Sociocultural Approach

THE SOCIOCULTURAL APPROACH

Sociocultural Perspective- focuses on the roles

of ethnicity, gender, culture, and

What are attitudes?

Attitudes- beliefs and feelings about things that

effect the way people behave in certain

How attitudes develop

• _Conditioning • _Observation • _Cognitive

Evaluation- evaluate evidence and form beliefs on the basis of their analysis

• _{Cognitive Anchors-}

https://www.youtube.com/watch?v=ub_a2t0ZfTs

Persuasion

•

The direct attempt to influence

Methods of Persuasion

Central Route

• _{Uses evidence and logical}

arguments to persuade people

• _{Ex. Cereal Advertisement}

Peripheral Route

• _Indirect

• _{Associate objects, people,}

or events with either positive or negative cues

• _{Ex. This is your brain on}

Emotional Appeals

• _{Persuade by arousing}

https://www.youtube.com/watch?v=PdLPe7XjdKc&safe=active

Discrimination- unfair treatment of

individuals because they are members

Scapegoat- individual or group that is blamed for the problems of others

• _{Because the real issue is}

Create an Advertisement!

• _{It can be for a product that you use, an idea you}

have, a position you are running for, etc.

• _{Must use a central route or peripheral route}

method of persuasion

• _{Must use either a two-sided argument or an}

emotional appeal, or both

• _{Must have a caption and catchy headline} • _{Must have a COLORED PICTURE}

Write about a commercial that you have watched recently

• _{½ page}

• _{Tell what the ad was for}

• _{What techniques did the author use to get}

your attention?

Group Decision Making

• _{Social Decision}

Truth-Wins Scheme

•

Seeing that

First-Shift Scheme

•

Groups who

are 50/50

split

•

One person

changes sides

•

Throws the

decision

Answer these questions on

your own sheet of paper.

1. Are leaders born or made?

2. Describe the key actions or behaviors of

someone who is an effective leader

3-Laissez-Faire Leaders

• _{Leaders take more passive}

role

• _{Let the people do as they}

Social Norms- standards of behavior that people share

1- Biological View

• _{Animals act with}

2- Psychoanalytic View

• _{Aggressive urges are}

3- Cognitive View

• _{Aggressive behavior is}

Grab a Sociology

Textbook from the shelf

•

Read Chapter 9- Section 1 (Systems of

Stratification) on pages 206-212

•

Complete the ENTIRE Section 1 Review on

page 212 of the SOCIOLOGY textbook.

•

Complete this in your notes. I will come

Exogamy

• _{Marriage outside your caste}

Endogamy

1- Wealth- made up of assets

• _{Assets- everything you}

own

• _{Money, investments,}

3- Prestige- respect, honor, recognition, or

courtesy an individual receives from other

Socioeconomic Status (SES)

• _{Rating that combines}

social factors such as education level,

1- Reputational Method

• _{Community members}

Draw an action poster for your selected

pattern of minority group treatment

Horizontal Mobility

• _{Movement within a social}

class

Vertical Mobility

• _{Movement between social}

Intergenerational Mobility- status

differences between generations in

Race

• _{Category of people who}

share inherited physical characteristics

• _{People see them as}

Ethnicity

• _{Cultural characteristics}

Example of EG: Jewish

• _{Status is based on}

Example of EG: Asian

Americans and Hispanics

•

Minority Groups

• _{Singled out and treated}

What’s the difference?

Discrimination

• _{Denial of equal treatment} • _Behaviors

Prejudice

Types of Discrimination

Legal

• _{Upheld by law}

Institutionalized

Women’s Movement

• _{Sexes should be socially,}

politically, and

Suffrage- right to vote

• ₁₉th _{Amendment- gave}

women the right to vote in US

Wage Gap- women’s income compared to men

• _{Page 269 in Sociology}

Baby-Boom Generation

• _{Birthrates went up in}

1946-60’s, then declined.

• _{Babies during these}

Government-Sponsored Health Insurance

Medicare

• _{Elderly Americans}

Medicaid

Cost of Healthcare

• _{US spends more of its}

AIDS: A pressing Health

Problem

• _{Attacks the immune system} • _{Contracted through bodily}

fluids

• _{70% of HIV & AIDS}

sufferers live in Sub-Saharan Africa

• _{AIDS is the 5}th _leading

cause of death by