Cloud Infrastructure Licensing, Packaging and Pricing

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Cloud Infrastructure

Licensing, Packaging and Pricing

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vSphere vSphere vSphere

vCloud Director

vShield Security

vCenter Management

On July 12 2011 VMware is Introducing a Major Upgrade

of the Entire Cloud Infrastructure Stack

vCloud Director 1.5

vShield 5

vCenter SRM 5

vSphere 5

vSphere Storage Appliance 1.0

Cloud Infrastructure Launch

(vSphere, vCenter, vShield, vCloud Director)

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vSphere 5 Licensing and Pricing

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vSphere 5 licensing: Evolution Without Disruption

vSphere 4.x

vSphere 5

Licensing Unit

Processor

=

Processor

Core per proc

Restricted

<

Unlimited

Physical RAM

per host

Restricted

<

Unlimited

Pooled vRAM

entitlement

NA

≠

Amt of vRAM pooled

across entire

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What is vRAM?



vRAM is the memory configured to a virtual machine



Assigning a certain amount of vRAM is a required step in the

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Key vRAM Concepts

Pooled vRAM Entitlement

Each vSphere 5 processor license comes with certain

amount of vRAM entitlement

Sum of all

processor license

entitlements

Consumed vRAM

Sum of vRAM

configured into all

powered on VMs

1

2

3 Compliance =

12 month rolling average of Consumed vRAM < Pooled vRAM Entitlement

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Key concepts - Example

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B 64GB 64GB 64GB 64GB

vRAM Pool (256GB)

Consumed vRAM = 80 GB

4 licenses of vSphere Enterprise Edition provide a vRAM pool of

256GB (4 * 64 GB)

Customer creates

20 VMs with 4GB

vRAM each

Each vSphere Enterprise Edition license entitles

to 64GB of vRAM.

Compliance =

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vSphere 5 Licensing

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vRAM Pool

(using 80 GB out of 256GB)

vSphere 5 Licensing In Action

 Each CPU must have at least one vSphere license assigned

• Cores and physical RAM do not matter

 Each processor license managed by a vCenter or multiple vCenters in Linked mode contributes an amount of vRAM capacity to the total vRAM pool

• Example: 4 vSphere Ent. Licenses create a vRAM pool of 256GB of vRAM (4 x 64GB)

• Each vSphere Edition creates a separate pool that must be kept in licensing compliance

 vRAM pool is shared among powered-on VMs running on all hosts in a vCenter

• Example: 20 VMs with 4GB of configured vRAM consume a total of 80GB vRAM

• It doesn’t matter how many VMs you run and on which hosts you run them.

• vMotion, DRS, HA do not require additional licenses  At any point in time the 12 month rolling average of

daily high watermark of consumed vRAM must be equal or less to the vRAM pool capacity

• Compliance is at the vCenter level not the host level  vRAM pool can be extended by:

• Upgrading all CPUs to higher end vSphere Edition

• Adding processor licenses to the same set of CPUs

• Adding a new host with new licenses

VM (4GB vRAM) 1 Processor License Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

VMware vCenter Server

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Tools for Tracking vRAM Entitlement vs Usage



Before upgrading to vSphere 5, customers can use a

separate free utility that analyzes a VI3 or vSphere 4

environment, and determines vRAM consumed

• The tool will be available later in Q3 2011



After upgrading to vSphere 5:

1. vRAM licensing monitoring and reporting tool built into vCenter 5

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When Does the vSphere 5 Licensing Model Apply?

For ELA customers



Customers with active ELA will continue to be subject to the terms of their

contracts for the duration of their contract, independent of which vSphere

version they deployed

• ELA customers may contact their VMware sales representatives to update the

terms of their ELAs to the new vSphere 5 licensing model

For customers without ELAs



The new model applies only to vSphere 5 licenses. Prior versions of

vSphere will continue to be based on their respective licensing model



The new vSphere 5 licensing model will apply upon acceptance of the

vSphere 5 EULA (necessary condition to upgrade to vSphere 5)



Customers who purchase vSphere 5 licenses and decide to downgrade to

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Desktop Virtualization with vSphere 5



vSphere Desktop - NEW edition for VDI deployments

• Can only be used for desktop virtualization

• New purchases only

• Licensed on a total number of Powered On desktop virtual machines

• Sold in pack size of 100 at a list price of € 6.254,00

• Unlimited vRAM entitlements

• All features and functionalities of vSphere Enterprise Plus



Existing VDI Customers

• vSphere licenses with active SnS and used for VDI may be upgraded to

corresponding vSphere 5.0 edition and have unlimited vRAM entitlement

• Must be managed by different instance of vCenter Server



VMware View

• Comprehensive end to end Desktop Virtualization Solution

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All editions include: Thin Provisioning, Update Manager, Storage APIs for Data Protection, Image Profile, and SLES (except Ess and Ess +)

` _Essentials Essentials

Plus Standard Enterprise

Enterprise Plus

Price per proc (license only) € 79,50 € 721,50 € 958,00 € 2.766,00 € 3.366,00 vRAM Entitlement per proc 32 GB 32GB 32 GB 64 GB 96 GB

vCPU 8 way 8 way 8 way 8 way 32 way

Features

Hypervisor High Availability Data Recovery vMotion

Virtual Serial Port Concentrator Hot Add

vShield Zones Fault Tolerance

Storage APIs for Array Integration Storage vMotion

Distribute Resource Scheduler & Distributed Power Management Distributed Switch

I/O Controls (Network and Storage) Host Profiles

Auto deploy 

Profile-Driven Storage  Storage DRS 

Essentials Essentials

Plus Standard Advanced Enterprise

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` _Essentials Essentials

Plus Standard Enterprise

Enterprise Plus

Price per proc (license only) € 477,00 € 4.329,00 € 9.625,00 € 16.853,00 € 21.133,00

Includes 6 CPUs 6 CPUs 8 CPUs 6 CPUs 6 CPUs

Entitlements per CPU license

• vRAM Entitlement 32 GB (192 GB max) 32 GB (192 GB max) 32 GB (256GB per kit) 64 GB (384 per kit) 96 GB (576 per kit)

• vCPU 8 way 8 way 8 way 8 way 32 way

Features

Hypervisor High Availability Data Recovery vMotion

Virtual Serial Port Concentrator Hot Add

vShield Zones Fault Tolerance

Storage APIs for Array Integration Storage vMotion

Distribute Resource Scheduler & Distributed Power Management Distributed Switch

I/O Controls (Network and Storage) Host Profiles Auto deploy  Profile-Driven Storage  Storage DRS  Essentials Essentials Plus Standard AK Enterprise AK Enterprise Plus AK  New in vSphere 5.0

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Entitlement Paths for current vSphere 4.x customers

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Upgrade Paths for vSphere Editions and Kits

Enterprise

Standard

Enterprise Plus

Enterprise

Essentials Plus

Essentials

Any one of the

Acceleration Kits

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VMware vSphere Hypervisor 5

Full-featured hypervisor

 Based on VMware’s next generation hypervisor architecture, ESXi  Provides the same performance, reliability and robustness of the

ESXi included with paid versions of VMware vSphere

Basic virtualization capabilities for a single host

 Cannot be centrally managed with vCenter Server

 Individual vSphere Hypervisor hosts can be remotely managed with the vSphere Client

 Provides only basic server consolidation capabilities

Free

 Entitles to 32GB of vRAM per server and can be used on servers with up to 32GB of physical RAM

 Can be easily upgraded to paid vSphere editions for central management and advanced capabilities

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vSphere Desktop

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20 Confidential

vSphere Desktop



Pricing and licensing

•

Licensed on a total number of Powered On desktop virtual machines

•

Available in pack size of 100 at a license list price of $6,500 USD

•

Included with View end to end Bundles



Eligibility



All commercial, academic and government customers

- SKUs: VS5-DT100VM-C, VS5-DT100VM-A, VS5-DT100VM-F



Restrictions



For hosting desktop virtualization ONLY



New purchases only

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Updates to View 4 Add-on and Bundles Pricing

View Enterprise Bundle View Enterprise Add-on* View Premier Bundle View Premier Add-on* View Premier Upgrade

vSphere for Desktop

vCenter Server

Standard for Desktop

View Manager

View Composer

Local Mode

vShield Endpoint

ThinApp (Client +

Packager)

Pricing

(per concurrent

connection)

$150

(no change)

$90

$250

(no change)

$190

$100

(no change)



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vSphere Storage Appliance 1.0

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vSphere Storage Appliance - Shared Storage for Everyone

Five click simplicity

 Install in minutes

 Easy to use

 Saves money

1

High Availability without the need for shared storage hardware

 Survive server failures

 No more planned downtime

2

 Set and forget automation

 Get more out of your hardware

World-class datacenter capabilities – even for small environments

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vSphere Storage Appliance

Licensing

Shared storage capabilities, without the cost and complexity

vSphere Storage Appliance

€ 5.73,00 Price

Per instance (up to 3 nodes)

vSphere Storage Appliance

available at 40% off when purchased with vSphere Essentials Plus

€ 7.699,00 Price

vSphere Essentials Plus w/

vSphere Storage Appliance

+

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VMware vCenter

Site Recovery Manager 5.0

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SRM 5 Editions Lineup

SRM 5

Standard Enterprise Price per protected virtual machine

(license only) $195 $495

Scalability Limits

• Maximum protected VMs 75 virtual machines (1) Unlimited(2)

Features

• Support for storage-based replication • Centralized recovery plans

• Non-disruptive testing • Automated DR failover • vSphere Replication • Automated failback • Planned migration New in SRM 5.0

1. Maximum of 75 VMs per site and per SRM instance

2. Subject to the product’s technical scalability limits

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SRM 1 and SRM 4

SRM 5

Entitlement Paths For Current SRM Customers

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VMware vCloud Director 1.5

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vCloud Solution Pricing & Promotions Summary

vCloud Director vCloud Director vCloud Chargeback vShield Edge Solution Promo Jumpstart Promo

Pricing and Licensing $150 $50 $150 $250 $250

• Price Per VM (license only) $3,750 $1,250 $3,750 $7,750 $108,000 • List Price (license only) - - - $6,250 $75,000 • Included Licenses 25 VMs 25 VMs 25 VMs 25 VMs 300 VMs + PSO

Products & Features

• vCloud Connector • vCenter Chargeback • vCloud Plug-in Library • vCloud Director Engine • vCloud Director User Interface • vCloud Director Linked Clones • vCloud Director Extensions • vShield Networking Services • vShield Stateful Firewalls

• vShield Network Isolation for N1kv • vShield Edge VPN

• vShield Edge Load Balancer • vCloud Jumpstart PSO Service

New feature in 2011 H2 Improved feature in 2011 H2

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VMware vCenter Heartbeat 6.4

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vCenter Server & vCenter Server Heartbeat Lineup

vCenter Server

Foundation Standard Price (license only) $1,495 $4,995

Entitlements

• Host Limitation up to 3 Hosts unlimited

Features

• Unified management of all vSphere Hosts and virtual machines

• vCenter Server Appliance (vCSA) • vSphere Web Client

• vCenter Orchestrator • Linked Mode

New in vCenter Server 5.0 / Heartbeat 6.4

vCenter Server Heartbeat

Price (license only) $9,995

One License Protects

vCenter Server and its database

(can be on same or different hosts)

Features

• Protection from application, configuration, OS and hardware related outages

• vSphere Client Plug-in

Protects

• vCenter Server 5.0 • Microsoft SQL • View Composer 5.0

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Customer Scenario



How do I license a host with vSphere 5?



How much vRAM do I get with my vSphere 5 licenses?



What is the vRAM pool?



How many VMs can I run with my vRAM pool?



How many VMs can I power on a host?



What if my VMs move to a different host with vMotion or DRS?



What is my vRAM pool if I have multiple vCenter Servers?



What is my vRAM pool if I have more than one vSphere edition?



How do I expand my vRAM pool?



How do I license an new host and join it to my vRAM pool?



What are the benefits of the vSphere 5 licensing model?

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How Many vSphere Licenses Do I Need?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B VM (4GB vRAM) Powered-off VM 1 Processor License In this example:

• Licensing Host A with vSphere 5 requires the same number of licenses as with vSphere 4.x

• Licensing Host B with vSphere 5 requires half the licenses of vSphere 4.x (2 vs. 4) because vSphere 5 does not limit the number of cores per processor

Answer

Example

Host A

2 sockets, 4 cores per CPU, 48GB RAM

Host B

 Like in vSphere 4.x, each CPU requires at least one license

 vSphere 5 licensing does not impose limits on number of cores per processor and physical RAM per server

Summary

Hosts 2

CPUs 4

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How Much vRAM Do I Get with My vSphere Licenses?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B VM (4GB vRAM) Powered-off VM 1 Processor License

Answer

Host A

Host B

64GB 64GB 64GB 64GB

Each vSphere Enterprise Edition license

entitles to 64GB of vRAM. Each vSphere 5 processor license

includes a vRAM entitlement

Edition vRam per License

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What is the vRAM pool?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B VM (4GB vRAM) Powered-off VM 1 Processor License Host A

Host B

Answer

Example

 When managing vSphere hosts with vCenter, vRAM entitlements are pooled

 vRAM pool capacity is the max capacity that can be used with the current set of licenses

License the following servers with vSphere Enterprise Edition: Summary CPUs 4 vSphere Licenses 4 Pooled vRAM (GB) 256

4 licenses of vSphere Enterprise Edition provide a vRAM pool of 256GB (4 * 64 GB)

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How Many VMs Can I Run with My vRAM pool?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

Answer

Example

 You can run as many VMs as you want as long as the consumed vRAM capacity is equal or less than the vRAM pool

 Only powered on VMs consume vRAM capacity Summary CPUs 4 vSphere Licenses 4 Pooled vRAM (GB) 256 Consumed vRAM (GB) 96

 User creates 32 VMs with 4GB of

configured vRAM and powers on only 24

 24 powered on VMs each with 4GB of configured vRAM consume a total of 96GB

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How Many VMs Can I Power-on a Host?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

Answer

Example

 You can power on as many VMs as you as you want on a host as long as the total consumed vRAM is less or equal to available vRAM pool

 If necessary, you can increase the available vRAM pool capacity by adding more proc. licenses to a CPU Summary A B Pool vSphere Lic. 2 2 4 VMs 4 36 40 Consumed vRAM (GB) 16 144 160 vRam Pool (GB) 128 128 256

 User deploys 40 VMs each with 4GB of configured vRAM distributing 4 VMs on Host A and 36 on Host B

 By running 36VMs on host B the user consumes a total of 144GB on Host B

 The two Enterprise Ed. Licenses used for Host B contributes a total of 128GB of vRAM to the pool

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What if My VMs Move to a Different Host with vMotion or DRS?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

Answer

Example

Any VM can run on any host within a vRAM pool. Since vRAM is pooled across all hosts of the same vSphere edition under a vCenter Server, the movement of VMs cannot cause more vRAM to be needed.

Summary

CPUs 4

vSphere Licenses 4 Pooled vRAM (GB) 256 Consumed vRam (GB) 128

VMs on one host can vMotion to another without impacting the consumed or available vRAM capacity.

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What is My vRAM Pool if I Have Multiple vCenter Servers?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

2 sockets, 12 cores per CPU, 64GB RAM VMware vCenter

Server

Answer

Example

The vRAM pool can extend across multiple linked vCenter Servers. vCenter Servers

(Standard Edition) can be linked together using Linked Mode.

Site 1 and Site 2 each contain a host with two licenses of Enterprise. Each site has 128GB of pooled vRAM capacity in a separate pool.

When the vCenter Servers at each site are linked together, one vRAM pool is created with 256 GB of pooled vRAM capacity.

VMware vCenter Server Site 1 Site 2 Summary Site 1 Site 2 CPUs 2 2 vSphere Licenses 2 2 Pooled vRAM (GB) 128 128 Consumed vRam (GB) 64 64 Summary Site 1 and 2 CPUs 4 vSphere Licenses 4 Pooled vRAM (GB) 256 Consumed vRam (GB) 128

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What is My vRAM Pool if I Have More Than One vSphere

Edition?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

Answer

Example

Each edition of vSphere has a separate vRAM pool. Adding licenses for one edition will not add vRAM to other edition’s vRAM pool.

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I Need More vRAM Capacity. How Do I Expand my vRAM Pool?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

Answer

Example

There are two ways you can expand your vRAM pool:

1) Upgrade all licenses to an edition with a higher vRAM entitlement

2) Add more licenses of the current edition

Summary

CPUs 4

All 256GB of vRAM capacity is consumed. Another 16 GB is needed for 4 additional VMs.

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42 Summary CPUs 4 vSphere Licenses 4 Pooled vRAM (GB) 256 Consumed vRam (GB) 256

Example

I Need More vRAM Capacity. How Do I Expand my vRAM Pool?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

Answer

1) Upgrade all licenses to an edition with a higher vRAM entitlement

2) Add more licenses of the current edition

vSphere Ent + vSphere Ent +

Summary

CPUs 4

All 256GB of vRAM capacity is consumed. Another 16 GB is needed for 4 additional VMs. Upgrading all 4 licenses to Enterprise Plus would raise the Pooled vRAM capacity to 384GB.

Enterprise Plus is entitled to 96GB of vRAM. 4 licenses * 96GB = 384GB vRAM

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Summary CPUs 4 vSphere Licenses 4 Pooled vRAM (GB) 256 Consumed vRam (GB) 256

Example

All 256GB of vRAM capacity is consumed. Another 16 GB is needed for 4 additional VMs. Adding one additional license of Enterprise would increase the pooled vRAM capacity to 320GB.

I Need More vRAM Capacity. How Do I Expand my vRAM Pool?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

Answer

1) Upgrade all licenses to an edition with a higher vRAM entitlement

2) Add more licenses of the current edition

1

Summary CPUs 4 vSphere Licenses 5 Pooled vRAM (GB) 320 Consumed vRam (GB) 272

One additional license of Enterprise will increase the vRAM pool by 64GB, yielding a total pooled

vRAM capacity of 320GB.

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How Do I License a New Host and Join It to My vRAM Pool?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

2 sockets, 12 cores per CPU, 64GB RAM VMware vCenter Server

Answer

Example

A new host, Host C, needs to be licensed.

Host C

CPU

There are two ways to add a host:

1) Add additional licenses of the same edition. 2) If you have more licenses than CPUs, you

can deploy those licenses to the new host. Pooled vRAM capacity will remain

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Summary CPUs 4 vSphere Licenses 5 Pooled vRAM (GB) 320 Consumed vRam (GB) 144 vSphere Ent

How Do I License a New Host and Join It to My vRAM Pool?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

Answer

Example

One additional license of Enterprise is added. This increases the pooled vRAM capacity to 384GB.

Host C

CPU

1) Add additional licenses of the same edition

2) If you have more licenses than CPUs, you can deploy those licenses to the new host. Pooled vRAM capacity will remain unchanged.

1

Summary

CPUs 5

Pooled vRAM capacity is increased by 64GB. As before, VMs can run

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46 Summary CPUs 4 vSphere Licenses 5 Pooled vRAM (GB) 320 Consumed vRam (GB) 144

How Do I License a New Host and Join It to My vRAM Pool?

Host A

1

vSphere Ent

1

vSphere Ent

CPU CPU CPU CPU

Host B

Answer

Example

Host C

CPU

1) Add additional licenses of the same edition.

2) If you have more licenses than CPUs, you can deploy those licenses to the new host. Pooled vRAM capacity will remain unchanged.

1

No additional vRAM is needed and there are more licenses than CPUs. A license can be redeployed to Host C. Pooled vRAM capacity remains unchanged.

vSphere Ent VMware vCenter Server

Summary

CPUs 5