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(1)

Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 1

Owners Network Meeting

9:00 to Noon Facilitator – Joe Garvey

• Introductions / Question of the Day

• Collier Valuation Update

Jeff Shouse

• Google, Craiglist, Aggregator

Mark

• Tidbits

Mark

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Owners Network Meeting

March 2014

o

Please Check In

o

Verify Contact Info

o

Materials Tables3

Yes. I will need

a 10 by 30 and

a parking space

1

2

3

1-2-3 Theme

1. Make the phone ring

2. Answer the phone

3. Complete the sale

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April 16

th

5:00 Registration

Wine Tasting with Flora Springs

Meet the wine maker, 2012 wine grower of the year

Hosted by SSBC / SSMC

April 17

th

8:00 Registration

9:00 to 3:30 Conference

4:30 to 6:00 Reception

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Napa Registration $ 200 for Owner Member

If you join CSSA, fee will be waived

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Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 7

Introduction & Opening Discussion

Questions of the day

Last time you reviewed google places?

Do you use a web aggregator? If so who, fee structure, results?

Are you aware of any pending storage development?

Facility / Location

Any keys issues you are facing you would like the

group to discuss?

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Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 8

Site Level - Occupancy Survey

Results will be emailed to signin sheet

Overall Site

Occupancy

Less

70%

71 - 80% 81-90% 91-95%

Over

95%

Storage

Containers

Parking

Last increase in standard rate more than 12 months? Yes ____ No ____

Do you look at standard rates on a monthly basis as part of your standard process?

Does your management software have automated rate management capability?

Last increase in a tenant rate less than 6 months? Yes _____ No ________

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Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 9

Unit Size – Occupancy

Unit Size

Less

70%

71 - 80% 81-90%

91-95%

Over

95%

5 * 5

5 * 10

10 * 10

10 * 20

10 * 30

Parking - Uncovered

Parking - Covered

Parking - Enclosed

=

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Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 10

Unit Size – Rental Survey

Unit Size

Under

$25

$ 26

-$ 40

$41

-$ 60

$61

-$ 80

$81

-$ 100

$101

-$120

$121

-$140

$141

-$160

Over

$ 161

5 * 5

5 * 10

10 * 10

10 * 20

10 * 30

Parking - Uncovered

Parking - Covered

Parking - Enclosed

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Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 12

National Cap Rates

Self-Storage 7 .7 5 % 7 .4 0 % 7 .6 5 % 7 .6 5 % 7 .7 5 % 7 .5 5 % 8 .0 0 % 8.5 5 % 8 .7 5 % 8 .4 5 % 7 .7 5 % 7 .5 0 % 7 .3 0 % 7 .0 0 % 6 .7 5 % 6 .5 5 % 6 .2 5 % 4.0% 4.5% 5.0% 5.5% 6.0% 6.5% 7.0% 7.5% 8.0% 8.5% 9.0% 4Q-05 4Q-06 4Q-07 4Q-08 4Q-09 4Q-10 4Q-11 4Q-12 4Q-13

National Capitalization Rate Averages

Self-Storage Source: PriceWaterhouse Coopers

Self-Storage

4Q-05 7.75% 2Q-06 7.40% 4Q-06 7.65% 2Q-07 7.65% 4Q-07 7.75% 2Q-08 7.55% 4Q-08 8.00% 2Q-09 8.55% 4Q-09 8.75% 2Q-10 8.45% 4Q-10 7.75% 2Q-11 7.50% 4Q-11 7.30% 2Q-12 7.00% 4Q-12 6.75% 2Q-13 6.55% 4Q-13 6.25%

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Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 13

Recent Closings

Actual

Location

Class

Age

Sq Foot

Units % Occ

Price

Cap

Time

Turlock

B

15

37,000

347

80

2,800M

6.5%

Q1-14

Chowchilla

C

20

32,000

430

88

1,450M

8.0%

Q1-14

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Online Marketing

Google Places

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Select Add a Listing

(19)

Select Business and Verify

Wrong phone numbers are not uncommon

Multiple numbers for a site

Marketing phone number

YP.com phone numbers

etc

(20)

Describe the business

Edit

Note

required

verification

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Before

Edit Hours

Add photos – remember a map

Describe your site – why you?

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Benefits of Login Account

Previous ads saved

Ads can be reposted

Ads get published directly (rather

than emailed for consent)

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Review the ads that are posted (content, frequency, message)

Different message, multiple listings, branded site info

Site name is okay, site name with special is better

Market to the languages spoken in the area

Have 5-10 ads with different message to change

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Summary - Aggregator

Can be useful in a crowded market

(ie. Sacramento yes)

Can be used in conjunction with, or instead of other web techniques such as

Google ad words or Search Engine Optimization (SEO)

In a major market, the REITs will dominate internet presence

There are different payment alternatives and methods

By rental (size, dollar)

Percentage

Need to understand average length of stay

Track results and net benefits

An important question to ask – can you win the business cost effectively on

your own initiative

(38)

Tidbits

ADA Handle

REIT Performance

Mark Yandow

Yes. I will need

a 10 by 30 and

a parking space

A small and particularly interesting

item of gossip or information

(39)

Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 42

General Trends from Observation and Phone Call

Upward trend in occupancy in Central Valley and Northern California

Development has started nationwide

New construction started

Projects going through planning process

Land deals coming back onto market

Building is, and will occur in over saturated markets

Why? Prime locations

3 new sites into Bakersfield in excellent locations. They will control

pricing and new demand, and secondary locations in the vicinity will

get hammered.

(40)

Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 43

ADA Handles

5% of 1

st

200 units

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Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 44

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Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 45

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*

*

*

(44)

Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 47

Public Storage

Operating Results for the Three Months Ended December 31, 2013

Our self-storage net operating income increased $38.1 million in the three months ended December 31, 2013 as compared to the same period in 2012, including $24.7 million for our Same Store Facilities and $13.4 million for our non-Same Store Facilities. Revenues for the Same Store Facilities increased 5.4% or $22.0 million in the quarter ended December 31, 2013 as compared to the same period in 2012, due to higher realized annual rent per occupied square foot and higher average occupancy. Cost of operations for the Same Store Facilities decreased by 2.6% or $2.7 million in the quarter ended December 31, 2013 as compared to the same period in 2012, due primarily to lower advertising and selling costs offset partially by higher snow removal and

property tax expense. The increase in net operating income for the non-Same Store Facilities is due primarily to the impact of the acquisition of 145 self-storage facilities from third parties since January 2012.

Our self-storage net operating income increased $124.6 million in the year ended December 31, 2013 as compared to the same period in 2012, including $93.0 million for our Same Store Facilities and $31.6 million for our non-Same Store Facilities. Revenues for the Same Store Facilities increased 5.3% or $86.5 million in the year ended December 31, 2013 as compared to the same period in 2012, due to higher realized annual rent per occupied square foot and higher average occupancy. Cost of operations for the Same Store Facilities decreased by 1.3% or $6.5 million in the year ended December 31, 2013 as compared to the same period in 2012, due primarily to lower repairs and maintenance and advertising and selling costs, offset partially by higher snow removal and property tax expense. The increase in net operating income for the non-Same Store Facilities is due primarily to the impact of the acquisition of 145 self-storage facilities from third parties since January 2012

Public Storage, a member of the S&P 500 and FT Global 500, is a fully integrated, self-administered and self-managed real estate investment trust that primarily acquires, develops, owns and operates self-storage facilities. The Company’s headquarters are located in Glendale, California. At March 31, 2013, the Company had interests in 2,080 self-storage facilities located in 38 states with approximately

133 million net rentable square feet in the United States and 188 storage facilities located in seven Western European nations with approximately ten million net rentable square feet operated under the “Shurgard” brand. The Company also owns a 41% common equity interest in PS Business Parks, Inc. (NYSE:PSB) which owned and operated approximately 28.3 million rentable square feet of commercial space, primarily flex, multi-tenant office and industrial space, at March 31, 2013.

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Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 48

Extra Space

About Extra Space Storage Inc.

Extra Space Storage Inc.

, headquartered in Salt Lake City, is a fully

integrated, self-administered and self-managed real estate

investment trust. As of June 30, 2013, the Company owned and/or

operated 974 self-storage properties in 35 states, Washington, D.C.

and Puerto Rico. The Company's properties comprise

approximately 649,000 units and approximately 71.0 million square

feet of rentable storage space offering customers conveniently

located and secure storage solutions, including business storage.

Extra Space Storage is the second-largest owner and/or operator of

self-storage properties.

Spencer F. Kirk, CEO of Extra Space Storage Inc., commented: "2013 was an exceptional year for the

self-storage industry and for Extra Space Storage. We saw record high occupancies and strong operational

performance. The inflow of new supply continues to be minimal.

Highlights for the three months ended December 31, 2013:

Achieved funds from operations ("FFO") of $0.52 per diluted share, including a $0.04 expense

related to costs associated with acquisitions and a $0.01 expense related to the Company's

exchangeable senior notes. Excluding these items, FFO as adjusted was $0.57 per diluted share

representing a 26.7% increase compared to the same period in 2012.

Increased same-store revenue and net operating income ("NOI") by 6.6% and 8.9%, respectively,

compared to the same period in 2012.

Increased same-store occupancy by 130 basis points to 89.2% at December 31, 2013, compared

to 87.9% as of December 31, 2012.

(46)

Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 49

CubeSmart Reports Annual 2013

Key Highlights for the Quarter

Increased same-store (298 facilities) net operating income

("NOI") 7.3% year over year, driven by 6.7% revenue

growth and a 5.3% increase in property operating

expenses.

Same-store occupancy averaged 89.3% during the quarter,

up 420 basis points year over year; ended the quarter with

same-store occupancy of 88.9%.

Closed on six facility acquisitions totaling $56.7 million,

including locations in Florida, Maryland, and Texas.

Acquired 35 facilities located in Texas (34) and North

Carolina (1) through a newly formed joint venture for an

aggregate purchase price of $315.7 million.

Disposed of 22 facilities in California, Tennessee, and

Texas for combined proceeds of $90.0 million.

CubeSmart is a self-administered and self-managed real

estate investment trust. CubeSmart owns or manages 532

self-storage facilities across the United States. According to

the 2014 Self Storage Almanac, CubeSmart is one of the top

four owners and operators of self-storage facilities in the

U.S.

Uncle Bobs

(47)

Sponsored and Facilitated by:

(48)

Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 51

7,000 units

400 parking spaces

1,100,000 square feet

Web based management software

Financials maintained in the cloud

(49)

Owner

Vision

New customers find us on Google? Check

Manger in - check

Money going in the bank? Check

Lets order another round

Rents and leases

24 by 7? check

Phones being answered

100% of the time?

(50)

Sponsored and Facilitated by:

Self Storage Brokers of California

Storage Owners Networking Meeting

Page 53

Next Meeting

Manager Training & Role Playing

Aggregated Web Marketing

Unmanned operation

Broadcast Security Cameras to the web

Facility Transformation – case study walkthru, complete with

online review & access, costs & results

Types of Promotions - - Effectiveness

Banners / Marketing (15 minutes – cost)

Portable Storage - Stacked

How to manipulate Google. Client reviews

Google ad words – how to position your presence

Impact of ADA

Tenant Insurance

References

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