cole and

Timberland all use “beacon”, in partnership

with the Swirl


“Beacon” is spreading in chains of small shops

(in partnership with ShopX), such as Chevron

Walmart, Walgreens, Carrefour

launched pilots with iBeacon


Macy's use “beacon” in all stores;

TARGET added internal navigation in its

app

Coverage of inMarket for retail — 18% of

mobile users in the USA, 


31.5 million visits per month; giant

Safeway is one of their clients


OUR PROPOSAL

Launch mobile application

based on Navigine platform

Increase sales by location 


based special offers

Enhance efficiency of product

placement

on shelves and usage of

merchandise space

Increase customer loyalty

and the quality of customer

COMPETITIVE ADVANTAGES

Service which helps to

navigate inside

building with up to 


1 meter accuracy

Strong and accurate

analytical tool to monitor

attendance of shop and its

areas, efficiency of special

offers in real time


Location based and

targeted push

notifications, special

offers

Optimal route to

products with integration

of shopping basket

SERVICE CONCEPT

Моdules for mоbile

application on iOS/Android

Identification of entrance,

push-notification

Search for goods, route construction

to them and real time

navigation

Targeted location based offers along the

route

Social interaction and feedback

channel

Analytics of mobile app users

flows and behavior

IDENTIFICATION OF ENTRANCE

- Greeting to the customer, his or her attraction while

being close to the shop

- Use the application as a loyalty card

FOR STORE

- Information about the location near the shop - Information on current special offers, sales

FOR VISITORS

PRODUCT SEARCH, NAVIGATION

- Significant increase sales (help in product search) - Traffic increase due to synchronization with ATL,

shopping list

- Improving the efficiency of personnel (less

consultations)

FOR STORE

- Additional information about the product

FOR BRANDS

- Quick product search

- More detailed information about the products, online

recommendations

TARGETED ADVERTISEMENT

- Additional channel to provide targeted special offers - Opportunity to offer related goods

- Proposal of substitute products

FOR STORE

- Additional advertising channel

- More targeted promotions (e.g. , linking to brand web

site right in the room)

FOR BRANDS

- Targeted push-notifications - More attractive special offers

FOR VISITORS

INTERACTION WITH CLIENT

- Online help for visitors

- Collection of feedback and

recommendations


FOR STORE

- Direct communication with client

- Collection of feedback about products of a brand


FOR BRANDS

- Opportunity to receive online support or

consultation

- Opportunity to leave a review and read others

reviews

APPLICATION BENEFITS

• More convenient and fast shopping (time saving)

• More product information and recommendations

• Targeted location based offers and discounts

• Channel for communication with store and/or brand consultants

FOR VISITORS

• Additional sales and marketing channel to promote brand products

• Direct channel of communication with clients

• Provision of complete product information

• Tool to analyze customers motion and behaviour as well as effectiveness of marketing channels

FOR BRANDS

FOR RETAIL

• Sales increase (through assistance in searching of goods)

• Customer loyalty increase

• Strong marketing channel to offer

related goods, substitutes, promotions, discounts

• Active feedback channel

• Tool to measure effectiveness of special offers and merchandising

ANALYTICS

-

Monitoring of visitors flow,

- Analysis of visitors' behavior and success of

promotions

- Reports for internal use or sale to brands

FOR RETAIL

- Analysis of visitors' behavior and movements

- Analytics of the effectiveness of advertising campaign

FOR BRANDS

- Via the mobile app

- Counting of smartphones with switched-on Wi-Fi - Analysis of movements of shopping trucks

SYSTEM OPPORTUNITIES

“Visual” monitoring of visitors traffic

• Heat maps of visits in different areas of the store

• Flow maps inside the store

• Map of attendance in various outlets of chain

Visitors segmentation

• Split of visitors on loyal, one-time, walking along, employees for store

• Split of visitors by social demographic parameters: sex, age, interests, preferences, etc.

Analysis of marketing channels effectiveness

• Analysis of efficiency and optimization of promotions

• Estimation of the effect of promotions on attendance of chain or store

• Identification of the most effective traffic sources and new marketing channels

Analysis of the competitive environment for brands

• Analytics for brands on attendance of outlets and areas of the store

• Analysis of the effectiveness of their and their competitors marketing campaigns, optimal place for

making promotions

SYSTEM BENEFITS

The increase of sales due to:

• Optimization of objects placement inside the store

• Optimization of the filling product categories

• Optimization of promotions (by time, by tracking of effectiveness)

• Optimization of marketing channels through which visitors come

• Benchmarking of effectiveness of various stores, identification of best practices

• Additional arguments in negotiations with brands

Additional revenues:

• Sales of analytical reports regarding visitors behavior in retail chains (with segmentation)

• Sales of information regarding marketing channels effectiveness

STAFF MOTIONS MONITORING

• Control of staff availability at working places

• Control of staff motions on the territory of store, between stores, in the warehouse

• Monitoring of observance by staff prescribed schedule

• Control of access to restricted areas and

identification of access violation cases from the side of illegal intruders

• Coordination of staff activities through

commands transmitting in real time including extraordinary situations

FUNCTIONS

Michael

Julia

Ivan

SYSTEM BENEFITS

Improvement of security and work organization levels:

• Improvement of working discipline

• Reduction of time for staff reaction on commands

• Improvement of effectiveness in communication with staff

• Improving the quality of customer service

NAVIGINE EXPERIENCE IN RETAIL

Navigine indoor navigation platform was used in several

apps for retail: RIO - chain of shopping mall, and

Hamleys toy stores in Russia.

-

Maps and real-time positioning

List of POI and route planner

-

Location based notifications and offers

Integration with loyalty programs

-

Visitors analytic

-

Visitors foot traffic routs

Behavioural data

BASIC TECHNOLOGIES

We use well-known technologies to keep it simple, reliable and affordable

Bluetooth LE iBeacon

compatible beacons

TECHNOLOGY: INDOOR NAVIGATION

Up to 1 meter accuracy - at mobile devices

SLAM algorithm to improve accuracy

through

crowdsourcing Fast roll out -


up to 50000 m2_/ man-day Map details Build-in sensors 
 (gyroscopes, accelerometers, compass, barometer) Odometry data (velocity, steps, motion model) Bluetooth/Wi-Fi fingerprinting and magnetic fields 24

• SDK that gives accurate positioning and routes construction on indoor map

Navigine Indoor

• Platform to place and manage push notifications in mobile apps using iBeacon

Navigine Marketing

• Service for analysis of mobile app users motions and actions on indoor map

Navigine Analytics

INDOOR TRACKING

Deployment of Bluetooth LE

trackers inside building to track

the position of BLE beacons in

real time

Equipment of

staff, vehicles and other assets

with Bluetooth LE beacons or bracelets

with action range up to 50 meters

Collection, transmission and display

of BLE beacons position on

the map in web interface

TRACKING PLATFORM

• Service/API

for monitoring of number and duration of tracked objects’ visits at given

point

Traffic Monitoring

• Service/API for monitoring of current number of tracked objects in each zone of the

building

Zone tracking

• Service/API for monitoring of tracked objects motion on indoor map in real time

COMPETITIVE ADVANTAGES

High accuracy of

navigation solution (up

to 1 meter) due to

proprietary algorithms

Quick roll out of navigation

and tracking services

in any building

Convenient integration of

platform with external

IT-services and easy support due to

SLAM algorithms

Multipurpose tool to

create mobile and web

ABOUT COMPANY

• Was founded in 2011 by 2 PhDs in Physics & Maths from Moscow State University

• Delaware corporation Navigine Inc. established in 2014

Navigine

3+ years R&D in indoor positioning services 2 key products

• Platform for mobile apps with indoor navigation, marketing and analytics functions

• Platform for services of visitors, staff and vehicles tracking inside large buildings

30+ partners are integrating and resell Navigine platforms

30+ locations where Navigine services are rolled out

TEAM

Alexey Panyov - CEO and CTO PhD in Physics and Maths at Moscow State University

10+ scientific articles

7+ years of experience in special navigation software development

Ilya Bubelo – CMO Marketing/Advertising Management specialist at

Saint-Petersburg Graduate School of Management

8+ years of experience with B2B IT

startups at different international markets

Oleg Demidov – CBDO and CFO PhD in Physics and Maths at Moscow State

University MA Economics at New Economic School

8+ years of experience in international consulting, business development of IT companies, founder of several startups

7 more full time employees in R&D, development and marketing

OLEG DEMIDOV

Chief Business Development Officer

PhD in Physics and Mathematics

+7 926 435 73 02

[email protected]

skype: oleg.demidov85