LEARNING FROM THE LEADING EDGE: REAL WAYS IT IS CREATING VALUE WITH ENTERPRISE HYBRID CLOUD gsst.01

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LEARNING FROM THE LEADING

EDGE: REAL WAYS IT IS CREATING

VALUE WITH ENTERPRISE HYBRID

CLOUD gsST.01

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ROADMAP INFORMATION DISCLAIMER

• EMC makes no representation and undertakes no obligations with

regard to product planning information, anticipated product

characteristics, performance specifications, or anticipated release

dates (collectively, “Roadmap Information”).

• Roadmap Information is provided by EMC as an accommodation to the

recipient solely for purposes of discussion and without intending to be

bound thereby.

• Roadmap information is EMC Restricted Confidential and is provided

under the terms, conditions and restrictions defined in the EMC

Non-Disclosure Agreement in place with your organization.

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HYBRID

Compute Storage Network

It’s Hard – People, Process

& Technology Change

Legacy Applications & Skills

More Than a Product

Lack of a Strategy and Plan

No Clear Starting Point

WHAT’S STOPPING

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READY: FEDERATION ENTERPRISE HYBRID CLOUD

DEPLOY YOUR CLOUD IN AS LITTLE AS 28 DAYS

EMC Cloud

Service Providers

™

vCloud Air Network

SOFTWARE-DEFINED STORAGE

FINANCIAL TRANSPARENCY VIRTUALIZED INFRASTRUCTURE

OPERATIONAL MANAGEMENT

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FEDERATION ENTERPRISE HYBRID CLOUD

DESIGN & IMPLEMENTATION SERVICE

TAILOR AND INTEGRATE SOLUTION FOR YOUR BUSINESS AND IT REQUIREMENTS

• Customer-specific EMC Enterprise

Hybrid Cloud design

• Operational EMC Enterprise

Hybrid Cloud

• Configured blueprints & vRealize

Orchestrator workflows:

−

2 deployed IaaS Blueprints

−

ViPR & Avamar** workflows

• Includes an 1 Month of

Out-Tasking Services

Key Activities

• Reference architecture design &

planning and gap analysis

• Physical planning & engineering

• Integration to customer-specific

Enterprise services

• Implement VMware pods

(Automation, Core, & Network*)

• Create connection to public

cloud***

• Set up 2 business groups and

entitlements

Deliverables

* Extra steps performed if VMware NSX

already exists in the client environment ** Steps performed if Avamar already exists in the client environment ** Steps performed if vCloud Air exists in the client environment, network is configured and accounts configured

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APPLY THE TECHNOLOGY TO YOUR UNIQUE BUSINESS REQUIREMENTS

EXTEND YOUR FEDERATION ENTERPRISE HYBRID CLOUD

Add Service Blueprints

•Additional IaaS Blueprints

(w/wo Advanced HA & BCDR)

•PaaS Blueprints (Agile App

Development)

•AaaS Blueprints (Desktop,

ORCL, MSFT, SAP, other Apps)

Operationalize Your

Hybrid Cloud

•Transform Roles and

Processes for ITaaS

Extend Resiliency

•Provide Continuous Availability

and High Availability

Integrate Additional Hardware & Software

•Management Frameworks (e.g. ServiceNow, BMC)

•Enterprise Software (e.g. Directory Services, DNS, CMDB)

•Enterprise Hardware (e.g. Firewalls, Networking)

Scale Out To Public Cloud Of Choice

•Extend services to preferred Public Cloud

providers (e.g. vCloud Air)

Populate Your

Hybrid Cloud

•Transform And

Migrate Applications to Your New Hybrid Cloud

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HOW THE FEDERATION ENTERPRISE HYBRID CLOUD WORKS

DEPLOYMENT ARCHITECTURE

COMPUTE NETWORK STORAGE

CLOUD SERVICE MANAGEMENT

NEW CLOUD

APPLICATIONS REMEDIATED _APPLICATIONS

CLOUD OPERATIONS C LO U D S ECU R IT Y

SERVICE CONSUMPTION: BUSINESS & DEVELOPMENT

PRIVATE CLOUD OPERATING MODEL NEW ROLES AGILE PROCESSES

_{Hybrid Cloud}

PRIVATE

PUBLIC

SERVICE MAPS TO A SERVICE BLUEPRINT IN

SERVICE CATALOG IT CONSUMER SELECTS

OFFERING FROM SELF-SERVICE PORTAL SERVICE BLUEPRINT TRIGGERS WORKFLOW, INCLUDING APPROVAL REQUESTS

WORKFLOW AUTOMATION IS EXECUTED, INCLUDING INTEGRATION WITH ENTERPRISE

MANAGEMENT FRAMEWORKS INFRASTRUCTURE IS PROVISIONED BY WORKFLOW ACCORDING TO BLUEPRINT

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TECHNICAL BENEFITS FROM ENTERPRISE IT TRANSFORMATION

EXAMPLE: LARGE EUROPEAN BANK

TRANSPARENT INSIGHT INTO INRA COST, PERFORMANCE, HEALTH DYNAMIC RESOURCE

ALLOCATION

NEW CLOUD

STANDARD 24X7 PLATFORM, AUTOMATED DR

ZERO TOUCH SELF SERVICE, WITHIN

MINUTES 10 PRE-DEFINED

DEVELOPER PATTERNS: 5 JAVA; 5 WINDOWS

ROLE BASED SERVICE FULFILLMENT

INTEGRATED SECURITY, INC. IAM

COTS HW, SW; APIs MINIMIZE SCRIPTING, LOWER OPEX PRIVATE CLOUD OPERATING MODEL NEW ROLES AGILE PROCESSES AUTOMATED COMPLIANCE MONITORING, REPORTING NEW CLOUD OPERATING MODEL

_{Hybrid Cloud}

PRIVATE

PUBLIC

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BUSINESS BENEFITS FROM ENTERPRISE IT TRANSFORMATION

LARGE EUROPEAN BANK (CONT’D)

NEW CLOUD

_{Hybrid Cloud}

PRIVATE

PUBLIC NO COMPLIANCE HEADACHES MEANS BRAND ENHANCEMENT: • AUTOMATED COMPLIANCE

MANAGEMENT THE END OF DATA BREACHES VIA: _• _{AUTOMATED, INTEGRATED} SYSTEM-WIDE SECURITY

• ROLE BASED SERVICE ACCESS

30%+ INCREASE IN DEVELOPER PRODUCTIVITY MEANS FASTER TTM:

• FASTER PLATFORM PROVISIONING • DEV/OPS SUPPORT

• SPEEDY PLATFORM TEAR-DOWNS,

BUILDS

• 7X24 AVAILABILITY

IT COSTS 25%+ LOWER, FREEING BUDGET FOR INNOVATION IN IT SERVICE DELIVERY :

• SDDC FACILITATES COMMODITY HW • PRE-INTEGRATED, CONVERGED

PLATFORMS REMOVE IT INTEGRATION TASKS

• AUTOMATED MANAGEMENT

FOCUSES IT STAFF ON ADDED VALUE TASKS

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BUSINESS BENEFITS FROM ENTERPRISE IT TRANSFORMATION

MAJOR US GROCERY CHAIN

NEW CLOUD

_{Hybrid Cloud}

PRIVATE

PUBLIC

INTEGRATION OF VMWARE VREALIZE ORCHESTRATOR WITH SERVICENOW FOR

CONFIGURATION MANAGEMENT (CMDB) ACCELERATES ONBOARDING OF

FIRST APPLICATION: PEOPLESOFT FOR PAYROLL SERVICES FOR AL EMPLOYEES

SERVICENOW SERVICE PORTAL

EMC DATA PROTECTION AND BACKUP INFRASTRUCTURE FEDERATION ENTERPRISE

HYBRID CLOUD SOLUTION BUILT ON PROVEN VBLOCK

CONVERGED INFRASTRUCTURE

PLATFORM

AUTOMATED PROVISIONING OF APPLICATION COMPONENTS, SUCH

AS DATABASE AS A SERVICE

HADOOP AS A SERVICE ADDED RECENTLY

AUTOMATE SDLC OPERATIONS FOR RAPIDLY-CHANGING AND

FREQUENTLY ITERATING DEVELOPER SANDBOXES

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CONSOLIDATING INFRASTRUCTURE AND DATA CENTERS

SPECIALTY INSURANCE FIRM

NEW CLOUD

_{Hybrid Cloud}

PRIVATE

PUBLIC

REDUCED RISK THROUGH STABLE INFRASTRUCTURE, AUTOMATED ORCHESTRATION

AND EFFECTIVE OPERATING MODEL

POSITIONS IT AS BROKER OF PRIVATE/PUBLIC SERVICES TO BUSINESS UNITS WORLDWIDE

SHIFT IN IT SPEND FROM FIX/MAINTAIN/OPERATE TO

INNOVATION

FEDERATION ENTERPRISE HYBRID CLOUD SOLUTION

FOUNDATION FOR ALL ENTERPRISE APPLICATIONS

PROVISIONING IN HOURS INSTEAD OF

WEEKS/MONTHS

CONSOLIDATION OF DATA CENTERS FROM

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CONSOLIDATING INFRASTRUCTURE AND DATA CENTERS

PENN WEST EXPLORATION LTD.

NEW CLOUD

_{Hybrid Cloud}

PRIVATE

PUBLIC

ALIGN IT SERVICES TO STRATEGIC 5 YEAR BUSINESS PLAN VS.

FOCUSING ON TECHNOLOGY

FEDERATION ENTERPRISE HYBRID CLOUD SOLUTION

DEPLOYED IN 4 DAYS HYBRID CLOUD ENABLEDS IT TO PROVIDE SERVICES TO

THE BUSINESS QUICKLY AT A BETTER

LEVEL OF SERVICE

PROVIDE OPERATIONAL EFFICIENCY AND

OPERATIONAL EXCELLENCE VS. KEEPING

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CONSOLIDATING INFRASTRUCTURE AND DATA CENTERS

MEDIA AND ENTERTAINMENT GIANT

NEW CLOUD

_{Hybrid Cloud}

PRIVATE

PUBLIC FEDERATION ENTERPRISE HYBRID CLOUD SOLUTION

DEPLOYED ON EXISTING VBLOCK IN 21 DAYS PROVISION WINDOWS VIRTUAL MACHINES IN

10 MINUTES AND LINUX VIRTUAL MACHINES IN 5 MINUTES VIA PORTAL VS. 30 MINUTE GOAL

PROVIDE SERVICE PORTAL TO APPLICATION

DEVELOPERS ACCELERATE

AUTOMATION TO PROVIDE MORE RESPONSIVE IT

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TRANSFORMING TO DELIVER SERVICES TO THE BUSINESS

GLOBAL INDUSTRIAL FIRM

NEW CLOUD

_{Hybrid Cloud}

PRIVATE

PUBLIC OPTIMIZE STORAGE ACCORDING TO APPLICATION TIER SERVICE CATALOG

BUILT ON TOP OF FOUNDATONAL SERVICES WITH

FEDERATION ENTERPRISE HYBRID

CLOUD

OPTIMIZE SAP GLOBAL DESIGN ENVIRONMENT TO ASSURE APPLICATION

AVAILABILITY BECOME MORE COMPETITIVE WITH EXTERNAL SERVICE PROVIDERS PRIORITIZE ITAAS INITIATIVES WITH IT

TRANSFORMATION WORKSHOP IMPROVE PROCESSES AND MANAGEMENT FOR ITAAS

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DELIVER EASY-TO-CONSUME SERVICE EXPERIENCE

LARGE UTILITY

NEW CLOUD

_{Hybrid Cloud}

PRIVATE

PUBLIC

DELIVER ITAAS AT SCALE: CURRENTLY 6000 VIRTUAL MACHINES,

GROWING AT 10% ANNUALLY DELIVER PRIVATE

CLOUD INFRASTRUCTURE AT A

MORE COMPETITIVE UNIT COST THAN

PUBLIC CLOUD PROVIDERS

TARGETING HADOOP AS A SERVICE MANAGE AND AUTOMATE IT

SERVICES THROUGHOUT

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MANAGE YOUR FEDERATION ENTERPRISE HYBRID CLOUD

ONGOING OPERATIONS AND SKILL ENHANCEMENT

We Can Run It For You

EMC Managed Services

• Complete turn-key management within agreed SLAs

• Operate and transfer service

We Can Build Your Team’s Skills To Run It

EMC Education Services

• Free e-Learning on solution for LOB and IT Management

• 5-day workshop on using and managing the solution

• Service Management for ITaaS training

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WE RUN YOUR ENTERPRISE HYBRID CLOUD ENVIRONMENT

FEDERATION ENTERPRISE HYBRID CLOUD OPERATIONAL SERVICES

Operate and Transfer Service

EMC Federation Enterprise

Hybrid Cloud Out-Tasking

Service

• Delivered with onsite and remote resources

• Initial one month* delivered as part of the

EMC Enterprise Hybrid Cloud Implementation

Service

• Can be extended by one month, 3 months

or a year*

• At the end of the engagement, operations

can be transferred to your staff

Turnkey Management Within Agreed SLAs

EMC Federation Enterprise

Hybrid Cloud Managed

Service

• Comprehensive management and operation of

your functional EMC Enterprise Hybrid Cloud

environment

• 24x7 monitoring of your EMC Enterprise Hybrid

Cloud solution to ensure system performance

• Operational reports on Key Performance

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CLOUD ACCELERATION EDUCATION

PRACTICAL SOLUTION KNOWLEDGE & SKILLS

DEVELOP AN ORGANIZATIONAL TRANSFORMATION STRATEGY

THAT INCORPORATES CLOUD AND IT AS A SERVICE

Cloud and IT as a Service for Business Transformation

LOB and IT

Management Now

ENABLE A TEAM OF ARCHITECTS TO PLAN AND DESIGN CLOUD INFRASTRUCTURE

Cloud Infrastructure and Services (CIS) v2

Virtualized Data Center and Cloud Infrastructure Planning and Design IT as a Service Planning and Design

Cloud Architect Now

ENABLE CONSISTENT SERVICE MANAGEMENT

Establishing Service Management for ITaaS

Service

Management Now

MANAGE YOUR HYBRID CLOUD

Enterprise Hybrid Cloud, Federation SDDC Fundamentals Enterprise Hybrid Cloud, Federation SDDC Operations