Effective Business Writing
OVERVIEW:
Effective Business Writing is at the core of any professional’s ability to communicate. In fact, in this globalised environment, where communication through person-to-person meetings is becoming a practice of the past, the writing of emails, proposals and other business correspondence are increasingly becoming more expedient methods of conducting business.
Consequently, professionals now face the reality that they must develop a razor-sharp ability to write effectively, in order to out-compete others in the work environment and remain several steps ahead of competitors in the execution of major projects, tasks and assignments. The market now demands that professionals develop the capability to write for optimum results, in order to maintain their overall competitiveness.
LEARNING OBJECTIVES:
In this workshop, participants will learn the competitive techniques for writing key business documents:
o Internal Correspondence, including:
§ Memos
§ Reports
§ Request for Proposals
§ Strategic Plans
o Human Resource Correspondence, including:
§ Employee Manuals and Handbooks
§ Letters of Hire, Reprimand and Termination
§ Résumés and Cover Letters
§ Job Advertisements
o Business Development Correspondence, including:
§ Power Point Presentations
§ News Releases
§ Marketing and Communications Plans
o On-Line Correspondence, including:
TARGET AUDIENCE:
Lower and mid-level professionals directly involved in the crafting of documents for the following key areas:
o The Executive – Offices of the Chairman and
CEO
o Human Resources
o Marketing and Communications
o Business Development
PROGRAMME OUTLINE:
Day 1:
- The Importance of Writing Effectively – How Writing Effectively allows you to Compete Effectively
- The Writing Process:
o Designing the Document Structure
o Developing the Writing Plan
o Organising Content:
§ Strong Introductions
§ Impactful Bodies
§ Effective Conclusions
o The Elements of Style - strength, clarity, brevity and readability
Day 2:
- Techniques for Writing:
o Internal Correspondence, including:
§ Memos
§ Reports
§ Request for Proposals
§ Strategic Plans
o Human Resource Correspondence, including:
§ Employee Manuals and Handbooks
§ Letters of hire, reprimand and termination
§ Résumés and Cover Letters
§ Job Advertisements
Day 3
- Techniques for Writing continued:
o Business Development Correspondence, including:
§ Power Point Presentations
§ News Releases
§ Marketing and Communications Plans
§ Business Plans
o On-Line Correspondence, including:
§ Proposals
-
In Class AssignmentsFACILITATOR:
Mirza Ali-Mohammed
brings a wealth of experience as a practitioner and as a manager in small and large organisations across several sectors.He is a graduate in Mass Communications from UWI, Mona, Jamaica and also completed the Executive Masters in Business Administration (EMBA) at the Lok Jack GSB. He has been certified as a Master Trainer from the National Center for Construction, Education and Research (NCCER), USA.
Mirza has served in several capacities associated with Human Resources and
Training & Development. His immediate past position was Divisional Manager, Human Resources and Student Affairs at the National Energy Skills Center. Prior to that he served at Petrotrin as a Senior Human Resource Analyst responsible for all Technical Training. Other experiences came from Petrotrin Trinmar Operations and BWIA Ltd. Mirza previously lectured in the field of Communication Arts at UWI, School of Continuing Studies, where report writing was part of the programme outline. He also taught Technical English including Technical Report Writing at John Donaldson Technical Institute. His experience working in a technical environment at PTSC and BWIA allowed him the opportunity to prepare and train supervisors in the skill of effective Technical Report Writing.
Mirza has conducted Training & Development interventions for many companies locally and in most English speaking islands of the Caribbean. The regional programmes were
• Managing Training and Development
• Training of Trainers (have done this for many companies across several sectors locally and regionally)
• Human Resources
• Organisational Development
• Project Management for Business Professionals
Mirza’s unique experience of having worked in the field means that his contribution to the seminar is grounded in the reality of everyday organisational issues and the challenges they pose for the Training & Development function.
DETAILS:
Date: February 2nd - 4th 2015 Time: 8:30 a.m. – 4:30 p.m.
Cost: $3,800.00 (inclusive of training materials, refreshments and Certificate of Participation)
Venue: Arthur Lok Jack Graduate School of Business, South Campus,
Lot # 39 Union Park, West Marabella.
Coordinators: Shivana ext. 414 E-mail: [email protected]
Talia ext. 310 E-mail: [email protected]
Tel: 645-6700
Direct line: 658-7862
Certification:
Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course.
Course Cancellation/Reschedule Policy
The Arthur Lok Jack Graduate School of Business (Lok Jack GSB) reserves the right to cancel training at any time. If Lok Jack GSB cancels the training due to unforeseen circumstances beyond the control of Lok Jack GSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (providing payments have been made before original advertised date).
